Chapel Hill, NC Digital Marketing

What is Digital Advertising for Chapel Hill, NC Organizations?

Simply put, internet advertising throughout Chapel Hill is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Digital marketing means SEO or paid advertising to most Chapel Hill business owners. Even though both of those services are used in website advertising, neither fully explains the depth of a modern digital marketing program for Chapel Hill-based small businesses.

The latest internet marketing campaigns often use numerous online marketing plans, all working together to help you get more visibility and conversions throughout Chapel Hill and the rest of the country.

For instance, the best website marketing plans in Chapel Hill will include these things:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) through affiliate marketing, paid advertising, SEO, or social media marketing.
• Boost your Chapel Hill business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Chapel Hill through content marketing, video production, link building, review collection, social proof, and website improvements.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

If you live in Chapel Hill, you probably love the North Carolina Tar Heels football team. Go North Carolina Tar Heels! In addition to marketing Chapel Hill-area websites, our digital marketing agency also offers Asheville, Burlington, Cary, Charlotte, Concord, Durham, Fayetteville, Greensboro, Greenville, High Point, Jacksonville, Raleigh, and Wilmington small businesses and large corporations a premium internet marketing service.

Our Internet Advertising Strategies for Chapel Hill Companies

We're a team of website marketing specialists, just 980.6 miles away, who know and understand the latest digital marketing trends for Chapel Hill businesses. We've helped get traffic and increase conversions across more than 100 business industries in Chapel Hill, and the rest of the country, so let's work together.

Chapel Hill, NC Search Engine Optimization Tactics

If you want your website to appear on the first page of search results throughout Chapel Hill for competitive phrases, you must take a holistic approach to your website marketing plan. You'll need to do off-page, technical, and on-page SEO, because all three aspects of search engine optimization work together.

When we take on new online marketing customers in Chapel Hill, we often find page speed, content quality, and backlink strength glitches. Technical, on-page, and off-page SEO can fix each of these glitches and more. Let's explore more about each of these Chapel Hill SEO packages:

• Technical SEO for Chapel Hill small businesses includes factors such as site speed, web hosting, website security, XML sitemaps, site architecture, structured data, Open Graph tags, and broken pages. These impact how Google reads and traverses your content, and how visitors interact with your Chapel Hill website. You typically need the assistance of Chapel Hill web developers to improve technical search engine optimization problems since they are often related to the platform or template used on your website. We have an internal team of web developers that can work within platforms such as Shopify and WordPress.
• There are several factors involved with on-page SEO for Chapel Hill websites, such as frequently asked questions, page titles, meta tags, images, keyword research, content silos, content writing, internal linking, competitive analysis, and frequently asked questions. Improving these areas of on-page search engine optimization will allow search engines to better understand the value of your content and recognize you as an authority on the subject matter within Chapel Hill or the entire country. Also, it will help increase important metrics like "time on site" for your visitors, which shows search engines you gave them something they liked. Content creation is an important part of your Chapel Hill digital marketing strategy.
• A big part of Chapel Hill search engine optimization involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social media signals, and a lot more. To help search engines understand that your Chapel Hill website and content is worth mentioning, it's important to generate natural backlinks to the homepage and interior pages.

In your Chapel Hill online advertising strategy, you can't focus just on one or two areas of an Search Engine Optimization strategy. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same is true for other scenarios where two areas of search engine optimization have been optimized, but one was neglected. Make sure you're keeping track of all the elements on the Chapel Hill SEO checklist so your competitors can't easily bypass you in search rankings.

Backlink Building Strategies for Chapel Hill, NC Businesses

We've already briefly discussed the importance of building authoritative links in off-site SEO, but it's worth mentioning again since Chapel Hill business owners often don't understand this area of search engine optimization.

When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local Chapel Hill search results. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

To improve your own pages, you must generate quality backlinks to your home page and interior pages with white-hat search engine optimization link building plans. It is critical to see this as a long-term endeavor for your Chapel Hill digital marketing strategy. Don't get too hyped up about this for a few weeks and then move on to something else. Being inconsistent with link building is a major reason why you might not ever see the ranking you require. It's important to develop a link-building plan that improves quality backlinks from relevant pages and social media accounts to your Chapel Hill website. You want to keep your Chapel Hill website's backlink profile natural by not overusing exact-match phrases, buying tons of backlinks from private block networks (PBNs), or doing anything else black-hat.

When it comes to Chapel Hill website advertising, we use numerous white-hat link building techniques, including:

• Using the "Skyscraper Technique" to get a bigger, better version of a competing article.
• Writing in-depth articles to have featured on third-party websites as a guest post, which includes a link back to your Chapel Hill website.
• Getting in touch with high-authority websites to suggest changes to existing content that may have become outdated or don't cover topics relevant to your Chapel Hill small business.
• Responding to HARO requests from news reporters searching for expert opinions and feedback from people in your business industry.
• Adding your website to industry-specific directories by scanning Chapel Hill competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Online Reputation Management (ORM) Strategies for Chapel Hill, NC Companies

Your online reputation in Chapel Hill and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Chapel Hill to shopping online or hiring a doctor or attorney for a personal matter. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other Chapel Hill customers had.

For local service companies in Chapel Hill, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. Usually this means collecting reviews on Google My Business, Yellow Pages, UpCity, Angi, Yelp, and other sites.

We can help you collect product and company reviews if you're an ecommerce business. If you're an ecommerce business, you should collect reviews for both your products and your customer service. Chapel Hill shoppers want to know that the product they're buying is of good quality, but they also want to know you'll be there to fulfill the order and answer questions afterward.

For professional service providers, such as Chapel Hill doctors or Chapel Hill lawyers, we can help set up protocols for the collection of testimonials in your digital advertising service to make sure prospects always see a positive view of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social promotion, we can do it for you. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Chapel Hill.

When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Take control of your online reputation today to ensure you always put forth a better image than your localized competition.

Content Marketing Strategies for Chapel Hill, NC Small Businesses

Most Chapel Hill organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Chapel Hill websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

Once your target customers in and around Chapel Hill recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. With our Chapel Hill digital advertising packages, we can create a content marketing plan that works for your small business.

It is important to identify your target audience before starting a content marketing plan. This will let you know what's best for the content, whether it's informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also figure out what's the best delivery method, whether it's social media, search results, or whatever.

Many of the content marketing plans we implement involve blogging, custom graphics, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. Our Chapel Hill-focused website marketing company likes to use the case study method because it shows expertise, especially in our industry. Each of these marketing methods is effective if you use them in your Chapel Hill organization.

Chapel Hill, NC Small Business Social Ads Tactics

The use of social media advertising in Chapel Hill internet advertising involves paid advertising being run on social platforms like Twitter, TikTok, LinkedIn, Facebook, and Twitter. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead gen or sales generation tool for your Chapel Hill company.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Chapel Hill businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media marketing.

Our social ads agency helps Chapel Hill small businesses build out the necessary sales funnels and lead generation tools to make the most of their social media advertising. Our Chapel Hill internet advertising plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. When running social media marketing campaigns, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Chapel Hill, NC Search Advertising Strategies

The use of Chapel Hill search ads in digital advertising involves paid advertising being run on search engines like Google and Bing. You will find that Google campaigns and Bing ad campaigns offer a quick and effective method for connecting your Chapel Hill company to an engaged audience that is actively searching for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to drive leads and drive revenue, which makes PPC advertising a cost-effective Chapel Hill internet marketing strategy. For any search engine marketing campaign in Chapel Hill, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Funnel Development for Chapel Hill, NC Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Chapel Hill company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Chapel Hill small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a sales funnel for your Chapel Hill small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their North Carolina organizations. To develop a sales funnel that produces value for your Chapel Hill business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider. When you work with one of our digital marketing professionals, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Chapel Hill online marketing service.

Conversion Rate Optimization for Chapel Hill, NC Small Businesses

There is almost no reason to neglect CRO within Chapel Hill digital marketing tactics. This is a critical aspect of any type of internet marketing in Chapel Hill since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO tactics that work for one Chapel Hill company might not work for a different Chapel Hill business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Chapel Hill websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Chapel Hill, and many other factors.

Email Marketing Services for Chapel Hill, NC Businesses

You can use email marketing plans within a digital plan to grow brand awareness, boost website traffic, drive sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Chapel Hill internet marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to generate your subscribers. We help Chapel Hill email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

Lead Generation Tactics for Chapel Hill, NC Companies

For local service providers in Chapel Hill, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Chapel Hill lead gen plans are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital advertising team at some point in the past. The most common lead gen plans include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online marketing services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Chapel Hill small business.

Video Marketing for Chapel Hill, NC Organizations

As a full-service digital advertising firm for Chapel Hill, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Chapel Hill website marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Chapel Hill digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Advertising for Your Chapel Hill, NC Website

If you run a business in Chapel Hill that sells products or services, you're going to need marketing to increase sales. You might be thinking about Chapel Hill internet advertising plans over other, more traditional, marketing plans. Here are some reasons you should implement website marketing tactics for your North Carolina business:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• Everyone in Chapel Hill is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Chapel Hill or within North Carolina.
• The flexibility of Chapel Hill digital marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• Online marketing in Chapel Hill provides the best capacity for user engagement. Good luck getting people to comment, like, or share your non-digital advertisements throughout Chapel Hill!

How to Develop Chapel Hill, NC Digital Advertising Services

To start your internet advertising plan for your Chapel Hill business, you need a plan with measurable goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. Knowing who you're targeting in Chapel Hill or beyond is important. You can then make sure you're targeting your Chapel Hill online advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Chapel Hill audience. By doing this, you'll make sure your Chapel Hill website marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Start slower moving marketing packages sooner

If you plan to incorporate SEO in your Chapel Hill digital plan, make that your first priority. The slowest moving internet marketing strategy in Chapel Hill is SEO. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

4.) Build out quality landing pages or funnels

This is a great time to consider paid advertising for your Chapel Hill organization and its digital assets. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Chapel Hill paid ads plans with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best Chapel Hill lead generation plans employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Chapel Hill website boosts traffic, you should think about how to keep in touch with those visitors. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Chapel Hill website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Chapel Hill digital marketing tactics in place, you can start testing and optimizing. In doing this, you're measuring how well your campaigns are doing, searching for ways to improve them, and even trying new ideas you read about in case studies or white papers. In every aspect of your Chapel Hill internet advertising plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Chapel Hill, NC Online Advertising Services

Our goal is to be your Chapel Hill small business digital marketing partner! When researching Chapel Hill digital marketing companies, there are a lot of factors to consider. You can trust the Chapel Hill internet marketing strategies we suggest for your business since we have more than 18 years of experience. Often, these are the same online marketing plans we use for our own lead generation and conversion rate optimization. The fact that you're visiting our website from Chapel Hill probably has a lot to do with our own website advertising service.

Most importantly though, you should choose our digital marketing company for your Chapel Hill organization because you feel confident we are the right team for your Chapel Hill company. We are only a short drive of 15 hours and 0 mins away from you in Chapel Hill, but that time is reduced further if you call or email! You might want to consider these ideas from our internet advertisers if you need Chapel Hill marketing plans:

• We have been in business since 2004, which means we have more than 18 years of experience.
• Our primary source for leads and new client development in Chapel Hill is our own online advertising strategies.
• You likely found our website in Chapel Hill after performing an online search for a service we offer.
• We do not outsource Chapel Hill digital marketing services since we have our own marketing team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're professionals in Shopify, WordPress, and WooCommerce for any Chapel Hill online advertising campaigns that need website design or web maintenance & support.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their digital marketing.

We hope you keep our digital advertisers in mind when it comes time for you to start searching for Chapel Hill internet advertising companies. To start a discussion with the helpful staff at our online advertising agency, just send us an email or give us a call.

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