Flooring Digital Marketing

Types of Flooring Contractors We Help

We work with a wide variety of flooring contractors. The strategies discussed in this article can help with website marketing for flooring contractors and even:

• Website Advertising for Hardwood Flooring Contractors
• Digital Marketing for Carpet Installation Companies
• Digital Marketing for Tile And Grout Contractors
• Digital Advertising for Vinyl Flooring Contractors
• Internet Marketing for Laminate Flooring Contractors
• Internet Advertising for Concrete Flooring Contractors
• Online Marketing for Epoxy Flooring Contractors
• Online Advertising for Natural Stone Flooring Contractors
• Website Marketing for Bamboo Flooring Contractors
• Website Advertising for Cork Flooring Contractors
• Digital Marketing for Floor Refinishing Companies

What is Digital Marketing for Flooring Contractors?

Digital marketing for flooring contractors is simply advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most flooring contractors think of digital advertising as another phrase for SEO or paid ads. While both of those services are used in online marketing, neither fully explain the depth of a fresh website marketing program for flooring contractors.

Today's website advertising services often include dozens of digital marketing tactics, all working in tandem to help your flooring company improve visibility and conversions.

For example, the best flooring contractor internet marketing campaigns will include tactics to:

• Build traffic to your flooring company digital assets (websites, apps, sales funnels, etc) through SEO, social advertising, affiliate marketing, or paid advertising.
• Create flooring contractor landing pages, sales funnels, and optimize your conversion rate to build revenue.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Improve your website with content marketing, video production, backlink building, review collection, and social media proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

Our Flooring Contractor Digital Marketing Tactics

Our team of internet marketing specialists know the latest online marketing trends for flooring contractors. Take advantage of our experience in more than 100 business industries, including flooring companies, to help build traffic and grow conversions across your digital assets.

Lead Gen for Flooring Companies

For nearby service providers, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. Businesses in these industries will highly benefit from implementing effective lead generation strategies.

There are numerous lead gen plans to contemplate, all of which have been tested and executed by our internet advertising team for flooring contractors and other professionals in the past. The lead generation tactics that are most commonly used by flooring contractors include generating useful content, retargeting previous website visitors, nurturing former contacts with email marketing, providing live chat support, designing free tools for visitors to access, establishing referral and affiliate programs, producing online videos for sharing, hosting free webinars for visitors, or offering downloadable content as a lead magnet.

For most flooring contractor website marketing plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your flooring company.

Social Ads Game Plans for Flooring Companies

The use of social media advertising in internet advertising involves paid advertising being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Facebook. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the PPC advertising function as a proper lead generation or sales generation tool for your flooring company.

Most flooring companies can leverage the data sources of social media platforms to specifically target their audience and deliver tailored content based on demographics, behaviors, interests, and other parameters. Although this presents a massive opportunity for most well-established flooring companies, it can prove to be an expensive lesson for businesses that are unprepared to capitalize on social media marketing fully.

We assist flooring companies in developing essential sales funnels and lead generation tools that enable them to maximize the effectiveness of their social ads. In addition, we suggest creating plans for conversion optimization and retargeting as part of our website marketing plans, as both plans can enhance the return on ad spend for your campaigns. Let's not forget to mention the freshness of your ad creatives. When running flooring company social ads plans, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Advertising Campaigns for Flooring Companies

The use of search engine marketing in online advertising involves PPC advertising being run on search engines like Google and Bing. By utilizing Google Ads and Bing Ads, you can quickly and effectively connect with a highly engaged audience that is actively looking for the products or services offered by your flooring company. The disadvantage lies in the expense associated with establishing a paid ads campaign that is both effective and scalable for your flooring company, which frequently requires developing landing pages or sales funnels that are optimized for conversion opportunities.

Our services assist flooring companies of all sizes in constructing essential landing pages and funnels that get leads and increase revenue, thereby making paid ads a cost-effective online marketing plan. For any search engine marketing campaign, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Conversion Optimization for Flooring Companies

There is almost no reason to neglect conversion rate optimization within flooring contractor digital marketing campaigns. This is a critical aspect of any type of digital advertising for flooring contractors since it directly impacts the ability of the marketing service to provide value for the flooring company paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. To effectively pursue a CRO strategy for your flooring company, it's crucial to have a solid grasp of its definition, functionality, and evaluation criteria. This process requires a significant amount of time, as it involves extensive research and numerous rounds of testing. The biggest challenge is that the CRO strategies that are effective for one flooring company may not be successful for another flooring company.

The most common flooring contractor CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website concerns, improving site speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for flooring contractors can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, the online reputation of your flooring contractors, and many other factors.

Developing Sales Funnels for Flooring Companies

A sales funnel, or purchase funnel, is the visual representation of journeys taken by customers with your flooring company. The depiction of a sales funnel, also called a marketing funnel or revenue funnel, takes the form of a physical funnel that is utilized for pouring liquids into a container. The reason the top of the funnel is wider is because it represents the vast pool of potential customers who could potentially engage with your flooring company. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a sales funnel for flooring companies is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their owners. To launch a conversion funnel that produces value for your flooring company, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider for your flooring company. When you work with one of our flooring contractor-focused digital marketing professionals, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your flooring company. Alternatively, if you don't have an interest in being involved in the process, we can research more about your flooring company to determine the best funnels to explore and test within your internet advertising plan.

Email Marketing Strategies for Flooring Companies

You can use email marketing within a digital strategy to boost brand awareness, drive website traffic, get sales and revenue, bring awareness to your social media profiles, engage past flooring contractors, and gain valuable information about your target audience.

We help our internet advertising flooring company clients use Mail Chimp, Campaign Monitor, and Constant Contact within their email marketing services. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help email marketing flooring company customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, and numerous other methods.

Content Marketing Plans for Flooring Companies

Most flooring companies use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website marketing approach helps establish your flooring company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers begin to identify your flooring company as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help flooring contractor website advertising clients put together the right content marketing campaign for their flooring company.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans for flooring contractors that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading internet advertising service provider. These are all effective ways to market content if you implement them correctly for your flooring company.

Online Reputation Management (ORM) Services for Flooring Companies

Your online reputation is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a localized service provider, the purchase of a product on an ecommerce store, and even the selection of flooring contractors. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your flooring company.

For local service companies, we can help you develop a review generation program within your website advertising to increase the rate at which past customers leave reviews for your flooring company. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce-focused flooring company, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your flooring company. Online shoppers want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as doctors or attorneys, we can help establish protocols within your digital marketing campaign for the collection of testimonials to ensure prospects always see a positive image of your flooring contractors. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth. In some cases, even SEO can be used to help curate the best possible first-page results for the online reputation of your flooring company.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your competition.

Video Marketing for Flooring Companies

As a full-service online marketing firm for flooring contractors, we have our own in-house video production and video marketing department. This has been extremely helpful for flooring company content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your digital marketing plan for your flooring company. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within internet marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Online Marketing for Your Flooring Company

If you run an flooring company that depends on selling a product or service, at some point, you will contemplate some type of marketing to boost revenue. There are many reasons to consider online advertising over other, more traditional, marketing strategies for your flooring company. Let's go over some of the good reasons to implement our digital marketing strategy within your flooring company:

• Digital marketing for flooring contractors is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• By utilizing useful analytics tools such as Google Analytics, you can obtain more comprehensive data on the number of visitors who engaged with your brand, the duration of their engagement with your marketing efforts, and whether they returned to your website in the days, weeks, or months following their initial interaction.
• Everyone is constantly on their phones, tablets, and desktop computers. Why not opt for a marketing approach and platform that has the capability to pursue your target audience wherever they travel in life?
• Compared to print marketing, billboard ads, television commercials, and radio ads, internet marketing provides much greater flexibility because it is much easier to make modifications.
• Flooring Contractor online marketing delivers the greatest potential for user engagement. Good luck getting people to comment, like, or share any non-digital advertisements you run for your flooring contractors.

How to Develop a Online Advertising Program for Flooring Companies

To kickoff your website marketing plan for your flooring company, it's vital to develop a plan that includes measurable business goals. You want to ensure everyone involved understands the ultimate goal of the digital marketing campaign to prevent spending time on ideas that won't positively impact your flooring company.

1.) Identify your target audience

With a clear set of business goals in place for your flooring contractors, you can move on to identifying a target audience. Knowing your target audience is crucial. This helps you tailor your flooring company digital advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Determine audience needs

Having identified your business objectives and target customers, you can now make a well-informed choice about the needs and search intent of your intended audience. This can help ensure that your flooring contractors target the appropriate keywords for your internet marketing, and that your content marketing approaches are in sync with your audience's requirements.

3.) Begin with services that have a slower pace earlier on

If you intend to include search engine optimization in your flooring contractor digital strategy, make it your top priority. Search engine optimization is often the slowest online advertising strategy to yield results for flooring companies, as well as other industries. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

4.) Build out quality landing pages or funnels

This is a great time to consider paid advertising for your flooring company website, or other digital assets. But before you start sending paid traffic to your product page, service page, or home page, it's important to create a landing page or sales funnel. Most paid advertising campaigns for flooring companies that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best lead generation plans for flooring companies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Set up automated email sequences to retarget potential customers

Once you've established your strategies for driving traffic to your flooring company website, it's essential to consider how to effectively communicate with those visitors beyond their initial visit. It's important to understand that not all visitors who come across your website, landing page, or sales funnel will become customers on their first visit. It is important to think about building an email marketing list, providing SMS alerts for new deals, or using tracking pixels to retarget visitors who recently left your website.

6.) Plan for continuous testing

When these digital marketing strategies are in place for your flooring company you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your flooring contractor-focused campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of the internet marketing campaign of your flooring company.