Toledo Digital Marketing

Website Marketing in Toledo

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help Toledo clients run effective website advertising plans.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

Toledo Website Marketing Specialists

WebCitz is a results-driven digital marketing agency with more than 19 years of experience offering to help Toledo small businesses strengthen their internet marketing.

To help attract new audiences and boost brand awareness, our Toledo-focused internet advertising experts help customers with SEO tactics, white-hat link building, paid search advertising, social media prospecting, and influencer outreach.

When it comes to converting customers and driving revenue, we can assist with conversion rate optimization, email marketing, social media advertising, sales funnel development, lead generation, and much more!

While we offer complete online advertising services to Toledo small businesses, we can augment the marketing department of your large corporation to fill in any gaps.
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What is Digital Marketing for Toledo, OH Businesses?

In a most simple definition, digital advertising throughout Toledo is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective businesses.

Most Toledo business owners think of online marketing as another phrase for search engine optimization or PPC advertising. While both of those services are used in website advertising, neither fully explain the depth of a modern digital marketing program for Toledo-based small businesses.

Improving Website Visibility

In today's internet marketing world, there are dozens of internet advertising tactics that all work together to help you build visibility in Toledo and across the country.

The best Toledo website marketing plans will include plans like:

  • Drive traffic to your digital assets (websites, apps, sales funnels, etc) through paid advertising, SEO, social media marketing, or affiliate marketing.
  • Boost your Toledo business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Build expertise, authority, and trust in Toledo with content marketing, video production, backlink building, reviews, and social proof.
  • Build and nurture relationships through email marketing, SMS marketing, and social media management.

If you live in Toledo, you probably love the Toledo Rockets basketball team. Go Toledo Rockets! In addition to marketing Toledo-area websites, our digital marketing agency also offers Akron, Canton, Cincinnati, Cleveland, Columbus, Dayton, Hamilton, and Toledo small businesses and large corporations a premium internet marketing service.

A Few of Our digital marketing experts

Our Internet Advertising Services for Toledo Small Businesses

We are a team of online advertising consultants with diverse knowledge and experience in the latest website advertising trends for Toledo organizations. Take advantage of our experience in more than 100 business industries throughout Toledo, and the rest of the country, to help drive traffic and get conversions across your digital assets.

1.) PPC Management

Paid Ads Management consists of creating and optimizing paid advertisement plans in Toledo. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide proficient PPC ads management, a paid advertising firm for Toledo often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid advertising for a nearby business differs from paid advertising for an ecommerce store.

Service providers in Toledo, for example, are often only looking for quality leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands are most often interested in online sales. This can be accomplished through paid advertising that grows traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale Toledo paid ads is the next step. Most Toledo paid ads agencies will implement email collection tactics through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid ads, your Toledo small business needs to use multiple plans and marketing tools. Some of the best PPC advertising plans in Toledo strive to:

  • Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social media channels, and third-party websites.
  • Increase revenue for your Toledo business through qualified leads or online sales.
  • Better understand ad attribution through the integration of third-party attribution software.
  • Showcase social proof through case studies, white papers, video testimonials, and other factors.
  • Engage users in story creation, email collection, and user generated content.
  • Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Media Ads

With social media advertising, Toledo internet advertising plans use Facebook, Twitter, TikTok, LinkedIn, or Facebook to run PPC advertising. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid ads are generating quality leads and sales for your Toledo company.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Toledo companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing firm helps Toledo businesses build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media advertising agency also recommends putting in place plans for conversion optimization and retargeting within these Toledo online marketing packages, both of which will help improve the return on ad spend you see within your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media advertising plan, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

Social Media Ads

3.) Search Engine Advertising

In digital marketing, Toledo search engine ads is used to place ads on search engines like Google and Bing. Your Toledo organization will benefit from Google campaigns and Bing ad campaigns since they provide a quick and easy way to connect with an engaged audience searching for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

We help businesses of all sizes build out the necessary landing pages and funnels to boost leads and drive revenue, which makes paid advertising a cost-effective Toledo digital advertising plan. For any search engine advertising campaign in Toledo, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Search Engine Advertising

4.) Lead Gen

For localized service providers in Toledo, the most important part of an inbound marketing program is lead generation. The internet can't sell everything. Many products and services need a phone call or in-person meeting to close the deal. For these types of business industries, Toledo lead generation tactics are going to be critical.

Our digital marketing team has tried and implemented so many different lead generation strategies in the past. Among the most common lead generation tactics are engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, and creating helpful content.

Our team can develop and implement one or more lead generation tactics in your digital assets to test what works best for your Toledo organization.

Downloading Facebook Leads

5.) Conversion Rate Optimization

There is almost no reason to neglect conversion optimization within Toledo online advertising services. This is a critical aspect of any type of website advertising in Toledo since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Toledo small business might not work for a different Toledo business, even when both are in the same industry.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Toledo websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Toledo, and many other factors.

Conversion Optimization eBook Cover

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Toledo company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Toledo organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a funnel for your Toledo organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Ohio businesses. To develop a sales funnel that produces value for your Toledo business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, and dozens of others to consider. When you work with one of our digital advertising consultants, you will have an experienced internet advertiser to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Toledo online advertising campaign.

Click Funnels Development

7.) Email Marketing

You can use email marketing plans within a digital strategy to drive brand awareness, get site traffic, improve sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Toledo online advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to boost your subscribers. We help Toledo email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Email Marketing Audiences

8.) Content Marketing

Most Toledo businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website advertising approach for Toledo websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Toledo begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Toledo digital marketing clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Toledo internet marketing agency. These are all effective ways to market content if you implement them correctly within your Toledo small business.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in Toledo and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a localized service provider in Toledo, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Toledo brand.

For local service companies in Toledo, we can help you develop a review generation program within your website advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Toledo storefront. Online shoppers in Toledo want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Toledo doctors or Toledo attorneys, we can help establish protocols within your digital marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Toledo website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Toledo.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your localized competition.

Google Business Profile Management

10.) Video Marketing

As a full-service website advertising firm for Toledo, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Toledo internet advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Toledo online advertising campaigns to bring life to paid campaigns.

Video Production and Marketing

Why You Should Invest in Website Advertising for Your Toledo, OH Website

If you manage a business in Toledo that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Toledo digital marketing services over other, more traditional, marketing tactics. Let's go over some of the great reasons to implement internet advertising tactics within your Ohio business:

  • It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
  • With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
  • Everyone in Toledo is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Toledo or within Ohio.
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • User engagement is best with website marketing in Toledo. Good luck getting people to comment, like, or share your non-digital advertisements throughout Toledo!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop Toledo, OH Website Advertising Services

Before starting your digital marketing plan for your Toledo-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Toledo internet marketing service to prevent spending time on ideas that won't positively impact the business.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Toledo or beyond. Your Toledo online marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Toledo audience. By doing this, you'll make sure your Toledo online advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing tactics at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Toledo digital strategy. Search engine optimization is the slowest moving digital advertising plan. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

4.) Build out quality landing pages or funnels

This is a great time to consider paid advertising for your Toledo business and its digital assets. However, rather than sending paid traffic to your product page, service page, or home page, you should consider the creation of a landing page or sales funnel. Most PPC advertising services in Toledo that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. A good Toledo lead generation tactic uses splash pages and sales funnels to drive people to the goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Toledo website grows traffic, you should think about how to keep in touch with those visitors. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Toledo website visitors.

6.) Strategize for consistent testing

If you've got all these Toledo digital marketing strategies in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, looking for ways to improve them, and even trying new ideas you read about in case studies or white papers. Your Toledo internet marketing campaign should always be focused on conversion rate optimization.

Toledo Web Designers

Why Choose WebCitz for Your Toledo, OH Online Advertising Services

We want to be the website advertising partner of your Toledo organization! There are many factors to consider when researching Toledo digital marketing companies. With more than 19 years of experience, you know you can trust the Toledo internet marketing strategies we suggest for your small business. Toledo online advertising strategies like these are often what we use for our own lead generation. Our own website advertising service likely landed you on our website from Toledo.

Most importantly though, you should choose our digital advertising firm for your Toledo business because you feel confident we are the right team for your Toledo company.

Our Team

You might want to consider these ideas from our online marketers if you need Toledo marketing packages:

  • Our agency has been around since 2004, so we have over 19 years of experience.
  • Digital marketing is our main source of leads and new customers in Toledo.
  • You likely found our website in Toledo after performing an online search for a service we offer.
  • We do not outsource Toledo digital marketing plans since we have our own marketing team.
  • If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
  • We have extensive experience in Shopify, WordPress, and WooCommerce for any Toledo online advertising strategies that involve website design or website changes.
  • Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our digital marketers in mind when it comes time for you to start looking for Toledo internet marketing agencies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our online marketing firm.

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Hear what our customers are saying

Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.

Jeff Ring

Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with a warm cappuccino.

Kendrick Jacobs

Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:

Dawn White

Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!

Cassie Richards

Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.

Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!

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