Ottawa, ON Digital Marketing

What is Online Advertising for Ottawa, ON Businesses?

Simply put, website advertising throughout Ottawa is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Digital marketing means SEO or paid advertising to most Ottawa small business owners. Those two services are both used in internet marketing, but neither fully explains what a cutting edge Ottawa online marketing program entails.

The latest online advertising campaigns often use numerous website advertising plans, all working together to help you get more visibility and conversions throughout Ottawa and the rest of the country.

For instance, the best digital marketing plans in Ottawa will include these things:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) by using social media marketing, affiliate marketing, paid advertising, or SEO.
• Boost your Ottawa business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build expertise, authority, and trust in Ottawa with content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

If you live in Ottawa, you probably love the Ottawa Senators hockey team. Go Ottawa Senators! In addition to marketing Ottawa-area websites, our digital advertising firm also offers Toronto, Gatineau, Hamilton, Kitchener, London, Oshawa, Windsor, St. Catharines, Barrie, Guelph, Kingston, Milton, Brantford, Thunder Bay, Peterborough, Belleville, Welland, North Bay, small businesses and large corporations a proficient online marketing service.

Our Online Advertising Services for Ottawa Small Businesses

We're a team of digital marketing experts who know and understand the latest digital advertising trends for Ottawa organizations. We've helped improve traffic and generate conversions across more than 100 business industries in Ottawa, and the rest of the country, so let's work together.

Ottawa, ON Small Business Lead Generation Strategies

Lead generation is the most important part of an inbound marketing plan for nearby businesses in Ottawa. The internet can't sell everything. Many products and services need a phone call or in-person meeting to close the deal. Lead generation tactics are crucial for these kinds of Ottawa organizations looking to get sales from their website.

Our online marketing team has tried and implemented so many different lead generation plans in the past. A few of the most popular lead generation strategies include offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, and holding free webinars.

For most website marketing plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Ottawa business.

Ottawa, ON Social Media Ads Services

With social media marketing, Ottawa online marketing services use Twitter, TikTok, LinkedIn, Facebook, or Twitter to run paid advertising. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Ottawa company.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. This is a great opportunity for established Ottawa small businesses, but it's expensive for those not ready to make the most of social ads.

With our help, corporations and small businesses in Ottawa make the most of their social ads by setting up sales funnels and lead generation tools. Our Ottawa digital advertising packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Don't forget about the freshness of your ad creatives. When running social media marketing plans, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Ottawa, ON Search Ads Services

In website advertising, Ottawa search engine advertising is used to place ads on search engines like Google and Bing. Your Ottawa business will benefit from Google paid ads and Bing advertising since they provide a quick and simple way to connect with an engaged audience searching for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

The landing pages and sales funnels we create for businesses of all sizes help build leads and conversions, which helps make their PPC advertising an effective Ottawa website advertising plan. To improve your return on investment with search ads in Ottawa, make a plan for retargeting and conversion rate optimization.

Ottawa, ON Small Business Conversion Optimization

Digital marketing in Ottawa should include CRO campaigns. There's no doubt that this is a critical element of online marketing in Ottawa, as it directly affects the ability of the marketing service to deliver value to the small business or large corporation paying for it.

Boosting conversion rates can have a huge impact on your bottom line. It's important to understand what CRO is, how it works, and how to evaluate it. A lot of research and testing goes into conversion rate optimization. One of the biggest challenges is that the CRO plans that work for one Ottawa business might not work for another, even when they are in the same field.

CRO tactics typically include reducing form fields, testing different call-to-action phrases, creating appealing headlines, fixing mobile website issues, speeding up the site, adding exit-intent popups, focusing on urgency, defining value for visitors, and adding trust and social proof signals.

For some Ottawa websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in Ottawa, and many other things.

Ottawa, ON Small Business Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Ottawa company from their first interaction all the way to the transaction. The illustration of a sales funnel, often called a marketing funnel or revenue funnel, resembles a physical funnel you'd use to pour liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Ottawa organization. At the bottom, the funnel narrows to represent the various exit points in the sales process. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

Launching a sales funnel is harder than explaining how it works, since it involves so much planning and optimization. Some of the most successful sales funnels generate millions of dollars in revenue for businesses in Ontario every day. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Ottawa company.

Many types of sales funnels exist, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens more. We have a team of internet advertising experts who can bounce ideas off of you to help you figure out which revenue funnel will work for your company. Alternatively, if you don't want to do the research, we can figure out what funnels to test in your Ottawa website marketing plan based on more information about your organization.

Ottawa, ON Email Marketing Strategies

You can use email marketing plans within a digital strategy to improve brand awareness, generate website traffic, grow sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Ottawa digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to get your subscribers. We help Ottawa email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

Content Marketing Strategies for Ottawa, ON Small Businesses

Most Ottawa organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach for Ottawa websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Ottawa begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Ottawa online marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Ottawa website advertising firm. These are all effective ways to market content if you implement them correctly within your Ottawa business.

Online Reputation Management (ORM) Tactics for Ottawa, ON Organizations

Your online reputation in Ottawa and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local area service provider in Ottawa, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Ottawa brand.

For local service companies in Ottawa, we can help you develop a review generation program within your online advertising to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Ottawa storefront. Online shoppers in Ottawa want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Ottawa doctors or Ottawa attorneys, we can help establish protocols within your website advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Ottawa website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Ottawa.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local area competition.

Video Marketing for Ottawa, ON Small Businesses

As a complete website marketing company for Ottawa, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Ottawa internet marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Ottawa online marketing services to bring life to paid campaigns.

Promotional Products for Ottawa, ON Businesses

We are often asked about promotional product marketing from our Canadian website advertising clients. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our digital marketing customers to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Internet Marketing for Your Ottawa, ON Website

If you run a business in Ottawa that sells products or services, you're going to need marketing to improve sales. You might be thinking about Ottawa online marketing packages over other, more traditional, marketing strategies. Here are a few reasons why your Ontario small business should embrace website advertising:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Ottawa. You might as well choose a format and medium that can follow your target audience wherever they go in Ottawa or within Ontario.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• User engagement is best with digital marketing in Ottawa. Good luck getting people to comment, like, or share your non-digital advertisements throughout Ottawa!

How to Develop Ottawa, ON Digital Advertising Services

To start your internet advertising plan for your Ottawa business, you need a plan with measurable goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. Knowing who you're targeting in Ottawa or beyond is important. You can then make sure you're targeting your Ottawa online advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Ottawa website marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing plans at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Ottawa digital plan. Search engine optimization is the slowest moving internet marketing strategy. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Develop effective landing pages or funnels of high quality

You should consider paid advertising for your Ottawa business. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Ottawa PPC advertising services with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring Ottawa residents to your lead generation goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Ottawa website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Ottawa website visitors.

6.) Strategize for consistent testing

If you've got all these Ottawa website marketing tactics in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, searching for ways to improve them, and even trying new ideas you read about in case studies or white papers. Your Ottawa digital marketing plan should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Ottawa, ON Internet Advertising Strategies

Our goal is to be your Ottawa company website marketing partner! When researching Ottawa website advertising firms, there are a lot of factors to consider. We've got 18 years of experience, so you can trust the Ottawa digital marketing tactics we suggest. Often, these are the same internet marketing strategies we use for our own lead generation and conversion rate optimization. The fact that you're visiting our website from Ottawa probably has a lot to do with our own online advertising campaign.

Our website advertising firm should be your choice for your Ottawa business because you feel we are the right team.

• Our agency has been around since 2004, so we have over 18 years of experience.
• Digital marketing is our main source of leads and new clients in Ottawa.
• You likely found our website in Ottawa after performing an online search for a service we offer.
• We don't outsource Ottawa website marketing plans because we have our own team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're experts in WordPress, WooCommerce, and Shopify for any Ottawa internet advertising plans that need website development or web maintenance & support.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our digital advertisers are the ones you should keep in mind when you need Ottawa digital marketing agencies. To start a discussion with the helpful staff at our digital advertising firm, just send us an email or give us a call.

800-796-8263 Email Us