Portsmouth Digital Marketing

What is Digital Marketing for Portsmouth, NH Small Businesses?

It's pretty easy: Portsmouth internet advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Portsmouth small business owners think of online advertising as another phrase for SEO or paid advertising. While both of those services are used in digital marketing, neither fully explain the depth of a modern digital advertising program for Portsmouth-based organizations.

In today's internet advertising world, there are dozens of online marketing plans that all work together to help you grow visibility in Portsmouth and across the country.

The best Portsmouth website advertising packages will include strategies like:

• Drive traffic to your digital assets (apps, sales funnels, websites, etc) by using SEO, social media marketing, affiliate marketing, or paid advertising.
• Increase revenue for your Portsmouth organization through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build trust in Portsmouth by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Portsmouth-area websites, our digital advertising firm also offers Bedford, Concord, Durham, Manchester, Milford, Nashua, Rochester, and Salem small businesses and large corporations a proficient online marketing service.

Our Online Advertising Services for Portsmouth Small Businesses

For Portsmouth organizations, we're a team of digital marketing professionals, just 1223.7 miles away, who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Portsmouth, and the rest of the country, to help increase traffic and improve conversions across your digital assets.

Lead Gen Plans for Portsmouth, NH Businesses

A local Portsmouth service provider's main goal of an inbound marketing program is to drive leads. Not everything can be sold online. Many products and services need a phone call or in-person meeting to close the deal. For these types of business industries, Portsmouth lead generation tactics are going to be critical.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our internet advertising team at some point in the past. Among the most common lead generation tactics are holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, and creating affiliate programs.

When lead generation is a primary goal, our team will create one or more lead generation tactics and implement them in your digital assets to see what works best for your Portsmouth company.

Portsmouth, NH Small Business Social Media Advertising Solutions

With social ads, Portsmouth digital marketing plans use TikTok, LinkedIn, Instagram, Facebook, or Twitter to run paid advertising. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead gen or sales generation tool for your Portsmouth company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. While this is an enormous opportunity for most established Portsmouth businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social ads.

Our social media ads agency helps Portsmouth small businesses build out the necessary sales funnels and lead generation tools to make the most of their social ads. Our Portsmouth digital marketing plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Don't forget about the freshness of your ad creatives. If you run a social media advertising campaign, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

Search Engine Marketing Tactics for Portsmouth, NH Businesses

The use of Portsmouth search advertising in digital marketing involves paid advertising being run on search engines like Google and Bing. Your Portsmouth small business will benefit from Google advertising and Bing campaigns since they provide a quick and basic way to connect with an engaged audience looking for your products or services. Creating an effective and scalable PPC advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help boost leads and conversions, which helps make their paid ads an effective Portsmouth digital marketing tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search advertising campaign in Portsmouth.

Conversion Rate Optimization for Portsmouth, NH Small Businesses

There is almost no reason to neglect CRO within Portsmouth website marketing solutions. This is an essential component of any kind of digital marketing in Portsmouth since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. A lot of research and testing goes into conversion rate optimization. What makes it tough is that CRO tactics that work for one Portsmouth organization might not work for another Portsmouth business, even if they're in the same market.

CRO strategies typically include reducing form fields, testing different call-to-action phrases, creating appealing headlines, fixing mobile website issues, speeding up the site, adding exit-intent popups, focusing on urgency, defining value for visitors, and adding trust and social proof signals.

True conversion rate optimization for Portsmouth websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Portsmouth, and many other factors.

Portsmouth, NH Small Business Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Portsmouth company from their first interaction all the way to the transaction. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Portsmouth small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

Launching a sales funnel is harder than explaining how it works, since it involves so much planning and optimization. For example, some of the most successful sales funnels produce millions of dollars of value each day for their New Hampshire small businesses. To develop a sales funnel that produces value for your Portsmouth business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

We have experience in plenty several types of sales funnels, including lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, and more. Working with one of our digital marketing experts, you'll have a professional to bounce ideas off of so you can figure out the right kind of revenue funnel for your small business. If you don't want to be involved, we can research your business and industry to find the best funnels to test in your Portsmouth internet marketing campaign.

Email Marketing Strategies for Portsmouth, NH Companies

You can use email marketing campaigns within a digital plan to drive brand awareness, drive website traffic, increase sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

For email marketing, we help our Portsmouth online marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact. You can segment your audience, create marketing drip campaigns, and create subscriber lists with these powerful email marketing tools.

Building a plan to grow subscribers is the most important part of email marketing. We help Portsmouth email marketers build and nurture their lists by integrating email collection opportunities into exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, and more.

Content Marketing Tactics for Portsmouth, NH Companies

Most Portsmouth businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. The website advertising approach for Portsmouth websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.

When your target customers in and around Portsmouth begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Portsmouth digital marketing clients put together the right content marketing plan for their specific industry and goals.

Before you start content marketing, you should figure out who your target audience is. This will let you know what's best for the content, whether it's informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also figure out what's the best delivery method, whether it's social media, search results, or whatever.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Portsmouth internet marketing agency. When you do them right, they're all effective ways to market your Portsmouth business's content.

Portsmouth, NH Small Business Online Reputation Management (ORM) Strategies

Search engines use your online reputation in Portsmouth to determine rank positions, and your target audience uses it to make buying decisions. All kinds of decisions are made from this reputational signals, from choosing a localized service provider in Portsmouth to shopping online or hiring a doctor or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Portsmouth brand.

For local service companies in Portsmouth, we can help you develop a review generation program within your website advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Portsmouth storefront. Online shoppers in Portsmouth want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Portsmouth doctors or Portsmouth attorneys, we can help establish protocols within your digital marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Portsmouth website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Portsmouth.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your localized competition.

Video Marketing for Portsmouth, NH Businesses

As a comprehensive digital marketing agency for Portsmouth, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Portsmouth online marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Portsmouth website marketing plans to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Portsmouth, NH Website

You're going to have to think about marketing in Portsmouth if you manage a business that sells something. There are many reasons to consider Portsmouth digital marketing plans over other, more traditional, marketing plans. Let's go over some of the good reasons to implement online marketing plans within your New Hampshire business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• There's no shortage of phones, tablets, and desktop computers in Portsmouth. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Portsmouth or throughout New Hampshire?
• The flexibility of Portsmouth website advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• In Portsmouth, digital marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Portsmouth non-digital ads!

How to Develop Portsmouth, NH Digital Marketing Plans

It's important to create a plan with measurable business goals before beginning your internet marketing campaign for your Portsmouth-based small business. You want to ensure everyone involved understands the ultimate goal of the Portsmouth online advertising service to prevent spending time on ideas that won't positively impact the business.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Portsmouth or beyond. Your Portsmouth website advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. This will help ensure you focus on the right keywords for your Portsmouth digital marketing and you align your content marketing strategy with the needs of your audience.

3.) Start slower moving marketing plans sooner

If you plan to incorporate SEO in your Portsmouth digital plan, make that your first priority. In online marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Portsmouth organization and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Most paid ads plans in Portsmouth that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Portsmouth lead generation plans employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your Portsmouth website is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Portsmouth website.

6.) Strategize for consistent testing

If you've got all these Portsmouth digital marketing strategies in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, looking for ways to improve them, and even trying new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Portsmouth internet marketing campaign.

Why Choose WebCitz for Your Portsmouth, NH Online Advertising Services

If you're a small business in Portsmouth, we want to be your digital marketing partner! There are many factors to consider when researching Portsmouth digital marketing companies. With more than 18 years of experience, you know you can trust the Portsmouth internet marketing strategies we suggest for your small business. Portsmouth online advertising strategies like these are often what we use for our own lead generation. Our own website advertising service likely landed you on our website from Portsmouth.

Our digital advertising firm should be your choice for your Portsmouth business because you feel we are the right team. We are only a short drive of 18 hours and 24 mins away from you in Portsmouth, or mere seconds away from a phone or email!

• We have been in business since 2004, which means we have more than 18 years of experience.
• We get most of our leads and new clients in Portsmouth from our own website advertising services.
• You probably found us in Portsmouth via an online search for a service we provide.
• Our marketing team performs all of our Portsmouth digital marketing plans, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We have extensive experience in Shopify, WordPress, and WooCommerce for any Portsmouth online advertising strategies that involve website design or website changes.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their digital marketing.

Our digital advertisers are the ones you should keep in mind when you need Portsmouth internet marketing agencies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our online marketing firm.

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