Non Profit Digital Marketing

Types of Non Profits We Help

We work with a wide variety of non profits. The tactics discussed in this article can help with digital marketing for non profits and even:

• Digital Marketing for Environmental Groups
• Digital Advertising for Food Banks
• Internet Marketing for Homeless Shelters
• Internet Advertising for Human Rights Organizations
• Online Marketing for Medical Charities
• Online Advertising for Museums
• Website Marketing for Public Radio And Television
• Website Advertising for Research Institutions
• Digital Marketing for Social Service Agencies

What is Digital Marketing for Non Profits?

In a most simple definition, digital advertising for non profits is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective non profits.

Most non profits think of internet marketing as another phrase for search engine optimization or paid advertising. Even though both services are used for online advertising, neither fully describes the depth of complete website marketing plans for non profit organizations.

Modern digital marketing campaigns include dozens of digital advertising plans, all working together to help improve visibility and conversions for your non profit organization.

Some of the best non profit online marketing plans include tactics to:

• Grow traffic to your non profit organization digital assets (apps, sales funnels, websites, etc) through search engine optimization, social media marketing, affiliate advertising, or paid advertising.
• Grow revenue for your non profit organization through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Show the expertise, authority, and trust of your non profits through content marketing, video production, backlink building, review collection, social media proof, and website improvements.
• Grow your non profit organization through email marketing, SMS marketing, and social media management.

Our Non Profit Digital Advertising Services

We are a team of internet advertising experts with diverse knowledge and experience in the latest online advertising trends for non profits. Take advantage of our experience in more than 100 business industries, including non profit organizations, to help grow traffic and boost conversions across your digital assets.

Non Profit Lead Generation Strategies

Nearby service providers place a high priority on lead generation within their inbound marketing plans. There are certain products and services that cannot be marketed or sold through the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, lead generation tactics are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our website advertising team, for non profits and other professionals, at some point in the past. The most common lead gen plans for non profits include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, or offering helpful downloadable content in a lead magnet.

In most instances, when the goal of for non profit digital advertising services is lead generation, our team will create and apply one or more lead generation strategies to your digital assets, to assess which methods yield the best outcomes for your non profit organization.

Social Ads Strategies for Non Profit Organizations

The use of social media advertising in website advertising involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. By allowing you to choose from specific interests, behaviors, and demographics, these social media channels offer a fast and efficient means of connecting with your target audience. However, the disadvantage is the extra cost involved in setting up campaigns, creating landing pages, developing sales funnels, and executing conversion rate optimization to ensure that the paid advertising serve as a suitable lead generation or sales generation mechanism for your non profit organization.

Most non profit organizations can leverage the data sources of social media platforms to specifically target their audience and deliver tailored content based on demographics, behaviors, interests, and other parameters. While this is an enormous opportunity for most established non profit organizations, it can be an expensive lesson for businesses that aren't ready to take full advantage of social media marketing.

We help non profit organizations build out the necessary sales funnels and lead generation tools to make the most of their social ads. In addition, we suggest creating strategies for conversion optimization and retargeting as part of our digital advertising services, as both strategies can enhance the return on ad spend for your campaigns. Let's not forget to mention the freshness of your ad creatives. It is important to be aware of ad decay and ad fatigue when running social ads services for non profit organizations to prevent campaigns from becoming stagnant and suffering from decreased performance.

Search Engine Ads Tactics for Non Profit Organizations

The use of search engine advertising in digital marketing involves PPC advertising being run on search engines like Google and Bing. By utilizing Google Ads and Bing Ads, you can quickly and effectively connect with a highly engaged audience that is actively searching for the products or services offered by your non profit organization. However, the drawback is the cost of initiating an efficient and scalable paid ads plan for your non profit organization, which often involves creating landing pages or sales funnels that are optimized for conversion opportunities.

We support non profit organizations of all sizes in developing the essential landing pages and funnels required to build leads and grow revenue, which in turn makes paid advertising a cost-effective digital marketing approach. For any search engine marketing campaign, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Conversion Optimization for Non Profit Organizations

There is almost no reason to neglect conversion rate optimization within non profit internet marketing campaigns. This is a critical aspect of any type of online marketing for non profits since it directly impacts the ability of the marketing service to provide value for the non profit organization paying for the marketing service.

A substantial improvement in your conversion rates can greatly benefit your financial results. Before you pursue a CRO plan for your non profit organization, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. The main difficulty lies in the fact that the CRO techniques that are suitable for one non profit may not necessarily work for another non profit.

The CRO techniques most commonly used by non profits may involve simplifying contact forms, trying out different call-to-action phrases, developing compelling headlines, generating a sense of urgency, resolving problems with mobile website functionality, boosting site speed, deploying exit-intent popups, clarifying the value for website visitors, and incorporating trust and social proof indicators.

The pursuit of genuine conversion rate optimization for non profits can present a considerably more intricate set of challenges. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, the online reputation of your non profits, and many other factors.

Developing Funnels for Non Profit Organizations

A sales funnel, or purchase funnel, is the visual representation of journeys taken by community members with your non profit organization. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The broadness of the top of the funnel highlights the sheer quantity of potential community members who may come into contact with your non profit organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

Creating a sales funnel for non profit organizations is a more demanding task than simply explaining the concepts that underlie it. Owners of highly successful sales funnels can earn millions of dollars in value on a daily basis. Creating a revenue funnel that adds value to your non profit organization requires you to think through your goals for the funnel and the specific type of funnel that best suits your needs.

There are numerous types of sales funnels, including free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, and dozens of others to consider for your non profit organization. When you work with one of our non profit-focused digital advertising consultants, you will have an experienced internet advertiser to bounce ideas off to help you determine the best type of revenue funnel for your non profit organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your non profit organization to determine the best funnels to explore and test within your online marketing service.

Email Marketing Game Plans for Non Profit Organizations

By integrating email marketing into a digital plan, it is feasible to drive brand awareness, get visitors to your website, increase sales and revenue, draw attention to your social accounts, reconnect with past clients, and obtain critical data about your target audience.

We help our online advertising non profit organization clients use Mail Chimp, Campaign Monitor, and Constant Contact within their email marketing plans. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip services.

The most important part of email marketing is developing a plan to increase your subscribers. We help email marketing non profit organization clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, and numerous other methods.

Content Marketing Tactics for Non Profit Organizations

Most non profit organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach helps establish your non profit organization as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target community members begin to identify your non profit organization as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help non profit digital marketing customers put together the right content marketing service for their non profit organization.

It is important to identify your target audience before starting a content marketing campaign. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics for non profits that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading online advertising service provider. These are all effective ways to market content if you implement them correctly for your non profit organization.

Online Reputation Management (ORM) Game Plans for Non Profit Organizations

Your online reputation is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider, the purchase of a product on an ecommerce store, and even the selection of non profits. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your non profit organization.

For nearby service companies, we can help you develop a review generation program within your digital marketing to increase the rate at which past community members leave reviews for your non profit organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce-focused non profit organization, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your non profit organization. Online shoppers want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as doctors or attorneys, we can help establish protocols within your digital advertising service for the collection of testimonials to ensure prospects always see a positive image of your non profits. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth. In some cases, even SEO can be used to help curate the best possible first-page results for the online reputation of your non profit organization.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your competition.

Video Marketing for Non Profit Organizations

As a complete website marketing company for non profits, we have our own in-house video production and video marketing department. This has been extremely helpful for non profit organization content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your internet marketing plan for your non profit organization. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within online marketing services to bring life to paid campaigns.

Why You Should Invest in Website Marketing for Your Non Profit Organization

If you manage a non profit organization that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider website advertising over other, more traditional, marketing plans for your non profit organization. Next, let's explore some of the persuasive grounds for incorporating the digital marketing plan into your non profit organization:

• When compared to other marketing techniques, internet marketing is often more economical for non profits since it can be launched with a modest budget and then expanded as its effectiveness is assessed.
• Through the application of valuable reporting tools such as Google Analytics, you can acquire deeper insights into the quantity of visitors who interacted with your brand, the duration of time they were engaged with your marketing efforts, and whether they returned to your website in the days, weeks, or months after their initial engagement.
• Everyone is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they go in life?
• Digital advertising offers much more versatility than print marketing, billboard ads, television commercials, or radio ads, which are not as easy to update.
• Online marketing for non profits provides the best capacity for user engagement. Obtaining comments, likes, or shares for non-digital advertisements of your non profit organization can be very difficult.

How to Develop a Online Marketing Program for Non Profit Organizations

Before starting your online advertising campaign for your non profit organization it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the website advertising service to prevent spending time on ideas that won't positively impact your non profit organization.

1.) Pinpoint your target audience

Once you have established a clear set of business goals for your non profit organization, you can start to identify the audience you want to target. It's vital to have a clear understanding of your intended audience. This enables you to personalize your digital marketing endeavors for your non profit organization to the platforms your intended audience engages with, and make certain that your messaging resonates with them.

2.) Determine audience needs

Having identified your business objectives and target customers, you can now make a well-informed choice about the needs and search intent of your intended audience. This will help ensure your non profits focus on the right keywords for your digital advertising and you align your content marketing plans with the needs of your audience.

3.) Start slower moving services sooner

If you plan to incorporate search engine optimization in the digital strategy of your non profit organization, make that your first priority. The slowest moving online advertising strategy for non profit organizations, and even other industries, is search engine optimization. Improvements to your website, content, and backlinks for the digital marketing campaigns of non profit organizations can take several weeks or even months to fully reflect in search engine rankings.

4.) Build out quality landing pages or funnels

This is a great time to consider paid ads for your non profit organization website, or other digital assets. But before you start sending paid traffic to your product page, service page, or home page, it's important to create a landing page or sales funnel. A common mistake with paid advertising campaigns for non profit organizations is directing traffic to a page that isn't optimized for converting a cold audience, which can result in high bounce rates and low conversion rates. Effective lead generation for non profit organizations often involves the use of splash pages and sales funnels to guide visitors towards the desired marketing outcome.

5.) Set up automated email sequences to retarget potential customers

Once you've established your plans for driving traffic to your non profit organization website, it's essential to consider how to effectively communicate with those visitors beyond their initial visit. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your website.

6.) Plan for continuous testing

When these digital advertising plans are in place for your non profit organization you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your non profit-focused campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your non profit organization online marketing service should always be in a state of conversion rate optimization across all aspects.