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Entertainment Digital Marketing

Marketing Tips for Entertainment Companies

We keep updated on the latest marketing trends for entertainment companies. This includes search ads, social media, email marketing, lead generation, CRO, and more!

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Internet Advertising Strategies for Entertainment Businesses

Digital marketing for entertainment companies is the process of advertising through online channels like websites, search engines, social media, email, or apps to prospective entertainment companies.

Many entertainment companies think online advertising is just another term for SEO or paid advertising. Even though both services are used for digital marketing, neither fully describes the depth of complete digital marketing plans for entertainment businesses.

Modern internet marketing campaigns include dozens of tactics, all working together to help build visibility and conversions for your entertainment business.

Let's discuss what our digital marketers have found to work best for those in this industry!

50+ Website Advertising Strategies for Entertainment Companies

We are a team of digital marketing professionals with diverse knowledge and experience in the latest internet marketing trends for entertainment companies.

For years, our team has assisted entertainment companies with their digital marketing goals. The strategies / tactics discussed in this section can help with internet advertising for entertainment companies and even:

  • Arcades
  • Movie Theatres
  • Ice Cream Stores
  • Skating Ranks
  • Archery Studios
  • Shooting Ranges
  • Tour Companies
  • Talent Agencies
  • Performing Arts Companies
  • Animation Studios
  • Video Game Development Companies
  • Amusement Parks And Attractions
  • Casino And Gaming Companies
  • Cruise Lines
  • ...and more!

A Few of Our Digital Marketing Experts

Corey GHope KDavid WMelanie PJake FAshton H

1.) Lead Generation for Entertainment Companies

Lead generation is a digital marketing strategy that can greatly benefit entertainment companies. It focuses on attracting potential customers and capturing their contact information to convert them into attendees or clients. By implementing targeted lead generation tactics, you can effectively grow your audience base and increase event or service bookings. Here are 5-10 specific strategies tailored to entertainment companies:

  1. Social Media Contests or Giveaways: Run contests or giveaways on social media platforms to engage your audience and capture their contact information. Offer free tickets to an event, exclusive merchandise, or special experiences. By incentivizing participation, you can generate leads who are interested in your entertainment offerings.
  2. Targeted Facebook Ads for Event Promotion: Utilize Facebook's advanced targeting features to run advertising campaigns aimed at individuals interested in specific types of events or entertainment. Highlight the unique features or attractions of your event and emphasize the benefits of attending. By reaching out to individuals who have shown interest in similar events, you can generate leads who are likely to be interested in your entertainment offerings.
  3. Email Newsletters with Exclusive Content: Develop regular email newsletters that provide exclusive content, behind-the-scenes insights, or special offers related to your entertainment company. Allow visitors to subscribe on your website and provide their contact information. By nurturing these relationships through exclusive content, you can generate leads who are interested in staying connected and attending your future events or services.
  4. Collaboration with Influencers: Establish partnerships with influencers or content creators who have a relevant audience in your entertainment niche. Collaborate on joint promotional campaigns, social media takeovers, or guest appearances. By leveraging the reach and influence of these partners, you can generate leads from their audience who are interested in your entertainment offerings.
  5. Online Ticketing System: Implement an online ticketing system on your website or partner with established ticketing platforms. Make it easy for potential attendees to purchase tickets for your events or services. By providing a seamless and convenient ticketing experience, you can generate leads who are ready to attend and support your entertainment company.
  6. Targeted Google Ads for Event Tickets: Utilize Google Ads to run advertising campaigns targeted at individuals searching for event tickets in your area or within your entertainment niche. Highlight the uniqueness or exclusivity of your event and emphasize the limited availability of tickets. By appearing in search results, you can generate leads who are actively seeking event tickets.
  7. Collaboration with Local Venues or Organizations: Establish partnerships with local venues, event organizers, or organizations in your community. Offer your entertainment services for their events or collaborate on joint promotional efforts. By partnering with established entities, you can generate leads from their network who are interested in attending or booking your entertainment offerings.
  8. Online Reviews and Testimonials: Encourage satisfied attendees or clients to leave reviews and testimonials on popular review websites or your Google My Business listing. These reviews act as social proof and can help build trust with potential customers. By showcasing the positive experiences of previous attendees or clients, you can generate leads who are influenced by the feedback and are more likely to choose your entertainment services.
  9. Collaboration with Local Media: Establish partnerships with local media outlets, such as radio stations, newspapers, or online publications. Offer interviews, exclusive content, or promotional opportunities. By leveraging the reach of local media, you can generate leads from their audience who are interested in your entertainment offerings.

Lead Gen for entertainment companies

2.) Social Advertising for Entertainment Companies

Social advertising is a highly effective digital marketing strategy for entertainment companies to attract audiences, promote events, and increase ticket sales. By leveraging social media platforms, you can engage with your target audience, build excitement around your entertainment offerings, and boost attendance for your events. Here are five specific examples of how social advertising can benefit your entertainment business:

  1. Promoting Live Performances: Use social media ads to promote live performances, concerts, or theater shows. Target individuals interested in the entertainment genre or music artists you are featuring. By reaching out to potential attendees, you can increase ticket sales and generate buzz around your live events.
  2. Targeting Local Audiences: Utilize social advertising to target local audiences in the areas where your entertainment events take place. Tailor your ads to inform people about upcoming shows or entertainment activities near them. By reaching out to local residents, you can encourage them to attend and support community-based entertainment events.
  3. Sharing Behind-the-Scenes Content: Craft social media ads to share behind-the-scenes content of your entertainment productions. Offer sneak peeks of rehearsals, interviews with performers, or production process insights. By providing exclusive behind-the-scenes glimpses, you can engage your audience and create a sense of anticipation for your upcoming events.
  4. Highlighting Celebrity or Guest Appearances: Use social advertising to highlight special celebrity or guest appearances in your entertainment shows or events. Target fans of the featured celebrities or influencers. By leveraging the star power of these guests, you can attract a broader audience and increase the overall appeal of your entertainment offerings.
  5. Offering Exclusive Discounts or Giveaways: Create social media ads to offer exclusive discounts, early-bird ticket pricing, or special giveaways for your entertainment events. Encourage potential attendees to take advantage of limited-time offers to secure their spots. By providing incentives, you can drive ticket sales and create a sense of urgency among your audience.

Social Media Marketing for entertainment companies

3.) Conversion Rate Optimization (CRO) for Entertainment Companies

Conversion rate optimization is a valuable digital marketing strategy for entertainment companies like yours to optimize your website and paid advertising efforts. By strategically improving user experience and engagement, you can attract more potential customers and increase the conversion rate of website visitors into valuable inquiries, ticket sales, or bookings for your entertainment services and events.

  1. Eye-Catching Event Listings: Create eye-catching event listings on your website with attractive visuals and concise event details. A well-designed event page with clear information can entice potential customers to explore further and increase the chances of ticket sales.
  2. Strategic Ticketing CTA: Place a strategic call-to-action (CTA) on event pages, prompting potential customers to purchase tickets. A compelling CTA like "Get Your Tickets Now" can encourage visitors to take immediate action, leading to increased ticket sales.
  3. Social Proof through User Reviews: Feature user reviews and testimonials from attendees of past events on your website and social media platforms. Positive feedback and experiences from satisfied attendees can build trust and credibility, convincing potential customers to purchase tickets to your upcoming events.
  4. Targeted Paid Advertising for Relevant Audiences: Use targeted paid advertising campaigns on platforms like Facebook and Google Ads to reach specific audiences interested in your entertainment events. By showing relevant ads to individuals who share interests with your events, you can drive more qualified traffic to your website and increase ticket sales.
  5. Engaging Event Trailers and Teasers: Create engaging event trailers or teasers and showcase them on your website and social media. Captivating visuals and teasers can generate excitement and anticipation among potential customers, motivating them to purchase tickets and attend the event.
  6. Responsive Mobile Experience: Ensure that your website is fully responsive and optimized for mobile devices. Many potential customers may browse for entertainment events on their smartphones, and a seamless mobile experience can enhance engagement and lead to more ticket purchases.
  7. Exclusive Early Bird Offers: Offer exclusive early bird discounts for event tickets. Promoting these limited-time offers on your website and through paid advertising can create a sense of urgency and encourage potential customers to secure their tickets in advance.
  8. VIP Packages and Add-Ons: Create VIP packages or add-on experiences for select events. Promoting these premium offerings can attract customers seeking unique and enhanced experiences, leading to increased revenue from ticket sales.
  9. Event Reminder Emails: Implement event reminder email campaigns targeting individuals who have shown interest in specific events on your website. Timely reminders can prompt potential customers to finalize their ticket purchases and ensure a high turnout for your entertainment events.
  10. Interactive Event Calendars: Provide an interactive event calendar on your website with filtering options for different event types and dates. An intuitive and organized calendar can help potential customers easily find events of interest and lead to increased event ticket sales.

6 Key Focus Points for Website Success

4.) Sales Funnels for Entertainment Companies

As an entertainment company, sales funnels can be a powerful digital marketing strategy to engage your audience and convert potential customers. Sales funnels are a series of steps designed to guide prospects through the process of becoming loyal fans and customers. Here are 5 examples of how sales funnels can benefit your entertainment business:

  1. Event Ticket Sales Funnel: When promoting a live event, create a dedicated landing page that highlights the event's key attractions, performers, and date. Use social media and email marketing to direct interested individuals to the landing page. Offer early-bird ticket discounts or exclusive access for subscribers. As the event date approaches, send reminder emails with a sense of urgency to encourage ticket sales. After the event, follow up with a post-event survey and future event announcements to continue engaging your audience.
  2. Streaming Service Sign-up Funnel: If you have a streaming platform, design a landing page that showcases your exclusive content and features. Use paid advertising and collaborations with influencers to reach your target audience. Offer a free trial or limited-time discount for new subscribers. Once they sign up, nurture them with personalized content recommendations and email updates about new releases. Consider offering special deals for annual subscriptions to retain loyal customers.
  3. Merchandise Purchase Funnel: If you sell merchandise related to your entertainment brand, create a visually appealing product landing page that showcases your products. Promote the page through social media and collaborations with content creators. Offer special bundles or discounts for multiple purchases. Use abandoned cart email reminders to encourage customers to complete their purchases. Follow up with personalized thank-you emails and exclusive offers for future merchandise releases.
  4. Membership or Fan Club Funnel: Build a landing page that highlights the benefits of joining your exclusive membership or fan club, such as access to behind-the-scenes content or exclusive events. Utilize social media and email marketing to attract potential members. Offer a limited-time promotion for membership sign-ups. After members join, send regular updates and exclusive content to keep them engaged and enthusiastic about being part of the community.
  5. Virtual Experience Funnel: If you offer virtual experiences or performances, create an engaging landing page that describes the unique and interactive nature of these experiences. Use targeted ads and partnerships with online influencers to drive traffic to the page. Offer early registration discounts or limited-capacity sessions to create a sense of exclusivity. After the virtual experience, encourage participants to share their feedback and experiences on social media, and consider offering special incentives for referrals to expand your customer base.

Sales Funnels for entertainment companies

5.) Email Marketing for Entertainment Companies

Email marketing is a powerful digital marketing strategy for entertainment companies like yours. It allows you to engage with your audience, promote your events, and build brand loyalty. Here are six examples of how email marketing can benefit your entertainment business:

  1. Event Announcements: Use email to announce your upcoming events, such as concerts, theater performances, or movie premieres. Include exciting details about the event, guest performers, and any special promotions or early bird ticket offers. Sending event announcements to your subscribers creates anticipation and encourages ticket sales.
  2. Exclusive Pre-Sale Access: Offer your email subscribers exclusive pre-sale access to tickets for your events. Provide a unique pre-sale code or link that allows them to purchase tickets before they are available to the general public. This creates a sense of privilege for your subscribers and can lead to increased ticket sales and a loyal customer base.
  3. Behind-the-Scenes Content: Share behind-the-scenes content from your events or productions through email. This can include rehearsal footage, interviews with performers or artists, and sneak peeks of set designs. Offering exclusive glimpses into the creative process creates a deeper connection with your audience and keeps them engaged with your brand.
  4. Subscriber-Only Contests: Run subscriber-only contests and giveaways through email. For example, you can offer a chance to win backstage passes, meet-and-greet opportunities with performers, or VIP seating upgrades. Exclusive contests incentivize people to subscribe to your email list and keep existing subscribers excited about your upcoming events.
  5. Event Recap and Highlights: Send post-event emails to recap the highlights of your past events. Include photos, videos, and customer testimonials from attendees. This not only allows you to showcase the success of your events but also helps to keep your brand top-of-mind for future events and encourages repeat attendance.
  6. Customized Recommendations: Segment your email list based on the preferences and past attendance history of your subscribers. Use this data to send personalized event recommendations that align with their interests. By tailoring your content to their preferences, you increase the likelihood of engagement and attendance.

Email Marketing for entertainment companies

6.) Search Advertising for Entertainment Companies

Search advertising can be a powerful strategy to promote your entertainment services and engage with potential customers seeking entertainment options. By utilizing search ads, you can reach individuals actively searching for entertainment experiences, making your company more visible and increasing attendance at your events. Below are five examples of how search advertising can benefit your entertainment business and help you thrive:

  1. Event Promotion: Create search ads to promote your entertainment events, such as concerts, live shows, or theater performances. Target keywords like "upcoming concerts near me" or "local theater shows" to appear at the top of search results when potential attendees search for entertainment options, increasing the visibility of your events and driving ticket sales.
  2. Virtual Experiences: If your entertainment company offers virtual experiences, use search ads to target individuals seeking online entertainment. Craft ads with keywords like "virtual concerts" or "online escape room" to connect with customers looking for entertainment from the comfort of their homes.
  3. Family-Friendly Activities: Run search ads to promote family-friendly entertainment options. Target keywords like "kid-friendly events" or "family activities in [your city]" to attract parents searching for entertainment suitable for their children. This strategy positions your entertainment company as a go-to destination for family fun.
  4. Seasonal and Holiday Events: Advertise your entertainment company's seasonal or holiday-themed events through search ads. Use keywords related to the specific events, such as "Christmas-themed shows" or "Halloween parties," to attract individuals looking for entertainment options during special occasions.
  5. Exclusive VIP Experiences: Showcase exclusive VIP experiences through search ads to appeal to customers seeking premium entertainment. Target keywords like "VIP concert packages" or "backstage access tickets" to reach individuals interested in unique and upscale entertainment experiences.

Search Engine Advertising for entertainment companies

7.) Content Marketing for Entertainment Companies

Content marketing is a dynamic digital strategy that can significantly benefit your entertainment company. By creating captivating and shareable content, you can attract potential audiences, promote your entertainment offerings, and establish a loyal following of fans who eagerly engage with your brand.

  1. Behind-the-Scenes Exclusives: Develop behind-the-scenes content that offers exclusive glimpses into the making of your entertainment productions. Use videos, photos, and interviews with cast and crew to generate excitement and anticipation among fans. This content fosters a deeper connection between your audience and your entertainment brand.
  2. Interactive Quizzes and Polls: Create fun and interactive quizzes and polls related to your entertainment content. Offer quizzes to test fans' knowledge about your shows or movies, and polls to gather feedback and preferences. This content encourages audience engagement and sparks discussions among fans.
  3. Fan Art and Fan Theories Showcases: Share fan-created art and fan theories inspired by your entertainment content. Showcase their creativity and passion through social media posts or website galleries. This content not only celebrates your fans but also generates organic buzz around your entertainment brand.
  4. Live Q&A Sessions: Host live Q&A sessions with actors, directors, or creators of your entertainment productions. Use live streaming platforms to engage with fans directly, answer their questions, and provide exclusive insights. This content fosters a sense of community and strengthens the bond between your entertainment company and its audience.
  5. Virtual Premiere Events: Organize virtual premiere events for your new releases. Livestream trailers, interviews, and sneak peeks to a global audience, making the event accessible to fans worldwide. This content generates excitement around your entertainment offerings and drives traffic to your streaming platforms or ticketing services.

Content Marketing for entertainment companies

8.) Reputation Management for Entertainment Companies

As an entertainment company, reputation management is a crucial digital marketing strategy that can significantly impact your business success and attract more clients. It involves actively shaping and maintaining the online perception of your entertainment services. Here are five tailored examples of how reputation management can benefit your entertainment company:

  1. Client Testimonials and Celebrity Endorsements: Feature testimonials from satisfied clients and endorsements from well-known personalities in the entertainment industry on your website and social media. These positive endorsements will enhance your reputation as an entertainment company that delivers outstanding services and attracts high-profile clientele.
  2. Showcasing Past Events and Performances: Share high-quality images and videos of your past events, performances, or productions on your website and social media platforms. Highlight the diversity of events you have organized, such as concerts, film premieres, or award ceremonies. This visual display will build trust with potential clients, showcasing your expertise and creativity as an entertainment company.
  3. Engaging Social Media Presence: Maintain an active and engaging presence on social media platforms. Interact with your audience through comments, likes, and direct messages. Share behind-the-scenes glimpses, fun challenges, or exclusive content related to your entertainment projects. This lively social media presence will strengthen your reputation as an entertainment company that connects with its audience and offers exciting experiences.
  4. Online Ticket Sales and Booking: Implement a user-friendly online ticketing or booking system on your website. This convenient feature allows customers to purchase tickets or book services easily. The streamlined process will enhance your reputation as a modern and customer-centric entertainment company.
  5. Proactive Crisis Management: Be prepared to handle any negative publicity or controversies that may arise in the entertainment industry. Respond promptly and professionally to address concerns and misinformation. Proactively managing crises will demonstrate your company's commitment to open communication and ethical practices, preserving your positive reputation even during challenging times.

Reputation Management for entertainment companies

9.) Video Marketing for Entertainment Companies

As an entertainment company, you can captivate audiences, promote your entertainment offerings, and create buzz around your events or productions. Video content offers you a dynamic platform to showcase your creativity, engage with fans, and generate excitement for your entertainment brand. Here are five powerful examples of how video marketing can benefit your entertainment company:

  1. Event Teasers: Create enticing video teasers for upcoming events, concerts, or performances. Use captivating visuals, snippets of performances, and exciting music to build anticipation. Event teasers generate buzz and encourage potential attendees to secure their tickets and experience your entertainment firsthand.
  2. Behind-the-Scenes Footage: Offer exclusive behind-the-scenes videos that take fans on a journey into the making of your productions or events. Show rehearsals, set designs, and interactions between performers or artists. Behind-the-scenes footage fosters a sense of intimacy with your entertainment company and creates a deeper connection with your audience.
  3. Artist or Performer Interviews: Film video interviews with your artists or performers. Let them share insights into their creative process, inspirations, and experiences. Artist interviews humanize your talent and help fans relate to them on a personal level, fostering loyalty and interest in your entertainment brand.
  4. Fan Engagement Contests: Launch video-based fan engagement contests on social media platforms. Invite fans to submit creative videos related to your entertainment brand or upcoming events. Fan engagement contests encourage user-generated content, increase brand visibility, and strengthen the bond between your company and its fans.
  5. Event Highlights: Create highlight reels or recap videos of your past events or performances. Showcase the energy, excitement, and memorable moments from the event. Event highlight videos serve as promotional tools for future events, enticing new attendees and reminding previous ones of the amazing experiences they can have with your entertainment company.

Video Marketing for entertainment companies

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