Iowa City, IA Digital Marketing

What is Digital Marketing for Iowa Small Businesses?

Simply put, online advertising throughout Iowa is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Most Iowa business owners think of website advertising as another phrase for SEO or paid advertising. Those two services are both used in digital advertising, but neither fully explains what a modern Iowa internet advertising program entails.

The latest online marketing services often use numerous website marketing tactics, all working together to help you get more visibility and conversions throughout Iowa and the rest of the United States.

The best Iowa digital marketing services will include tactics like:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) through social media marketing, affiliate marketing, paid advertising, or SEO.
• Boost your Iowa business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Build expertise, authority, and trust in Iowa with content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

Our digital advertising firm is happy to provide Burlington, Cedar Rapids, Council Bluffs, Davenport, Des Moines, Iowa City, and Waterloo with expert online marketing packages.

Our Website Marketing Solutions for Iowa Organizations

We're a team of digital marketing professionals who know and understand the latest internet marketing trends for Iowa businesses. Take advantage of our experience in more than 100 business industries throughout Iowa, and the rest of the United States, to help generate traffic and improve conversions across your digital assets.

Iowa Small Business search engine optimization Strategies

If you want your website to appear on the first page of search results throughout Iowa for competitive phrases, you must take a holistic approach to your digital marketing campaign. To show value to search engines, you need to review your on-page, off-page, and technical SEO.

When we take on new online advertising clients in Iowa, we often find website speed, content quality, and backlink profile glitches. Technical, on-page, and off-page SEO can fix each of these glitches and more. Now let's take a look at each of these Iowa SEO packages:

• For Iowa businesses, technical search engine optimization planning includes things like site speed, website security, XML sitemaps, website architecture, structured data, Open Graph tags, and broken links. These impact how Google reads and traverses your content, and how visitors interact with your Iowa site. Typically Iowa website designers are needed to fix technical SEO issues since they are often caused by the theme or platform your website uses. Our developers are skilled in WordPress and WordPress.
• On-Page SEO for Iowa websites includes things like internal linking, competitive analysis, frequently asked questions, page titles, meta tags, images, keyword research, content silos, content writing, and internal linking. Improving these areas of onsite search engine optimization will allow search engines to better understand the value of your content and recognize you as an authority on the subject matter within Iowa or the United States. Furthermore, it'll boost important metrics like "time on site" for your visitors, which tells search engines you provided something valuable for the user. Content creation is an important part of your Iowa website marketing plan.
• In Iowa, off-page SEO basically involves your backlink profile, which is the number of backlinks and domains pointing to your site, the naturalness of your anchor text and link velocity, the authority and relevancy of your backlinks, signals from social media, and more. It is important to get natural backlinks to your website's homepage and interior pages to help search engines understand your Iowa site and content is deemed worthy of third-party recognition.

Your Iowa internet advertising strategy can't be limited to just one or two parts of an search engine optimization strategy. A fast website with no content or backlinks will rarely rank on the first page of search results. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. You should evenly distribute your attention to ensure Iowa competitors (and national competitors) can't bypass you by simply completing all the required SEO checklist items.

Backlink Building Tactics for Iowa Businesses

We've already briefly discussed the importance of building authoritative links in offsite search engine optimization, but it's worth mentioning again since Iowa business owners often don't understand this area of search engine optimization.

When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in nearby Iowa search results. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. That is because search engines use backlinks to determine how authoritative your website and content are on a particular subject.

To improve your own web pages, you must get quality backlinks to your homepage and interior pages using white-hat SEO link building plans. It is critical to see this as a long-term endeavor for your Iowa online advertising strategy. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of commitment will only serve to keep you off the first page of Iowa search results. You need to establish a link-building tactic that will provide consistent and steady growth of quality backlinks to your Iowa website from relevant pages and social media accounts. Most of all, you need to keep the backlink profile of your Iowa website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.

We utilize numerous white-hat link building techniques in our Iowa internet marketing services, including:

• Utilizing the "Skyscraper Technique" to build a bigger, better version of a ranked content article from Iowa competitors.
• Writing in-depth articles to have featured on third-party websites as a guest post, which includes a link back to your Iowa website.
• Reaching out to high-authority websites to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to your Iowa company.
• Responding to HARO requests from news reporters searching for expert opinions and feedback from people in your business industry.
• Adding your website to industry-specific directories by scanning Iowa competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Online Reputation Management Strategies (ORM) for Iowa Businesses

Your online reputation in Iowa and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Iowa, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Iowa brand.

For local service companies in Iowa, we can help you develop a review generation program within your internet advertising to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Iowa storefront. Online shoppers in Iowa want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Iowa doctors or Iowa attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Iowa website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Iowa.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

Content Marketing Plans for Iowa Businesses

Most Iowa small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online advertising approach for Iowa websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Iowa begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Iowa website marketing customers put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Iowa digital marketing service provider. These are all effective ways to market content if you implement them correctly within your Iowa small business.

Social Media Advertising Solutions for Iowa Small Businesses

The use of social media ads in Iowa website marketing involves paid advertising being run on social platforms like LinkedIn, Facebook, Twitter, TikTok, and LinkedIn. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Iowa business.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Iowa organizations, it can be an expensive method for businesses that aren't ready to take full advantage of social ads.

We help Iowa small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these Iowa internet marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing campaign, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Advertising Strategies for Iowa Businesses

The use of Iowa search engine ads in internet marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Iowa small business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable PPC advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to boost leads and drive revenue, which makes paid advertising a cost-effective Iowa digital advertising strategy. For any search engine marketing campaign in Iowa, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Iowa Companies

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Iowa business. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Iowa small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a sales funnel for your Iowa small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Iowa organizations. To develop a sales funnel that produces value for your Iowa business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, and dozens of others to consider. When you work with one of our digital advertising consultants, you will have an experienced internet advertiser to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Iowa online advertising campaign.

Conversion Optimization for Iowa Organizations

There is almost no reason to neglect conversion rate optimization within Iowa digital advertising services. This is a critical aspect of any type of internet advertising in Iowa since it directly impacts the ability of the marketing plan to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Iowa small business might not work for a different Iowa organization, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile site glitches, improving website performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Iowa websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Iowa, and many other factors.

Email Marketing Tactics for Iowa Businesses

You can use email marketing within a digital plan to drive brand awareness, drive website traffic, increase sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Iowa online marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Iowa email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, and numerous other methods.

Lead Gen Plans for Iowa Businesses

For local service providers in Iowa, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Iowa lead generation plans are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital advertising team at some point in the past. The most common lead gen plans include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online marketing services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Iowa small small business.

Video Marketing for Iowa Organizations

As a full-service digital advertising firm for Iowa, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Iowa website marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Iowa digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Advertising for Your Iowa Website

If you run a business in Iowa that sells products or services, you're going to need marketing to increase sales. There are many reasons to consider Iowa internet advertising plans over other, more traditional, marketing plans. Here are a few reasons why your Iowa business should embrace website advertising:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• Everyone in Iowa is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Iowa.
• Iowa digital marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• User engagement is best with digital advertising in Iowa. Good luck getting people to comment, like, or share your non-digital advertisements throughout Iowa!

How to Develop Iowa Internet Marketing Campaigns

To start your online marketing service for your Iowa business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Iowa website advertising service to prevent spending time on ideas that won't positively impact the organization.

1.) Identify your target audience

Identifying a target audience is easy once you have a clear set of business objectives. Knowing who you're targeting in Iowa or beyond is important. Your Iowa digital marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Iowa audience. By doing this, you'll make sure your Iowa digital advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Start slower moving services sooner

Search engine optimization should be your first priority if you plan to incorporate it into your Iowa digital strategy. Search engine optimization is the slowest moving online advertising strategy. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

4.) Build out quality landing pages or funnels

There's no better time to promote your Iowa organization and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Ad campaigns in Iowa that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. The best Iowa lead generation tactics employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Create automated email sequences for retargeting

After your Iowa website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Iowa website visitors.

6.) Plan for continuous testing

When these Iowa website advertising plans are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Iowa digital advertising service.

Why Choose WebCitz for Your Iowa Internet Marketing Campaigns

Our goal is to be your Iowa small business or big corporation's online marketing partner! There are many factors to consider when researching Iowa online advertising agencies. We've got 18 years of experience, so you can trust the Iowa website advertising plans we suggest. Often, these are the same digital marketing tactics we use for our own lead generation and conversion rate optimization. Our own internet marketing campaign likely landed you on our website from Iowa.

Most importantly though, you should choose our online advertising agency for your Iowa small business because you feel confident we are the right team for your Iowa small business. You might want to consider these ideas from our internet marketers if you need Iowa marketing services:

• We've been in business since 2004, so we've got more than 18 years of experience.
• Digital marketing is our main source of leads and new customers in Iowa.
• You likely found our site in Iowa after performing an online search for a service we offer.
• Our marketing team runs our own Iowa internet advertising plans, so we don't outsource it.
• You'll probably get an answer within a few rings if you call during regular business hours.
• If you're looking for Iowa website marketing tactics that include website changes, we have extensive experience with WordPress, WooCommerce, and Shopify.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their digital advertising.

Our internet marketers are the ones you should keep in mind when you need Iowa internet advertising companies. To start a discussion with the helpful staff at our online advertising agency, just send us an email or give us a call.

800-796-8263 Email Us