We stay up-to-date on the latest website, email, and social media marketing trends for our Manhattan marketing clients to help them implement effective strategies.
We've been offering to assist Manhattan-area businesses and corporations strengthen their digital advertising for more than 18 years. With multiple internal teams focused on every type of internet marketing service your Manhattan business might need, we're a full-service internet advertising company. Some Kansas online advertising agencies have only a single team of SEO, PPC, or social media specialists. For those digital marketing agencies in Manhattan, turnaround times are extended while they search for website developers or specialized marketers, explain your requests over email, wait for the work to be completed, review the work to see if it matches the request, then play the middle person to any change requests you may initiate.
With a Manhattan focus, our internet marketing specialists help clients with SEO strategy, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.
With conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and more, we help you convert customers and make money!
Let's talk about your Manhattan company's online marketing! We often provide Manhattan small businesses with complete online advertising services, but we can also help fill in the gaps in your large corporation's marketing department. See what our website marketing programs can do for Manhattan websites.
It's pretty simple: Manhattan digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.
For most Manhattan business owners, digital marketing is a fancy way of saying search engine optimization or paid advertising. Those two services are both used in website advertising, but neither fully explains what a modern Manhattan online marketing program entails.
In today's digital marketing world, there are dozens of digital marketing strategies that all work together to help you boost visibility in Manhattan and across the country.
The best Manhattan digital marketing services will include tactics like:
If you live in Manhattan, you probably love the Kansas State Wildcats basketball team. Go Kansas State Wildcats! In addition to marketing Manhattan-area websites, our digital advertising firm also offers Kansas City, Lawrence, Olathe, Overland Park, Topeka, and Wichita small businesses and large corporations a professional internet advertising service.
For Manhattan businesses, we're a team of digital marketing experts, just 704.4 miles away, who bring diverse knowledge and experience to the table. Use our past experience in more than 100 business industries across Manhattan, and the rest of the country, to help drive traffic and improve conversions.
For your Manhattan website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. To show value to search engines, you need to review your technical, on-page, and off-page SEO.
New digital marketing clients in Manhattan often have problems with page speed, content quality, and backlink profiles. Technical, on-page, and off-page SEO can fix each of these issues and more. Now let's take a look at each of these Manhattan SEO services:
Your Manhattan digital marketing strategy can't be limited to just one or two parts of an SEO plan. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. It's the same for other scenarios where two parts of SEO have been optimized, but one was ignored. Make sure you're keeping track of all the elements on the Manhattan SEO checklist so your competitors can't easily bypass you in search rankings.
We've discussed off-page SEO briefly, but it's worth mentioning again since Manhattan business owners don't usually understand this part.
When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local Manhattan search results. The number of backlinks to those pages is often far greater than the number of links to your own pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.
Using white-hat SEO link building services, you can improve your own web pages by building quality backlinks to your homepage and interior pages. You need to think of this as a long-term strategy for your Manhattan digital marketing campaign. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. Being inconsistent with link building is a major reason why you might not ever see the placement you require. It's important to develop a link-building strategy that boosts quality backlinks from relevant pages and social media accounts to your Manhattan website. The most important thing to do is keep your Manhattan website's backlink profile natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.
When it comes to Manhattan digital marketing, we use a number of white-hat link building techniques, including:
Your online reputation in Manhattan and beyond is a trust factor search engines use to rank your website, and your target audience relies on it for buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Manhattan to shopping online or hiring a doctor or attorney for a personal matter. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other Manhattan customers had.
We can help Manhattan small business owners develop a review generation program within their digital marketing to increase the rate at which past customers leave reviews. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other websites that accept reviews.
For e-commerce companies, we can help collect product reviews and company reviews. Ecommerce businesses need reviews for both the quality of their products and their customer service. In Manhattan, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.
When it comes to the reputation of professionals, like Manhattan doctors or Manhattan lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Manhattan.
When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Don't let your local competition take advantage of your online reputation. Take control now!
Most Manhattan businesses use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. The digital marketing approach for Manhattan websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.
As your visitors in and around Manhattan start seeing you as a source of valuable advice and guidance, you'll find it easier to guide them through your sales funnel. With our Manhattan digital marketing services, we can create a content marketing strategy that works for your business.
Before you start content marketing, you should figure out who your target audience is. This will let you know what's best for the content, whether it's informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also learn what's the best way to reach your audience, which can be through social media, search results, or some other method.
Many of the content marketing strategies we implement involve blogging, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. The case study method is great for showing expertise as a digital marketing agency in Manhattan, but it works in other industries too. These are all effective ways to market content if you implement them correctly within your Manhattan business.
The use of social media ads in Manhattan digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Manhattan company.
By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Manhattan companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.
Our social media marketing company helps Manhattan small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media marketing firm also recommends putting in place plans for conversion optimization and retargeting within these Manhattan internet advertising services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.
The use of Manhattan search engine marketing in online marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Manhattan business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.
We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Manhattan digital marketing strategy. For any search engine marketing campaign in Manhattan, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.
A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Manhattan company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Manhattan business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.
The development of a sales funnel for your Manhattan business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Kansas businesses. To develop a sales funnel that produces value for your Manhattan business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.
There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Manhattan website advertising campaign.
There is almost no reason to neglect conversion rate optimization within Manhattan digital marketing services. This is a critical aspect of any type of digital marketing in Manhattan since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.
Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Manhattan business might not work for a different Manhattan business, even when both are in the same industry.
The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.
True conversion rate optimization for Manhattan websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Manhattan, and many other factors.
You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.
We help our Manhattan digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.
The most important part of email marketing is developing a plan to increase your subscribers. We help Manhattan email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.
For local service providers in Manhattan, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Manhattan lead generation strategies are going to be critical.
There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital advertising team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.
For most internet marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Manhattan small business.
As a full-service internet advertising company for Manhattan, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Manhattan online advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Manhattan website marketing campaigns to bring life to paid campaigns.
You're going to have to think about marketing in Manhattan if you manage a business that sells something. There are lots of reasons to choose Manhattan website advertising services over other marketing tactics. Here are a few reasons why your Kansas small business should embrace digital marketing:
It's important to create a plan with measurable business goals before beginning a digital marketing campaign for your Manhattan-based business. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Manhattan internet marketing service is all about.
Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Manhattan or beyond. Your Manhattan internet advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.
By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Manhattan audience. By doing this, you'll make sure your Manhattan online marketing strategy focuses on the right keywords and you align it with your audience's needs.
Search engine optimization should be your first priority if you plan to incorporate it into your Manhattan digital strategy. In digital marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.
There's no better time to promote your Manhattan business and its digital assets than right now. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. Manhattan paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A good Manhattan lead generation strategy uses splash pages and sales funnels to drive people to the goal.
As soon as your Manhattan website gets traffic, you should think about how to keep in touch with those visitors. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Manhattan website visitors.
When you have all of these Manhattan online advertising strategies in place, you can start testing and optimizing. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Manhattan website marketing campaign, you should be optimizing conversion rates.
Whether you're a small Manhattan business or a big corporation, we want to be your website advertising partner! When researching Manhattan digital marketing agencies, there are many factors to consider. We've got 18 years of experience, so you can trust the Manhattan digital advertising strategies we suggest. Manhattan internet marketing tactics like these are often what we use for our own lead generation. Our own internet advertising campaign likely landed you on our website from Manhattan.
However, you should select our online marketing firm because you feel confident we're the right team for your Manhattan business. We are only a short drive of 10 hours and 40 mins away from you in Manhattan, but that time is reduced to seconds for phone and email communication! You might want to consider these ideas from our digital marketers if you need Manhattan marketing services:
We hope you keep our internet marketers in mind when it comes time for you to start looking for Manhattan digital advertising firms. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet advertising company.
When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!
Check out how we've been able to help companies implement an effective digital advertising strategy.