Contractor Digital Marketing

Types of Contractors We Help

We work with a wide variety of contractors. The strategies discussed in this article can help with website advertising for contractors and even:

• Digital Marketing for General Contractors
• Digital Marketing for Siding Contractors
• Digital Advertising for Window And Door Contractors
• Internet Marketing for Home Remodeling Contractors
• Internet Advertising for Solar Panel Contractors
• Online Marketing for Pool And Spa Contractors
• Online Advertising for Pest Control Contractors
• Website Marketing for Home Theatre Contractors
• Website Advertising for Home Security Contractors
• Digital Marketing for Overhead Door Contractors

What is Digital Marketing for Contractors?

Digital marketing for contractors is simply advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most contractors think of digital advertising as another phrase for SEO or paid ads. Even though both services are used for online marketing, neither fully describes the depth of complete online advertising campaigns for contractors.

Modern website advertising services include dozens of digital marketing tactics, all working together to help increase visibility and conversions for your contractor.

For example, the best contractor internet advertising plans will include plans to:

• Use SEO, social advertising, affiliate advertising, and PPC advertising to increase traffic to your contractor digital assets (websites, apps, sales funnels, etc).
• Grow revenue for your contractor through landing page creation, sales funnel development, and conversion rate optimization.
• See what visitors do with your digital assets to find out where you can improve, retargeting opportunities, or conversion rates.
• Show the expertise, authority, and trust of your contractors through content marketing, video production, backlink building, review collection, social media proof, and website improvements.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

Our Contractor Digital Advertising Services

Our team of internet advertising experts know the latest online advertising trends for contractors. Take advantage of our experience in more than 100 business industries, including contractors, to help grow traffic and boost conversions across your digital assets.

Contractor Lead Generation Strategies

Nearby service providers place a high priority on lead generation within their inbound marketing plans. Not everything can be sold on the internet. Many products and services require a phone or in-person conversation to finalize the sale. For these types of business industries, lead generation tactics are going to be critical.

Our online advertising team has implemented and tested various lead generation tactics for contractors and other professionals, all of which are worth considering. The most common lead gen plans for contractors include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, or offering helpful downloadable content in a lead magnet.

For most contractor digital advertising services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your contractor.

Contractor Social Ads

The use of social media ads in website marketing involves paid advertising being run on social platforms like LinkedIn, Facebook, Twitter, TikTok, and LinkedIn. By allowing you to choose from specific interests, behaviors, and demographics, these social media channels offer a fast and efficient means of connecting with your target audience. However, the disadvantage is the extra cost involved in setting up campaigns, creating landing pages, developing sales funnels, and executing conversion rate optimization to ensure that the paid advertising serve as a suitable lead generation or sales generation mechanism for your contractor.

By leveraging the data sources of social platforms, contractors can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. Although this presents a massive opportunity for most well-established contractors, it can prove to be an expensive lesson for businesses that are unprepared to capitalize on social media advertising fully.

We help contractors build out the necessary sales funnels and lead generation tools to make the most of their social media marketing. We also advise implementing measures for conversion optimization and retargeting in our digital marketing campaigns, as they can both enhance the return on investment for your campaigns. Let's not forget to mention the freshness of your ad creatives. When running contractor social media ads services, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Contractor Search Engine Advertising

The use of search engine marketing in online advertising involves PPC advertising being run on search engines like Google and Bing. By utilizing Google Ads and Bing Ads, you can quickly and effectively connect with a highly engaged audience that is actively looking for the products or services offered by your contractor. However, the drawback is the cost of initiating an efficient and scalable paid ads campaign for your contractor, which often involves creating landing pages or sales funnels that are optimized for conversion opportunities.

We help contractors of all sizes build out the necessary landing pages and funnels to get leads and increase revenue, which makes paid ads a cost-effective online marketing plan. When it comes to any search engine marketing campaign, we suggest devising a plan for retargeting and conversion rate optimization to enhance your return on investment.

CRO for Contractors

Conversion rate optimization is an essential element of any digital marketing plan for contractors, and should not be overlooked. This is a critical aspect of any type of internet marketing for contractors since it directly impacts the ability of the marketing service to provide value for the contractor paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Prior to implementing a CRO plan for your contractor, it's essential to comprehend what it entails, how it operates, and how to appraise the service. This is a time-intensive process that involves plenty of iterative research and testing. The main difficulty lies in the fact that the CRO techniques that are suitable for one contractor may not necessarily work for another contractor.

The CRO techniques most commonly used by contractors may involve simplifying contact forms, trying out different call-to-action phrases, developing compelling headlines, generating a sense of urgency, resolving errors with mobile website functionality, boosting page speed, deploying exit-intent popups, clarifying the value for website visitors, and incorporating trust and social proof indicators.

True conversion rate optimization for contractors can become much more complex. To delve deeply into CRO, it is necessary to have a comprehensive understanding of your business proposition, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital properties, the online reputation of your contractor, and various other factors.

Developing Sales Funnels for Contractors

A purchase funnel, or sales funnel, provides a visual representation of the path that your homeowners take with your contractor. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential homeowners that might interact with your contractor. At the bottom of the funnel, it becomes narrower to reflect the many points of departure that can occur during the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

Creating a sales funnel for contractors is a more demanding task than simply explaining the concepts that underlie it. Owners of highly successful sales funnels can earn millions of dollars in value on a daily basis. To develop a funnel that produces value for your contractor, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are several types of sales funnels, such as lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, and many more to choose from for your contractor. When you work with one of our contractor-focused digital marketing experts, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your contractor. If you prefer a hands-off approach, we can conduct additional research on your contractor to identify the most promising funnels to explore and test within your internet marketing plan.

Email Marketing Services for Contractors

You can use email marketing within a digital plan to grow brand awareness, boost website traffic, drive sales and revenue, bring awareness to your social profiles, engage past contractors, and gain valuable information about your target audience.

We help our internet marketing contractor customers use Mail Chimp, Campaign Monitor, and Constant Contact within their email marketing plans. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip services.

The most important part of email marketing is developing a plan to increase your subscribers. We help email marketing contractor clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, and numerous other methods.

Content Marketing Tactics for Contractors

Most contractors use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online advertising approach helps establish your contractor as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target homeowners begin to identify your contractor as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help contractor website marketing customers put together the right content marketing service for their contractor.

It is important to identify your target audience before starting a content marketing campaign. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics for contractors that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading internet marketing service provider. These are all effective ways to market content if you implement them correctly for your contractor.

Online Reputation Management (ORM) Campaigns for Contractors

Your online reputation is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider, the purchase of a product on an ecommerce store, and even the selection of contractors. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your contractor.

For localized service companies, we can help you develop a review generation program within your website marketing to increase the rate at which past homeowners leave reviews for your contractor. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce-focused contractor, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your contractor. Online shoppers want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as doctors or attorneys, we can help establish protocols within your website advertising service for the collection of testimonials to ensure prospects always see a positive image of your contractors. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth. In some cases, even search engine optimization can be used to help curate the best possible first-page results for the online reputation of your contractor.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your competition.

Video Marketing for Contractors

As a complete internet advertising company for contractors, we have our own in-house video production and video marketing department. This has been extremely helpful for contractor content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your digital marketing strategy for your contractor. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within digital advertising services to bring life to paid campaigns.

Why You Should Invest in Internet Advertising for Your Contractor

If you run an contractor that depends on selling a product or service, at some point, you will contemplate some type of marketing to boost revenue. There are many reasons to consider online marketing over other, more traditional, marketing plans for your contractor. Next, let's explore some of the persuasive grounds for incorporating the website marketing plan into your contractor:

• When compared to other marketing techniques, digital marketing is often more economical for contractors since it can be launched with a modest budget and then expanded as its effectiveness is assessed.
• By utilizing useful analytics tools such as Google Analytics, you can obtain more comprehensive data on the number of visitors who engaged with your brand, the duration of their engagement with your marketing efforts, and whether they returned to your website in the days, weeks, or months following their initial interaction.
• In today's world, people are always using their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they go in life?
• Unlike print marketing, billboard ads, television commercials, and radio ads, digital advertising is significantly more flexible because it can be updated much more easily.
• Online marketing for contractors provides the best capacity for user engagement. Good luck getting people to comment, like, or share any non-digital advertisements you run for your contractors.

How to Develop a Internet Marketing Program for Contractors

To kickoff your internet advertising plan for your contractor, it's vital to develop a plan that includes measurable business goals. You want to ensure everyone involved understands the ultimate goal of the online advertising campaign to prevent spending time on ideas that won't positively impact your contractor.

1.) Pinpoint your target audience

Once you have established a clear set of business goals for your contractor, you can start to identify the audience you want to target. It's vital to have a clear understanding of your intended audience. This helps you tailor your contractor website advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Establish the requirements of your audience

Once you have a clear understanding of your business objectives and the customers you are trying to reach, you can make an informed decision about the requirements and search intent of your target audience. This will help ensure your contractors focus on the right keywords for your digital marketing and you align your content marketing strategies with the needs of your audience.

3.) Start the slower services right away

If you plan to use search engine optimization as part of your contractor digital strategy, prioritize it above all else. The slowest moving internet advertising tactic for contractors, and even other industries, is search engine optimization. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Creating high-quality landing pages or sales funnels should be a priority

At this stage, it may be worth exploring paid advertising options for your contractor website or other digital assets. But before you start sending paid traffic to your home page, product page, or service page, it's important to create a landing page or sales funnel. A common mistake with paid ads campaigns for contractors is directing traffic to a page that isn't optimized for converting a cold audience, which can result in high bounce rates and low conversion rates. Effective lead generation for contractors often involves the use of splash pages and sales funnels to guide visitors towards the desired marketing outcome.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your contractor, you should consider how to best interact with those visitors after they leave your website. It's important to understand that not all visitors who come across your website, landing page, or sales funnel will become customers on their first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your website.

6.) Make testing a regular process

With all of these website marketing tactics set up for your contractor, you can move into the testing and optimization phase. This involves constantly measuring the success of your contractor-focused campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of the digital marketing plan of your contractor.