We stay up-to-date on the latest website, email, and social media marketing trends for our hvac contractor clients to help them implement effective strategies.
WebCitz is a results-driven website advertising firm with more than 18 years of experience helping heating/cooling companies strengthen their digital marketing.
Our digital advertising consultants help hvac contractors attract new audiences and boost brand awareness with social prospecting, influencer outreach, SEO strategy, white-hat link building, and paid search advertising.
Whether it's sales funnel development, conversion rate optimization, email marketing, social media advertising, sales funnel development, or other services, we can help!
Let's talk about what our online marketers can do for your heating/cooling companies!
We work with a wide variety of hvac contractors. The tactics discussed in this article can help with online advertising for hvac contractors and even:
In a most simple definition, digital marketing for hvac contractors is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective hvac contractors.
Many hvac contractors think digital marketing is just another term for search engine optimization or paid advertising. Even though both services are used for internet advertising, neither fully describes the depth of complete online marketing services for heating/cooling companies.
Modern website marketing plans often include dozens of digital marketing strategies, all working together to help your heating/cooling company improve visibility and conversions.
For example, the best hvac contractor digital advertising services will include strategies to:
We are a team of digital marketing professionals with diverse knowledge and experience in the latest internet marketing trends for hvac contractors. We've helped more than 100 business industries, such as heating/cooling companies, improve traffic and generate conversions.
The principal objective of an inbound marketing program for local service providers is to drive leads. Not everything can be sold on the internet. In numerous instances, a phone or face-to-face discussion is necessary to successfully complete the sale of certain products and services. Businesses in these industries will highly benefit from implementing effective lead generation strategies.
There are numerous lead gen plans to contemplate, all of which have been tested and executed by our internet advertising team for hvac contractors and other professionals in the past. The most common lead gen tactics for hvac contractors include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, or offering helpful downloadable content in a lead magnet.
In most instances, when the goal of for hvac contractor website marketing plans is lead generation, our team will create and apply one or more lead generation plans to your digital assets, to assess which methods yield the best outcomes for your heating/cooling company.
Social media ads as your internet marketing approach refers to running paid advertisements on social platforms such as LinkedIn, Instagram, Facebook, Twitter, and TikTok. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the disadvantage is the extra cost involved in setting up campaigns, creating landing pages, developing sales funnels, and executing conversion rate optimization to ensure that the paid ads serve as a suitable lead generation or sales generation mechanism for your heating/cooling company.
Most heating/cooling companies can leverage the data sources of social media platforms to specifically target their audience and deliver tailored content based on demographics, behaviors, interests, and other parameters. Although this presents a massive opportunity for most well-established heating/cooling companies, it can prove to be an expensive lesson for businesses that are unprepared to capitalize on social media ads fully.
We help heating/cooling companies build out the necessary sales funnels and lead generation tools to make the most of their social media advertising. We also advise implementing measures for conversion optimization and retargeting in our internet advertising plans, as they can both enhance the return on investment for your campaigns. We must also emphasize the importance of the freshness of your ad creatives. When conducting social media ads campaigns for heating/cooling companies, it is crucial to consider ad decay and ad fatigue to avoid campaigns becoming stagnant and experiencing poor performance.
The use of search ads in digital advertising involves paid advertising being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your heating/cooling company to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising service for your heating/cooling company, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.
We help heating/cooling companies of all sizes build out the necessary landing pages and funnels to grow leads and boost revenue, which makes paid ads a cost-effective digital marketing plan. For any search engine marketing service, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.
There is almost no reason to neglect conversion rate optimization within hvac contractor online marketing services. This is a critical aspect of any type of website marketing for hvac contractors since it directly impacts the ability of the marketing service to provide value for the heating/cooling company paying for the marketing service.
Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan for your heating/cooling company, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO plans that work for one hvac contractor might not work for another hvac contractor.
The most common hvac contractor CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile site glitches, improving website performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.
True conversion rate optimization for hvac contractors can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, the online reputation of your hvac contractors, and many other factors.
A sales funnel, or purchase funnel, is the visual representation of journeys taken by homeowners with your heating/cooling company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential homeowners that might interact with your heating/cooling company. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.
The development of a sales funnel for heating/cooling companies is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their owners. To launch a revenue funnel that produces value for your heating/cooling company, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.
There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider for your heating/cooling company. When you work with one of our hvac contractor-focused online advertising consultants, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your heating/cooling company. Alternatively, if you don't have an interest in being involved in the process, we can research more about your heating/cooling company to determine the best funnels to explore and test within your digital marketing campaign.
You can use email marketing within a digital strategy to improve brand awareness, generate website traffic, grow sales and revenue, bring awareness to your social profiles, engage past hvac contractors, and gain valuable information about your target audience.
We help our digital marketing heating/cooling company clients use Mail Chimp, Campaign Monitor, and Constant Contact within their email marketing plans. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip services.
The most important part of email marketing is developing a plan to increase your subscribers. We help email marketing heating/cooling company customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.
Most heating/cooling companies use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet marketing approach helps establish your heating/cooling company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.
When your target homeowners begin to identify your heating/cooling company as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help hvac contractor internet advertising clients put together the right content marketing service for their heating/cooling company.
It is important to identify your target audience before starting a content marketing campaign. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.
We often help implement content marketing tactics for hvac contractors that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading digital marketing service provider. These are all effective ways to market content if you implement them correctly for your heating/cooling company.
Your online reputation is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider, the purchase of a product on an ecommerce store, and even the selection of hvac contractors. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your heating/cooling company.
For local service companies, we can help you develop a review generation program within your internet advertising to increase the rate at which past homeowners leave reviews for your heating/cooling company. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.
If you run an ecommerce-focused heating/cooling company, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your heating/cooling company. Online shoppers want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.
For the reputation of professional service providers, such as doctors or attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of your hvac contractors. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth. In some cases, even search engine optimization can be used to help curate the best possible first-page results for the online reputation of your heating/cooling company.
The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your competition.
As a complete digital marketing company for hvac contractors, we have our own in-house video production and video marketing department. This has been extremely helpful for heating/cooling company content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your online advertising strategy for your heating/cooling company. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within website advertising services to bring life to paid campaigns.
If you manage a heating/cooling company that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are various justifications to weigh digital advertising against other, more traditional, marketing approaches for your heating/cooling company. Next, let's explore some of the persuasive grounds for incorporating the internet marketing plan into your heating/cooling company:
Before starting your digital marketing campaign for your heating/cooling company it is important to create a plan with measurable business goals. Ensuring that everyone involved in the digital advertising service understands the ultimate goal is crucial in order to avoid spending time on ideas that will not have a positive effect on your heating/cooling company.
Once you have established a clear set of business goals for your heating/cooling company, you can start to identify the audience you want to target. Understanding the people you are trying to reach is essential. This helps you tailor your heating/cooling company internet advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.
With your business goals and target customer established, you can now make an informed decision about the needs and search intent of your audience. This can help ensure that your hvac contractors target the appropriate keywords for your online marketing, and that your content marketing approaches are in sync with your audience's requirements.
If you intend to include search engine optimization in your hvac contractor digital strategy, make it your top priority. The slowest moving website advertising plan for heating/cooling companies, and even other industries, is SEO. Improvements to your website, content, and backlinks for the digital advertising services of heating/cooling companies can take several weeks or even months to fully reflect in search engine rankings.
Now is a good opportunity to think about implementing paid advertising for your heating/cooling company website or other online assets. Creating a landing page or sales funnel is an important step to take before directing paid traffic to your heating/cooling company home page, product page, or service page. Most paid advertising campaigns for heating/cooling companies that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Effective lead generation for heating/cooling companies often involves the use of splash pages and sales funnels to guide visitors towards the desired marketing outcome.
Once you've established your tactics for driving traffic to your heating/cooling company website, it's essential to consider how to effectively communicate with those visitors beyond their initial visit. It's important to understand that not all visitors who come across your website, landing page, or sales funnel will become customers on their first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your site.
With all of these internet advertising tactics set up for your heating/cooling company, you can move into the testing and optimization phase. This involves ongoing evaluation of the success of your campaigns, identifying areas for improvement, and even trying out new ideas from case studies or white papers. It is essential to continuously optimize your heating/cooling company online advertising campaign for conversion rates.