We stay up-to-date on the latest website, email, and social media marketing trends for our Ohio marketing clients to help them implement effective strategies.
We're a results-driven digital marketing agency serving small businesses and large corporations in Ohio. In addition to being a full-service digital marketing company, we have multiple internal teams that focus on every type of internet marketing service you need for your Ohio small business. This is not true of all digital marketing companies throughout Ohio, since most only have a single group of SEO, PPC, or social media professionals. For those Ohio-area digital marketing agencies, turnaround times are often extended while they search for the necessary skillsets, communicate with those newly found web design experts, and then serve as the go-between on future communication between you and those professionals performing the work.
With a Ohio focus, our internet marketing experts help clients with SEO strategy, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.
With conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and more, we help you convert customers and make money!
Let's discuss what our internet marketers can offer your Ohio company! We often provide complete internet marketing services to Ohio small businesses, but we can also augment the marketing department of your large corporation to fill in missing skill sets. Check out our internet marketing services and programs for Ohio websites.
Simply put, digital marketing throughout Ohio is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.
Digital marketing means search engine optimization or paid advertising to most Ohio business owners. While both of those services are used in internet marketing, neither fully explain the depth of a modern online marketing program for Ohio-based businesses.
Today's digital marketing campaigns often include dozens of internet marketing strategies, all working in tandem to help you improve visibility and conversions throughout Ohio and the United States.
The best Ohio digital marketing services will include tactics like:
Our digital marketing agency is happy to provide Akron, Canton, Cincinnati, Cleveland, Columbus, Dayton, Hamilton, Kettering, Lakewood, Newark, Springfield, Toledo, and Youngstown with professional internet marketing services.
We're a team of digital marketing experts who know and understand the latest internet marketing trends for Ohio businesses. We've helped drive traffic and improve conversions across more than 100 business industries in Ohio, and the rest of the United States, so let's work together.
To bring your website into the first page of search results throughout Ohio for competitive phrases you have to take a holistic approach to SEO within your digital marketing campaign. To show value to search engines, you need to review your technical, on-page, and off-page SEO.
New digital marketing clients in Ohio often have problems with page speed, content quality, and backlink profiles. Each of these SEO problems can be resolved through technical, on-page, and off-page search optimization. Let's explore more about each of these Ohio SEO services:
The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in your Ohio digital marketing strategy. If you build an incredibly fast website without useful content or quality backlinks you will likely never see the first page of search results, except in unique circumstances. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. You have to evenly distribute your attention to ensure Ohio competitors (and national competitors) can't bypass you by simply completing all the required SEO checklist items.
We've already briefly discussed the importance of building authoritative links in off-page SEO, but it's worth mentioning again since Ohio business owners often don't understand this area of search engine optimization.
When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local Ohio search results. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. That is because search engines use backlinks to determine how authoritative your website and content are on a particular subject.
To improve your own web pages, you have to build quality backlinks to your homepage and interior pages using white-hat SEO link building services. It is critical to see this as a long-term endeavor for your Ohio digital marketing strategy. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of commitment will only serve to keep you off the first page of Ohio search results. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your Ohio website from relevant pages and social media accounts. Most of all, you need to keep the backlink profile of your Ohio website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.
We utilize a number of white-hat link building techniques in our Ohio digital marketing services, including:
Your online reputation in Ohio and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Ohio, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Ohio brand.
For local service companies in Ohio, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.
If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Ohio storefront. Online shoppers in Ohio want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.
For the reputation of professional service providers, such as Ohio doctors or Ohio attorneys, we can help establish protocols within your online marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Ohio website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Ohio.
The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.
Most Ohio businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Ohio websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.
When your target customers in and around Ohio begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Ohio digital marketing clients put together the right content marketing plan for their specific business industry and goals.
It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.
We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Ohio digital marketing service provider. These are all effective ways to market content if you implement them correctly within your Ohio business.
The use of social media ads in Ohio digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Ohio company.
By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Ohio companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.
We help Ohio small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these Ohio digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.
The use of Ohio search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Ohio business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.
We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Ohio digital marketing strategy. For any search engine marketing campaign in Ohio, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.
A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Ohio company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Ohio business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.
The development of a sales funnel for your Ohio business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Ohio businesses. To develop a sales funnel that produces value for your Ohio business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.
There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Ohio digital marketing campaign.
There is almost no reason to neglect conversion rate optimization within Ohio digital marketing services. This is a critical aspect of any type of online marketing in Ohio since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.
Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Ohio business might not work for a different Ohio business, even when both are in the same industry.
The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.
True conversion rate optimization for Ohio websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Ohio, and many other factors.
You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.
We help our Ohio digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.
The most important part of email marketing is developing a plan to increase your subscribers. We help Ohio email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.
For local service providers in Ohio, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Ohio lead generation tactics are going to be critical.
There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.
For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Ohio small business.
As a full-service digital marketing firm for Ohio, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Ohio digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Ohio digital advertising campaigns to bring life to paid campaigns.
If you run a business in Ohio that sells products or services, you're going to need marketing to increase sales. You might be thinking about Ohio digital marketing services over other, more traditional, marketing strategies. Let's go over some of the great reasons to implement a digital marketing strategy within your Ohio business:
To start a digital marketing campaign for your Ohio business, you need a plan with measurable goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.
With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Ohio or beyond. Your Ohio digital marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.
By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Ohio audience. This will help ensure you focus on the right keywords for your Ohio digital marketing and you align your content marketing strategies with the needs of your audience.
If you plan to incorporate search engine optimization in your Ohio digital strategy, make that your first priority. Search engine optimization is the slowest moving digital marketing tactic. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.
This is a great time to consider paid advertising for your Ohio business and its digital assets. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. Ad campaigns in Ohio that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. A good Ohio lead generation strategy uses splash pages and sales funnels to drive people to the goal.
Now that plans are in place for bringing traffic to your Ohio website, you should consider how to best interact with those visitors after they leave your website. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Ohio website visitors.
If you've got all these Ohio digital marketing strategies in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your Ohio digital marketing campaign should always be focused on conversion rate optimization.
Our goal is to be your Ohio small business or big corporation's online marketing partner! When researching Ohio digital marketing agencies, there are a lot of factors to consider. With more than 18 years of experience, you know you can trust the Ohio internet marketing strategies we suggest for your business. These are often the same Ohio online marketing tactics we use for our own lead generation and conversion rate optimization services. Our own digital marketing campaign likely landed you on our website from Ohio.
However, you should select our digital marketing agency because you feel confident we're the right team for your Ohio business. Here are a few reasons we suggest considering our internet marketers for your Ohio marketing services:
When it comes time for your small business or large corporation to start the search for Ohio digital marketing agencies, we hope you keep our internet marketers in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our internet marketing firm.
When looking for a digital marketing expert, search for someone with a strong background in multiple channels such as search engine optimization, social media, email marketing, and paid advertising. It will help if you find an expert with experience in both strategy development and hands-on execution. The ability to understand your customer and market is also highly valued, as this will result in a digital marketing team able to create campaigns that are both measurable and effective.
Check out how we've been able to help different industries implement an effective digital marketing campaign.