Lexington-Fayette, KY Digital Marketing

Marketing for Lexington

We stay up-to-date on the latest website, email, and social media marketing trends for our Lexington marketing clients to help them implement effective strategies.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)

Lexington Digital Marketing Experts

We're a results-driven digital advertising firm serving small businesses and large corporations in Lexington. In addition to being a full-service internet advertising company, we have multiple internal teams that focus on every type of online advertising service you need for your Lexington small business. This is not true of all website marketing companies in Nebraska, since most only have a single group of SEO, PPC, or social media experts. For those Lexington-area digital marketing companies, turnaround times are often extended while they search for the necessary skillsets, communicate with those newly found service providers, and then serve as the go-between on future communication between you and those consultants performing the work.

Among the internet advertising services we offer Lexington clients are SEO, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.

With regards to converting customers and driving revenue, we can help with conversion rate optimization, email / SMS marketing, social media advertising, funnel development, lead generation, and more!

Let's talk about your Lexington company's online marketing! We often provide complete online advertising services to Lexington small businesses, but we can also augment the marketing department of your large corporation to fill in missing skill sets. See what our website marketing programs can do for Lexington websites.

What is Digital Marketing for Lexington, NE Businesses?

Simply put, digital marketing throughout Lexington is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Digital marketing means search engine optimization or paid advertising to most Lexington business owners. While both of those services are used in website advertising, neither fully explain the depth of a modern online marketing program for Lexington-based businesses.

Today's digital marketing campaigns often include dozens of digital marketing strategies, all working in tandem to help you improve visibility and conversions throughout Lexington, Nebraska or nationwide.

For instance, the best digital marketing services in Lexington will include these things:

  • Drive traffic to your digital assets (websites, apps, sales funnels, etc) by using SEO, social media marketing, affiliate marketing, or paid advertising.
  • Boost your Lexington business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
  • Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
  • Build trust in Lexington by using content marketing, video production, link building, reviews, and social proof.
  • Build and nurture relationships through messaging, email, and social media.

In addition to marketing Lexington-area websites, our digital advertising firm also offers Bellevue, Fremont, Grand Island, Lincoln, Norfolk, and Omaha small businesses and large corporations a professional internet advertising service.

A Few of Our Digital Marketing Experts

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Our Digital Marketing Services for Lexington Small Businesses

We're a team of digital marketing experts, just 743.7 miles away, who know and understand the latest online advertising trends for Lexington businesses. We've helped drive traffic and improve conversions across more than 100 business industries in Lexington, and the rest of the country, so let's work together.

SEO Strategies for Lexington, NE Small Businesses

To bring your website into the first page of search results throughout Lexington for competitive phrases you have to take a holistic approach to SEO within your digital marketing campaign. You'll need to do technical, on-page, and off-page search engine optimization, because all three aspects of SEO work together.

Oftentimes, we find issues with page speed, content quality, and backlink profiles when we take on new clients in Lexington. Technical, on-page, and off-page SEO can fix each of these issues and more. Let's explore more about each of these Lexington SEO services:

  • Technical SEO services for Lexington businesses involve things like page speed, web hosting, site security, XML sitemaps, site architecture, structured data, and broken links. The way Google reads and navigates your Lexington site, and how visitors interact with it, is affected by these. Typically Lexington web developers are needed to fix technical SEO problems since they are often caused by the theme or platform your website uses. We have an internal team of website developers skilled in common platforms like WordPress and Shopify.
  • On-Page SEO for Lexington websites includes factors such as content silos, content writing, internal linking, keyword research, competitive analysis, frequently asked questions, page titles, meta tags, images, and videos. If you improve these on-page SEO factors, search engines will better understand the value of your content and recognize you as an authority in Lexington or the whole country. Furthermore, it'll boost important metrics like "time on site" for your visitors, which tells search engines you provided something valuable for the user. Never underestimate the value and importance of content creation within your Lexington digital marketing strategy.
  • Off-Page SEO for Lexington websites is essentially the state of your backlink profile, which is the number of backlinks and referring domains pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevance of your backlinks, signals from social media channels, and many other factors. To help search engines understand your Lexington website and content are worthy of third-party recognition, build natural backlinks to the homepage and interior pages.

In your Lexington digital marketing strategy, you can't focus just on one or two areas of an SEO strategy. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. Make sure you're keeping track of all the elements on the Lexington SEO checklist so your competitors can't easily bypass you in search rankings.

Lexington, NE Small Business Link Building Campaigns

We've discussed off-page SEO briefly, but it's worth mentioning again since Lexington business owners don't usually understand this part.

When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local Lexington search results. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. That's because search engines use backlinks to figure out how authoritative a website is in its industry.

In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. It is critical to see this as a long-term endeavor for your Lexington digital marketing strategy. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of consistency is likely to prevent you from ever seeing your website in the first page of Lexington search results. Establish a link-building strategy that will drive quality backlinks to your Lexington website from relevant pages and social accounts. The most important thing to do is keep your Lexington website's backlink profile natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.

We utilize a number of white-hat link building techniques in our Lexington digital marketing services, including:

  • Using the "Skyscraper Technique" to get a bigger, better version of a competing article.
  • Creating in-depth articles for third-party websites as a guest post, with a link back to your Lexington website.
  • Getting in touch with high-authority websites to suggest changes to existing content that may have become outdated or don't cover topics relevant to your Lexington business.
  • Responding to HARO requests from news reporters looking for expert opinions and feedback from people in your business industry.
  • Adding your website to industry-specific directories by scanning Lexington competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Lexington, NE Online Reputation Management Services (ORM)

Search engines use your online reputation in Lexington to determine rank positions, and your target audience uses it to make buying decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Lexington, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Lexington brand.

For local Lexington service companies, we can help you build a review generation program with your digital marketing to increase reviews from past customers. Usually this means collecting reviews on Google My Business, Yellow Pages, UpCity, Angie's List, Yelp, and other sites.

For e-commerce companies, we can help collect product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Lexington storefront. In Lexington, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.

When it comes to the reputation of professionals, like Lexington doctors or Lexington lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Lexington.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Be sure to always present a better image than your local competition by managing your online reputation.

Lexington, NE Small Business Content Marketing Strategies

Most Lexington businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Lexington websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

Once your target customers in and around Lexington recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. Putting together the right content marketing plan for Lexington businesses is what we do.

Before you start content marketing, you should figure out who your target audience is. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also learn what's the best way to reach your audience, which can be through social media, search results, or some other method.

Many of the content marketing strategies we implement involve blogging, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. The case study method is great for showing expertise as a digital marketing company in Lexington, but it works in other industries too. These are all effective ways to market content if you implement them correctly within your Lexington business.

Social Media Advertising Services for Lexington, NE Small Businesses

The use of social media ads in Lexington digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Lexington company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Lexington companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing firm helps Lexington small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media marketing agency also recommends putting in place plans for conversion optimization and retargeting within these Lexington online marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Lexington, NE Small Businesses

The use of Lexington search engine marketing in online advertising involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Lexington business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Lexington digital marketing strategy. For any search engine marketing campaign in Lexington, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Lexington, NE Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Lexington company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Lexington business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Lexington business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Nebraska businesses. To develop a sales funnel that produces value for your Lexington business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Lexington digital marketing campaign.

Conversion Rate Optimization (CRO) for Lexington, NE Small Businesses

There is almost no reason to neglect conversion rate optimization within Lexington digital marketing services. This is a critical aspect of any type of digital marketing in Lexington since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Lexington business might not work for a different Lexington business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Lexington websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Lexington, and many other factors.

Email Marketing Services for Lexington, NE Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Lexington digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Lexington email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Lexington, NE Small Businesses

For local service providers in Lexington, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Lexington lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our internet marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most internet advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Lexington small business.

Video Marketing for Lexington, NE Small Businesses

As a full-service online marketing firm for Lexington, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Lexington website marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Lexington website advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Lexington, NE Website

If you run a business in Lexington that sells products or services, you're going to need marketing to increase sales. You might be thinking about Lexington digital marketing services over other, more traditional, marketing strategies. Let's go over some of the great reasons to implement an digital marketing strategy within your Nebraska business:

  • Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
  • By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
  • There's no shortage of phones, tablets, and desktop computers in Lexington. You might as well choose a format and medium that can follow your target audience wherever they go in Lexington or within Nebraska.
  • The flexibility of Lexington digital advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
  • In Lexington, internet marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Lexington non-digital ads!

How to Develop Lexington, NE Digital Marketing Programs

To start a digital marketing campaign for your Lexington business, you need a plan with measurable goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Lexington or beyond. You can then make sure you're targeting your Lexington internet advertising to the platforms your audience is active on and using messaging that agrees with them.

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Lexington online marketing strategy focuses on the right keywords and you align it with your audience's needs.

If you plan to incorporate search engine optimization in your Lexington digital strategy, make that your first priority. In digital marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

There's no better time to promote your Lexington business and its digital assets than right now. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. Most paid advertising campaigns in Lexington that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to lead Lexington residents to your lead generation goal.

After your Lexington website is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Lexington website.

If you've got all these Lexington online advertising strategies in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, looking for ways to improve them, and even trying new ideas you read about in case studies or white papers. In every aspect of your Lexington website marketing campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Lexington, NE Internet Marketing Services

Our goal is to be your Lexington small business or big corporation's website advertising partner! When researching Lexington digital marketing agencies, there are a lot of factors to consider. With more than 18 years of experience, you know you can trust the Lexington digital advertising strategies we suggest for your business. These are often the same Lexington internet marketing tactics we use for our own lead generation and conversion rate optimization services. The fact that you're visiting our website from Lexington probably has a lot to do with our own internet advertising campaign.

Our online marketing firm should be your choice for your Lexington small business because you feel we are the right team. We are only a short drive of 11 hours and 11 mins away from you in Lexington, or mere seconds away from a phone or email! You might want to consider these ideas from our digital marketers if you need Lexington marketing services:

  • We have been in business since 2004, which means we have more than 18 years of experience.
  • We get most of our leads and new clients in Lexington from our own website marketing campaigns.
  • You probably found us in Lexington via an online search for a service we provide.
  • Our marketing team performs all of our Lexington website advertising services, which means we don't outsource the work.
  • If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
  • We have extensive experience in WordPress, WooCommerce, and Shopify for any Lexington digital marketing strategies that involve website changes.
  • We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our internet marketers are the ones you should keep in mind when you need Lexington digital marketing companies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our internet marketing agency.

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When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!

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