Louisiana Digital Marketing

Marketing for Louisiana

We stay up-to-date on the latest website, email, and social media marketing trends for our Louisiana marketing clients to help them implement effective strategies.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
18+
Onsite Experts (No Outsourcing)

Louisiana Digital Marketing Professionals

We're a results-driven digital marketing agency serving small businesses and large corporations in Louisiana. As a full-service digital marketing company, we have multiple internal teams focused on every type of internet marketing service your Louisiana small business may require. This is not true of all digital marketing companies throughout Louisiana, since most only have a single group of SEO, PPC, or social media professionals. For those Louisiana-area digital marketing agencies, turnaround times are often extended while they search for the necessary skillsets, communicate with those newly found web design experts, and then serve as the go-between on future communication between you and those professionals performing the work.

With a Louisiana focus, our internet marketing experts help clients with SEO strategy, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.

When it comes to converting customers and driving revenue, we can assist with conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and much more!

Let's talk about what our digital marketers can do for your Louisiana business! While we offer complete internet marketing services to Louisiana small businesses, we can augment the marketing department of your large corporation to fill in any gaps. Check out our internet marketing services and programs for Louisiana websites.

What is Digital Marketing for Louisiana Businesses?

Simply put, digital marketing throughout Louisiana is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Most Louisiana business owners think of digital marketing as another phrase for search engine optimization or paid advertising. While both of those services are used in internet marketing, neither fully explain the depth of a modern online marketing program for Louisiana-based businesses.

Today's digital marketing campaigns often include dozens of internet marketing strategies, all working in tandem to help you improve visibility and conversions throughout Louisiana and the United States.

The best Louisiana digital marketing services will include tactics like:

  • Drive traffic to your digital assets (websites, apps, sales funnels, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
  • Boost Louisiana business revenue with landing pages, sales funnels, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Build expertise, authority, and trust in Louisiana with content marketing, video production, link building, reviews, and social proof.
  • Create and nurture relationships with email, SMS, and social media.

Our digital marketing agency is happy to provide Alexandria, Baton Rouge, Kenner, Lafayette, Metairie, Monroe, New Orleans, Shreveport, and Slidell with professional internet marketing services.

A Few of Our Digital Marketing Experts

Hope KJake FAshton HMatt HEmily LCorey G

Our Digital Marketing Services for Louisiana Small Businesses

We're a team of digital marketing experts who know and understand the latest internet marketing trends for Louisiana businesses. Take advantage of our past experience in more than 100 business industries throughout Louisiana, and the rest of the United States, to help drive traffic and improve conversions across your digital assets.

SEO Strategies for Louisiana Small Businesses

To bring your website into the first page of search results throughout Louisiana for competitive phrases you have to take a holistic approach to SEO within your digital marketing campaign. To show value to search engines, you need to review your technical, on-page, and off-page SEO.

When we take on new digital marketing clients in Louisiana, we often find page speed, content quality, and backlink profile issues. All of these SEO problems can be solved with technical, on-page, and off-page SEO. Here's what each Louisiana SEO service offers:

  • For Louisiana businesses, technical SEO planning includes things like page speed, site security, XML sitemaps, site architecture, structured data, Open Graph tags, and broken links. These affect how Google reads and traverses your content, and how visitors interact with your Louisiana site. You typically need the assistance of Louisiana web developers to improve technical SEO issues since they are often related to the platform or theme used on your website. We have an internal team of web developers skilled in common platforms like WordPress, Joomla, Magento, Shopify, BigCommerce, and Laravel.
  • On-Page SEO for Louisiana websites includes factors such as content silos, content writing, internal linking, keyword research, competitive analysis, frequently asked questions, page titles, meta tags, images, and videos. If you improve these on-page SEO factors, search engines will better understand the value of your content and recognize you as an authority in Louisiana or the whole of the United States. In addition, it will help increase important metrics like "time on site" for your visitors, which shows search engines you provided something of value to the search user. Content creation is an important part of your Louisiana online marketing strategy.
  • A big part of Louisiana SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. To help search engines understand that your Louisiana website and content is worth mentioning, it's important to build natural backlinks to the homepage and interior pages.

In your Louisiana digital marketing strategy, you can't focus just on one or two areas of an SEO strategy. If you build an incredibly fast website without useful content or quality backlinks you will likely never see the first page of search results, except in unique circumstances. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. You have to evenly distribute your attention to ensure Louisiana competitors (and national competitors) can't bypass you by simply completing all the required SEO checklist items.

Louisiana Link Building Campaigns

We've already briefly discussed the importance of building authoritative links in off-page SEO, but it's worth mentioning again since Louisiana business owners often don't understand this area of search engine optimization.

You'll almost always find large retailers in product-specific search results and long-standing service companies in local Louisiana results if you look at the first page of search results for competitive keywords and long-tail phrases. The number of backlinks to those pages is often far greater than the number of links to your own pages. That's because search engines use backlinks to figure out how authoritative a website is in its industry.

Using white-hat SEO link building services, you can improve your own web pages by building quality backlinks to your homepage and interior pages. It is critical to see this as a long-term endeavor for your Louisiana digital marketing strategy. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of commitment will only serve to keep you off the first page of Louisiana search results. Establish a link-building strategy that will drive quality backlinks to your Louisiana website from relevant pages and social accounts. Most of all, you need to keep the backlink profile of your Louisiana website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.

When it comes to Louisiana digital marketing, we use a number of white-hat link building techniques, including:

  • Using the "Skyscraper Technique" to get a bigger, better version of a competing article.
  • Having in-depth articles featured on third-party websites as a guest post, with a link back to your Louisiana site.
  • Reaching out to high-authority sites to improve existing articles that might have become outdated or did not cover a topic that's relevant to your Louisiana business.
  • Responding to HARO requests from news reporters looking for expert opinions and feedback from people in your business industry.
  • Adding your website to industry-specific directories by scanning Louisiana competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Online Reputation Management Services (ORM) for Louisiana Small Businesses

Your online reputation in Louisiana and beyond is a trust factor search engines use to rank your website, and your target audience relies on it for buying decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Louisiana, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love to read about the good and bad experiences others have had with your Louisiana brand.

For local Louisiana service companies, we can help you build a review generation program with your digital marketing to increase reviews from past customers. Usually this means collecting reviews on Google My Business, Yellow Pages, UpCity, Angie's List, Yelp, and other sites.

If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Louisiana storefront. Online shoppers in Louisiana want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Louisiana doctors or Louisiana attorneys, we can help establish protocols within your online marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Louisiana website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Louisiana.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Content Marketing Strategies for Louisiana Small Businesses

Most Louisiana businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Louisiana websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Louisiana begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Louisiana digital marketing clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Louisiana digital marketing service provider. These are all effective ways to market content if you implement them correctly within your Louisiana business.

Social Media Advertising Services for Louisiana Small Businesses

The use of social media ads in Louisiana digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Louisiana company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Louisiana companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

We help Louisiana small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these Louisiana digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Louisiana Small Businesses

The use of Louisiana search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Louisiana business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Louisiana digital marketing strategy. For any search engine marketing campaign in Louisiana, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Louisiana Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Louisiana company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Louisiana business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Louisiana business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Louisiana businesses. To develop a sales funnel that produces value for your Louisiana business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Louisiana digital marketing campaign.

Conversion Rate Optimization (CRO) for Louisiana Small Businesses

There is almost no reason to neglect conversion rate optimization within Louisiana digital marketing services. This is a critical aspect of any type of online marketing in Louisiana since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Louisiana business might not work for a different Louisiana business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Louisiana websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Louisiana, and many other factors.

Email Marketing Services for Louisiana Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Louisiana digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Louisiana email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Louisiana Small Businesses

For local service providers in Louisiana, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Louisiana lead generation tactics are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Louisiana small business.

Video Marketing for Louisiana Small Businesses

As a full-service digital marketing firm for Louisiana, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Louisiana digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Louisiana digital advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Louisiana Website

If you run a business in Louisiana that sells products or services, you're going to need marketing to increase sales. There are many reasons to consider Louisiana digital marketing services over other, more traditional, marketing strategies. Let's go over some of the great reasons to implement a digital marketing strategy within your Louisiana business:

  • Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
  • With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
  • Everyone in Louisiana is constantly on their phones, tablets, and desktop computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Louisiana, and beyond.
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • User engagement is best with online marketing in Louisiana. You'll have to work hard to get people to like, comment, and share your non-digital ads in Louisiana!

Hear what our customers are saying

Wendy Bottesi

Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!
Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. ... great bunch of guys...Southwest Radio Church really appreciates you!!
George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from Webcity and Corey got back to me within minutes!
Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!

How to Develop Louisiana Digital Marketing Programs

To start a digital marketing campaign for your Louisiana business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Louisiana digital marketing service to prevent spending time on ideas that won't positively impact the business.

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Louisiana or beyond. Your Louisiana digital marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Louisiana audience. You'll be able to focus on the right keywords for your Louisiana digital marketing and align your content marketing strategy to your audience's needs.

You should make search engine optimization your first priority if you're planning on using it eventually within your Louisiana digital strategy. Search engine optimization is the slowest moving digital marketing tactic. Search engines take weeks or months to recognize and index the changes you make to your website, your content, and your backlinks.

This is a great time to consider paid advertising for your Louisiana business and its digital assets. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. Most paid advertising campaigns in Louisiana that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to lead Louisiana residents to your lead generation goal.

Now that plans are in place for bringing traffic to your Louisiana website, you should consider how to best interact with those visitors after they leave your website. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Louisiana website visitors.

When you have all of these Louisiana digital marketing strategies in place, you can start testing and optimizing. In doing this, you're measuring how well your campaigns are doing, looking for ways to improve them, and even trying new ideas you read about in case studies or white papers. Your Louisiana digital marketing campaign should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Louisiana Internet Marketing Services

Our goal is to be your Louisiana small business or big corporation's online marketing partner! There are many factors to consider when researching Louisiana digital marketing agencies. With more than 18 years of experience, you know you can trust the Louisiana internet marketing strategies we suggest for your business. These are often the same Louisiana online marketing tactics we use for our own lead generation and conversion rate optimization services. Our own digital marketing campaign likely landed you on our website from Louisiana.

Most importantly though, you should choose our internet marketing agency for your Louisiana small business because you feel confident we are the right team for your Louisiana company. Here's why we suggest our digital marketers for your Louisiana marketing:

  • Our agency has been around since 2004, so we have over 18 years of experience.
  • Digital marketing is our main source of leads and new clients in Louisiana.
  • You probably found us in Louisiana after searching for a service we offer.
  • We do not outsource Louisiana internet marketing services since we have our own marketing team.
  • If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
  • We have extensive experience in WordPress, WooCommerce, Shopify, BigCommerce, and Laravel for any Louisiana online marketing strategies that involve website changes.
  • We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

When it comes time for your small business or large corporation to start the search for Louisiana digital marketing agencies, we hope you keep our internet marketers in mind for the task. To start a discussion with the helpful staff at our internet marketing company, just send us an email or give us a call.

Close
Web Design Experts

FREE Digital Marketing Consultation

Schedule a no cost, no obligation 30-60 minute phone call to discuss internet marketing services with our team. It's so quick and easy!

Schedule Now

Industry Digital Marketers

When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!

Check out how we've been able to help companies implement an effective digital advertising strategy.

Email Us

Let's Talk About Louisiana Digital Marketing!