Construction Digital Marketing

Types of Construction Companies We Help

We work with a wide variety of construction companies. The strategies discussed in this article can help with digital advertising for construction companies and even:

• Internet Marketing for Residential Construction Companies
• Internet Advertising for Commercial Construction Companies
• Online Marketing for Industrial Construction Companies
• Online Advertising for Green Construction Companies
• Website Marketing for Renovation And Remodeling Companies
• Website Advertising for Concrete And Masonry Companies
• Digital Marketing for Excavation And Grading Companies
• Digital Marketing for Custom Home Building Companies
• Digital Advertising for Fire And Smoke Restoration Companies

What is Internet Marketing for Construction Companies?

Digital marketing for construction companies is simply advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most construction companies think of internet advertising as another phrase for SEO or paid advertising. Even though both services are used for website marketing, neither fully describes the depth of complete website advertising services for construction companies.

Modern digital marketing plans often include dozens of internet marketing strategies, all working together to help your construction company improve visibility and conversions.

Some of the best construction company online marketing plans include tactics to:

• Grow traffic to your construction company digital assets (apps, sales funnels, websites, etc) through search engine optimization, social media marketing, affiliate advertising, or paid advertising.
• Grow revenue for your construction company through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Show the expertise, authority, and trust of your construction company with content marketing, video production, backlink building, reviews, and social media proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

Our Construction Company Digital Marketing Tactics

Our team of internet marketing specialists know the latest online marketing trends for construction companies. Take advantage of our experience in more than 100 business industries, including construction companies, to help build traffic and grow conversions across your digital assets.

Construction Company Lead Gen Plans

The principal objective of an inbound marketing program for local service providers is to get leads. There are certain products and services that cannot be marketed or sold through the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, lead generation strategies are going to be critical.

There are many types of lead gen plans to consider, all of which have been tried and implemented by our website marketing team, for construction companies and other professionals, at some point in the past. The lead generation techniques that are frequently employed by construction companies encompass developing valuable content, retargeting past website visitors, staying in touch with past contacts through email marketing, providing live chat assistance, creating free tools for visitors, instituting referral and affiliate programs, generating video content for online sharing, arranging free webinars for website visitors, or offering valuable downloadable content as a lead magnet.

For most construction company digital marketing plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your construction company.

Social Media Marketing Services for Construction Companies

The online advertising technique of social media advertising involves paying to run ads on various social platforms, such as TikTok, LinkedIn, Facebook, Twitter, and TikTok. These social media platforms provide a prompt and effective way to connect with your intended audience by enabling you to choose specific interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your construction company.

Most construction companies can leverage the data sources of social media platforms to specifically target their audience and deliver tailored content based on demographics, behaviors, interests, and other parameters. Although this presents a massive opportunity for most well-established construction companies, it can prove to be an expensive lesson for businesses that are unprepared to capitalize on social media ads fully.

Our support involves aiding construction companies in constructing indispensable sales funnels and lead generation mechanisms, which empower them to leverage their social media advertising to the fullest. In addition, we suggest creating tactics for conversion optimization and retargeting as part of our digital marketing campaigns, as both tactics can enhance the return on ad spend for your campaigns. Let's not forget to mention the freshness of your ad creatives. When running construction company social media advertising campaigns, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Construction Company Search Engine Marketing Strategies

The use of search engine ads in website advertising involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your construction company to an engaged audience that is actively searching for your products or services. However, the drawback is the cost of initiating an efficient and scalable PPC advertising service for your construction company, which often involves creating landing pages or sales funnels that are optimized for conversion opportunities.

Our services assist construction companies of all sizes in constructing essential landing pages and funnels that improve leads and generate revenue, thereby making paid advertising a cost-effective website marketing plan. For any search engine marketing service, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Construction Company Conversion Rate Optimization Game Plans

It's almost always necessary to prioritize conversion rate optimization in internet marketing campaigns for construction companies. The ability of the online marketing service to provide value to an construction company that is investing in marketing is significantly influenced by this important aspect.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan for your construction company, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. The main difficulty lies in the fact that the CRO techniques that are suitable for one construction company may not necessarily work for another construction company.

The most common construction company CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for construction companies can become much more complex. To gain a thorough understanding of CRO, it is important to possess a complete comprehension of your business offer, the competitive landscape, the advantages and disadvantages of your value proposition, how visitors are engaging with your online assets, the digital reputation of your construction company, as well as a range of other factors.

Construction Company Conversion Funnels

A sales funnel, or purchase funnel, is the visual representation of journeys taken by clients with your construction company. The depiction of a sales funnel, also called a marketing funnel or revenue funnel, takes the form of a physical funnel that is utilized for pouring liquids into a container. The reason the top of the funnel is wider is because it represents the vast pool of potential clients who could potentially engage with your construction company. The funnel tapers down towards the bottom to signify the different junctures in the sales process where potential clients may choose to exit. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a sales funnel for construction companies is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their owners. Launching a sales funnel that adds value to your construction company requires you to think through your goals for the funnel and the specific type of funnel that best suits your needs.

There are numerous types of sales funnels, including affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, and dozens of others to consider for your construction company. When you work with one of our construction company-focused internet marketing specialists, you will have an experienced online marketer to bounce ideas off to help you determine the best type of revenue funnel for your construction company. If you prefer a hands-off approach, we can conduct additional research on your construction company to identify the most promising funnels to explore and test within your online advertising strategy.

Construction Company Email Marketing

You can use email marketing within a digital plan to drive brand awareness, drive website traffic, increase sales and revenue, bring awareness to your social profiles, engage past construction companies, and gain valuable information about your target audience.

We offer assistance to our clients in the industry who are engaged in online advertising campaigns by offering our email marketing plans through Mail Chimp, Campaign Monitor, and Constant Contact. These email marketing platforms are powerful tools that allow you to create subscriber lists, segment your audience, and design drip email marketing services.

The key element in email marketing is devising a plan to enhance your number of subscribers. We help email marketing construction company clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, and numerous other methods.

Content Marketing Tactics for Construction Companies

Most construction companies use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. By leveraging this digital marketing approach, your construction company can assert itself as a pioneer in the field, dominate organic search results, and engage your target audience.

When your target clients begin to identify your construction company as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help construction company digital marketing customers put together the right content marketing service for their construction company.

Identifying your target audience is a critical step to take before initiating a content marketing campaign. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics for construction companies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading online advertising service provider. These are all effective ways to market content if you implement them correctly for your construction company.

Online Reputation Management (ORM) Game Plans for Construction Companies

Your online reputation is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider, the purchase of a product on an ecommerce store, and even the selection of construction companies. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your construction company.

For nearby service companies, we can help you develop a review generation program within your digital marketing to increase the rate at which past clients leave reviews for your construction company. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce-focused construction company, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your construction company. Online shoppers want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as doctors or attorneys, we can help establish protocols within your digital advertising service for the collection of testimonials to ensure prospects always see a positive image of your construction companies. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth. In some cases, even SEO can be used to help curate the best possible first-page results for the online reputation of your construction company.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your competition.

Video Marketing for Construction Companies

As a complete website marketing company for construction companies, we have our own in-house video production and video marketing department. This has been extremely helpful for construction company content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your internet marketing plan for your construction company. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within online marketing services to bring life to paid campaigns.

Why You Should Invest in Website Marketing for Your Construction Company

If you run an construction company that depends on selling a product or service, at some point, you will contemplate some type of marketing to boost revenue. There are many reasons to consider website advertising over other, more traditional, marketing plans for your construction company. Next, let's explore some of the persuasive grounds for incorporating the digital marketing plan into your construction company:

• Digital marketing is frequently more cost-effective for construction companies than other marketing methods since it can begin with a small investment and then be expanded as success is evaluated.
• Through the application of valuable reporting tools such as Google Analytics, you can acquire deeper insights into the quantity of visitors who interacted with your brand, the duration of time they were engaged with your marketing efforts, and whether they returned to your site in the days, weeks, or months after their initial engagement.
• Everyone is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they go in life?
• Digital advertising offers much more versatility than print marketing, billboard ads, television commercials, or radio ads, which are not as easy to update.
• Among marketing techniques, internet advertising for construction companies offers the most opportunity for user engagement. Good luck getting people to comment, like, or share any non-digital advertisements you run for your construction companies.

How to Develop a Online Marketing Program for Construction Companies

To kickoff your online advertising campaign for your construction company, it's vital to develop a plan that includes measurable business goals. You want to ensure everyone involved understands the ultimate goal of the website advertising service to prevent spending time on ideas that won't positively impact your construction company.

1.) Pinpoint your target audience

Once you have established a clear set of business goals for your construction company, you can start to identify the audience you want to target. Understanding the people you are trying to reach is essential. This enables you to personalize your digital marketing endeavors for your construction company to the platforms your intended audience engages with, and make certain that your messaging resonates with them.

2.) Determine audience needs

Having identified your business objectives and target customers, you can now make a well-informed choice about the needs and search intent of your intended audience. This will help ensure your construction companies focus on the right keywords for your digital advertising and you align your content marketing plans with the needs of your audience.

3.) Start slower moving services sooner

If you plan to incorporate search engine optimization in the digital strategy of your construction company, make that your first priority. In terms of online advertising strategies, search engine optimization typically takes the longest to gain traction for construction companies and other organizations. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Build out quality landing pages or funnels

This is a good time to consider paid advertising for your construction company website, or other digital assets. It's crucial to create a landing page or sales funnel before sending paid traffic to your home page, product page, or service page. Many construction companies that have high bounce rates and low conversion rates with PPC advertising campaigns make the mistake of directing traffic to a page that isn't optimized to convert an unfamiliar audience. The best lead generation tactics for construction companies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Set up automated email sequences to retarget potential customers

Once you've established your plans for driving traffic to your construction company website, it's essential to consider how to effectively communicate with those visitors beyond their initial visit. It's important to understand that not all visitors who come across your website, landing page, or sales funnel will become customers on their first visit. One should explore options to create an email marketing list, give SMS alerts for new promotions, or establish tracking pixels to retarget people who recently browsed through your website.

6.) Plan for continuous testing

When these digital advertising plans are in place for your construction company you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your construction company-focused campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of the online marketing service of your construction company.