We stay up-to-date on the latest website, email, and social media marketing trends for our North Bay marketing clients to help them implement effective strategies.
WebCitz is a results-driven digital advertising firm with more than 18 years of experience offering to help North Bay businesses strengthen their online marketing.
To help attract new audiences and boost brand awareness, our North Bay-focused online advertising consultants help companies with SEO strategy, white-hat link building, paid search advertising, social prospecting, and influencer outreach.
When it comes to converting customers and driving revenue, we can assist with social media advertising, sales funnel development, lead generation, conversion rate optimization, email marketing, and much more!While we offer complete website advertising packages to North Bay businesses, we can augment the marketing department of your large corporation to fill in any gaps.
In a most simple definition, internet advertising throughout North Bay is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.
Most North Bay company owners think of website marketing as another phrase for search engine optimization or paid ads. While both of those services are used in digital marketing, neither fully explain the depth of a fresh internet marketing program for North Bay-based businesses.
In today's online marketing world, there are dozens of online advertising strategies that all work together to help you boost visibility in North Bay and across the country.
For instance, the best digital marketing services in North Bay will include these things:
In addition to marketing North Bay-area websites, our digital advertising firm also offers Toronto, Gatineau, Hamilton, Kitchener, London, Oshawa, Windsor, St. Catharines, Barrie, Guelph, Kingston, Milton, Brantford, Thunder Bay, Peterborough, Belleville, Welland, and Ottawa small businesses and large corporations a proficient online marketing service.
We are a team of digital marketing experts, just 939.9 kilometers away, with diverse knowledge and experience in the latest digital advertising trends for North Bay organizations. Take advantage of our experience in more than 100 business industries throughout North Bay, and the rest of the country, to help improve traffic and generate conversions across your digital assets.
A nearby North Bay service provider's main goal of an inbound marketing program is to drive leads. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. For these types of business industries, North Bay lead gen plans are going to be critical.
All of our internet advertising team's lead generation tactics have been tried and implemented at some point in the past. A few of the most popular lead generation plans include creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, and nurturing contacts with email.
When lead generation is a primary goal, our team will create one or more lead generation plans and implement them in your digital assets to see what works best for your North Bay business.
Social media ads are paid advertisements placed on platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram that are used in North Bay online advertising. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your North Bay company.
By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established North Bay small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.
With our help, corporations and small businesses in North Bay make the most of their social media marketing by setting up sales funnels and lead generation tools. Our North Bay online marketing packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. When running social media advertising plans, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.
Search engine marketing in North Bay involves running PPC advertising on search engines like Google and Bing. Your North Bay organization will benefit from Google campaigns and Bing ad campaigns since they provide a quick and easy way to connect with an engaged audience searching for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.
Businesses of every size depend on our marketing firm to build the landing pages and sales funnels that drive leads and conversions, which help make their PPC advertising an effective North Bay internet marketing strategy. For any search engine marketing campaign in North Bay, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.
There is almost no reason to neglect conversion optimization within North Bay digital marketing strategies. This is a critical aspect of any type of digital advertising in North Bay since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.
Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. A lot of research and testing goes into conversion rate optimization. What makes it most difficult is the CRO strategies that work for one North Bay small business might not work for a different North Bay business, even when both are in the same industry.
CRO plans typically include reducing form fields, testing different call-to-action phrases, creating appealing headlines, fixing mobile website concerns, speeding up the site, adding exit-intent popups, focusing on urgency, defining value for visitors, and adding trust and social proof signals.
Conversion rate optimization for North Bay websites can be tricky. Our CRO strategy requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in North Bay, and many other factors.
You can think of a sales funnel as the visual representation of your customer's journey with your North Bay small business. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your North Bay organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.
Launching a sales funnel is harder than explaining how it works, since it involves so much planning and optimization. Many of the most successful sales funnels produce millions of dollars a day for their Ontario companies. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your North Bay business.
There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, and dozens of others to consider. Working with one of our online marketing professionals, you'll have a professional to bounce ideas off of so you can figure out the right kind of revenue funnel for your business. If you don't want to be involved, we can research your business and industry to find the best funnels to test in your North Bay website advertising service.
With effective email marketing tactics, you can raise brand awareness, increase website traffic, engage past customers, generate sales, and find out what's going on with your target audience.
For email marketing management, we help our North Bay customers use Mail Chimp, Campaign Monitor, and Constant Contact. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.
The most important part of email marketing is developing a plan to grow your subscribers. We help North Bay email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, and numerous other methods.
Most North Bay small businesses use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. The digital marketing approach for North Bay websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.
Once your target customers in and around North Bay recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. We help North Bay digital marketing customers put together the right content marketing plan for their specific industry and goals.
Before you start a content marketing plan, you must identify your target audience. This will let you know what's best for the content, whether it's informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also learn what's the best way to reach your audience, which can be through social media, search results, or some other method.
Many of the content marketing plans we implement involve blogging, custom graphics, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. Our North Bay-focused internet advertising company likes to use the case study method because it shows expertise, especially in our industry. These are all effective ways to market content if you implement them correctly within your North Bay company.
Your online reputation in North Bay and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in North Bay, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your North Bay brand.
For local service companies in North Bay, we can help you develop a review generation program within your digital advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.
If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your North Bay storefront. Online shoppers in North Bay want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.
For the reputation of professional service providers, such as North Bay doctors or North Bay attorneys, we can help establish protocols within your internet advertising plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your North Bay website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around North Bay.
The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.
As a comprehensive internet marketing agency for North Bay, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your North Bay website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within North Bay digital marketing plans to bring life to paid campaigns.
We are often asked about promotional product marketing from our Canadian internet advertising clients. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our online advertising clients to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!
If you manage a business in North Bay that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider North Bay digital marketing services over other, more traditional, marketing tactics. Let's go over some of the great reasons to implement internet advertising tactics within your Ontario business:
Before starting your digital advertising service for your North Bay-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the North Bay internet advertising service to prevent spending time on ideas that won't positively impact the small business.
With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in North Bay or beyond. You can then make sure you're targeting your North Bay online advertising to the platforms your audience is active on and using messaging that agrees with them.
By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your North Bay audience. This will help ensure you focus on the right keywords for your North Bay website marketing and you align your content marketing plan with the needs of your audience.
Search engine optimization should be your first priority if you plan to incorporate it into your North Bay digital strategy. Search engine optimization is the slowest moving digital advertising plan. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.
There's no better time to promote your North Bay company and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Most paid advertising plans in North Bay that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best North Bay lead generation plans employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.
Now that plans are in place for bringing traffic to your North Bay website, you should consider how to best interact with those visitors after they leave your website. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget North Bay website visitors.
If you've got all these North Bay online advertising strategies in place, you're ready to test and optimize. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. Your North Bay digital marketing campaign should always be focused on conversion rate optimization.
We want to be the online marketing partner of your North Bay company! There are many factors to consider when researching North Bay website marketing companies. With more than 18 years of experience, you know you can trust the North Bay digital marketing strategies we suggest for your small business. North Bay internet marketing strategies like these are often what we use for our own lead generation. The fact that you're visiting our website from North Bay probably has a lot to do with our own online advertising campaign.
However, you should select our website advertising firm because you feel confident we're the right team for your North Bay business. We are only a short drive of 10 hours and 5 mins away from you in North Bay, but that time is reduced to seconds for phone and email communication!
Here are a few reasons we suggest considering our digital advertisers for your North Bay marketing packages:
When it comes time for your small business or large corporation to start the search for North Bay online advertising agencies, we hope you keep our digital advertisers in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our digital marketing agency.