Helena Valley Southeast, MT Digital Marketing

Marketing for Helena

We stay up-to-date on the latest website, email, and social media marketing trends for our Helena marketing clients to help them implement effective strategies.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)

Helena Online Advertising Consultants

WebCitz is a results-driven website advertising firm with more than 18 years of experience offering to help Helena small businesses and large corporations strengthen their digital marketing. In addition to being a full-service digital advertising firm, we have multiple internal teams that focus on every type of internet advertising service you need for your Helena small business. This is not true of all online marketing firms in Montana, since most only have a single group of SEO, PPC, or social media consultants. For those website advertising firms in Helena, turnaround times are extended while they search for web developers or specialized marketers, explain your requests over email, wait for the work to be completed, review the work to see if it matches the request, then play the middle person to any change requests you may initiate.

Among the digital advertising services we offer Helena clients are SEO, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.

With regards to converting customers and driving revenue, we can help with conversion rate optimization, email / SMS marketing, social media advertising, funnel development, lead generation, and more!

Let's discuss what our internet marketers can offer your Helena company! While we offer complete internet advertising services to Helena small businesses, we can augment the marketing department of your large corporation to fill in any gaps. Read on to learn more about our online marketing services and programs for Helena web sites.

What is Digital Marketing for Helena, MT Businesses?

In a most simple definition, digital marketing throughout Helena is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

Digital marketing means search engine optimization or paid advertising to most Helena business owners. While both of those services are used in online advertising, neither fully explain the depth of a modern online marketing program for Helena-based businesses.

In today's website marketing world, there are dozens of website advertising strategies that all work together to help you boost visibility in Helena and across the country.

For instance, the best digital marketing services in Helena will include these things:

  • Drive traffic to your digital assets (websites, apps, sales funnels, etc) by using SEO, social media marketing, affiliate marketing, or paid advertising.
  • Boost your Helena business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Build trust in Helena by using content marketing, video production, link building, reviews, and social proof.
  • Build and nurture relationships through email marketing, SMS marketing, and social media management.

In addition to marketing Helena-area websites, our digital marketing agency also offers Billings, Bozeman, Evergreen, and Missoula small businesses and large corporations a professional digital advertising service.

A Few of Our Digital Marketing Experts

Melanie PCorey GJake FEmily LHope KDavid W

Our Digital Marketing Services for Helena Small Businesses

We are a team of digital marketing consultants, just 1319 miles away, with diverse knowledge and experience in the latest internet advertising trends for Helena businesses. We've helped drive traffic and improve conversions across more than 100 business industries in Helena, and the rest of the country, so let's work together.

SEO Strategies for Helena, MT Small Businesses

For your Helena website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. You'll need to do technical, on-page, and off-page search engine optimization, because all three aspects of SEO work together.

Oftentimes, we find issues with page speed, content quality, and backlink profiles when we take on new clients in Helena. Technical, on-page, and off-page SEO can fix each of these issues and more. Here's what each Helena SEO service offers:

  • Technical SEO services for Helena businesses involve things like page speed, web hosting, site security, XML sitemaps, site architecture, structured data, and broken links. These impact how Google reads and traverses your content, and how visitors interact with your Helena website. You typically need the assistance of Helena web developers to improve technical SEO issues since they are often related to the platform or theme used on your website. We have an internal team of website developers that can work within platforms such as WordPress, Shopify.
  • On-Page SEO for Helena websites includes factors such as content silos, content writing, internal linking, keyword research, competitive analysis, frequently asked questions, page titles, meta tags, images, and videos. Search engines can better understand your content and recognize you as an authority on the subject matter within Helena or the entire country when you improve these on-page SEO areas. Furthermore, it'll boost important metrics like "time on site" for your visitors, which tells search engines you provided something valuable for the user. Content creation is an important part of your Helena website marketing strategy.
  • A big part of Helena SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. To help search engines understand your Helena website and content are worthy of third-party recognition, build natural backlinks to the homepage and interior pages.

Your Helena digital marketing strategy can't be limited to just one or two parts of an SEO plan. If you build an incredibly fast website without useful content or quality backlinks you will likely never see the first page of search results, except in unique circumstances. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. Make sure you're keeping track of all the elements on the Helena SEO checklist so your competitors can't easily bypass you in search rankings.

Link Building Campaigns for Helena, MT Small Businesses

We've discussed off-page SEO briefly, but it's worth mentioning again since Helena business owners don't usually understand this part.

When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in local Helena search rankings. When you look closer at the exact pages of these search results, you'll often find there are a lot more backlinks to those pages than your own. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. You need to think of this as a long-term strategy for your Helena digital marketing campaign. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of commitment will only serve to keep you off the first page of Helena search results. It's important to develop a link-building strategy that boosts quality backlinks from relevant pages and social media accounts to your Helena website. Most of all, you need to keep the backlink profile of your Helena website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.

As part of our Helena digital marketing services, we use white-hat link building tactics like:

  • Using the "Skyscraper Technique" to get a bigger, better version of a competing article.
  • Having in-depth articles featured on third-party websites as a guest post, with a link back to your Helena site.
  • Getting in touch with high-authority websites to suggest changes to existing content that may have become outdated or don't cover topics relevant to your Helena business.
  • Responding to HARO requests for expert opinions from reporters looking for insight into your business industry.
  • Scaning your Helena competitors' websites to find their best business listings and NAP citations (Name, Address, Phone).

Online Reputation Management Services (ORM) for Helena, MT Small Businesses

Your online reputation in Helena and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Helena to shopping online or hiring a doctor or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Helena brand.

For local Helena service companies, we can help you build a review generation program with your digital marketing to increase reviews from past customers. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other websites that accept reviews.

We can help you collect product and company reviews if you're an ecommerce business. If you're an ecommerce business, you should collect reviews for both your products and your customer service. In Helena, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.

When it comes to the reputation of professionals, like Helena doctors or Helena lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Helena website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Helena.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Content Marketing Strategies for Helena, MT Small Businesses

Most Helena businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Helena websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Helena begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Helena digital marketing clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Helena website advertising firm. These are all effective ways to market content if you implement them correctly within your Helena business.

Social Media Advertising Services for Helena, MT Small Businesses

The use of social media ads in Helena digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Helena company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Helena companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing agency helps Helena small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media marketing company also recommends putting in place plans for conversion optimization and retargeting within these Helena internet marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Helena, MT Small Businesses

The use of Helena search engine marketing in internet advertising involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Helena business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Helena digital marketing strategy. For any search engine marketing campaign in Helena, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Helena, MT Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Helena company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Helena business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Helena business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Montana businesses. To develop a sales funnel that produces value for your Helena business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our online marketing professionals, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Helena website marketing campaign.

Conversion Rate Optimization (CRO) for Helena, MT Small Businesses

There is almost no reason to neglect conversion rate optimization within Helena digital marketing services. This is a critical aspect of any type of website advertising in Helena since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Helena business might not work for a different Helena business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Helena websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Helena, and many other factors.

Email Marketing Services for Helena, MT Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Helena digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Helena email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Helena, MT Small Businesses

For local service providers in Helena, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Helena lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Helena small business.

Video Marketing for Helena, MT Small Businesses

As a full-service internet marketing agency for Helena, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Helena online marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Helena online advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Helena, MT Website

If you manage a business in Helena that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. You might be thinking about Helena website marketing services over other, more traditional, marketing strategies. Let's go over some of the great reasons to implement an website advertising strategy within your Montana business:

  • It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
  • By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
  • There's no shortage of phones, tablets, and desktop computers in Helena. You might as well choose a format and medium that can follow your target audience wherever they go in Helena or within Montana.
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • In Helena, digital marketing is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Helena!

How to Develop Helena, MT Digital Marketing Programs

Before starting a digital marketing campaign for your Helena-based business, it is important to create a plan with measurable business goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Helena or beyond. You can then make sure you're targeting your Helena digital marketing to the platforms your audience is active on and using messaging that agrees with them.

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Helena digital advertising strategy focuses on the right keywords and you align it with your audience's needs.

You should make search engine optimization your first priority if you're planning on using it eventually within your Helena digital strategy. In digital marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

This is a great time to consider paid advertising for your Helena business and its digital assets. It's best to create a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Most paid advertising campaigns in Helena that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. A good Helena lead generation strategy uses splash pages and sales funnels to drive people to the goal.

After your Helena website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Helena website visitors.

If you've got all these Helena internet marketing strategies in place, you're ready to test and optimize. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. Your Helena internet advertising campaign should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Helena, MT Internet Marketing Services

We want to be the online marketing partner of your Helena small business or large corporation! When researching Helena online advertising agencies, there are a lot of factors to consider. With more than 18 years of experience, you know you can trust the Helena website advertising strategies we suggest for your business. Helena digital marketing tactics like these are often what we use for our own lead generation. The fact that you're visiting our website from Helena probably has a lot to do with our own digital marketing campaign.

Our digital advertising firm should be your choice for your Helena small business because you feel we are the right team. We are only a short drive of 19 hours and 36 mins away from you in Helena, or mere seconds away from a phone or email! You might want to consider these ideas from our digital marketers if you need Helena marketing services:

  • Our agency has been around since 2004, so we have over 18 years of experience.
  • We get most of our leads and new clients in Helena from our own online marketing campaigns.
  • You likely found our website in Helena after performing an online search for a service we offer.
  • We do not outsource Helena online advertising services since we have our own marketing team.
  • Call us during regular business hours, and you'll probably get an answer within a few rings!
  • We have extensive experience in WordPress, WooCommerce, and Shopify for any Helena website marketing strategies that involve website changes.
  • Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our internet marketers are the ones you should keep in mind when you need Helena website advertising firms. To start a discussion with the helpful staff at our digital marketing company, just send us an email or give us a call.

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Sarah Grantham

Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!
Carissa Giebel

Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!
Joe Simmons

Joe Simmons

David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.
Jeff Ring

Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with with a warm cappuccino.
Cassie Richards

Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.
Industry Digital Marketers

When looking for a digital marketing expert, search for someone with a strong background in multiple channels such as search engine optimization, social media, email marketing, and paid advertising. It will help if you find an expert with experience in both strategy development and hands-on execution. The ability to understand your customer and market is also highly valued, as this will result in a digital marketing team able to create campaigns that are both measurable and effective.

Check out how we've been able to help different industries implement an effective digital marketing campaign.

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