Jacksonville, NC Digital Marketing

What is Internet Marketing for Jacksonville, FL Businesses?

It's pretty basic: Jacksonville online advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

For most Jacksonville business owners, website advertising is a fancy way of saying SEO or paid advertising. While both of those services are used in digital advertising, neither fully explain the depth of a modern internet advertising program for Jacksonville-based small businesses.

In today's online advertising world, there are dozens of website marketing tactics that all work together to help you drive visibility in Jacksonville and across the country.

The best Jacksonville digital marketing plans will include plans like:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) through affiliate marketing, paid advertising, SEO, or SEO.
• Boost your Jacksonville business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Jacksonville through content marketing, video production, backlink building, review collection, social proof, and site improvements.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

If you live in Jacksonville, you probably love the Jacksonville Jaguars football team. Go Jacksonville Jaguars! In addition to marketing Jacksonville-area websites, our internet advertising company also offers Boca Raton, Boynton Beach, Brandon, Cape Coral, Coral Springs, Daytona Beach, Deerfield Beach, Delray Beach, Deltona, Fort Lauderdale, Gainesville, Hialeah, Hollywood, Lakeland, Largo, Melbourne, Miami, Miami Beach, Orlando, Palm Bay, Pembroke Pines, Pensacola, Pompano Beach, Port St Lucie, Royal Palm Beach, Sarasota, Spring Hill, St Petersburg, Sunrise, Tallahassee, Tamarac, Tampa, and West Palm Beach small businesses and large corporations a premium website marketing service.

Our Website Advertising Strategies for Jacksonville Businesses

For Jacksonville small businesses, we're a team of internet marketing specialists, just 1261.8 miles away, who bring diverse knowledge and experience to the table. Use our experience in more than 100 business industries across Jacksonville, and the rest of the country, to help generate traffic and build conversions.

Lead Generation Tactics for Jacksonville, FL Organizations

A local Jacksonville service provider's main goal of an inbound marketing program is to get leads. Not everything can be sold online. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. Lead generation plans are crucial for these kinds of Jacksonville businesses looking to get sales from their website.

All of our online advertising team's lead generation strategies have been tried and implemented at some point in the past. The most common lead gen tactics include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital marketing plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Jacksonville business.

Social Ads Tactics for Jacksonville, FL Businesses

With social media marketing, Jacksonville digital marketing campaigns use Twitter, TikTok, LinkedIn, Instagram, or Facebook to run PPC advertising. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to paid ads is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Jacksonville business gets quality leads or cost-effective sales.

The data sources of social media platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. This is a good opportunity for established Jacksonville small businesses, but it's expensive for those not ready to make the most of social media ads.

With our help, corporations and small businesses in Jacksonville make the most of their social media advertising by setting up sales funnels and lead generation tools. In our Jacksonville website advertising packages, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Let's not forget to mention the freshness of your ad creatives. If you're running a social media advertising plan, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

Jacksonville, FL Search Advertising Solutions

The use of Jacksonville search engine marketing in online advertising involves PPC advertising being run on search engines like Google and Bing. Your Jacksonville small business will benefit from Google campaigns and Bing ads since they provide a quick and basic way to connect with an engaged audience searching for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

We help businesses of all sizes build out the necessary landing pages and funnels to improve leads and generate revenue, which makes paid advertising a cost-effective Jacksonville website marketing tactic. For any search engine advertising campaign in Jacksonville, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Conversion Rate Optimization for Jacksonville, FL Small Businesses

Digital marketing in Jacksonville should include CRO campaigns. This is an essential component of any kind of online marketing in Jacksonville since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. It's important to understand what CRO is, how it works, and how to evaluate it. It's an iterative, time-consuming process. One of the biggest challenges is that the CRO plans that work for one Jacksonville business might not work for another, even when they are in the same field.

CRO tactics typically include reducing form fields, testing different call-to-action phrases, creating appealing headlines, fixing mobile website issues, speeding up the site, adding exit-intent popups, focusing on urgency, defining value for visitors, and adding trust and social proof signals.

True conversion rate optimization for Jacksonville websites can become much more complex. Our CRO plan requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Jacksonville, and many other factors.

Jacksonville, FL Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Jacksonville company. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. There's always a lot of potential customers at the top of the funnel because it shows how many people might interact with your Jacksonville business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a funnel for your Jacksonville business is more difficult than the explanation of its concepts. Many of the most successful sales funnels produce millions of dollars a day for their Florida small businesses. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Jacksonville organization.

We have experience in plenty several types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and more. Working with one of our website marketing specialists, you'll have a professional to bounce ideas off of so you can figure out the right kind of revenue funnel for your organization. If you don't want to be involved, we can research your business and industry to find the best funnels to test in your Jacksonville digital marketing plan.

Jacksonville, FL Small Business Email Marketing Services

Email marketing is a good way to generate brand awareness, build sales and revenue, grow website traffic, engage past customers, and gain valuable information about your target audience.

We help our Jacksonville digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. You can segment your audience, create marketing drip campaigns, and create subscriber lists with these powerful email marketing tools.

In email marketing, you need to figure out how to get more subscribers. We help Jacksonville email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, and numerous other methods.

Jacksonville, FL Small Business Content Marketing Plans

Businesses in Jacksonville use content marketing to attract, engage, and retain high-interest audiences by creating and sharing relevant blogs, instructional videos, case studies, white papers, and other digital content. This digital marketing approach for Jacksonville websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Jacksonville begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Jacksonville digital advertising businesses put together the right content marketing plan for their specific industry and goals.

Before you start content marketing, you should figure out who your target audience is. If you do this, you can decide whether you'd like to write informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also learn what's the best way to reach your audience, which can be through social media, search results, or some other method.

Content marketing strategies often involve blog content, custom graphics, infographics, videos, podcasts, email campaigns, case studies, whitepapers, surveys, webinars, checklists, listicles, and lead magnets. Our Jacksonville-focused online marketing firm likes to use the case study method because it shows expertise, especially in our industry. When you do them right, they're all effective ways to market your Jacksonville business's content.

Jacksonville, FL Online Reputation Management (ORM) Services

Your online reputation in Jacksonville and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Jacksonville to shopping online or hiring a doctor or attorney for a personal matter. People love to read about the good and bad experiences others have had with your Jacksonville brand.

For nearby service companies in Jacksonville, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your small business. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other websites that accept reviews.

We can help you collect product and company reviews if you're an ecommerce business. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Jacksonville storefront. Online shoppers in Jacksonville want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Jacksonville doctors or Jacksonville attorneys, we can help establish protocols within your internet marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. It's even possible to use SEO to boost your online reputation in and around Jacksonville.

When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Be sure to always present a better image than your local competition by managing your online reputation.

Jacksonville, FL Video Marketing

As a complete digital marketing company for Jacksonville, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Jacksonville online advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Jacksonville website advertising services to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Jacksonville, FL Website

You're going to have to think about marketing in Jacksonville if you manage a business that sells something. There are lots of reasons to choose Jacksonville digital advertising packages over other marketing strategies. Let's go over some of the great reasons to implement online advertising strategies within your Florida business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• Everyone in Jacksonville is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Jacksonville or within Florida.
• Jacksonville digital marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• Online marketing in Jacksonville provides the best capacity for user engagement. Good luck getting people to comment, like, or share your non-digital advertisements throughout Jacksonville!

How to Develop Jacksonville, FL Digital Marketing Plans

It's important to create a plan with measurable business goals before beginning your internet marketing campaign for your Jacksonville-based small business. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Jacksonville online advertising service is all about.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Jacksonville or beyond. Your Jacksonville website marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Jacksonville audience. By doing this, you'll make sure your Jacksonville website advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Start your low-intensity marketing services earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Jacksonville digital plan. The slowest moving internet marketing strategy in Jacksonville is SEO. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

4.) Build out quality landing pages or funnels

This is a great time to consider paid advertising for your Jacksonville organization and its digital assets. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Jacksonville paid ads plans with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A good Jacksonville lead generation strategy uses splash pages and sales funnels to drive people to the goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Jacksonville website drives traffic, you should think about how to keep in touch with those visitors. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Jacksonville website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Jacksonville digital advertising plans in place, you can start testing and optimizing. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Jacksonville online marketing service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Jacksonville, FL Website Advertising Strategies

If you're a business in Jacksonville, we want to be your digital advertising partner! When researching Jacksonville internet marketing agencies, there are many factors to consider. With more than 18 years of experience, you know you can trust the Jacksonville online marketing plans we suggest for your business. Jacksonville website advertising plans like these are often what we use for our own lead generation. Our own digital marketing plan likely landed you on our site from Jacksonville.

Most importantly though, you should choose our internet advertising company for your Jacksonville company because you feel confident we are the right team for your Jacksonville company. We are only a short drive of 18 hours and 48 mins away from you in Jacksonville, but that time is reduced further if you call or email!

• We've been in business since 2004, so we've got more than 18 years of experience.
• Our primary source for leads and new client development in Jacksonville is our own digital marketing strategies.
• You likely found our website in Jacksonville after performing an online search for a service we offer.
• We do not outsource Jacksonville internet marketing services since we have our own marketing team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're experts in Shopify, WordPress, and WooCommerce for any Jacksonville digital marketing campaigns that need website design or web maintenance & support.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our internet advertisers in mind when it comes time for you to start searching for Jacksonville online advertising agencies. To start a discussion with the helpful staff at our website advertising firm, just send us an email or give us a call.

800-796-8263 Email Us