Norfolk Digital Marketing

Marketing for Norfolk

We stay up-to-date on the latest website, email, and social media marketing trends for our Norfolk marketing clients to help them implement effective strategies.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)

Norfolk Website Marketing Specialists

WebCitz is a results-driven digital marketing agency with more than 18 years of experience offering to help Norfolk small businesses and large corporations strengthen their digital advertising. As a full-service internet marketing agency, we have multiple internal teams focused on every type of online marketing service your Norfolk small business may require. This is not true of all online advertising agencies in Nebraska, since most only have a single group of SEO, PPC, or social media specialists. For those Norfolk-area digital marketing agencies, turnaround times are often extended while they search for the necessary skillsets, communicate with those newly found service providers, and then serve as the go-between on future communication between you and those professionals performing the work.

To help attract new audiences and boost brand awareness, our Norfolk-focused internet marketing specialists help clients with SEO strategy, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.

When it comes to converting customers and driving revenue, we can assist with conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and much more!

Let's talk about your Norfolk company's online marketing! We often provide complete online advertising services to Norfolk small businesses, but we can also augment the marketing department of your large corporation to fill in missing skill sets. Read on to learn more about our website marketing services and programs for Norfolk web sites.

What is Digital Marketing for Norfolk, NE Businesses?

In a most simple definition, digital marketing throughout Norfolk is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

Most Norfolk business owners think of digital marketing as another phrase for search engine optimization or paid advertising. While both of those services are used in website advertising, neither fully explain the depth of a modern online marketing program for Norfolk-based businesses.

Today's digital marketing campaigns often include dozens of digital marketing strategies, all working in tandem to help you improve visibility and conversions throughout Norfolk, Nebraska or nationwide.

For example, the best digital marketing services in Norfolk will include tactics to:

  • Drive traffic to your digital assets (websites, apps, sales funnels, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
  • Boost your Norfolk business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Build trust in Norfolk by using content marketing, video production, link building, reviews, and social proof.
  • Build and nurture relationships through email marketing, SMS marketing, and social media management.

In addition to marketing Norfolk-area websites, our digital advertising firm also offers Bellevue, Fremont, Grand Island, Lexington, Lincoln, and Omaha small businesses and large corporations a professional internet advertising service.

A Few of Our Digital Marketing Experts

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Our Digital Marketing Services for Norfolk Small Businesses

We are a team of digital marketing experts, just 574.3 miles away, with diverse knowledge and experience in the latest online advertising trends for Norfolk businesses. Take advantage of our past experience in more than 100 business industries throughout Norfolk, and the rest of the country, to help drive traffic and improve conversions across your digital assets.

SEO Strategies for Norfolk, NE Small Businesses

To bring your website into the first page of search results throughout Norfolk for competitive phrases you have to take a holistic approach to SEO within your digital marketing campaign. This means reviewing your technical, on-page, and off-page search engine optimization, since all three aspects of SEO work together, to show value to search engines.

When we take on new digital marketing clients in Norfolk, we often find page speed, content quality, and backlink profile issues. Technical, on-page, and off-page SEO can fix each of these issues and more. Here's what each Norfolk SEO service offers:

  • Technical SEO services for Norfolk businesses involve things like page speed, web hosting, site security, XML sitemaps, site architecture, structured data, and broken links. These impact how Google reads and traverses your content, and how visitors interact with your Norfolk website. You typically need the assistance of Norfolk web developers to improve technical SEO issues since they are often related to the platform or theme used on your website. We have an internal team of website developers skilled in common platforms like WordPress and Shopify.
  • On-Page SEO for Norfolk websites includes factors such as content silos, content writing, internal linking, keyword research, competitive analysis, frequently asked questions, page titles, meta tags, images, and videos. Improving these areas of on-page SEO will allow search engines to better understand the value of your content and recognize you as an authority on the subject matter within Norfolk or the entire country. In addition, it will help increase important metrics like "time on site" for your visitors, which shows search engines you provided something of value to the search user. Never underestimate the value and importance of content creation within your Norfolk digital marketing strategy.
  • Off-Page SEO for Norfolk websites is essentially the state of your backlink profile, which is the number of backlinks and referring domains pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevance of your backlinks, signals from social media channels, and many other factors. To help search engines understand your Norfolk website and content are worthy of third-party recognition, build natural backlinks to the homepage and interior pages.

Your Norfolk digital marketing strategy can't be limited to just one or two parts of an SEO plan. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. You have to evenly distribute your attention to ensure Norfolk competitors (and national competitors) can't bypass you by simply completing all the required SEO checklist items.

Link Building Campaigns for Norfolk, NE Small Businesses

We've already briefly discussed the importance of building authoritative links in off-page SEO, but it's worth mentioning again since Norfolk business owners often don't understand this area of search engine optimization.

When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local Norfolk search results. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. That is because search engines use backlinks to determine how authoritative your website and content are on a particular subject.

To improve your own web pages, you have to build quality backlinks to your homepage and interior pages using white-hat SEO link building services. You need to think of this as a long-term strategy for your Norfolk digital marketing campaign. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. That lack of consistency is likely to prevent you from ever seeing your website in the first page of Norfolk search results. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your Norfolk website from relevant pages and social media accounts. Most of all, you need to keep the backlink profile of your Norfolk website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.

We utilize a number of white-hat link building techniques in our Norfolk digital marketing services, including:

  • Utilizing the "Skyscraper Technique" to build a bigger, better version of a ranked content article from Norfolk competitors.
  • Writing in-depth articles to have featured on third-party websites as a guest post, which includes a link back to your Norfolk website.
  • Reaching out to high-authority websites to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to your Norfolk business.
  • Responding to HARO requests from news reporters looking for expert opinions and feedback from people in your business industry.
  • Adding your website to industry-specific directories by scanning Norfolk competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Norfolk, NE Small Business Online Reputation Management Services (ORM)

Search engines use your online reputation in Norfolk to determine rank positions, and your target audience uses it to make buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Norfolk to shopping online or hiring a doctor or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Norfolk brand.

For local service companies in Norfolk, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Norfolk storefront. Online shoppers in Norfolk want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Norfolk doctors or Norfolk attorneys, we can help establish protocols within your digital marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Norfolk website. It's even possible to use SEO to boost your online reputation in and around Norfolk.

When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Don't let your local competition take advantage of your online reputation. Take control now!

Content Marketing Strategies for Norfolk, NE Small Businesses

Most Norfolk businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Norfolk websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Norfolk begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Norfolk digital marketing clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Norfolk digital advertising firm. These are all effective ways to market content if you implement them correctly within your Norfolk business.

Social Media Advertising Services for Norfolk, NE Small Businesses

The use of social media ads in Norfolk digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Norfolk company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Norfolk companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing agency helps Norfolk small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media marketing company also recommends putting in place plans for conversion optimization and retargeting within these Norfolk online advertising services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Norfolk, NE Small Businesses

The use of Norfolk search engine marketing in website marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Norfolk business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Norfolk digital marketing strategy. For any search engine marketing campaign in Norfolk, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Norfolk, NE Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Norfolk company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Norfolk business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Norfolk business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Nebraska businesses. To develop a sales funnel that produces value for your Norfolk business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Norfolk digital marketing campaign.

Conversion Rate Optimization (CRO) for Norfolk, NE Small Businesses

There is almost no reason to neglect conversion rate optimization within Norfolk digital marketing services. This is a critical aspect of any type of digital advertising in Norfolk since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Norfolk business might not work for a different Norfolk business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Norfolk websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Norfolk, and many other factors.

Email Marketing Services for Norfolk, NE Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Norfolk internet marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Norfolk email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Norfolk, NE Small Businesses

For local service providers in Norfolk, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Norfolk lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our internet advertising team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Norfolk small business.

Video Marketing for Norfolk, NE Small Businesses

As a full-service online advertising agency for Norfolk, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Norfolk website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Norfolk digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Norfolk, NE Website

If you manage a business in Norfolk that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Norfolk digital marketing services over other, more traditional, marketing strategies. Let's go over some of the great reasons to implement an digital advertising strategy within your Nebraska business:

  • Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
  • With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
  • Everyone in Norfolk is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Norfolk or within Nebraska.
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • In Norfolk, internet marketing is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Norfolk!

How to Develop Norfolk, NE Digital Marketing Programs

Before starting a digital marketing campaign for your Norfolk-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Norfolk internet advertising service to prevent spending time on ideas that won't positively impact the business.

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Norfolk or beyond. This helps you tailor your Norfolk online marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Norfolk audience. By doing this, you'll make sure your Norfolk online advertising strategy focuses on the right keywords and you align it with your audience's needs.

You should make search engine optimization your first priority if you're planning on using it eventually within your Norfolk digital strategy. In digital marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

This is a great time to consider paid advertising for your Norfolk business and its digital assets. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. Most paid advertising campaigns in Norfolk that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Norfolk lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

Now that plans are in place for bringing traffic to your Norfolk website, you should consider how to best interact with those visitors after they leave your website. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Norfolk website.

If you've got all these Norfolk website marketing strategies in place, you're ready to test and optimize. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Norfolk website advertising campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Norfolk, NE Internet Marketing Services

We want to be the digital marketing partner of your Norfolk small business or large corporation! There are many factors to consider when researching Norfolk digital marketing companies. With more than 18 years of experience, you know you can trust the Norfolk internet marketing strategies we suggest for your business. These are often the same Norfolk internet advertising tactics we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our website from Norfolk because of the effective implementation of our own online marketing campaign.

Most importantly though, you should choose our online advertising agency for your Norfolk small business because you feel confident we are the right team for your Norfolk company. We are only a short drive of 8 hours and 57 mins away from you in Norfolk, but that time is reduced further if you call or email! You might want to consider these ideas from our digital marketers if you need Norfolk marketing services:

  • Our company has been around since 2004, so we have over 18 years of experience.
  • We get most of our leads and new clients in Norfolk from our own digital marketing campaigns.
  • You likely found our website in Norfolk after performing an online search for a service we offer.
  • We do not outsource Norfolk digital marketing services since we have our own marketing team.
  • If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
  • We have extensive experience in WordPress, WooCommerce, and Shopify for any Norfolk digital advertising strategies that involve website changes.
  • We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their internet marketing.

When it comes time for your small business or large corporation to start the search for Norfolk internet advertising companies, we hope you keep our internet marketers in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our online advertising agency.

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Rummeles Fine Jewelry

Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!
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Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. ... great bunch of guys...Southwest Radio Church really appreciates you!!
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Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!
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Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.
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When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!

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