Metairie, LA Digital Marketing

Marketing for Metairie

We stay up-to-date on the latest website, email, and social media marketing trends for our Metairie marketing clients to help them implement effective strategies.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)

Metairie Website Advertising Experts

We've been offering to assist Metairie-area businesses and corporations strengthen their digital marketing for more than 18 years. In addition to being a full-service digital advertising firm, we have multiple internal teams that focus on every type of internet advertising service you need for your Metairie small business. Some Louisiana online marketing firms have only a single team of SEO, PPC, or social media consultants. For those Metairie-area website advertising firms, progress delays may occur while their team searches for the necessary skilled experts, communicates with those newly found digital advertising consultants, and then serves as the go-between on future communication between you and the third-party performing the work.

To help attract new audiences and boost brand awareness, our Metairie-focused internet advertising experts help clients with SEO strategy, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.

When it comes to converting customers and driving revenue, we can assist with conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and much more!

Let's discuss what our website marketers can offer your Metairie company! While we offer complete website marketing services to Metairie small businesses, we can augment the marketing department of your large corporation to fill in any gaps. See what our website advertising programs can do for Metairie websites.

What is Digital Marketing for Metairie, LA Businesses?

It's pretty simple: Metairie digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Digital marketing means search engine optimization or paid advertising to most Metairie business owners. Those two services are both used in digital marketing, but neither fully explains what a modern Metairie online marketing program entails.

The latest digital marketing campaigns often use a number of digital advertising strategies, all working together to help you get more visibility and conversions throughout Metairie and the rest of the country.

For example, the best digital marketing services in Metairie will include tactics to:

  • Drive traffic to your digital assets (websites, apps, sales funnels, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
  • Increase revenue for your Metairie business through landing page creation, sales funnel development, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Build trust in Metairie by using content marketing, video production, link building, reviews, and social proof.
  • Build and nurture relationships through messaging, email, and social media.

In addition to marketing Metairie-area websites, our internet marketing agency also offers Alexandria, Baton Rouge, Kenner, Lafayette, Monroe, New Orleans, Shreveport, and Slidell small businesses and large corporations a professional online marketing service.

A Few of Our Digital Marketing Experts

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Our Digital Marketing Services for Metairie Small Businesses

For Metairie businesses, we're a team of digital marketing professionals, just 1110.8 miles away, who bring diverse knowledge and experience to the table. We've helped drive traffic and improve conversions across more than 100 business industries in Metairie, and the rest of the country, so let's work together.

Metairie, LA Small Business SEO Strategies

If you want your website to appear on the first page of search results throughout Metairie for competitive phrases, you have to take a holistic approach to your digital marketing campaign. This means reviewing your technical, on-page, and off-page search engine optimization, since all three aspects of SEO work together, to show value to search engines.

When we take on new digital marketing clients in Metairie, we often find page speed, content quality, and backlink profile issues. Each of these SEO problems can be resolved through technical, on-page, and off-page search optimization. Here's what each Metairie SEO service offers:

  • Technical SEO services for Metairie businesses involve things like page speed, web hosting, site security, XML sitemaps, site architecture, structured data, and broken links. The way Google reads and navigates your Metairie site, and how visitors interact with it, is affected by these. You'll typically need Metairie web developers to fix technical SEO issues, since they're often related to your website's platform or theme. We have an internal team of website developers that can work within platforms such as WordPress, Shopify.
  • There are several factors involved with on-page SEO for Metairie websites, such as content silos, content writing, internal linking, keyword research, frequently asked questions, competitive analysis, page titles, meta tags, images, and videos. Search engines can better understand your content and recognize you as an authority on the subject matter within Metairie or the entire country when you improve these on-page SEO areas. Furthermore, it'll boost important metrics like "time on site" for your visitors, which tells search engines you provided something valuable for the user. Content creation is an important part of your Metairie digital marketing strategy.
  • Off-Page SEO for Metairie websites is essentially the state of your backlink profile, which is the number of backlinks and referring domains pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevance of your backlinks, signals from social media channels, and many other factors. It is important to build natural backlinks to your website's homepage and interior pages to help search engines understand your Metairie website and content is deemed worthy of third-party recognition.

The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in your Metairie digital marketing strategy. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same applies to situations where two parts of SEO are optimized, but one is neglected. Make sure you're keeping track of all the elements on the Metairie SEO checklist so your competitors can't easily bypass you in search rankings.

Metairie, LA Link Building Campaigns

We've discussed off-page SEO briefly, but it's worth mentioning again since Metairie business owners don't usually understand this part.

When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in local Metairie search rankings. The number of backlinks to those pages is often far greater than the number of links to your own pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

Using white-hat SEO link building services, you can improve your own web pages by building quality backlinks to your homepage and interior pages. It is critical to see this as a long-term endeavor for your Metairie digital marketing strategy. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of commitment will only serve to keep you off the first page of Metairie search results. It's important to develop a link-building strategy that boosts quality backlinks from relevant pages and social media accounts to your Metairie website. The most important thing to do is keep your Metairie website's backlink profile natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.

As part of our Metairie digital marketing services, we use white-hat link building tactics like:

  • Applying the "Skyscraper Technique" to a ranked content articles from Metairie competitors to make it bigger and better.
  • Creating in-depth articles for third-party websites as a guest post, with a link back to your Metairie website.
  • Getting in touch with high-authority websites to suggest changes to existing content that may have become outdated or don't cover topics relevant to your Metairie business.
  • Responding to HARO requests for expert opinions from reporters looking for insight into your business industry.
  • Scaning your Metairie competitors' websites to find their best business listings and NAP citations (Name, Address, Phone).

Metairie, LA Online Reputation Management Services (ORM)

Your online reputation in Metairie and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Metairie, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Metairie brand.

For local Metairie service companies, we can help you build a review generation program with your digital marketing to increase reviews from past customers. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other websites that accept reviews.

For e-commerce companies, we can help collect product reviews and company reviews. Ecommerce businesses need reviews for both the quality of their products and their customer service. In Metairie, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.

When it comes to the reputation of professionals, like Metairie doctors or Metairie lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. It's even possible to use SEO to boost your online reputation in and around Metairie.

If you ignore your online reputation, you run the risk of losing long-term business, which is often not noticed until it's too late. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Content Marketing Strategies for Metairie, LA Small Businesses

Most Metairie businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. The digital marketing approach for Metairie websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.

Once your target customers in and around Metairie recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. With our Metairie digital marketing services, we can create a content marketing strategy that works for your business.

Before you start a content marketing plan, you have to identify your target audience. If you do this, you can decide whether you'd like to write informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns.rip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Metairie digital marketing company. These are all effective ways to market content if you implement them correctly within your Metairie business.

Social Media Advertising Services for Metairie, LA Small Businesses

The use of social media ads in Metairie digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Metairie company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Metairie companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing firm helps Metairie small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media marketing agency also recommends putting in place plans for conversion optimization and retargeting within these Metairie online marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Metairie, LA Small Businesses

The use of Metairie search engine marketing in online advertising involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Metairie business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Metairie digital marketing strategy. For any search engine marketing campaign in Metairie, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Metairie, LA Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Metairie company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Metairie business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Metairie business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Louisiana businesses. To develop a sales funnel that produces value for your Metairie business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Metairie digital marketing campaign.

Conversion Rate Optimization (CRO) for Metairie, LA Small Businesses

There is almost no reason to neglect conversion rate optimization within Metairie digital marketing services. This is a critical aspect of any type of digital marketing in Metairie since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Metairie business might not work for a different Metairie business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Metairie websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Metairie, and many other factors.

Email Marketing Services for Metairie, LA Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Metairie digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Metairie email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Metairie, LA Small Businesses

For local service providers in Metairie, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Metairie lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our internet marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most internet advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Metairie small business.

Video Marketing for Metairie, LA Small Businesses

As a full-service online marketing firm for Metairie, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Metairie website marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Metairie website advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Metairie, LA Website

You're going to have to think about marketing in Metairie if you manage a business that sells something. You might be thinking about Metairie digital marketing services over other, more traditional, marketing strategies. Here are a few reasons why your Louisiana small business should embrace digital marketing:

  • Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
  • With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
  • Everyone in Metairie is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Metairie or throughout Louisiana?
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • In Metairie, digital advertising is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Metairie non-digital ads!

How to Develop Metairie, LA Digital Marketing Programs

It's important to create a plan with measurable business goals before beginning a digital marketing campaign for your Metairie-based business. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

Identifying a target audience is easy once you have a clear set of business objectives. Knowing who you're targeting in Metairie or beyond is important. This helps you tailor your Metairie internet marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Metairie audience. This will help ensure you focus on the right keywords for your Metairie internet advertising and you align your content marketing strategies with the needs of your audience.

You should make search engine optimization your first priority if you're planning on using it eventually within your Metairie digital strategy. In digital marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

You should consider paid advertising for your Metairie business. It's best to create a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Metairie paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A good Metairie lead generation strategy uses splash pages and sales funnels to drive people to the goal.

After your Metairie website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Metairie website.

When all of these Metairie online marketing strategies are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Metairie online advertising campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Metairie, LA Internet Marketing Services

Whether you're a small Metairie business or a big corporation, we want to be your website marketing partner! When researching Metairie website advertising firms, there are a lot of factors to consider. We've got 18 years of experience, so you can trust the Metairie digital marketing strategies we suggest. Often, these are the same digital advertising tactics we use for our own lead generation and conversion rate optimization. In fact, you are likely visiting our website from Metairie because of the effective implementation of our own internet marketing campaign.

Most importantly though, you should choose our internet advertising company for your Metairie small business because you feel confident we are the right team for your Metairie company. We are only a short drive of 16 hours and 13 mins away from you in Metairie, but that time is reduced further if you call or email! Here are a few reasons we suggest considering our internet marketers for your Metairie marketing services:

  • Our firm has been around since 2004, so we have over 18 years of experience.
  • We get most of our leads and new clients in Metairie from our own website marketing campaigns.
  • You probably found us in Metairie via an online search for a service we provide.
  • We don't outsource Metairie website advertising services because we have our own team.
  • Call us during regular business hours, and you'll probably get an answer within a few rings!
  • We're experts in WordPress, WooCommerce, and Shopify for any Metairie digital marketing campaigns that need website maintenance & support.
  • Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our internet marketers are the ones you should keep in mind when you need Metairie digital advertising firms. To start a discussion with the helpful staff at our internet advertising company, just send us an email or give us a call.

Hear what our customers are saying

Joe Simmons

Joe Simmons

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Jen Ollanketo

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Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!
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Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with with a warm cappuccino.
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Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!
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George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from Webcity and Corey got back to me within minutes!
Industry Digital Marketers

When looking for a digital marketing expert, search for someone with a strong background in multiple channels such as search engine optimization, social media, email marketing, and paid advertising. It will help if you find an expert with experience in both strategy development and hands-on execution. The ability to understand your customer and market is also highly valued, as this will result in a digital marketing team able to create campaigns that are both measurable and effective.

Check out how we've been able to help different industries implement an effective digital marketing campaign.

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