Columbia, MO Digital Marketing

Marketing for Columbia

We stay up-to-date on the latest website, email, and social media marketing trends for our Columbia marketing clients to help them implement effective strategies.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)

Columbia Website Advertising Experts

We're a results-driven digital marketing company serving small businesses and large corporations in Columbia. As a full-service internet marketing agency, we have multiple internal teams focused on every type of online marketing service your Columbia small business may require. This is not true of all online advertising agencies in Missouri, since most only have a single group of SEO, PPC, or social media specialists. For those Columbia-area digital marketing agencies, turnaround times are often extended while they search for the necessary skillsets, communicate with those newly found service providers, and then serve as the go-between on future communication between you and those professionals performing the work.

With a Columbia focus, our internet marketing specialists help clients with SEO strategy, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.

With conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and more, we help you convert customers and make money!

Let's discuss what our online marketers can offer your Columbia company! We often provide Columbia small businesses with complete online advertising services, but we can also help fill in the gaps in your large corporation's marketing department. Check out our website marketing services and programs for Columbia website design projects.

What is Digital Marketing for Columbia, MO Businesses?

Simply put, digital marketing throughout Columbia is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Most Columbia business owners think of digital marketing as another phrase for search engine optimization or paid advertising. While both of those services are used in digital marketing, neither fully explain the depth of a modern online marketing program for Columbia-based businesses.

Today's digital marketing campaigns often include dozens of digital advertising strategies, all working in tandem to help you improve visibility and conversions throughout Columbia, Missouri or nationwide.

The best Columbia digital marketing services will include tactics like:

  • Promote your digital assets (websites, apps, sales funnels, etc) via SEO, social media marketing, affiliate marketing, or paid advertising.
  • Increase revenue for your Columbia business through landing page creation, sales funnel development, and conversion rate optimization.
  • Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
  • Build trust in Columbia by using content marketing, video production, link building, reviews, and social proof.
  • Build and nurture relationships through messaging, email, and social media.

In addition to marketing Columbia-area websites, our internet marketing agency also offers Kansas City, Oakville, Springfield, St. Louis, and Wildwood small businesses and large corporations a professional online marketing service.

A Few of Our Digital Marketing Experts

Corey GHope KEmily LMelanie PDavid WJake F

Our Digital Marketing Services for Columbia Small Businesses

We're a team of digital marketing professionals, just 520.2 miles away, who know and understand the latest website marketing trends for Columbia businesses. Take advantage of our past experience in more than 100 business industries throughout Columbia, and the rest of the country, to help drive traffic and improve conversions across your digital assets.

SEO Strategies for Columbia, MO Small Businesses

To bring your website into the first page of search results throughout Columbia for competitive phrases you have to take a holistic approach to SEO within your digital marketing campaign. To show value to search engines, you need to review your technical, on-page, and off-page SEO.

New digital marketing clients in Columbia often have problems with page speed, content quality, and backlink profiles. Each of these SEO problems can be resolved through technical, on-page, and off-page search optimization. Now let's take a look at each of these Columbia SEO services:

  • Technical SEO services for Columbia businesses involve things like page speed, web hosting, site security, XML sitemaps, site architecture, structured data, and broken links. The way Google reads and navigates your Columbia site, and how visitors interact with it, is affected by these. Typically Columbia website developers are needed to fix technical SEO problems since they are often caused by the theme or platform your website uses. Our developers are skilled in WordPress and Shopify.
  • On-site SEO for Columbia websites includes things like keyword research, content silos, content writing, internal linking, competitive analysis, frequently asked questions, page titles, meta tags, images, and videos. Improving these areas of on-page SEO will allow search engines to better understand the value of your content and recognize you as an authority on the subject matter within Columbia or the entire country. In addition, it will help increase important metrics like "time on site" for your visitors, which shows search engines you provided something of value to the search user. Never underestimate the value and importance of content creation within your Columbia digital marketing strategy.
  • In Columbia, off-site SEO basically involves your backlink profile, which is the number of backlinks and domains pointing to your site, the naturalness of your anchor text and link velocity, the authority and relevancy of your backlinks, signals from social media, and more. To help search engines understand your Columbia website and content are worthy of third-party recognition, build natural backlinks to the homepage and interior pages.

The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in your Columbia digital marketing strategy. A fast website with no content or backlinks will rarely rank on the first page of search results. The same applies to situations where two parts of SEO are optimized, but one is neglected. Make sure you're keeping track of all the elements on the Columbia SEO checklist so your competitors can't easily bypass you in search rankings.

Columbia, MO Small Business Link Building Campaigns

Although we've already discussed the importance of building authoritative links in off-page SEO, it's worth pointing out again since Columbia business owners often don't understand this part of search engine optimization.

You'll almost always find large retailers in product-specific search results and long-standing service companies in local Columbia results if you look at the first page of search results for competitive keywords and long-tail phrases. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. That is because search engines use backlinks to determine how authoritative your website and content are on a particular subject.

To improve your own web pages, you have to build quality backlinks to your homepage and interior pages using white-hat SEO link building services. For your Columbia digital marketing strategy, you have to see this as a long-term project. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. That lack of commitment will only serve to keep you off the first page of Columbia search results. Establish a link-building strategy that will drive quality backlinks to your Columbia website from relevant pages and social accounts. The most important thing to do is keep your Columbia website's backlink profile natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.

As part of our Columbia digital marketing services, we use white-hat link building tactics like:

  • Using the "Skyscraper Technique" to get a bigger, better version of a competing article.
  • Having in-depth articles featured on third-party websites as a guest post, with a link back to your Columbia site.
  • Reaching out to high-authority sites to improve existing articles that might have become outdated or did not cover a topic that's relevant to your Columbia business.
  • Responding to HARO requests from news reporters looking for expert opinions and feedback from people in your business industry.
  • Adding your website to industry-specific directories by scanning Columbia competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Online Reputation Management Services (ORM) for Columbia, MO Small Businesses

Your online reputation in Columbia and beyond is a trust factor search engines use to rank your website, and your target audience relies on it for buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Columbia to shopping online or hiring a doctor or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Columbia brand.

We can help Columbia small business owners develop a review generation program within their digital marketing to increase the rate at which past customers leave reviews. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other websites that accept reviews.

For e-commerce companies, we can help collect product reviews and company reviews. If you're an ecommerce business, you should collect reviews for both your products and your customer service. Columbia shoppers want to know that the product they're buying is of good quality, but they also want to know you'll be there to fulfill the order and answer questions afterward.

For professional service providers, such as Columbia doctors or Columbia lawyers, we can help set up protocols for the collection of testimonials in your digital marketing campaign to make sure prospects always see a positive view of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Columbia website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Columbia.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Be sure to always present a better image than your local competition by managing your online reputation.

Columbia, MO Small Business Content Marketing Strategies

Most Columbia businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. With this digital marketing approach for Columbia websites, you establish your company as an industry leader, while also dominating organic search results and keeping people interested.

Once your target customers in and around Columbia recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. With our Columbia digital marketing services, we can create a content marketing strategy that works for your business.

Before you start content marketing, you should figure out who your target audience is. This will let you know what's best for the content, whether it's informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Columbia digital advertising firm. These are all effective ways to market content if you implement them correctly within your Columbia business.

Social Media Advertising Services for Columbia, MO Small Businesses

The use of social media ads in Columbia digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Columbia company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Columbia companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing agency helps Columbia small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media marketing company also recommends putting in place plans for conversion optimization and retargeting within these Columbia online advertising services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Columbia, MO Small Businesses

The use of Columbia search engine marketing in website marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Columbia business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Columbia digital marketing strategy. For any search engine marketing campaign in Columbia, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Columbia, MO Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Columbia company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Columbia business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Columbia business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Missouri businesses. To develop a sales funnel that produces value for your Columbia business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Columbia digital marketing campaign.

Conversion Rate Optimization (CRO) for Columbia, MO Small Businesses

There is almost no reason to neglect conversion rate optimization within Columbia digital marketing services. This is a critical aspect of any type of digital advertising in Columbia since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Columbia business might not work for a different Columbia business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Columbia websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Columbia, and many other factors.

Email Marketing Services for Columbia, MO Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Columbia internet marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Columbia email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Columbia, MO Small Businesses

For local service providers in Columbia, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Columbia lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our internet advertising team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Columbia small business.

Video Marketing for Columbia, MO Small Businesses

As a full-service online advertising agency for Columbia, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Columbia website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Columbia digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Columbia, MO Website

If you run a business in Columbia that sells products or services, you're going to need marketing to increase sales. There are many reasons to consider Columbia digital marketing services over other, more traditional, marketing strategies. Let's go over some of the great reasons to implement an digital advertising strategy within your Missouri business:

  • Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
  • With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
  • In Columbia, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Columbia or throughout Missouri?
  • Columbia internet marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
  • In Columbia, internet advertising is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Columbia non-digital ads!

How to Develop Columbia, MO Digital Marketing Programs

To start a digital marketing campaign for your Columbia business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Columbia online marketing service to prevent spending time on ideas that won't positively impact the business.

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Columbia or beyond. Your Columbia online advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Columbia audience. This will help ensure you focus on the right keywords for your Columbia website marketing and you align your content marketing strategies with the needs of your audience.

Search engine optimization should be your first priority if you plan to incorporate it into your Columbia digital strategy. In digital marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

There's no better time to promote your Columbia business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Ad campaigns in Columbia that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. The best Columbia lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

Now that plans are in place for bringing traffic to your Columbia website, you should consider how to best interact with those visitors after they leave your website. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Columbia website visitors.

If you've got all these Columbia website advertising strategies in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Columbia digital marketing campaign.

Why Choose WebCitz for Your Columbia, MO Internet Marketing Services

Our goal is to be your Columbia small business or big corporation's digital marketing partner! There are many factors to consider when researching Columbia digital advertising firms. With more than 18 years of experience, you know you can trust the Columbia internet advertising strategies we suggest for your business. These are often the same Columbia online marketing tactics we use for our own lead generation and conversion rate optimization services. Our own online advertising campaign likely landed you on our website from Columbia.

However, you should select our website marketing company because you feel confident we're the right team for your Columbia business. We are only a short drive of 8 hours and 18 mins away from you in Columbia, but that time is reduced to seconds for phone and email communication! Here are a few reasons we suggest considering our internet marketers for your Columbia marketing services:

  • We've been in business since 2004, so we've got more than 18 years of experience.
  • We get most of our leads and new clients in Columbia from our own digital marketing campaigns.
  • You probably found us in Columbia via an online search for a service we provide.
  • Our marketing team performs all of our Columbia digital marketing services, which means we don't outsource the work.
  • You'll probably get an answer within a few rings if you call during regular business hours.
  • If you're looking for Columbia digital advertising strategies that include website maintenance, we have extensive experience with Shopify, WordPress, and WooCommerce.
  • We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their internet marketing.

When it comes time for your small business or large corporation to start the search for Columbia internet advertising companies, we hope you keep our internet marketers in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our online advertising agency.

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Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.
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Joe Simmons

David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.
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Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!
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Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.
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Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!
Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. ... great bunch of guys...Southwest Radio Church really appreciates you!!
Industry Digital Marketers

When looking for a digital marketing expert, search for someone with a strong background in multiple channels such as search engine optimization, social media, email marketing, and paid advertising. It will help if you find an expert with experience in both strategy development and hands-on execution. The ability to understand your customer and market is also highly valued, as this will result in a digital marketing team able to create campaigns that are both measurable and effective.

Check out how we've been able to help different industries implement an effective digital marketing campaign.

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