We stay up-to-date on the latest website, email, and social media marketing trends for our Durham marketing clients to help them implement effective strategies.
We've been offering to assist Durham-area businesses and corporations strengthen their website advertising for more than 18 years. As a full-service digital marketing agency, we have multiple internal teams focused on every type of digital advertising service your Durham small business may require. This is not true of all internet marketing agencies in New Hampshire, since most only have a single group of SEO, PPC, or social media experts. For those online advertising agencies in Durham, turnaround times are extended while they search for website developers or specialized marketers, explain your requests over email, wait for the work to be completed, review the work to see if it matches the request, then play the middle person to any change requests you may initiate.
With a Durham focus, our digital marketing experts help clients with SEO strategy, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.
With regards to converting customers and driving revenue, we can help with conversion rate optimization, email / SMS marketing, social media advertising, funnel development, lead generation, and more!
Let's talk about your Durham company's digital advertising! We often provide complete internet marketing services to Durham small businesses, but we can also augment the marketing department of your large corporation to fill in missing skill sets. Read on to learn more about our internet advertising services and programs for Durham web sites.
It's pretty simple: Durham digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.
Most Durham business owners think of digital marketing as another phrase for search engine optimization or paid advertising. While both of those services are used in online marketing, neither fully explain the depth of a modern online marketing program for Durham-based businesses.
In today's online advertising world, there are dozens of website marketing strategies that all work together to help you boost visibility in Durham and across the country.
The best Durham digital marketing services will include tactics like:
If you live in Durham, you probably love the New Hampshire Wildcats basketball team. Go New Hampshire Wildcats! In addition to marketing Durham-area websites, our website advertising firm also offers Bedford, Concord, Manchester, Milford, Nashua, Portsmouth, Rochester, and Salem small businesses and large corporations a professional digital marketing service.
For Durham businesses, we're a team of digital marketing professionals, just 1232.8 miles away, who bring diverse knowledge and experience to the table. Take advantage of our past experience in more than 100 business industries throughout Durham, and the rest of the country, to help drive traffic and improve conversions across your digital assets.
For your Durham website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. To show value to search engines, you need to review your technical, on-page, and off-page SEO.
Oftentimes, we find issues with page speed, content quality, and backlink profiles when we take on new clients in Durham. Technical, on-page, and off-page SEO can fix each of these issues and more. Here's what each Durham SEO service offers:
The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in your Durham digital marketing strategy. If you build an incredibly fast website without useful content or quality backlinks you will likely never see the first page of search results, except in unique circumstances. The same applies to situations where two parts of SEO are optimized, but one is neglected. You have to evenly distribute your attention to ensure Durham competitors (and national competitors) can't bypass you by simply completing all the required SEO checklist items.
We've discussed off-page SEO briefly, but it's worth mentioning again since Durham business owners don't usually understand this part.
You'll almost always find large retailers in product-specific search results and long-standing service companies in local Durham results if you look at the first page of search results for competitive keywords and long-tail phrases. When you look closer at the exact pages of these search results, you'll often find there are a lot more backlinks to those pages than your own. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.
In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. It is critical to see this as a long-term endeavor for your Durham digital marketing strategy. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of consistency is likely to prevent you from ever seeing your website in the first page of Durham search results. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your Durham website from relevant pages and social media accounts. Most of all, you need to keep the backlink profile of your Durham website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.
As part of our Durham digital marketing services, we use white-hat link building tactics like:
Search engines use your online reputation in Durham to determine rank positions, and your target audience uses it to make buying decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Durham, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Durham brand.
For local Durham service companies, we can help you build a review generation program with your digital marketing to increase reviews from past customers. Usually this means collecting reviews on Google My Business, Yellow Pages, UpCity, Angie's List, Yelp, and other sites.
We can help you collect product and company reviews if you're an ecommerce business. If you're an ecommerce business, you should collect reviews for both your products and your customer service. In Durham, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.
For the reputation of professional service providers, such as Durham doctors or Durham attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Durham website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Durham.
The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.
Most Durham businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Durham websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.
When your target customers in and around Durham begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Durham digital marketing clients put together the right content marketing plan for their specific business industry and goals.
It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.
We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Durham website marketing company. These are all effective ways to market content if you implement them correctly within your Durham business.
The use of social media ads in Durham digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Durham company.
By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Durham companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.
Our social media marketing firm helps Durham small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media marketing agency also recommends putting in place plans for conversion optimization and retargeting within these Durham digital advertising services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.
The use of Durham search engine marketing in internet marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Durham business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.
We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Durham digital marketing strategy. For any search engine marketing campaign in Durham, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.
A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Durham company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Durham business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.
The development of a sales funnel for your Durham business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their New Hampshire businesses. To develop a sales funnel that produces value for your Durham business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.
There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our internet advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Durham online advertising campaign.
There is almost no reason to neglect conversion rate optimization within Durham digital marketing services. This is a critical aspect of any type of website marketing in Durham since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.
Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Durham business might not work for a different Durham business, even when both are in the same industry.
The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.
True conversion rate optimization for Durham websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Durham, and many other factors.
You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.
We help our Durham website advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.
The most important part of email marketing is developing a plan to increase your subscribers. We help Durham email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.
For local service providers in Durham, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Durham lead generation strategies are going to be critical.
There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.
For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Durham small business.
As a full-service digital advertising firm for Durham, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Durham internet advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Durham online marketing campaigns to bring life to paid campaigns.
You're going to have to think about marketing in Durham if you manage a business that sells something. There are many reasons to consider Durham online advertising services over other, more traditional, marketing strategies. Let's go over some of the great reasons to implement an website marketing strategy within your New Hampshire business:
It's important to create a plan with measurable business goals before beginning a digital marketing campaign for your Durham-based business. You want to ensure everyone involved understands the ultimate goal of the Durham website advertising service to prevent spending time on ideas that won't positively impact the business.
With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Durham or beyond. Your Durham digital marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.
Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Durham digital marketing strategy focuses on the right keywords and you align it with your audience's needs.
You should make search engine optimization your first priority if you're planning on using it eventually within your Durham digital strategy. The slowest moving digital marketing tactic in Durham is search engine optimization. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.
There's no better time to promote your Durham business and its digital assets than right now. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. Most paid advertising campaigns in Durham that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. A good Durham lead generation strategy uses splash pages and sales funnels to drive people to the goal.
As soon as your Durham website gets traffic, you should think about how to keep in touch with those visitors. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Durham website visitors.
If you've got all these Durham digital advertising strategies in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your Durham internet marketing campaign should always be focused on conversion rate optimization.
Whether you're a small Durham business or a big corporation, we want to be your internet advertising partner! There are many factors to consider when researching Durham online marketing firms. With more than 18 years of experience, you know you can trust the Durham website marketing strategies we suggest for your business. Durham website advertising tactics like these are often what we use for our own lead generation. Our own digital marketing campaign likely landed you on our website from Durham.
Our digital marketing company should be your choice for your Durham small business because you feel we are the right team. We are only a short drive of 18 hours and 34 mins away from you in Durham, or mere seconds away from a phone or email! You might want to consider these ideas from our digital marketers if you need Durham marketing services:
We hope you keep our internet marketers in mind when it comes time for you to start looking for Durham website marketing companies. To start a discussion with the helpful staff at our digital marketing agency, just send us an email or give us a call.
When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!
Check out how we've been able to help companies implement an effective digital advertising strategy.