Peterborough, ON Digital Marketing

What is Digital Advertising for Peterborough, ON Organizations?

It's pretty simple: Peterborough online marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Digital marketing means search engine optimization or PPC advertising to most Peterborough small business owners. Those two services are both used in digital marketing, but neither fully explains what a modern Peterborough digital advertising program entails.

In today's internet marketing world, there are dozens of internet advertising tactics that all work together to help you build visibility in Peterborough and across the country.

For example, the best website marketing plans in Peterborough will include plans to:

• Promote your digital assets (websites, apps, sales funnels, etc) via paid advertising, SEO, social media marketing, or affiliate marketing.
• Increase revenue for your Peterborough small business through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Peterborough through content marketing, video production, backlink authority building, review collection, social proof, and website improvements.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

In addition to marketing Peterborough-area websites, our digital advertising firm also offers Toronto, Gatineau, Hamilton, Kitchener, London, Oshawa, Windsor, St. Catharines, Barrie, Guelph, Kingston, Milton, Brantford, Thunder Bay, Belleville, Welland, North Bay, and Ottawa small businesses and large corporations a proficient online marketing service.

Our Online Advertising Services for Peterborough Small Businesses

For Peterborough organizations, we're a team of digital marketing professionals, just 1077.6 kilometers away, who bring diverse knowledge and experience to the table. We've helped increase traffic and improve conversions across more than 100 business industries in Peterborough, and the rest of the country, so let's work together.

Peterborough, ON Small Business SEO Plans

For your Peterborough website to rank on the first page of search results for competitive phrases, take a holistic approach to search engine optimization. This means reviewing your off-page, technical, and on-page SEO, since all three aspects of search engine optimization work together, to show value to search engines.

New online marketing customers in Peterborough often have problems with website speed, content quality, and backlink quality. Each of these SEO problems can be resolved through off-page, technical, and on-page search optimization. Let's explore more about each of these Peterborough search engine optimization services:

• Technical search engine optimization for Peterborough organizations includes factors such as page speed, website hosting, site security, XML sitemaps, website architecture, structured data, Open Graph tags, and broken pages. These impact how Google reads and traverses your content, and how visitors interact with your Peterborough website. You'll typically need Peterborough website developers to fix technical SEO concerns, since they're often related to your website's platform or theme. We have an internal team of web developers that can work within platforms such as Shopify and WordPress.
• There are several factors involved with on-page SEO for Peterborough websites, such as frequently asked questions, page titles, meta tags, images, keyword research, content silos, content writing, internal linking, competitive analysis, and frequently asked questions. Search engines can better understand your content and recognize you as an authority on the subject matter within Peterborough or the entire country when you improve these on-page search engine optimization areas. Also, it will help increase important metrics like "time on site" for your visitors, which shows search engines you gave them something they liked. Never underestimate the value and importance of content creation within your Peterborough digital marketing strategy.
• A big part of Peterborough search engine optimization involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social media signals, and a lot more. To help search engines understand your Peterborough website and content are worthy of third-party recognition, generate natural backlinks to the homepage and interior pages.

Your Peterborough online advertising strategy can't be limited to just one or two parts of an Search Engine Optimization plan. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. Make sure you're keeping track of all the elements on the Peterborough search engine optimization checklist so your competitors can't easily bypass you in search placements.

Link Building Services for Peterborough, ON Companies

We've already briefly discussed the importance of building authoritative links in off-page search engine optimization, but it's worth mentioning again since Peterborough organization owners often don't understand this area of SEO.

When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in nearby Peterborough search results. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. That's because search engines use backlinks to figure out how authoritative a site is in its industry.

To improve your own pages, you must improve quality backlinks to your home page and interior pages with white-hat SEO backlink authority building services. You need to think of this as a long-term plan for your Peterborough digital marketing campaign. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other search engine optimization plan for months or years. Being inconsistent with link building is a major reason why you might not ever see the ranking you require. You need to establish a link-building tactic that will provide consistent and steady growth of quality backlinks to your Peterborough website from relevant pages and social media accounts. The most important thing to do is keep your Peterborough website's backlink strength natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.

As part of our Peterborough digital marketing services, we use white-hat link building tactics like:

• Using the "Skyscraper Technique" to get a bigger, better version of a competing article.
• Creating in-depth articles for third-party websites as a guest post, with a link back to your Peterborough site.
• Reaching out to high-authority websites to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to your Peterborough business.
• Responding to HARO requests for expert opinions from reporters searching for insight into your business industry.
• Adding your website to industry-specific directories by scanning Peterborough competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Online Reputation Management (ORM) Services for Peterborough, ON Small Businesses

Your online reputation in Peterborough and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Peterborough, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love to read about the good and bad experiences others have had with your Peterborough brand.

For local Peterborough service companies, we can help you build a review generation program with your digital advertising to increase reviews from past customers. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other websites that accept reviews.

For ecommerce companies, we can help collect product reviews and company reviews. Ecommerce businesses need reviews for both the quality of their products and their customer service. Online shoppers in Peterborough want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

When it comes to the reputation of professionals, like Peterborough doctors or Peterborough lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. It's even possible to use SEO to boost your online reputation in and around Peterborough.

When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Take control of your online reputation today to ensure you always put forth a better image than your localized competition.

Peterborough, ON Small Business Content Marketing Strategies

Most Peterborough small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Peterborough websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Peterborough begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Peterborough digital marketing customers put together the right content marketing plan for their specific industry and goals.

Before you start a content marketing plan, you must identify your target audience. If you do this, you can decide whether you'd like to write informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also learn what's the best way to reach your audience, which can be through social media, search results, or some other method.

Many of the content marketing plans we implement involve blogging, custom graphics, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. Our Peterborough-focused internet advertising company likes to use the case study method because it shows expertise, especially in our industry. These are all effective ways to market content if you implement them correctly within your Peterborough company.

Peterborough, ON Small Business Social Media Advertising Solutions

With social ads, Peterborough digital marketing plans use TikTok, LinkedIn, Instagram, Facebook, or Twitter to run paid advertising. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Peterborough small business increases quality leads or cost-effective sales.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. Even though social ads is a huge opportunity for most established Peterborough companies, it can be costly for those businesses that aren't ready for it.

Our social media advertising company helps Peterborough organizations build out the necessary sales funnels and lead generation tools to make the most of their social ads. Our social media ads firm also recommends putting in place plans for conversion optimization and retargeting within these Peterborough internet advertising plans, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running social media marketing campaigns, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Peterborough, ON Search Advertising Strategies

In digital marketing, Peterborough search engine ads is used to place ads on search engines like Google and Bing. Your Peterborough organization will benefit from Google campaigns and Bing ad campaigns since they provide a quick and easy way to connect with an engaged audience searching for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

Businesses of every size depend on our marketing firm to build the landing pages and sales funnels that drive leads and conversions, which help make their PPC advertising an effective Peterborough internet marketing strategy. For any search engine marketing campaign in Peterborough, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Funnel Development for Peterborough, ON Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Peterborough company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Peterborough small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a sales funnel for your Peterborough small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Ontario organizations. To develop a sales funnel that produces value for your Peterborough business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider. When you work with one of our digital marketing professionals, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Peterborough online marketing service.

Conversion Rate Optimization for Peterborough, ON Small Businesses

There is almost no reason to neglect CRO within Peterborough digital marketing tactics. This is a critical aspect of any type of internet marketing in Peterborough since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO tactics that work for one Peterborough company might not work for a different Peterborough business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Peterborough websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Peterborough, and many other factors.

Email Marketing Services for Peterborough, ON Businesses

You can use email marketing plans within a digital plan to grow brand awareness, boost website traffic, drive sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Peterborough internet marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to generate your subscribers. We help Peterborough email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

Lead Generation Tactics for Peterborough, ON Companies

For local service providers in Peterborough, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Peterborough lead gen plans are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital advertising team at some point in the past. The most common lead gen plans include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online marketing services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Peterborough small business.

Video Marketing for Peterborough, ON Organizations

As a full-service digital advertising firm for Peterborough, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Peterborough website marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Peterborough digital marketing campaigns to bring life to paid campaigns.

Promotional Products for Peterborough, ON Small Businesses

We are often asked about promotional product marketing from our Canadian internet marketing customers. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our online marketing customers to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Website Marketing for Your Peterborough, ON Website

You're going to have to think about marketing in Peterborough if you manage a business that sells something. You might be thinking about Peterborough website advertising packages over other, more traditional, marketing strategies. Here are a few reasons why your Ontario small business should embrace digital advertising:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your site in the days, weeks, or months after their first interaction.
• In Peterborough, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Peterborough or throughout Ontario?
• The flexibility of Peterborough internet advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• Online marketing in Peterborough provides the best capacity for user engagement. Good luck getting people to comment, like, or share your non-digital advertisements throughout Peterborough!

How to Develop Peterborough, ON Online Marketing Services

It's important to create a plan with measurable business goals before beginning your website marketing plan for your Peterborough-based organization. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Peterborough or beyond. This helps you tailor your Peterborough digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Peterborough audience. This will help ensure you focus on the right keywords for your Peterborough digital advertising and you align your content marketing strategy with the needs of your audience.

3.) Start slower moving marketing services sooner

If you plan to incorporate SEO in your Peterborough digital plan, make that your first priority. The slowest moving website marketing tactic in Peterborough is SEO. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Develop effective landing pages or funnels of high quality

You should consider PPC advertising for your Peterborough organization. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Peterborough PPC advertising plans with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A great Peterborough lead generation strategy uses splash pages and sales funnels to drive people to the goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Peterborough website increases traffic, you should think about how to keep in touch with those visitors. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Peterborough website visitors.

6.) Strategize for consistent testing

If you've got all these Peterborough online marketing plans in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Peterborough website advertising service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Peterborough, ON Digital Marketing Tactics

If you're a organization in Peterborough, we want to be your internet advertising partner! When researching Peterborough online marketing firms, there are a lot of factors to consider. We've got 18 years of experience, so you can trust the Peterborough website marketing tactics we suggest. Peterborough digital marketing strategies like these are often what we use for our own lead generation. In fact, you are likely visiting our website from Peterborough because of the effective implementation of our own internet marketing campaign.

However, you should select our online marketing firm because you feel confident we're the right team for your Peterborough business. We are only a short drive of 11 hours and 54 mins away from you in Peterborough, but that time is reduced to seconds for phone and email communication! Here are a few reasons we suggest considering our digital advertisers for your Peterborough marketing packages:

• We have been in business since 2004, which means we have more than 18 years of experience.
• Our primary source for leads and new client development in Peterborough is our own digital marketing tactics.
• You likely found our site in Peterborough after performing an online search for a service we offer.
• We don't outsource Peterborough internet advertising plans because we have our own team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're professionals in WordPress, WooCommerce, and Shopify for any Peterborough digital marketing plans that need web development or website maintenance & support.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our online marketers in mind when it comes time for you to start looking for Peterborough website marketing companies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our digital marketing agency.

800-796-8263 Email Us