St. Louis Park, MN Digital Marketing

What is Digital Marketing for St. Louis, MO Businesses?

It's pretty simple: St. Louis digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Digital marketing means search engine optimization or paid advertising to most St. Louis business owners. Even though both of those services are used in website advertising, neither fully explains the depth of a modern online marketing program for St. Louis-based businesses.

In today's digital marketing world, there are dozens of digital marketing strategies that all work together to help you boost visibility in St. Louis and across the country.

The best St. Louis digital marketing services will include tactics like:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
• Increase revenue for your St. Louis business through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build expertise, authority, and trust in St. Louis with content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in St. Louis, you probably love the St. Louis Cardinals baseball team. Go St. Louis Cardinals! In addition to marketing St. Louis-area websites, our digital advertising firm also offers Columbia, Kansas City, Oakville, Springfield, and Wildwood small businesses and large corporations a professional internet advertising service.

Our Digital Marketing Services for St. Louis Small Businesses

For St. Louis businesses, we're a team of digital marketing experts, just 455.3 miles away, who bring diverse knowledge and experience to the table. We've helped drive traffic and improve conversions across more than 100 business industries in St. Louis, and the rest of the country, so let's work together.

St. Louis, MO SEO Strategies

For your St. Louis website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. To show value to search engines, you need to review your technical, on-page, and off-page SEO.

When we take on new digital marketing clients in St. Louis, we often find page speed, content quality, and backlink profile issues. Each of these SEO problems can be resolved through technical, on-page, and off-page search optimization. Let's explore more about each of these St. Louis SEO services:

• For St. Louis businesses, technical SEO planning includes things like page speed, web hosting, site security, XML sitemaps, site architecture, structured data, Open Graph tags, and broken links. The way Google reads and navigates your St. Louis site, and how visitors interact with it, is affected by these. Typically St. Louis website developers are needed to fix technical SEO problems since they are often caused by the theme or platform your website uses. We have an internal team of web developers that can work within platforms such as WordPress, Shopify.
• On-site SEO for St. Louis websites includes things like keyword research, content silos, content writing, internal linking, competitive analysis, frequently asked questions, page titles, meta tags, images, and videos. Search engines can better understand your content and recognize you as an authority on the subject matter within St. Louis or the entire country when you improve these on-page SEO areas. Furthermore, it'll boost important metrics like "time on site" for your visitors, which tells search engines you provided something valuable for the user. Content creation is an important part of your St. Louis website advertising strategy.
• A big part of St. Louis SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. To help search engines understand that your St. Louis website and content is worth mentioning, it's important to build natural backlinks to the homepage and interior pages.

The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in your St. Louis digital marketing strategy. If you build an incredibly fast website without useful content or quality backlinks you will likely never see the first page of search results, except in unique circumstances. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. Ensure that your St. Louis competitors (and national competitors) can't just pass you by completing all the SEO checklist items.

St. Louis, MO Small Business Link Building Campaigns

We've discussed off-page SEO briefly, but it's worth mentioning again since St. Louis business owners don't usually understand this part.

When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in local St. Louis search rankings. When you look closer at the exact pages of these search results, you'll often find there are a lot more backlinks to those pages than your own. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. For your St. Louis digital marketing strategy, you have to see this as a long-term project. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. Being inconsistent with link building is a major reason why you might not ever see the placement you require. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your St. Louis website from relevant pages and social media accounts. Most of all, you need to keep the backlink profile of your St. Louis website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.

We utilize a number of white-hat link building techniques in our St. Louis digital marketing services, including:

• Applying the "Skyscraper Technique" to a ranked content articles from St. Louis competitors to make it bigger and better.
• Creating in-depth articles for third-party websites as a guest post, with a link back to your St. Louis website.
• Getting in touch with high-authority websites to suggest changes to existing content that may have become outdated or don't cover topics relevant to your St. Louis business.
• Responding to HARO requests for expert opinions from reporters looking for insight into your business industry.
• Getting your website listed in industry-specific directories by scanning St. Louis competitors (or national competitors) to find their most valuable business listings and NAP (Name, Address, Phone) citations.

St. Louis, MO Small Business Online Reputation Management Services (ORM)

Search engines use your online reputation in St. Louis to determine rank positions, and your target audience uses it to make buying decisions. It applies to all kinds of purchases and decisions, like picking a local St. Louis service provider, buying something online, or choosing a doctor or lawyer. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other St. Louis customers had.

We can help St. Louis small business owners develop a review generation program within their digital marketing to increase the rate at which past customers leave reviews. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your St. Louis storefront. St. Louis shoppers want to know that the product they're buying is of good quality, but they also want to know you'll be there to fulfill the order and answer questions afterward.

When it comes to the reputation of professionals, like St. Louis doctors or St. Louis lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. It's even possible to use SEO to boost your online reputation in and around St. Louis.

If you ignore your online reputation, you run the risk of losing long-term business, which is often not noticed until it's too late. Don't let your local competition take advantage of your online reputation. Take control now!

St. Louis, MO Small Business Content Marketing Strategies

Businesses in St. Louis use content marketing to attract, engage, and retain high-interest audiences by creating and sharing relevant blogs, instructional videos, case studies, white papers, and other digital content. The digital marketing approach for St. Louis websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.

As your visitors in and around St. Louis start seeing you as a source of valuable advice and guidance, you'll find it easier to guide them through your sales funnel. We help St. Louis digital marketing clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also figure out what's the best delivery method, whether it's social media, search results, or whatever.

Many of the content marketing strategies we implement involve blogging, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. The case study method is great for showing expertise as a digital marketing agency in St. Louis, but it works in other industries too. When you do them right, they're all effective ways to market your St. Louis business's content.

St. Louis, MO Social Media Advertising Services

The use of social media ads in St. Louis digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your St. Louis company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established St. Louis companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing company helps St. Louis small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media marketing firm also recommends putting in place plans for conversion optimization and retargeting within these St. Louis internet advertising services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for St. Louis, MO Small Businesses

The use of St. Louis search engine marketing in online marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your St. Louis business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective St. Louis digital marketing strategy. For any search engine marketing campaign in St. Louis, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for St. Louis, MO Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your St. Louis company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your St. Louis business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your St. Louis business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Missouri businesses. To develop a sales funnel that produces value for your St. Louis business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your St. Louis website advertising campaign.

Conversion Rate Optimization (CRO) for St. Louis, MO Small Businesses

There is almost no reason to neglect conversion rate optimization within St. Louis digital marketing services. This is a critical aspect of any type of digital marketing in St. Louis since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one St. Louis business might not work for a different St. Louis business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for St. Louis websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in St. Louis, and many other factors.

Email Marketing Services for St. Louis, MO Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our St. Louis digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help St. Louis email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for St. Louis, MO Small Businesses

For local service providers in St. Louis, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, St. Louis lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital advertising team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most internet marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your St. Louis small business.

Video Marketing for St. Louis, MO Small Businesses

As a full-service internet advertising company for St. Louis, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your St. Louis online advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within St. Louis website marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your St. Louis, MO Website

You're going to have to think about marketing in St. Louis if you manage a business that sells something. You might be thinking about St. Louis website advertising services over other, more traditional, marketing strategies. Here are some reasons you should implement an digital marketing strategy for your Missouri business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• Everyone in St. Louis is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in St. Louis or throughout Missouri?
• The flexibility of St. Louis digital marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• User engagement is best with digital advertising in St. Louis. We wish you the best of luck getting people to comment, like, and share your St. Louis non-digital ads!

How to Develop St. Louis, MO Digital Marketing Programs

It's important to create a plan with measurable business goals before beginning a digital marketing campaign for your St. Louis-based business. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in St. Louis or beyond. Your St. Louis internet marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your St. Louis audience. This will help ensure you focus on the right keywords for your St. Louis internet advertising and you align your content marketing strategies with the needs of your audience.

If you plan to incorporate search engine optimization in your St. Louis digital strategy, make that your first priority. Search engine optimization is the slowest moving digital marketing tactic. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

There's no better time to promote your St. Louis business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Ad campaigns in St. Louis that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. A good St. Louis lead generation strategy uses splash pages and sales funnels to drive people to the goal.

After your St. Louis website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget St. Louis website visitors.

When you have all of these St. Louis online marketing strategies in place, you can start testing and optimizing. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your St. Louis online advertising campaign should always be focused on conversion rate optimization.

Why Choose WebCitz for Your St. Louis, MO Internet Marketing Services

Whether you're a small St. Louis business or a big corporation, we want to be your website marketing partner! When researching St. Louis website advertising firms, there are a lot of factors to consider. You can trust the St. Louis digital marketing strategies we suggest for your business since we have more than 18 years of experience. St. Louis digital advertising tactics like these are often what we use for our own lead generation. Our own internet marketing campaign likely landed you on our website from St. Louis.

Most importantly though, you should choose our internet advertising company for your St. Louis small business because you feel confident we are the right team for your St. Louis company. We are only a short drive of 6 hours and 43 mins away from you in St. Louis, but that time is reduced further if you call or email! Here are a few reasons we suggest considering our internet marketers for your St. Louis marketing services:

• We have been in business since 2004, which means we have more than 18 years of experience.
• Digital marketing is our main source of leads and new clients in St. Louis.
• You probably found us in St. Louis via an online search for a service we provide.
• Our marketing team performs all of our St. Louis online advertising services, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• If you're looking for St. Louis website marketing strategies that include website maintenance, we have extensive experience with Shopify, WordPress, and WooCommerce.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our internet marketers are the ones you should keep in mind when you need St. Louis website advertising firms. To start a discussion with the helpful staff at our digital marketing company, just send us an email or give us a call.