Kansas Digital Marketing

What is Digital Marketing for Kansas City, MO Businesses?

In a most simple definition, digital marketing throughout Kansas City is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

For most Kansas City business owners, digital marketing is a fancy way of saying search engine optimization or paid advertising. Those two services are both used in online marketing, but neither fully explains what a modern Kansas City online marketing program entails.

The latest online advertising campaigns often use a number of website marketing strategies, all working together to help you get more visibility and conversions throughout Kansas City and the rest of the country.

The best Kansas City digital marketing services will include tactics like:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) by using SEO, social media marketing, affiliate marketing, or paid advertising.
• Boost your Kansas City business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Kansas City through content marketing, video production, link building, review collection, social proof, and website improvements.
• Build and nurture relationships through messaging, email, and social media.

If you live in Kansas City, you probably love the Kansas City Chiefs football team. Go Kansas City Chiefs! In addition to marketing Kansas City-area websites, our website advertising firm also offers Columbia, Oakville, Springfield, St. Louis, and Wildwood small businesses and large corporations a professional digital marketing service.

Our Digital Marketing Services for Kansas City Small Businesses

We are a team of digital marketing professionals, just 584.9 miles away, with diverse knowledge and experience in the latest internet marketing trends for Kansas City businesses. Use our past experience in more than 100 business industries across Kansas City, and the rest of the country, to help drive traffic and improve conversions.

Kansas City, MO Small Business SEO Strategies

If you want your website to appear on the first page of search results throughout Kansas City for competitive phrases, you have to take a holistic approach to your digital marketing campaign. To show value to search engines, you need to review your technical, on-page, and off-page SEO.

Oftentimes, we find issues with page speed, content quality, and backlink profiles when we take on new clients in Kansas City. Technical, on-page, and off-page SEO can fix each of these issues and more. Now let's take a look at each of these Kansas City SEO services:

• Technical SEO for Kansas City businesses includes factors such as page speed, web hosting, site security, XML sitemaps, site architecture, structured data, Open Graph tags, and broken pages. The way Google reads and navigates your Kansas City site, and how visitors interact with it, is affected by these. You'll typically need Kansas City website developers to fix technical SEO issues, since they're often related to your website's platform or theme. We have an internal team of web developers that can work within platforms such as WordPress, Shopify.
• There are several factors involved with on-page SEO for Kansas City websites, such as content silos, content writing, internal linking, keyword research, frequently asked questions, competitive analysis, page titles, meta tags, images, and videos. Search engines can better understand your content and recognize you as an authority on the subject matter within Kansas City or the entire country when you improve these on-page SEO areas. Also, it will help increase important metrics like "time on site" for your visitors, which shows search engines you gave them something they liked. Never underestimate the value and importance of content creation within your Kansas City online advertising strategy.
• In Kansas City, off-site SEO basically involves your backlink profile, which is the number of backlinks and domains pointing to your site, the naturalness of your anchor text and link velocity, the authority and relevancy of your backlinks, signals from social media, and more. To help search engines understand your Kansas City website and content are worthy of third-party recognition, build natural backlinks to the homepage and interior pages.

In your Kansas City digital marketing strategy, you can't focus just on one or two areas of an SEO strategy. A fast website with no content or backlinks will rarely rank on the first page of search results. It's the same for other scenarios where two parts of SEO have been optimized, but one was ignored. Make sure you're keeping track of all the elements on the Kansas City SEO checklist so your competitors can't easily bypass you in search rankings.

Kansas City, MO Link Building Campaigns

We've already briefly discussed the importance of building authoritative links in off-page SEO, but it's worth mentioning again since Kansas City business owners often don't understand this area of search engine optimization.

When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in local Kansas City search rankings. When you look closer at the exact pages of these search results, you'll often find there are a lot more backlinks to those pages than your own. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. You need to think of this as a long-term strategy for your Kansas City digital marketing campaign. Don't get too hyped up about this for a few weeks and then move on to something else. That lack of commitment will only serve to keep you off the first page of Kansas City search results. Establish a link-building strategy that will drive quality backlinks to your Kansas City website from relevant pages and social accounts. The most important thing to do is keep your Kansas City website's backlink profile natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.

When it comes to Kansas City digital marketing, we use a number of white-hat link building techniques, including:

• Applying the "Skyscraper Technique" to a ranked content articles from Kansas City competitors to make it bigger and better.
• Having in-depth articles featured on third-party websites as a guest post, with a link back to your Kansas City site.
• Getting in touch with high-authority websites to suggest changes to existing content that may have become outdated or don't cover topics relevant to your Kansas City business.
• Replying to HARO requests from journalists looking for expert opinions and feedback.
• Adding your website to industry-specific directories by scanning Kansas City competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Kansas City, MO Small Business Online Reputation Management Services (ORM)

Your online reputation in Kansas City and beyond is a trust factor search engines use to rank your website, and your target audience relies on it for buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Kansas City to shopping online or hiring a doctor or attorney for a personal matter. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other Kansas City customers had.

For local Kansas City service companies, we can help you build a review generation program with your digital marketing to increase reviews from past customers. Usually this means collecting reviews on Google My Business, Yellow Pages, UpCity, Angie's List, Yelp, and other sites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. Ecommerce businesses need reviews for both the quality of their products and their customer service. In Kansas City, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.

For professional service providers, such as Kansas City doctors or Kansas City lawyers, we can help set up protocols for the collection of testimonials in your website marketing campaign to make sure prospects always see a positive view of you. For example, we can collect reviews, monitor reputation, improve negative feedback, implement surveys, and improve your Kansas City website's social media presence. In some cases, even SEO can help you get the best possible first-page results for your online reputation in and around Kansas City.

When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Be sure to always present a better image than your local competition by managing your online reputation.

Content Marketing Strategies for Kansas City, MO Small Businesses

Most Kansas City businesses use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. With this digital marketing approach for Kansas City websites, you establish your company as an industry leader, while also dominating organic search results and keeping people interested.

Once your target customers in and around Kansas City recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. With our Kansas City digital marketing services, we can create a content marketing strategy that works for your business.

Before you start content marketing, you should figure out who your target audience is. This will let you know what's best for the content, whether it's informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

Content marketing strategies often involve blog content, infographics, videos, podcasts, email campaigns, case studies, whitepapers, surveys, webinars, checklists, listicles, and lead magnets. The case study method is great for showing expertise as a website advertising firm in Kansas City, but it works in other industries too. Each of these marketing methods is effective if you use them in your Kansas City business.

Kansas City, MO Social Media Advertising Services

Social media ads are paid advertisements placed on platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram that are used in Kansas City digital marketing. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid ads are generating quality leads and sales for your Kansas City company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. Even though social media advertising is a huge opportunity for most established Kansas City businesses, it can be costly for those businesses that aren't ready for it.

Our social media marketing agency helps small businesses and large corporations make the most of social media ads by building them out with sales funnels and lead generation tools. Our Kansas City digital advertising services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media marketing campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

Kansas City, MO Search Engine Marketing Services

The use of Kansas City search engine marketing in internet marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Kansas City business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Kansas City digital marketing strategy. For any search engine marketing campaign in Kansas City, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Kansas City, MO Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Kansas City company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Kansas City business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Kansas City business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Missouri businesses. To develop a sales funnel that produces value for your Kansas City business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our internet advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Kansas City online advertising campaign.

Conversion Rate Optimization (CRO) for Kansas City, MO Small Businesses

There is almost no reason to neglect conversion rate optimization within Kansas City digital marketing services. This is a critical aspect of any type of website marketing in Kansas City since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Kansas City business might not work for a different Kansas City business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Kansas City websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Kansas City, and many other factors.

Email Marketing Services for Kansas City, MO Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Kansas City website advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Kansas City email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Kansas City, MO Small Businesses

For local service providers in Kansas City, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Kansas City lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Kansas City small business.

Video Marketing for Kansas City, MO Small Businesses

As a full-service digital advertising firm for Kansas City, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Kansas City internet advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Kansas City online marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Kansas City, MO Website

If you manage a business in Kansas City that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are lots of reasons to choose Kansas City online advertising services over other marketing tactics. Here are a few reasons why your Missouri small business should embrace website marketing:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• There's no shortage of phones, tablets, and desktop computers in Kansas City. You might as well choose a format and medium that can follow your target audience wherever they go in Kansas City or within Missouri.
• Kansas City website advertising has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• Online marketing in Kansas City provides the best capacity for user engagement. We wish you the best of luck getting people to comment, like, and share your Kansas City non-digital ads!

How to Develop Kansas City, MO Digital Marketing Programs

Before starting a digital marketing campaign for your Kansas City-based business, it is important to create a plan with measurable business goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Kansas City digital marketing service is all about.

Identifying a target audience is easy once you have a clear set of business objectives. Knowing who you're targeting in Kansas City or beyond is important. Your Kansas City digital marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Kansas City digital advertising strategy focuses on the right keywords and you align it with your audience's needs.

Search engine optimization should be your first priority if you plan to incorporate it into your Kansas City digital strategy. The slowest moving digital marketing tactic in Kansas City is search engine optimization. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

You should consider paid advertising for your Kansas City business. It's best to create a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Kansas City paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A good Kansas City lead generation strategy uses splash pages and sales funnels to drive people to the goal.

As soon as your Kansas City website gets traffic, you should think about how to keep in touch with those visitors. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Kansas City website visitors.

If you've got all these Kansas City internet marketing strategies in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, looking for ways to improve them, and even trying new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Kansas City internet advertising campaign.

Why Choose WebCitz for Your Kansas City, MO Internet Marketing Services

We want to be the online marketing partner of your Kansas City small business or large corporation! When researching Kansas City online advertising agencies, there are many factors to consider. We've got 18 years of experience, so you can trust the Kansas City website advertising strategies we suggest. Often, these are the same digital marketing tactics we use for our own lead generation and conversion rate optimization. Our own digital marketing campaign likely landed you on our website from Kansas City.

Our digital advertising firm should be your choice for your Kansas City small business because you feel we are the right team. We are only a short drive of 8 hours and 55 mins away from you in Kansas City, or mere seconds away from a phone or email! You might want to consider these ideas from our digital marketers if you need Kansas City marketing services:

• We've been in business since 2004, so we've got more than 18 years of experience.
• Our primary source for leads and new client development in Kansas City is our own internet advertising strategies.
• You probably found us in Kansas City via an online search for a service we provide.
• We don't outsource Kansas City online marketing services because we have our own team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're professionals in WordPress, WooCommerce, and Shopify for any Kansas City website marketing campaigns that need website maintenance & support.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our internet marketers in mind when it comes time for you to start looking for Kansas City website advertising firms. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our digital marketing company.