We stay up-to-date on the latest website, email, and social media marketing trends for our Fredericton marketing clients to help them implement effective strategies.
We're a results-driven internet advertising company serving small businesses and large corporations in Fredericton. As a full-service online advertising agency, we have multiple internal teams focused on every type of website advertising service your Fredericton small business may require. Some New Brunswick digital marketing agencies have only a single team of SEO, PPC, or social media professionals. For those Fredericton-area internet marketing agencies, progress delays may occur while their team searches for the necessary skilled experts, communicates with those newly found online advertising consultants, and then serves as the go-between on future communication between you and the third-party performing the work.
Among the website advertising services we offer Fredericton clients are SEO, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.
When it comes to converting customers and driving revenue, we can assist with conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and much more!
Let's discuss what our internet marketers can offer your Fredericton company! We often provide complete digital marketing services to Fredericton small businesses, but we can also augment the marketing department of your large corporation to fill in missing skill sets. See what our digital advertising programs can do for Fredericton websites.
Simply put, digital marketing throughout Fredericton is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.
Most Fredericton business owners think of digital marketing as another phrase for search engine optimization or paid advertising. Those two services are both used in internet marketing, but neither fully explains what a modern Fredericton online marketing program entails.
The latest internet advertising campaigns often use a number of online marketing strategies, all working together to help you get more visibility and conversions throughout Fredericton and the rest of the country.
For instance, the best digital marketing services in Fredericton will include these things:
We're a team of digital marketing experts, just 2301 kilometers away, who know and understand the latest digital marketing trends for Fredericton businesses. Take advantage of our past experience in more than 100 business industries throughout Fredericton, and the rest of the country, to help drive traffic and improve conversions across your digital assets.
If you want your website to appear on the first page of search results throughout Fredericton for competitive phrases, you have to take a holistic approach to your digital marketing campaign. You'll need to do technical, on-page, and off-page search engine optimization, because all three aspects of SEO work together.
When we take on new digital marketing clients in Fredericton, we often find page speed, content quality, and backlink profile issues. Each of these SEO problems can be resolved through technical, on-page, and off-page search optimization. Let's explore more about each of these Fredericton SEO services:
In your Fredericton digital marketing strategy, you can't focus just on one or two areas of an SEO strategy. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. You have to evenly distribute your attention to ensure Fredericton competitors (and national competitors) can't bypass you by simply completing all the required SEO checklist items.
We've discussed off-page SEO briefly, but it's worth mentioning again since Fredericton business owners don't usually understand this part.
When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local Fredericton search results. The number of backlinks to those pages is often far greater than the number of links to your own pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.
In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. It is critical to see this as a long-term endeavor for your Fredericton digital marketing strategy. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. Being inconsistent with link building is a major reason why you might not ever see the placement you require. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your Fredericton website from relevant pages and social media accounts. The most important thing to do is keep your Fredericton website's backlink profile natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.
When it comes to Fredericton digital marketing, we use a number of white-hat link building techniques, including:
Search engines use your online reputation in Fredericton to determine rank positions, and your target audience uses it to make buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Fredericton to shopping online or hiring a doctor or attorney for a personal matter. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other Fredericton customers had.
For local service companies in Fredericton, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.
We can help you collect product and company reviews if you're an ecommerce business. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Fredericton storefront. In Fredericton, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.
For professional service providers, such as Fredericton doctors or Fredericton lawyers, we can help set up protocols for the collection of testimonials in your online marketing campaign to make sure prospects always see a positive view of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Fredericton.
The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.
Most Fredericton businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. The digital marketing approach for Fredericton websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.
Once your target customers in and around Fredericton recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. With our Fredericton digital marketing services, we can create a content marketing strategy that works for your business.
It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also figure out what's the best delivery method, whether it's social media, search results, or whatever.
We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. The case study method is great for showing expertise as a online advertising agency in Fredericton, but it works in other industries too. Each of these marketing methods is effective if you use them in your Fredericton business.
The use of social media ads in Fredericton digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Fredericton company.
Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. While this is an enormous opportunity for most established Fredericton companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.
With our help, corporations and small businesses in Fredericton make the most of their social media ads by setting up sales funnels and lead generation tools. Our Fredericton website advertising services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.
The use of Fredericton search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Fredericton business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.
We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Fredericton digital marketing strategy. For any search engine marketing campaign in Fredericton, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.
A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Fredericton company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Fredericton business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.
The development of a sales funnel for your Fredericton business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their New Brunswick businesses. To develop a sales funnel that produces value for your Fredericton business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.
There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing professionals, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Fredericton internet marketing campaign.
There is almost no reason to neglect conversion rate optimization within Fredericton digital marketing services. This is a critical aspect of any type of internet advertising in Fredericton since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.
Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Fredericton business might not work for a different Fredericton business, even when both are in the same industry.
The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.
True conversion rate optimization for Fredericton websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Fredericton, and many other factors.
You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.
We help our Fredericton online marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.
The most important part of email marketing is developing a plan to increase your subscribers. We help Fredericton email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.
For local service providers in Fredericton, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Fredericton lead generation strategies are going to be critical.
There are many types of lead generation strategies to consider, all of which have been tried and implemented by our online advertising team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.
For most website marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Fredericton small business.
As a full-service website advertising firm for Fredericton, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Fredericton digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Fredericton digital advertising campaigns to bring life to paid campaigns.
We are often asked about promotional product marketing from our Canadian digital marketing clients. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our digital marketing clients to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!
If you run a business in Fredericton that sells products or services, you're going to need marketing to increase sales. There are many reasons to consider Fredericton internet marketing services over other, more traditional, marketing strategies. Here are a few reasons why your New Brunswick small business should embrace internet advertising:
To start a digital marketing campaign for your Fredericton business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Fredericton website marketing service to prevent spending time on ideas that won't positively impact the business.
Identifying a target audience is easy once you have a clear set of business objectives. Knowing who you're targeting in Fredericton or beyond is important. You can then make sure you're targeting your Fredericton website advertising to the platforms your audience is active on and using messaging that agrees with them.
Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Fredericton audience. This will help ensure you focus on the right keywords for your Fredericton digital marketing and you align your content marketing strategies with the needs of your audience.
If you plan to incorporate search engine optimization in your Fredericton digital strategy, make that your first priority. In digital marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.
There's no better time to promote your Fredericton business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Fredericton paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best Fredericton lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.
Now that plans are in place for bringing traffic to your Fredericton website, you should consider how to best interact with those visitors after they leave your website. You can't expect everyone who visits your website, landing page, or sales funnel to convert. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Fredericton website.
If you've got all these Fredericton digital marketing strategies in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, looking for ways to improve them, and even trying new ideas you read about in case studies or white papers. In every aspect of your Fredericton digital advertising campaign, you should be optimizing conversion rates.
Our goal is to be your Fredericton small business or big corporation's internet marketing partner! There are many factors to consider when researching Fredericton internet advertising companies. We've got 18 years of experience, so you can trust the Fredericton online advertising strategies we suggest. Often, these are the same website marketing tactics we use for our own lead generation and conversion rate optimization. The fact that you're visiting our website from Fredericton probably has a lot to do with our own website advertising campaign.
Most importantly though, you should choose our digital marketing agency for your Fredericton small business because you feel confident we are the right team for your Fredericton company. We are only a short drive of 23 hours and 44 mins away from you in Fredericton, but that time is reduced further if you call or email! Here are a few reasons we suggest considering our internet marketers for your Fredericton marketing services:
When it comes time for your small business or large corporation to start the search for Fredericton website marketing companies, we hope you keep our internet marketers in mind for the task. To start a discussion with the helpful staff at our digital marketing agency, just send us an email or give us a call.
When looking for a digital marketing expert, search for someone with a strong background in multiple channels such as search engine optimization, social media, email marketing, and paid advertising. It will help if you find an expert with experience in both strategy development and hands-on execution. The ability to understand your customer and market is also highly valued, as this will result in a digital marketing team able to create campaigns that are both measurable and effective.
Check out how we've been able to help different industries implement an effective digital marketing campaign.