Woodbury, MN Digital Marketing

What is Digital Marketing for Woodbury, MN Small Businesses?

In a most simple definition, internet marketing throughout Woodbury is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective companies.

Most Woodbury small business owners think of online advertising as another phrase for SEO or paid advertising. While both of those services are used in digital marketing, neither fully explain the depth of a modern digital advertising program for Woodbury-based organizations.

The latest internet advertising plans often use numerous online advertising strategies, all working together to help you get more visibility and conversions throughout Woodbury and the rest of the country.

For instance, the best website advertising packages in Woodbury will include these things:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) through paid advertising, SEO, social media marketing, or affiliate marketing.
• Increase revenue for your Woodbury small business through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Build trust in Woodbury by using content marketing, video production, backlink authority building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Woodbury-area websites, our digital marketing company also offers Bloomington, Duluth, Minneapolis, Plymouth, Rochester, St. Paul, small businesses and large corporations a skilled internet advertising service.

Our Online Marketing Tactics for Woodbury Businesses

We are a team of website advertising experts, just 269.1 miles away, with diverse knowledge and experience in the latest digital marketing trends for Woodbury small businesses. Take advantage of our experience in more than 100 business industries throughout Woodbury, and the rest of the country, to help increase traffic and improve conversions across your digital assets.

Lead Gen Plans for Woodbury, MN Businesses

Lead generation is the most important part of an inbound marketing plan for nearby businesses in Woodbury. The internet can't sell everything. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Woodbury lead gen plans are going to be critical.

All of our internet advertising team's lead generation tactics have been tried and implemented at some point in the past. Among the most common lead generation plans are creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, and nurturing contacts with email.

When lead generation is a primary goal, our team will create one or more lead generation plans and implement them in your digital assets to see what works best for your Woodbury business.

Woodbury, MN Small Business Social Media Marketing Strategies

The use of social ads in Woodbury digital advertising involves paid advertising being run on social platforms like Instagram, Facebook, Twitter, TikTok, and LinkedIn. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the PPC advertising function as a proper lead generation or sales generation tool for your Woodbury company.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. This is a great opportunity for established Woodbury companies, but it's expensive for those not ready to make the most of social media advertising.

With our help, corporations and small businesses in Woodbury make the most of their social media marketing by setting up sales funnels and lead generation tools. Our social ads agency also recommends putting in place plans for conversion optimization and retargeting within these Woodbury digital advertising packages, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. If you run a social media marketing plan, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

Woodbury, MN Small Business Search Ads Services

In website advertising, Woodbury search engine advertising is used to place ads on search engines like Google and Bing. Your Woodbury business will benefit from Google paid ads and Bing advertising since they provide a quick and simple way to connect with an engaged audience searching for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to grow leads and boost revenue, which makes paid ads a cost-effective Woodbury digital marketing tactic. For any search advertising campaign in Woodbury, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Conversion Rate Optimization for Woodbury, MN Small Businesses

You can't ignore CRO game plans when it comes to Woodbury website advertising. This is an essential component of any kind of digital marketing in Woodbury since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. It's an iterative, time-consuming process. One of the biggest challenges is that the CRO tactics that work for one Woodbury organization might not work for another, even when they are in the same field.

There are many common CRO strategies, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving site performance, fixing mobile website concerns, adding exit-intent popups, and defining value for the visitor.

For some Woodbury websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Woodbury, and many other factors.

Sales Funnel Development for Woodbury, MN Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Woodbury company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. There's always a lot of potential customers at the top of the funnel because it shows how many people might interact with your Woodbury small business. The funnel narrows at the bottom to show the different exit points in the sales cycle. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a revenue funnel for your Woodbury small business is more difficult than the explanation of its concepts. Some of the most successful sales funnels generate millions of dollars in revenue for businesses in Minnesota every day. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Woodbury company.

We have experience in plenty several types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and more. We have a team of internet advertising experts who can bounce ideas off of you to help you figure out which revenue funnel will work for your company. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Woodbury website marketing plan.

Email Marketing Strategies for Woodbury, MN Businesses

You can use email marketing plans within a digital strategy to improve brand awareness, generate website traffic, grow sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Woodbury digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are good tools for creating subscriber lists, segmenting your audience, and even developing email marketing drip campaigns.

Building a plan to increase subscribers is the most important part of email marketing. We help Woodbury email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

Content Marketing Tactics for Woodbury, MN Organizations

Businesses in Woodbury use content marketing to attract, engage, and retain high-interest audiences by creating and sharing relevant blogs, instructional videos, case studies, white papers, and other digital content. The internet advertising approach for Woodbury websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.

Once your target customers in and around Woodbury recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. With our Woodbury online marketing packages, we can create a content marketing strategy that works for your small business.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Woodbury digital marketing company. These are all effective ways to market content if you implement them correctly within your Woodbury organization.

Online Reputation Management (ORM) Solutions for Woodbury, MN Small Businesses

Your online reputation in Woodbury and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a localized service provider in Woodbury, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Woodbury brand.

For local service companies in Woodbury, we can help you develop a review generation program within your website advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Woodbury storefront. Online shoppers in Woodbury want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Woodbury doctors or Woodbury attorneys, we can help establish protocols within your digital marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Woodbury website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Woodbury.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your localized competition.

Video Marketing for Woodbury, MN Businesses

As a comprehensive digital marketing agency for Woodbury, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Woodbury online marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Woodbury website marketing plans to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Woodbury, MN Website

If you manage a business in Woodbury that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Woodbury digital marketing plans over other, more traditional, marketing plans. Let's go over some of the good reasons to implement online marketing plans within your Minnesota business:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• Everyone in Woodbury is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Woodbury or throughout Minnesota?
• Woodbury website advertising has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• In Woodbury, digital marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Woodbury non-digital ads!

How to Develop Woodbury, MN Digital Marketing Plans

Before starting your internet marketing campaign for your Woodbury-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Woodbury online marketing service to prevent spending time on ideas that won't positively impact the company.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. Knowing who you're targeting in Woodbury or beyond is important. You can then make sure you're targeting your Woodbury website marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Woodbury audience. This will help ensure you focus on the right keywords for your Woodbury website advertising and you align your content marketing strategy with the needs of your audience.

3.) Start your low-intensity marketing services earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Woodbury digital plan. In internet marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Woodbury business and its digital assets than right now. However, rather than sending paid traffic to your product page, service page, or home page, you should consider the creation of a landing page or sales funnel. Most PPC advertising services in Woodbury that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Woodbury lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Woodbury website, you should consider how to best interact with those visitors after they leave your website. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Woodbury website visitors.

6.) Plan for continuous testing

When these Woodbury website marketing tactics are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Woodbury digital marketing plan.

Why Choose WebCitz for Your Woodbury, MN Internet Advertising Strategies

We want to be the online advertising partner of your Woodbury business! There are many factors to consider when researching Woodbury website advertising firms. With more than 18 years of experience, you know you can trust the Woodbury digital marketing tactics we suggest for your organization. Often, these are the same internet advertising tactics we use for our own lead generation and conversion rate optimization. The fact that you're visiting our website from Woodbury probably has a lot to do with our own website marketing plan.

Most importantly though, you should choose our digital marketing agency for your Woodbury small business because you feel confident we are the right team for your Woodbury company. We are only a short drive of 4 hours and 1 min away from you in Woodbury, but that time is reduced further if you call or email!

• We've been in business since 2004, so we've got more than 18 years of experience.
• We get most of our leads and new clients in Woodbury from our own online advertising campaigns.
• You probably found us in Woodbury via an online search for a service we provide.
• Our marketing team performs all of our Woodbury website advertising packages, which means we don't outsource the work.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We have extensive experience in WordPress, WooCommerce, and Shopify for any Woodbury internet advertising tactics that involve website development or website changes.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their website advertising.

When it comes time for your small business or large corporation to start the search for Woodbury digital marketing agencies, we hope you keep our digital advertisers in mind for the task. To start a discussion with the helpful staff at our internet marketing agency, just send us an email or give us a call.

800-796-8263 Email Us