Manchester Digital Marketing

What is Digital Marketing for Manchester, NH Small Businesses?

It's pretty easy: Manchester internet advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

For most Manchester small business owners, online advertising is a fancy way of saying SEO or paid advertising. Those two services are both used in digital marketing, but neither fully explains what a modern Manchester digital advertising program entails.

Today's internet marketing campaigns often include dozens of online marketing plans, all working in tandem to help you grow visibility and conversions throughout Manchester, New Hampshire or nationwide.

For instance, the best website advertising packages in Manchester will include these things:

• Promote your digital assets (websites, apps, sales funnels, etc) via paid advertising, SEO, social media marketing, or affiliate marketing.
• Boost Manchester small business revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Manchester by using content marketing, video production, backlink authority building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

In addition to marketing Manchester-area websites, our digital marketing company also offers Bedford, Concord, Durham, Milford, Nashua, Portsmouth, Rochester, and Salem small businesses and large corporations a skilled internet advertising service.

Our Online Marketing Tactics for Manchester Businesses

For Manchester small businesses, we're a team of digital marketing experts, just 1213 miles away, who bring diverse knowledge and experience to the table. Use our experience in more than 100 business industries across Manchester, and the rest of the country, to help get traffic and increase conversions.

Manchester, NH Small Business Search Engine Optimization Tactics

To bring your website into the first page of search results throughout Manchester for competitive phrases you must take a holistic approach to SEO within your website advertising service. You'll need to do technical, on-page, and off-page search engine optimization, because all three aspects of SEO work together.

New online advertising clients in Manchester often have concerns with site speed, content quality, and backlink profiles. All these search engine optimization concerns can be solved with technical, on-page, and off-page SEO. Here's what each Manchester search engine optimization package offers:

• Technical SEO plans for Manchester organizations involve things like page performance, web hosting, website security, XML sitemaps, website architecture, structured data, and broken links. These impact how Google reads and traverses your content, and how visitors interact with your Manchester website. Typically Manchester web developers are needed to fix technical SEO problems since they are often caused by the theme or platform your website uses. We have an internal team of web developers that can work within platforms such as Shopify and WordPress.
• On-Site SEO for Manchester websites includes factors such as keyword research, content silos, content writing, internal linking, competitive analysis, frequently asked questions, page titles, meta tags, images, and keyword research. Improving these areas of on-page SEO will allow search engines to better understand the value of your content and recognize you as an authority on the subject matter within Manchester or the entire country. Furthermore, it'll boost important metrics like "time on site" for your visitors, which tells search engines you provided something valuable for the user. Content creation is an important part of your Manchester internet advertising strategy.
• A big part of Manchester search engine optimization involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social media signals, and a lot more. It is important to boost natural backlinks to your website's homepage and interior pages to help search engines understand your Manchester website and content is deemed worthy of third-party recognition.

Your Manchester digital marketing plan can't be limited to just one or two parts of an SEO plan. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. It's the same for other scenarios where two parts of SEO have been optimized, but one was ignored. Make sure you're keeping track of all the elements on the Manchester search engine optimization checklist so your competitors can't easily bypass you in search placements.

Manchester, NH Small Business Backlink Building Campaigns

We've already briefly discussed the importance of building authoritative links in off-page search engine optimization, but it's worth mentioning again since Manchester organization owners often don't understand this area of search engine optimization.

When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in local Manchester search rankings. The number of backlinks to those pages is often far greater than the number of links to your own pages. That is because search engines use backlinks to determine how authoritative your website and content are on a particular subject.

To improve your own web pages, you must boost quality backlinks to your homepage and interior pages using white-hat SEO link building services. You need to think of this as a long-term plan for your Manchester internet marketing campaign. Don't get too hyped up about this for a few weeks and then move on to something else. That lack of consistency is likely to prevent you from ever seeing your website in the first page of Manchester search results. You need to establish a link-building plan that will provide consistent and steady growth of quality backlinks to your Manchester website from relevant pages and social accounts. The most important thing to do is keep your Manchester website's backlink quality natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.

As part of our Manchester digital marketing plans, we use white-hat link building plans like:

• Applying the "Skyscraper Technique" to a ranked content articles from Manchester competitors to make it bigger and better.
• Creating in-depth articles for third-party websites as a guest post, with a link back to your Manchester website.
• Getting in touch with high-authority websites to suggest updates to existing content that may have become outdated or don't cover topics relevant to your Manchester company.
• Responding to HARO requests from news reporters searching for expert opinions and feedback from people in your business industry.
• Scaning your Manchester competitors' websites to find their best business listings and NAP citations (Name, Address, Phone).

Manchester, NH Small Business Online Reputation Management (ORM) Solutions

Your online reputation in Manchester and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Manchester, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other Manchester customers had.

We can help Manchester business owners develop a review generation program within their digital advertising to increase the rate at which past customers leave reviews. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other websites that accept reviews.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. If you're an ecommerce business, you should collect reviews for both your products and your customer service. In Manchester, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.

For professional service providers, such as Manchester doctors or Manchester lawyers, we can help set up protocols for the collection of testimonials in your internet marketing campaign to make sure prospects always see a positive view of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. It's even possible to use SEO to boost your online reputation in and around Manchester.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Don't let your local competition take advantage of your online reputation. Take control now!

Manchester, NH Small Business Content Marketing Plans

Most Manchester businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital advertising approach for Manchester websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

Once your target customers in and around Manchester recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. Putting together the right content marketing plan for Manchester organizations is what we do.

Before you start content marketing, you should figure out who your target audience is. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also learn what's the best way to reach your audience, which can be through social media, search results, or some other method.

Many of the content marketing strategies we implement involve blogging, custom graphics, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. Our Manchester-focused online marketing firm likes to use the case study method because it shows expertise, especially in our industry. When you do them right, they're all effective ways to market your Manchester business's content.

Manchester, NH Small Business Social Media Advertising Solutions

The use of social ads in Manchester digital marketing involves PPC advertising being run on social media platforms like LinkedIn, Instagram, Facebook, Twitter, and TikTok. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Manchester small business increases quality leads or cost-effective sales.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Manchester small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media ads.

Our social media advertising company helps Manchester organizations build out the necessary sales funnels and lead generation tools to make the most of their social ads. Our social media ads firm also recommends putting in place plans for conversion optimization and retargeting within these Manchester internet advertising plans, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running social media marketing campaigns, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Advertising Strategies for Manchester, NH Businesses

The use of Manchester search engine ads in internet marketing involves paid ads being run on search engines like Google and Bing. You will find that Google ad campaigns and Bing ads offer a quick and effective method for connecting your Manchester business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid ads campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to drive leads and get revenue, which makes paid advertising a cost-effective Manchester internet advertising tactic. For any search ads campaign in Manchester, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Conversion Funnel Development for Manchester, NH Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Manchester company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Manchester organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a funnel for your Manchester organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their New Hampshire businesses. To develop a sales funnel that produces value for your Manchester business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, and dozens of others to consider. When you work with one of our digital advertising consultants, you will have an experienced internet advertiser to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Manchester online advertising campaign.

Conversion Optimization for Manchester, NH Organizations

There is almost no reason to neglect conversion rate optimization within Manchester digital advertising services. This is a critical aspect of any type of internet advertising in Manchester since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO plans that work for one Manchester business might not work for a different Manchester business, even when both are in the same industry.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website problems, improving site speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Manchester websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Manchester, and many other factors.

Email Marketing Solutions for Manchester, NH Small Businesses

You can use email marketing services within a digital strategy to boost brand awareness, drive website traffic, get sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Manchester internet advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to build your subscribers. We help Manchester email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, and numerous other methods.

Lead Gen Plans for Manchester, NH Businesses

For local service providers in Manchester, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Manchester lead generation strategies are going to be critical.

There are many types of lead generation tactics to consider, all of which have been tried and implemented by our internet marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your Manchester organization.

Video Marketing for Manchester, NH Businesses

As a comprehensive internet marketing agency for Manchester, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Manchester website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Manchester digital marketing plans to bring life to paid campaigns.

Why You Should Invest in Internet Marketing for Your Manchester, NH Website

You're going to have to think about marketing in Manchester if you manage a business that sells something. There are lots of reasons to choose Manchester internet advertising plans over other marketing plans. Here are a few reasons why your New Hampshire small business should embrace website marketing:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• In Manchester, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Manchester or across New Hampshire.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Manchester, digital marketing is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Manchester!

How to Develop Manchester, NH Digital Marketing Plans

It's important to create a plan with measurable business goals before beginning your internet marketing campaign for your Manchester-based small business. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Manchester online advertising service is all about.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. It is important to understand who you are targeting in Manchester or beyond. You can then make sure you're targeting your Manchester website marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Manchester audience. You'll be able to focus on the right keywords for your Manchester website advertising and align your content marketing strategy to your audience's needs.

3.) Launch slow progress marketing strategies at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Manchester digital strategy. In internet advertising, SEO moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Manchester business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Most PPC advertising services in Manchester that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Manchester lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your Manchester website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Manchester website visitors.

6.) Plan for continuous testing

When these Manchester website marketing tactics are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Manchester digital marketing plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Manchester, NH Internet Marketing Solutions

If you're a small business in Manchester, we want to be your online advertising partner! When researching Manchester website marketing companies, there are many factors to consider. We've got 18 years of experience, so you can trust the Manchester digital marketing strategies we suggest. These are often the same Manchester digital advertising plans we use for our own lead generation and conversion rate optimization services. The fact that you're visiting our website from Manchester probably has a lot to do with our own online marketing service.

However, you should select our website marketing company because you feel confident we're the right team for your Manchester organization. We are only a short drive of 18 hours and 14 mins away from you in Manchester, but that time is reduced to seconds for phone and email communication! Here's why we suggest our digital marketers for your Manchester marketing:

• Our company has been around since 2004, so we have over 18 years of experience.
• We get most of our leads and new clients in Manchester from our own internet advertising plans.
• You likely found our website in Manchester after performing an online search for a service we offer.
• Our marketing team performs all of our Manchester website marketing plans, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We have extensive experience in Shopify, WordPress, and WooCommerce for any Manchester internet marketing strategies that involve website design or website edits.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their website marketing.

Our digital advertisers are the ones you should keep in mind when you need Manchester digital marketing agencies. To start a discussion with the helpful staff at our digital advertising firm, just send us an email or give us a call.

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