Topeka, KS Digital Marketing

Marketing for Topeka

We stay up-to-date on the latest website, email, and social media marketing trends for our Topeka marketing clients to help them implement effective strategies.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)

Topeka Online Advertising Consultants

WebCitz is a results-driven website advertising firm with more than 18 years of experience offering to help Topeka small businesses and large corporations strengthen their digital marketing. As a full-service digital advertising firm, we have multiple internal teams focused on every type of internet advertising service your Topeka small business may require. This isn't true for all Kansas online marketing firms, since most only have one or two SEO, PPC, or social media consultants. For those website advertising firms in Topeka, turnaround times are extended while they search for web developers or specialized marketers, explain your requests over email, wait for the work to be completed, review the work to see if it matches the request, then play the middle person to any change requests you may initiate.

Among the digital advertising services we offer Topeka clients are SEO, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.

With regards to converting customers and driving revenue, we can help with conversion rate optimization, email / SMS marketing, social media advertising, funnel development, lead generation, and more!

Let's discuss what our internet marketers can offer your Topeka company! We often provide complete internet advertising services to Topeka small businesses, but we can also augment the marketing department of your large corporation to fill in missing skill sets. Check out our online marketing services and programs for Topeka website development projects.

What is Digital Marketing for Topeka, KS Businesses?

In a most simple definition, digital marketing throughout Topeka is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

Most Topeka business owners think of digital marketing as another phrase for search engine optimization or paid advertising. Even though both of those services are used in website marketing, neither fully explains the depth of a modern online marketing program for Topeka-based businesses.

In today's website advertising world, there are dozens of digital marketing strategies that all work together to help you boost visibility in Topeka and across the country.

For instance, the best digital marketing services in Topeka will include these things:

  • Drive traffic to your digital assets (websites, apps, sales funnels, etc) by using SEO, social media marketing, affiliate marketing, or paid advertising.
  • Boost your Topeka business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Show expertise, authority, and trust in Topeka through content marketing, video production, link building, review collection, social proof, and website improvements.
  • Build and nurture relationships through messaging, email, and social media.

In addition to marketing Topeka-area websites, our digital marketing company also offers Kansas City, Lawrence, Manhattan, Olathe, Overland Park, and Wichita small businesses and large corporations a professional internet marketing service.

A Few of Our Digital Marketing Experts

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Our Digital Marketing Services for Topeka Small Businesses

We are a team of digital marketing specialists, just 646.7 miles away, with diverse knowledge and experience in the latest online marketing trends for Topeka businesses. Take advantage of our past experience in more than 100 business industries throughout Topeka, and the rest of the country, to help drive traffic and improve conversions across your digital assets.

Topeka, KS SEO Strategies

For your Topeka website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. You'll need to do technical, on-page, and off-page search engine optimization, because all three aspects of SEO work together.

Oftentimes, we find issues with page speed, content quality, and backlink profiles when we take on new clients in Topeka. Technical, on-page, and off-page SEO can fix each of these issues and more. Here's what each Topeka SEO service offers:

  • Technical SEO for Topeka businesses includes factors such as page speed, web hosting, site security, XML sitemaps, site architecture, structured data, Open Graph tags, and broken pages. The way Google reads and navigates your Topeka site, and how visitors interact with it, is affected by these. You typically need the assistance of Topeka website developers to improve technical SEO issues since they are often related to the platform or theme used on your website. We have an internal team of web developers skilled in common platforms like WordPress and Shopify.
  • On-site SEO for Topeka websites includes things like keyword research, content silos, content writing, internal linking, competitive analysis, frequently asked questions, page titles, meta tags, images, and videos. Search engines can better understand your content and recognize you as an authority on the subject matter within Topeka or the entire country when you improve these on-page SEO areas. Furthermore, it'll boost important metrics like "time on site" for your visitors, which tells search engines you provided something valuable for the user. Content creation is an important part of your Topeka website advertising strategy.
  • A big part of Topeka SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. To help search engines understand your Topeka website and content are worthy of third-party recognition, build natural backlinks to the homepage and interior pages.

The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in your Topeka digital marketing strategy. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. You have to evenly distribute your attention to ensure Topeka competitors (and national competitors) can't bypass you by simply completing all the required SEO checklist items.

Topeka, KS Link Building Campaigns

We've discussed off-page SEO briefly, but it's worth mentioning again since Topeka business owners don't usually understand this part.

When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in local Topeka search rankings. When you look closer at the exact pages of these search results, you'll often find there are a lot more backlinks to those pages than your own. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. It is critical to see this as a long-term endeavor for your Topeka digital marketing strategy. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. That lack of commitment will only serve to keep you off the first page of Topeka search results. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your Topeka website from relevant pages and social media accounts. You want to keep your Topeka website's backlink profile natural by not overusing exact-match phrases, buying tons of backlinks from private block networks (PBNs), or doing anything else black-hat.

As part of our Topeka digital marketing services, we use white-hat link building tactics like:

  • Using the "Skyscraper Technique" to get a bigger, better version of a competing article.
  • Having in-depth articles featured on third-party websites as a guest post, with a link back to your Topeka site.
  • Getting in touch with high-authority websites to suggest changes to existing content that may have become outdated or don't cover topics relevant to your Topeka business.
  • Responding to HARO requests for expert opinions from reporters looking for insight into your business industry.
  • Adding your website to industry-specific directories by scanning Topeka competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Topeka, KS Small Business Online Reputation Management Services (ORM)

Your online reputation in Topeka and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Topeka, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love to read about the good and bad experiences others have had with your Topeka brand.

For local Topeka service companies, we can help you build a review generation program with your digital marketing to increase reviews from past customers. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other websites that accept reviews.

We can help you collect product and company reviews if you're an ecommerce business. If you're an ecommerce business, you should collect reviews for both your products and your customer service. In Topeka, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.

For the reputation of professional service providers, such as Topeka doctors or Topeka attorneys, we can help establish protocols within your digital marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Topeka.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Content Marketing Strategies for Topeka, KS Small Businesses

Most Topeka businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Topeka websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Topeka begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Topeka digital marketing clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Topeka digital marketing company. These are all effective ways to market content if you implement them correctly within your Topeka business.

Social Media Advertising Services for Topeka, KS Small Businesses

The use of social media ads in Topeka digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Topeka company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Topeka companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing firm helps Topeka small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media marketing agency also recommends putting in place plans for conversion optimization and retargeting within these Topeka online marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Topeka, KS Small Businesses

The use of Topeka search engine marketing in online advertising involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Topeka business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Topeka digital marketing strategy. For any search engine marketing campaign in Topeka, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Topeka, KS Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Topeka company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Topeka business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Topeka business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Kansas businesses. To develop a sales funnel that produces value for your Topeka business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Topeka digital marketing campaign.

Conversion Rate Optimization (CRO) for Topeka, KS Small Businesses

There is almost no reason to neglect conversion rate optimization within Topeka digital marketing services. This is a critical aspect of any type of digital marketing in Topeka since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Topeka business might not work for a different Topeka business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Topeka websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Topeka, and many other factors.

Email Marketing Services for Topeka, KS Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Topeka digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Topeka email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Topeka, KS Small Businesses

For local service providers in Topeka, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Topeka lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our internet marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most internet advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Topeka small business.

Video Marketing for Topeka, KS Small Businesses

As a full-service online marketing firm for Topeka, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Topeka website marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Topeka website advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Topeka, KS Website

If you manage a business in Topeka that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Topeka digital marketing services over other, more traditional, marketing strategies. Here are some reasons you should implement an digital marketing strategy for your Kansas business:

  • It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
  • By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
  • There's no shortage of phones, tablets, and desktop computers in Topeka. You might as well choose a format and medium that can follow your target audience wherever they go in Topeka or within Kansas.
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • Online marketing in Topeka provides the best capacity for user engagement. We wish you the best of luck getting people to comment, like, and share your Topeka non-digital ads!

How to Develop Topeka, KS Digital Marketing Programs

Before starting a digital marketing campaign for your Topeka-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Topeka digital advertising service to prevent spending time on ideas that won't positively impact the business.

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in Topeka or beyond. You can then make sure you're targeting your Topeka internet marketing to the platforms your audience is active on and using messaging that agrees with them.

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Topeka internet advertising strategy focuses on the right keywords and you align it with your audience's needs.

You should make search engine optimization your first priority if you're planning on using it eventually within your Topeka digital strategy. The slowest moving digital marketing tactic in Topeka is search engine optimization. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

This is a great time to consider paid advertising for your Topeka business and its digital assets. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. Ad campaigns in Topeka that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. A good Topeka lead generation strategy uses splash pages and sales funnels to drive people to the goal.

After your Topeka website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Topeka website visitors.

If you've got all these Topeka online marketing strategies in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Topeka online advertising campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Topeka, KS Internet Marketing Services

We want to be the website marketing partner of your Topeka small business or large corporation! There are many factors to consider when researching Topeka website advertising firms. You can trust the Topeka digital marketing strategies we suggest for your business since we have more than 18 years of experience. Topeka digital advertising tactics like these are often what we use for our own lead generation. The fact that you're visiting our website from Topeka probably has a lot to do with our own internet marketing campaign.

Our internet advertising company should be your choice for your Topeka small business because you feel we are the right team. We are only a short drive of 9 hours and 48 mins away from you in Topeka, or mere seconds away from a phone or email! You might want to consider these ideas from our digital marketers if you need Topeka marketing services:

  • Our firm has been around since 2004, so we have over 18 years of experience.
  • Our primary source for leads and new client development in Topeka is our own website marketing strategies.
  • You probably found us in Topeka via an online search for a service we provide.
  • We do not outsource Topeka website advertising services since we have our own marketing team.
  • If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
  • If you're looking for Topeka digital marketing strategies that include website maintenance, we have extensive experience with Shopify, WordPress, and WooCommerce.
  • Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our internet marketers are the ones you should keep in mind when you need Topeka digital marketing companies. To start a discussion with the helpful staff at our internet marketing agency, just send us an email or give us a call.

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Dawn White

Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!
Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. ... great bunch of guys...Southwest Radio Church really appreciates you!!
Joe Simmons

Joe Simmons

David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.
Sarah Grantham

Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!
Industry Digital Marketers

When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!

Check out how we've been able to help companies implement an effective digital advertising strategy.

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