50+ Online Marketing Tactics for Contractors
Our team of website marketing specialists know the latest digital marketing trends for contractors.
Over the years, we've worked with a wide variety of contractors to help improve their digital marketing. The tactics discussed in this section can help with digital advertising for contractors and even:
- General Contractors
- Siding Contractors
- Window And Door Contractors
- Home Remodeling Contractors
- Solar Panel Contractors
- Pool And Spa Contractors
- Pest Control Contractors
- Home Theatre Contractors
- Home Security Contractors
- Overhead Door Contractors
- ...and more!
A Few of Our Digital Marketing Experts
1.) Lead Generation for Contractors
Lead generation is a digital marketing strategy that can greatly benefit contractors. It focuses on attracting potential clients and capturing their contact information to convert them into customers. By implementing targeted lead generation tactics, you can effectively grow your client base and increase project opportunities. Here are 5-10 specific strategies tailored to contractors:
- Localized SEO for Construction Services: Optimize your website and online presence for local search by incorporating keywords specific to your construction services and your geographical area. Focus on terms like "contractor in [city name]" or "[specific service] near [neighborhood name]." This approach allows you to attract leads actively searching for contractors in your area.
- Online Portfolio Showcase: Create a visually appealing online portfolio on your website or social media platforms. Showcase completed projects, highlighting the quality of your work and attention to detail. Include detailed descriptions and images that showcase your expertise. By showcasing your past projects, you can generate leads who are impressed by your craftsmanship.
- Targeted Facebook Ads for Home Improvement: Utilize Facebook's advanced targeting features to run advertising campaigns aimed at homeowners who may require home improvement services. Highlight your expertise in specific areas like kitchen remodeling, bathroom renovations, or outdoor spaces. By reaching out to homeowners in need of your services, you can generate leads interested in your expertise.
- Collaboration with Interior Designers or Architects: Establish partnerships with local interior designers or architects. Offer your contracting services for their design projects. By collaborating with professionals in related fields, you can generate leads from their clients who require construction or remodeling services.
- Online Reviews and Testimonials: Encourage satisfied clients to leave reviews and testimonials on popular review websites or your Google My Business listing. These reviews act as social proof and can help build trust with potential clients. By showcasing the positive experiences of previous clients, you can generate leads who are influenced by the positive feedback.
- Targeted Google Ads for Home Renovations: Utilize Google Ads to run advertising campaigns targeted at individuals searching for home renovation services. Highlight your expertise in transforming homes and emphasize the benefits of working with your contracting company. By appearing in search results, you can generate leads who are actively seeking professional contracting services.
- Collaboration with Real Estate Agents: Establish partnerships with local real estate agents and offer home improvement or renovation services for their clients who are preparing to sell their properties. Provide them with promotional materials and referrals. By partnering with real estate agents, you can generate leads from homeowners looking to improve their properties before selling.
- Targeted Email Campaigns for Property Managers: Develop targeted email campaigns specifically tailored to property managers who oversee rental properties or commercial buildings. Highlight the benefits of working with your contracting company for property maintenance or renovation projects. By reaching out to property managers directly, you can generate leads who are interested in your services for their properties.
- Participation in Home Shows or Trade Fairs: Exhibit at local home shows or trade fairs that attract homeowners and individuals interested in home improvement. Showcase your services and provide informational materials. Collect contact information from interested attendees. By participating in these events, you can generate leads who have interacted with you directly and are interested in your contracting services.
2.) Social Advertising for Contractors
Social advertising is a powerful digital marketing strategy for contractors to attract potential clients, showcase your work, and increase project inquiries. By leveraging social media platforms, you can reach your target audience, build credibility, and establish your expertise in the construction industry. Here are five specific examples of how social advertising can benefit your contracting business:
- Visual Portfolio Showcase: Use social media ads to showcase your best projects with impressive visuals and before-and-after images. Highlight the range of construction services you offer, such as home renovations, kitchen remodels, or custom building projects. By visually presenting your work, you can capture the attention of potential clients looking for skilled contractors for their next project.
- Targeting Homeowners in Your Service Area: Utilize social advertising to target homeowners in your local service area. Tailor your ads to address their specific needs, such as home improvements or repairs. By reaching out to individuals who are actively seeking contractors, you can increase the likelihood of converting them into clients for your contracting services.
- Promoting Special Offers and Discounts: Craft social media ads to promote special offers or seasonal discounts for your contracting services. Emphasize limited-time deals or discounted rates for certain types of projects. By offering attractive pricing incentives, you can attract new clients and encourage repeat business from satisfied customers.
- Sharing Customer Testimonials: Use social advertising to share testimonials from satisfied clients. Feature authentic reviews and feedback from homeowners or businesses that have used your contracting services. Positive testimonials can build trust and credibility, helping potential clients feel more confident in choosing your contracting company for their projects.
- Highlighting Expertise in Sustainable Construction: Craft social media ads to highlight your expertise in sustainable or eco-friendly construction practices. Showcase projects that demonstrate your commitment to environmentally conscious building solutions. By appealing to environmentally-conscious clients, you can position your contracting services as a responsible choice for eco-friendly construction projects.
3.) Conversion Rate Optimization (CRO) for Contractors
Conversion rate optimization is a valuable digital marketing strategy for contractors like you to optimize your website and paid advertising efforts. By strategically improving user experience and engagement, you can attract more potential clients and increase the conversion rate of website visitors into valuable inquiries and project contracts for your contracting services.
- Showcase High-Quality Project Photos: Display high-quality photos of completed projects on your website. Visual evidence of your craftsmanship and attention to detail can impress potential clients and lead them to inquire about similar projects for their own needs.
- Clear Call-to-Action (CTA) for Project Consultations: Use clear and prominent CTAs on your website, inviting potential clients to schedule project consultations. A compelling CTA like "Get Your Free Consultation Now" can prompt visitors to take immediate action, increasing the likelihood of inquiries.
- Client Testimonials and Reviews: Feature client testimonials and reviews on your website and social media platforms. Positive feedback from satisfied clients can build trust and credibility, convincing potential clients to choose your contracting services.
- Targeted Paid Advertising for Local Areas: Use targeted paid advertising campaigns on platforms like Google Ads and social media to promote your contracting services in specific local areas. By showing relevant ads to homeowners or businesses in your service regions, you can drive more qualified traffic to your website and increase inquiries for projects.
- Informative Content on Construction Tips: Create informative blog posts or videos on construction tips, home improvement ideas, or maintenance advice. Providing valuable content can position your contracting business as a helpful resource, attracting potential clients who are seeking professional expertise and services.
- Responsive Mobile Experience: Ensure that your website is fully responsive and optimized for mobile devices. Many potential clients may research contractors on their smartphones, and a seamless mobile experience can enhance engagement and lead to more inquiries.
- Online Quote Request Forms: Implement online quote request forms on your website for various types of projects. Allowing potential clients to request project quotes easily can reduce barriers and lead to inquiries from individuals with specific project needs.
- Local SEO for Targeted Services: Optimize your website for local search engine optimization to target potential clients searching for specific contracting services in your area. By ranking higher in local searches, you can attract more relevant leads and inquiries from individuals seeking services you specialize in.
- Special Offers for First-Time Clients: Create special offers or discounts for first-time clients. Promoting these deals on your website and through paid advertising can entice potential clients to try out your contracting services for the first time.
- Project Galleries for Different Service Categories: Organize project galleries on your website, categorizing them by different service types, such as kitchen renovations, bathroom remodels, or commercial construction. This makes it easier for potential clients to find examples of the specific services they are interested in, increasing their likelihood of inquiries for similar projects.
4.) Sales Funnels for Contractors
As a contractor looking to generate more leads and grow your business, sales funnels can be a powerful digital marketing strategy. Sales funnels are a series of steps that guide potential clients through the decision-making process, from initial interest to becoming a paying customer. Here are 5 examples of how sales funnels can benefit your contracting business:
- Home Renovation Guide Funnel: Create a landing page offering a free downloadable guide on home renovation tips and trends. Use social media and targeted ads to drive traffic to the landing page. In exchange for the guide, collect their email address and permission to send them more valuable content. Follow up with a series of emails that highlight your expertise and showcase successful home renovation projects you've completed. Include a call-to-action to schedule a consultation for their home renovation needs.
- Roofing Estimate Funnel: Design a landing page with a form that allows potential clients to request a free roofing estimate. Use local SEO and online directories to drive traffic to the landing page. After they submit the form, follow up with an automated email that confirms their request and provides additional information about your roofing services. Schedule a follow-up call to discuss the estimate and offer any necessary clarifications or adjustments, leading to potential conversion into a roofing project.
- Commercial Construction Case Study Funnel: Create a landing page featuring case studies of successful commercial construction projects you've completed. Use email marketing and targeted ads to direct traffic to the page. Potential clients interested in commercial construction will see the high-quality work you've done for other businesses and be more inclined to reach out for their own projects. Include a clear call-to-action for them to contact you for a consultation and project evaluation.
- Landscaping Design Quiz Funnel: Develop a landing page with an interactive quiz that helps potential clients identify their landscaping needs and preferences. Promote the quiz through social media and paid ads. After completing the quiz, offer a personalized landscaping design report that suggests ways to enhance their outdoor space. Use the report as an opportunity to showcase your landscaping expertise and services. Encourage them to schedule a consultation to discuss their landscaping project in more detail.
- Emergency Repair Service Funnel: Create a landing page that highlights your emergency repair services for plumbing, electrical, or other urgent needs. Use pay-per-click (PPC) advertising and local SEO to drive traffic to the landing page. When potential clients find themselves in an emergency situation, they'll be more likely to contact you if they know you offer quick and reliable solutions. Use a clear call-to-action on the page for them to call your emergency hotline or submit a form for immediate assistance.
5.) Email Marketing for Contractors
Email marketing can be a powerful digital marketing strategy for contractors like you to connect with potential clients, showcase your expertise, and build lasting relationships. By leveraging strategic email campaigns, you can stay top-of-mind with your audience, promote your services, and generate more leads for your contracting business. Here are six examples of how email marketing can benefit your contractor organization:
- Seasonal Maintenance Tips: Send out seasonal maintenance tips and reminders to your email subscribers. For example, before winter arrives, you can provide homeowners with a checklist of tasks to prepare their properties for the colder months. This not only demonstrates your expertise but also positions your contracting business as a helpful resource, increasing the chances of repeat business and referrals.
- Project Progress Updates: Keep your clients informed about the progress of ongoing projects through regular email updates. Share photos, milestones, and any challenges you're overcoming. This proactive communication fosters trust and transparency, assuring clients that their project is in capable hands, leading to better client satisfaction and potential future projects.
- Before-and-After Showcases: Use emails to showcase impressive before-and-after images of completed projects. Visuals are compelling, and seeing the transformation of a property through your craftsmanship can persuade potential clients to consider your services for their own renovation or construction needs.
- Customer Testimonials: Share positive customer testimonials and reviews in your emails. Testimonials provide social proof and build confidence in your contractor services. Highlighting real feedback from satisfied clients can encourage prospects to choose your business over competitors.
- Exclusive Promotions: Offer exclusive promotions or discounts to your email subscribers. For example, you can provide a limited-time discount on certain services or products. Exclusive promotions create a sense of urgency, prompting recipients to take action and potentially convert into paying clients.
- Home Improvement Tips: Send helpful home improvement tips and DIY guides to your email list. This not only adds value to your subscribers' lives but also positions your contracting business as a knowledgeable and reliable source for all things related to home improvement. Over time, subscribers may come to view your company as their go-to contractor for professional assistance.
6.) Search Advertising for Contractors
Search advertising can be a game-changer for your contracting business, helping you attract more clients and showcase your services to a broader audience. By using search ads, you can connect with individuals actively seeking contracting services, giving your company a competitive edge. Below are five examples of how search advertising can benefit your contracting business and help you thrive:
- Local Service Promotion: Create search ads targeted at your local area to promote your contracting services. When people in your community search for terms like "contractors near me" or "local construction companies," your ad can appear at the top of search results, increasing your visibility to potential customers looking for contractors in their vicinity.
- Specialized Services Highlight: If your contracting company specializes in specific services, such as home remodeling, kitchen renovations, or commercial construction, use search ads to target individuals seeking those services. Craft ads with keywords like "bathroom remodeling contractors" or "commercial construction experts" to connect with clients looking for your expertise.
- Emergency Repair Solutions: Advertise your contracting company's emergency repair services through search ads. Target keywords like "24/7 emergency contractors" or "roof repair near me" to reach homeowners or businesses in urgent need of immediate repair solutions. This strategy positions your company as a reliable and timely option during critical situations.
- Home Improvement Projects: Run search ads for various home improvement projects, such as deck construction, window replacements, or siding installations. Use keywords related to the specific projects, like "deck builders in [your city]" or "window replacement contractors," to attract homeowners searching for professionals to enhance their living spaces.
- Green Building Initiatives: If your contracting company focuses on sustainable and eco-friendly practices, create search ads to appeal to environmentally-conscious clients. Use keywords such as "green building contractors" or "energy-efficient home renovations" to reach customers who prioritize eco-friendly construction solutions.
7.) Content Marketing for Contractors
Content marketing is a powerful digital strategy that can significantly benefit your contracting business. By creating informative and compelling content, you can attract potential clients, showcase your expertise in various contracting services, and establish trust with individuals seeking reliable and skilled contractors for their projects.
- Project Spotlights: Develop detailed project spotlights that showcase completed projects in various fields, such as home renovations, landscaping, or commercial construction. Use images, videos, and project descriptions to demonstrate your company's capabilities and highlight the quality of your work. This content serves as a portfolio, impressing potential clients with the diversity and excellence of your contracting services.
- How-To Guides and DIY Tips: Create how-to guides and DIY tips related to simple home improvement or repair tasks. Offer step-by-step instructions, images, or videos that demonstrate basic skills. This content positions your contracting business as a helpful resource and attracts homeowners who may need professional assistance for more complex projects.
- Energy-Efficient Solutions: Develop content that promotes energy-efficient solutions and sustainable building practices. Offer articles, infographics, or videos that discuss topics such as green building materials, energy-efficient HVAC systems, or eco-friendly landscaping. This content appeals to environmentally-conscious clients who prioritize energy efficiency and sustainable practices in their projects.
- Client Testimonials and Success Stories: Share genuine client testimonials and success stories from satisfied customers who have experienced the exceptional service and results your contracting business provides. Include quotes and project details that emphasize the positive impact your work has had on clients' properties and lives. These testimonials build trust and confidence in your contracting business's reliability and customer satisfaction.
- Home Maintenance Checklists: Create comprehensive home maintenance checklists that cover seasonal tasks and routine inspections. Offer advice on maintaining different areas of a property, such as roofing, plumbing, or electrical systems. This content positions your contracting business as a reliable and knowledgeable source for property maintenance, encouraging homeowners to turn to you for both regular maintenance and larger projects.
8.) Reputation Management for Contractors
As a contractor, reputation management is a vital digital marketing strategy that can significantly impact your business success and attract more clients. It involves actively shaping and maintaining the online perception of your contracting services. Here are five tailored examples of how reputation management can benefit your contracting business:
- Before-and-After Project Showcase: Display impressive before-and-after images of your completed projects on your website and social media. Highlight the transformation of spaces through your construction or renovation work. This visual evidence of your expertise will build trust with potential clients, enhancing your reputation as a skilled and reliable contractor.
- Client Testimonials and Recommendations: Request feedback from satisfied clients and request permission to feature their testimonials on your website and marketing materials. Encourage clients to share their positive experiences on review platforms like Google My Business or Yelp. Genuine testimonials will reinforce your reputation as a contractor who consistently delivers high-quality work and excellent customer service.
- Construction Blog and Educational Content: Create a construction blog and share informative content about construction trends, tips, and best practices. Provide valuable advice through blog posts, videos, or infographics. This content marketing approach positions you as an expert in your field, elevating your reputation as a knowledgeable and trustworthy contractor.
- Collaboration with Design Professionals: Partner with architects, interior designers, or landscape designers for joint projects. Display these collaborations on your website and social media to showcase your ability to work seamlessly with other industry experts. Such partnerships will enhance your reputation as a contractor who can deliver integrated and well-designed solutions.
- Responsive Customer Service: Prioritize excellent customer service in all interactions with clients. Respond promptly to inquiries and address any concerns with professionalism and empathy. Timely and satisfactory resolutions will demonstrate your commitment to client satisfaction, solidifying your reputation as a reliable and client-focused contractor.
9.) Video Marketing for Contractors
As a contractor, you can showcase your construction projects, craftsmanship, and reliability to potential clients in a visually compelling way. Video content offers you a dynamic platform to demonstrate your skills, highlight completed projects, and build trust with individuals seeking quality contracting services. Here are five powerful examples of how video marketing can benefit your contracting business:
- Project Highlights: Create visually appealing videos that showcase the highlights of your construction projects. Present aerial shots, time-lapses, and close-ups of intricate details to impress potential clients. Project highlight videos demonstrate the quality of your work and provide a glimpse of what clients can expect when choosing your contracting services.
- Before-and-After Transformations: Produce compelling before-and-after videos that reveal the transformation of spaces after your construction work. Show the initial condition of the area compared to the completed project, illustrating the value and impact of your contracting services. Before-and-after videos persuade potential clients to choose your company for their renovation or construction needs.
- Client Testimonials: Film video testimonials from satisfied clients who have experienced your excellent contracting services. Let them share their positive experiences and express appreciation for the successful completion of their projects. Client testimonials build credibility and trust, encouraging new clients to hire your contracting services with confidence.
- Construction Process Explainers: Offer informative videos that explain the different stages of the construction process. Break down complex concepts and terminology into easy-to-understand visuals for potential clients. Construction process explainer videos demonstrate your transparency and help clients feel informed and comfortable with the construction journey.
- Industry Tips and Insights: Share your expertise through video tips and insights related to the construction industry. Offer advice on budgeting, materials selection, or project planning. These valuable videos position you as a knowledgeable contractor and attract potential clients seeking guidance for their construction projects.