Jewelry Digital Marketing

What is Website Marketing for Jewelers?

Simply put, website advertising for jewelers is a way to advertise products and services to jewelers through online channels like websites, search engines, social media, email, or mobile apps.

Many jewelers think digital marketing is just another term for SEO or PPC advertising. Even though both services are used for internet marketing, neither fully describes the depth of complete internet advertising plans for jewelry stores.

Modern online advertising campaigns include dozens of website advertising plans, all working together to help drive visibility and conversions for your jewelry store.

For example, the best jeweler digital advertising services will include strategies to:

• Generate traffic to your jewelry store digital assets (sales funnels, websites, apps, etc) through SEO, social media marketing, affiliate advertising, or paid ads.
• Generate your jewelry store revenue with landing pages, sales funnels, and conversion rate optimization.
• See what visitors do with your digital assets to find out where you can improve, retargeting opportunities, or conversion rates.
• Show the expertise, authority, and trust of your jewelry store with content marketing, video production, backlink authority building, reviews, and social media proof.
• Grow your jewelry store through email marketing, SMS marketing, and social media management.

Our Jeweler Website Advertising Strategies

We're a team of digital marketing professionals with deep knowledge of internet marketing needs for jewelry stores. We've helped more than 100 business industries, such as jewelry stores, improve traffic and generate conversions.

Jeweler search engine optimization Strategies

To boost your website's search engine ranking and appear on the first page for competitive keywords, you need to adopt a comprehensive approach to SEO as part of your jeweler digital marketing plan. This means reviewing your off-page, technical, and on-page search engine optimization since all three aspects of SEO work together to show value to search engines.

When we take on new jeweler website advertising clients, we often find page speed, content quality, and backlink strength concerns. Technical, on-page, and offsite search engine optimization strategies can be employed to address these concerns and improve your SEO. To learn more about each of these jewelry store SEO plans, let's take a closer look:

• Technical SEO encompasses page performance, website security, XML sitemaps, website architecture, structured data, Open Graph tags, and broken pages, among other factors. These elements affect the way Google crawls and indexes your content, and how visitors interact with your jeweler website. When dealing with technical search engine optimization glitches, a web developer is usually needed as these problems are commonly associated with the platform or theme used on your jeweler website. We have an internal team of web developers skilled in common platforms like Shopify and WordPress.
• On-Site SEO includes factors such as keyword research, content silos, content writing, internal linking, competitive analysis, frequently asked questions, page titles, meta tags, images, and keyword research. Enhancing these elements of your on-page SEO can help search engines to more effectively assess the value of your content and establish your jewelry store as an industry expert. Moreover, it can aid in enhancing significant metrics like "time on site" for your visitors, which indicates to search engines that you provided something beneficial to the searcher. Content creation plays a crucial role in your jewelry store internet advertising strategy, and should not be overlooked.
• Off-Page SEO encompasses various factors that determine the quality and naturalness of your backlink profile, including the number of backlinks and referring domains, the relevance and authority of those backlinks, link velocity, social signals, and more. By establishing natural backlinks to your website and internal pages, you can communicate to search engines that your website and content are reputable and deserving of recognition from third-party sources.

The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in the internet marketing plan of your jewelry store. If you build an incredibly fast website without useful content or quality backlinks you will likely never see the first page of search results, except in unique circumstances. Neglecting even one aspect of search engine optimization can hinder your online visibility, even if other areas have been fully optimized. For a comprehensive website marketing plan that will keep your jewelry store ahead of the competition, it's important to give equal attention to all areas of the SEO checklist.

Jeweler Link Building

Most jewelry stores tend to overlook the importance of creating authoritative links in off-page SEO, which is why it is worth emphasizing this aspect of search engine optimization.

Large retailers in product-specific searches and long-standing service providers in local search results are often the top results for competitive keywords and long-tail phrases on the first page of search results. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than those to your relevant jewelry store web pages. That is because search engines use backlinks to determine how authoritative your jewelry store website and content are on a particular subject.

To enhance the placement of your web pages, it's essential to acquire quality backlinks to both your homepage and other internal pages through white-hat search engine optimization backlink authority building campaigns. It's important to recognize that this is a sustained effort for the digital advertising strategy of your jewelry store. It's important not to get overly excited for a few weeks and build dozens of backlinks, then abandon it for months or years. Instead, you should view this as a long-term commitment for your internet advertising strategy. Skipping the long-term commitment of building high-quality backlinks will hinder your chances of appearing on the first page of search results. The most effective way to improve your online presence is to create a long-term link-building plan that steadily acquires high-quality backlinks from relevant websites and social media platforms. Most of all, you need to keep your backlink profile natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any black-hat link-building methods.

We utilize numerous white-hat jeweler backlink building techniques in our digital marketing campaigns, including:

• Utilizing the “Skyscraper Technique” to build better versions of a ranked content article from a different jewelry store.
• Writing in-depth articles to have featured on third-party websites as a guest post, which includes a link back to your jewelry store website.
• Reaching out to high-authority websites related to jewelers to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to you.
• Adding your site to industry-specific directories by scanning competitors to see their most valuable business listings and NAP citations (Name, Address, Phone).

Online Reputation Management (ORM) Campaigns for Jewelry Stores

Your online reputation is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider, the purchase of a product on an ecommerce store, and even the selection of jewelers. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your jewelry store.

For localized service companies, we can help you develop a review generation program within your website marketing to increase the rate at which past customers leave reviews for your jewelry store. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce-focused jewelry store, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your jewelry store. Online shoppers want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as doctors or attorneys, we can help establish protocols within your website advertising service for the collection of testimonials to ensure prospects always see a positive image of your jewelers. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth. In some cases, even search engine optimization can be used to help curate the best possible first-page results for the online reputation of your jewelry store.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your competition.

Content Marketing Plans for Jewelry Stores

Most jewelry stores use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach helps establish your jewelry store as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers begin to identify your jewelry store as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help jeweler online marketing customers put together the right content marketing campaign for their jewelry store.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans for jewelers that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading digital marketing service provider. These are all effective ways to market content if you implement them correctly for your jewelry store.

Social Media Ads Tactics for Jewelry Stores

The use of social media marketing in online marketing involves paid advertising being run on social platforms like Twitter, TikTok, LinkedIn, Facebook, and Twitter. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your jewelry store.

By leveraging the data sources of social platforms, jewelry stores can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established jewelry stores, it can be an expensive lesson for businesses that aren't ready to take full advantage of social ads.

We help jewelry stores build out the necessary sales funnels and lead generation tools to make the most of their social media ads. In addition, we suggest creating strategies for conversion optimization and retargeting as part of our website advertising services, as both strategies can enhance the return on ad spend for your campaigns. Let's not forget to mention the freshness of your ad creatives. When running jewelry store social media ads services, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Advertising Services for Jewelry Stores

The use of search ads in website marketing involves paid advertising being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your jewelry store to an engaged audience that is actively searching for your products or services. The downside is the cost of setting up an effective and scalable paid advertising plan for your jewelry store, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help jewelry stores of all sizes build out the necessary landing pages and funnels to increase leads and improve revenue, which makes paid advertising a cost-effective online advertising strategy. For any search engine marketing plan, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Developing Sales Funnels for Jewelry Stores

A sales funnel, or purchase funnel, is the visual representation of journeys taken by customers with your jewelry store. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your jewelry store. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a sales funnel for jewelry stores is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their owners. To develop a funnel that produces value for your jewelry store, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, and dozens of others to consider for your jewelry store. When you work with one of our jeweler-focused digital marketing experts, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your jewelry store. Alternatively, if you don't have an interest in being involved in the process, we can research more about your jewelry store to determine the best funnels to explore and test within your internet marketing campaign.

Conversion Optimization for Jewelry Stores

There is almost no reason to neglect conversion rate optimization within jeweler online advertising campaigns. This is a critical aspect of any type of website advertising for jewelers since it directly impacts the ability of the marketing service to provide value for the jewelry store paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy for your jewelry store, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one jeweler might not work for another jeweler.

The most common jeweler CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website errors, improving site performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for jewelers can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, the online reputation of your jewelers, and many other factors.

Email Marketing Game Plans for Jewelry Stores

You can use email marketing within a digital plan to drive brand awareness, drive website traffic, increase sales and revenue, bring awareness to your social profiles, engage past jewelers, and gain valuable information about your target audience.

We help our online marketing jewelry store customers use Mail Chimp, Campaign Monitor, and Constant Contact within their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip plans.

The most important part of email marketing is developing a plan to increase your subscribers. We help email marketing jewelry store clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation for Jewelry Stores

For local service providers, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, lead generation strategies are going to be critical.

There are many types of lead gen plans to consider, all of which have been tried and implemented by our internet advertising team, for jewelers and other professionals, at some point in the past. The most common lead gen tactics for jewelers include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, or offering helpful downloadable content in a lead magnet.

For most jeweler website marketing plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your jewelry store.

Video Marketing for Jewelry Stores

As a full-service digital advertising firm for jewelers, we have our own in-house video production and video marketing department. This has been extremely helpful for jewelry store content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your website marketing plan for your jewelry store. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Advertising for Your Jewelry Store

For jewelry stores that rely on selling products or services, marketing is an eventual consideration to increase revenue. There are various justifications to weigh internet advertising against other, more traditional, marketing approaches for your jewelry store. Next, let's explore some of the persuasive grounds for incorporating the online marketing plan into your jewelry store:

• When compared to other marketing techniques, website marketing is often more economical for jewelers since it can be launched with a modest budget and then expanded as its effectiveness is assessed.
• By utilizing useful analytics tools such as Google Analytics, you can obtain more comprehensive data on the number of visitors who engaged with your brand, the duration of their engagement with your marketing efforts, and whether they returned to your website in the days, weeks, or months following their initial interaction.
• Everyone is constantly on their phones, tablets, and desktop computers. Why not select a marketing style and channel that can track your target audience wherever they go?
• Unlike print marketing, billboard ads, television commercials, and radio ads, digital marketing is significantly more flexible because it can be updated much more easily.
• Among marketing techniques, digital marketing for jewelers offers the most opportunity for user engagement. Obtaining comments, likes, or shares for non-digital advertisements of your jewelry store can be very difficult.

How to Develop a Digital Advertising Program for Jewelry Stores

It is essential to devise a plan with specific business goals that can be measured prior to launching your internet marketing campaign for your jewelry store. Ensuring that everyone involved in the online marketing service understands the ultimate goal is crucial in order to avoid spending time on ideas that will not have a positive effect on your jewelry store.

1.) Pinpoint your target audience

Once you have established a clear set of business goals for your jewelry store, you can start to identify the audience you want to target. It's vital to have a clear understanding of your intended audience. This helps you tailor your jewelry store website marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Determine audience needs

Having identified your business objectives and target customers, you can now make a well-informed choice about the needs and search intent of your intended audience. By doing so, you can ensure that your jewelers concentrate on the correct keywords for your website advertising, and that your content marketing plans align with the demands of your audience.

3.) Start the slower services right away

If you plan to use SEO as part of your jeweler digital plan, prioritize it above all else. In terms of internet marketing strategies, SEO typically takes the longest to gain traction for jewelry stores and other companies. Improvements to your website, content, and backlinks for the website marketing plans of jewelry stores can take several weeks or even months to fully reflect in search engine placements.

4.) Invest in developing top-notch landing pages and sales funnels

Now is a good opportunity to think about implementing paid advertising for your jewelry store website or other online assets. But before you start sending paid traffic to your service page, home page, or product page, it's important to create a landing page or sales funnel. Most paid advertising campaigns for jewelry stores that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. To achieve effective lead generation, jewelry stores should use splash pages and sales funnels to direct visitors to the desired marketing outcome.

5.) Set up automated email sequences to retarget potential customers

Once you've established your strategies for driving traffic to your jewelry store website, it's essential to consider how to effectively communicate with those visitors beyond their initial visit. Converting every website visitor into a customer is not always possible, and that's why it's important to have a plan for engaging with those who leave without taking action. One should explore options to create an email marketing list, give SMS alerts for new promotions, or establish tracking pixels to retarget people who recently browsed through your website.

6.) Make testing a regular process

With all of these digital marketing tactics set up for your jewelry store, you can move into the testing and optimization phase. This involves constantly measuring the success of your jeweler-focused campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of the internet advertising plan of your jewelry store.

Why Choose WebCitz for Your Jewelry Store Online Advertising

Let us become the go-to website marketing partner for your jewelry store! There are several things to keep in mind when exploring website advertising firms that cater to jewelry stores. You can rest assured that our digital marketing tactics and plans for your jewelry store are trustworthy, thanks to our 18 years of experience. These are typically the internet advertising methods that we use ourselves for our own lead generation and conversion rate optimization plans. Our website's online advertising campaign is likely what brought you here today.

Most importantly though, you should choose our website advertising firm because you feel confident we are the right team for your jewelry store. We recommend our digital marketers for your jewelry store for the following reasons:

• We have accumulated over 18 years of experience, having been in business since 2004.
• The major way we get leads from jewelers is through our own internet marketing strategies.
• Our website may have come up in your search results after you searched for a service we specialize in, like "jeweler online advertising campaigns."
• You can trust that our jewelry store website advertising services are always provided by our own skilled marketing team, and not outsourced to other agencies.
• If you call us during normal business hours, your jewelers will likely get an answer from one of our teammates within a few rings.
• We have extensive experience in Shopify and WordPress for any internet advertising tactics that involve website changes.

We would like to be considered by your jewelry store when it comes to looking for a leading digital marketing agency. Our digital advertising firm has a dedicated and supportive team on hand to assist you with any questions or concerns you may have. Please feel free to contact us by email or phone to continue the conversation.

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