Toledo, OH Digital Marketing

What is Digital Marketing for Toledo, OH Businesses?

In a most simple definition, digital marketing throughout Toledo is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

Most Toledo business owners think of digital marketing as another phrase for search engine optimization or paid advertising. While both of those services are used in website marketing, neither fully explain the depth of a modern online marketing program for Toledo-based businesses.

In today's website advertising world, there are dozens of digital marketing strategies that all work together to help you boost visibility in Toledo and across the country.

The best Toledo digital marketing services will include tactics like:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
• Boost your Toledo business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build expertise, authority, and trust in Toledo with content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

If you live in Toledo, you probably love the Toledo Rockets basketball team. Go Toledo Rockets! In addition to marketing Toledo-area websites, our digital marketing company also offers Akron, Canton, Cincinnati, Cleveland, Columbus, Dayton, Hamilton, Kettering, Lakewood, Newark, Springfield, and Youngstown small businesses and large corporations a professional internet marketing service.

Our Digital Marketing Services for Toledo Small Businesses

We are a team of digital marketing specialists, just 436.3 miles away, with diverse knowledge and experience in the latest online marketing trends for Toledo businesses. Take advantage of our past experience in more than 100 business industries throughout Toledo, and the rest of the country, to help drive traffic and improve conversions across your digital assets.

SEO Strategies for Toledo, OH Small Businesses

For your Toledo website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. To show value to search engines, you need to review your technical, on-page, and off-page SEO.

When we take on new digital marketing clients in Toledo, we often find page speed, content quality, and backlink profile issues. Technical, on-page, and off-page SEO can fix each of these issues and more. Here's what each Toledo SEO service offers:

• For Toledo businesses, technical SEO planning includes things like page speed, web hosting, site security, XML sitemaps, site architecture, structured data, Open Graph tags, and broken links. These impact how Google reads and traverses your content, and how visitors interact with your Toledo website. You typically need the assistance of Toledo website developers to improve technical SEO issues since they are often related to the platform or theme used on your website. We have an internal team of web developers skilled in common platforms like WordPress and Shopify.
• On-Page SEO for Toledo websites includes factors such as content silos, content writing, internal linking, keyword research, competitive analysis, frequently asked questions, page titles, meta tags, images, and videos. Search engines can better understand your content and recognize you as an authority on the subject matter within Toledo or the entire country when you improve these on-page SEO areas. Also, it will help increase important metrics like "time on site" for your visitors, which shows search engines you gave them something they liked. Never underestimate the value and importance of content creation within your Toledo website advertising strategy.
• A big part of Toledo SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. To help search engines understand your Toledo website and content are worthy of third-party recognition, build natural backlinks to the homepage and interior pages.

In your Toledo digital marketing strategy, you can't focus just on one or two areas of an SEO strategy. If you build an incredibly fast website without useful content or quality backlinks you will likely never see the first page of search results, except in unique circumstances. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. You have to evenly distribute your attention to ensure Toledo competitors (and national competitors) can't bypass you by simply completing all the required SEO checklist items.

Link Building Campaigns for Toledo, OH Small Businesses

We've discussed off-page SEO briefly, but it's worth mentioning again since Toledo business owners don't usually understand this part.

You'll almost always find large retailers in product-specific search results and long-standing service companies in local Toledo results if you look at the first page of search results for competitive keywords and long-tail phrases. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. For your Toledo digital marketing strategy, you have to see this as a long-term project. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of commitment will only serve to keep you off the first page of Toledo search results. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your Toledo website from relevant pages and social media accounts. Most of all, you need to keep the backlink profile of your Toledo website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.

As part of our Toledo digital marketing services, we use white-hat link building tactics like:

• Applying the "Skyscraper Technique" to a ranked content articles from Toledo competitors to make it bigger and better.
• Writing in-depth articles to have featured on third-party websites as a guest post, which includes a link back to your Toledo website.
• Getting in touch with high-authority websites to suggest changes to existing content that may have become outdated or don't cover topics relevant to your Toledo business.
• Responding to HARO requests for expert opinions from reporters looking for insight into your business industry.
• Getting your website listed in industry-specific directories by scanning Toledo competitors (or national competitors) to find their most valuable business listings and NAP (Name, Address, Phone) citations.

Online Reputation Management Services (ORM) for Toledo, OH Small Businesses

Your online reputation in Toledo and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Toledo, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Toledo brand.

For local Toledo service companies, we can help you build a review generation program with your digital marketing to increase reviews from past customers. Usually this means collecting reviews on Google My Business, Yellow Pages, UpCity, Angie's List, Yelp, and other sites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. If you're an ecommerce business, you should collect reviews for both your products and your customer service. In Toledo, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.

For professional service providers, such as Toledo doctors or Toledo lawyers, we can help set up protocols for the collection of testimonials in your digital marketing campaign to make sure prospects always see a positive view of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Toledo website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Toledo.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Content Marketing Strategies for Toledo, OH Small Businesses

Most Toledo businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Toledo websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Toledo begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Toledo digital marketing clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Toledo digital marketing company. These are all effective ways to market content if you implement them correctly within your Toledo business.

Social Media Advertising Services for Toledo, OH Small Businesses

The use of social media ads in Toledo digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Toledo company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Toledo companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing firm helps Toledo small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media marketing agency also recommends putting in place plans for conversion optimization and retargeting within these Toledo online marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Toledo, OH Small Businesses

The use of Toledo search engine marketing in online advertising involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Toledo business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Toledo digital marketing strategy. For any search engine marketing campaign in Toledo, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Toledo, OH Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Toledo company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Toledo business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Toledo business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Ohio businesses. To develop a sales funnel that produces value for your Toledo business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Toledo digital marketing campaign.

Conversion Rate Optimization (CRO) for Toledo, OH Small Businesses

There is almost no reason to neglect conversion rate optimization within Toledo digital marketing services. This is a critical aspect of any type of digital marketing in Toledo since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Toledo business might not work for a different Toledo business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Toledo websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Toledo, and many other factors.

Email Marketing Services for Toledo, OH Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Toledo digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Toledo email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Toledo, OH Small Businesses

For local service providers in Toledo, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Toledo lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our internet marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most internet advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Toledo small business.

Video Marketing for Toledo, OH Small Businesses

As a full-service online marketing firm for Toledo, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Toledo website marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Toledo website advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Toledo, OH Website

If you manage a business in Toledo that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Toledo digital marketing services over other, more traditional, marketing strategies. Let's go over some of the great reasons to implement an digital marketing strategy within your Ohio business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• Everyone in Toledo is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Toledo or within Ohio.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• User engagement is best with digital advertising in Toledo. Good luck getting people to comment, like, or share your non-digital advertisements throughout Toledo!

How to Develop Toledo, OH Digital Marketing Programs

Before starting a digital marketing campaign for your Toledo-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Toledo internet marketing service to prevent spending time on ideas that won't positively impact the business.

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Toledo or beyond. Your Toledo internet advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Toledo audience. By doing this, you'll make sure your Toledo online marketing strategy focuses on the right keywords and you align it with your audience's needs.

You should make search engine optimization your first priority if you're planning on using it eventually within your Toledo digital strategy. Search engine optimization is the slowest moving digital marketing tactic. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

This is a great time to consider paid advertising for your Toledo business and its digital assets. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. Most paid advertising campaigns in Toledo that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. A good Toledo lead generation strategy uses splash pages and sales funnels to drive people to the goal.

As soon as your Toledo website gets traffic, you should think about how to keep in touch with those visitors. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Toledo website visitors.

If you've got all these Toledo online advertising strategies in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, looking for ways to improve them, and even trying new ideas you read about in case studies or white papers. Your Toledo website marketing campaign should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Toledo, OH Internet Marketing Services

We want to be the website advertising partner of your Toledo small business or large corporation! There are many factors to consider when researching Toledo digital marketing agencies. With more than 18 years of experience, you know you can trust the Toledo digital advertising strategies we suggest for your business. Toledo internet marketing tactics like these are often what we use for our own lead generation. Our own internet advertising campaign likely landed you on our website from Toledo.

Most importantly though, you should choose our online marketing firm for your Toledo small business because you feel confident we are the right team for your Toledo company. We are only a short drive of 6 hours and 42 mins away from you in Toledo, but that time is reduced further if you call or email! You might want to consider these ideas from our digital marketers if you need Toledo marketing services:

• Our agency has been around since 2004, so we have over 18 years of experience.
• Digital marketing is our main source of leads and new clients in Toledo.
• You likely found our website in Toledo after performing an online search for a service we offer.
• We do not outsource Toledo website advertising services since we have our own marketing team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We have extensive experience in WordPress, WooCommerce, and Shopify for any Toledo digital marketing strategies that involve website changes.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our internet marketers in mind when it comes time for you to start looking for Toledo digital marketing companies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our internet marketing agency.