Prince Edward Island Digital Marketing

Marketing for Prince Edward Island

We stay up-to-date on the latest website, email, and social media marketing trends for our Prince Edward Island marketing clients to help them implement effective strategies.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
18+
Onsite Experts (No Outsourcing)

Prince Edward Island Digital Marketing Professionals

We've been offering to assist Prince Edward Island-area businesses and corporations strengthen their online marketing for more than 18 years. As a full-service digital marketing company, we have multiple internal teams focused on every type of internet marketing service your Prince Edward Island small business may require. This is not true of all digital marketing companies throughout Prince Edward Island, since most only have a single group of SEO, PPC, or social media professionals. For those online marketing agencies in Prince Edward Island, turnaround times are extended while they search for web designers or specialized marketers, explain your requests over email, wait for the work to be completed, review the work to see if it matches the request, then play the middle person to any change requests you may initiate.

To help attract new audiences and boost brand awareness, our Prince Edward Island-focused digital marketing experts help clients with SEO strategy, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.

With conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and more, we help you convert customers and make money!

Let's talk about your Prince Edward Island company's internet marketing! We often provide complete internet marketing services to Prince Edward Island small businesses, but we can also augment the marketing department of your large corporation to fill in missing skill sets. Check out our internet marketing services and programs for Prince Edward Island websites.

What is Digital Marketing for Prince Edward Island Businesses?

It's pretty simple: Prince Edward Island digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Prince Edward Island business owners think of digital marketing as another phrase for search engine optimization or paid advertising. While both of those services are used in internet marketing, neither fully explain the depth of a modern online marketing program for Prince Edward Island-based businesses.

In today's digital marketing world, there are dozens of internet marketing strategies that all work together to help you boost visibility in Prince Edward Island and across Canada.

For example, the best digital marketing services in Prince Edward Island will include tactics to:

  • Promote your digital assets (websites, apps, sales funnels, etc) via SEO, social media, affiliate marketing, or paid advertising.
  • Boost your Prince Edward Island business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
  • Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
  • Build expertise, authority, and trust in Prince Edward Island with content marketing, video production, link building, reviews, and social proof.
  • Build and nurture relationships through messaging, email, and social media.

A Few of Our Digital Marketing Experts

Corey GJake FEmily LDavid WHope KAshton H

Our Digital Marketing Services for Prince Edward Island Small Businesses

For Prince Edward Island businesses, we're a team of digital marketing specialists who bring diverse knowledge and experience to the table. Take advantage of our past experience in more than 100 business industries throughout Prince Edward Island, and the rest of Canada, to help drive traffic and improve conversions across your digital assets.

SEO Strategies for Prince Edward Island Small Businesses

For your Prince Edward Island website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. This means reviewing your technical, on-page, and off-page search engine optimization, since all three aspects of SEO work together, to show value to search engines.

New digital marketing clients in Prince Edward Island often have problems with page speed, content quality, and backlink profiles. Technical, on-page, and off-page SEO can fix each of these issues and more. Let's explore more about each of these Prince Edward Island SEO services:

  • For Prince Edward Island businesses, technical SEO planning includes things like page speed, site security, XML sitemaps, site architecture, structured data, Open Graph tags, and broken links. The way Google reads and navigates your Prince Edward Island site, and how visitors interact with it, is affected by these. You'll typically need Prince Edward Island web developers to fix technical SEO issues, since they're often related to your website's platform or theme. We have an internal team of web developers skilled in common platforms like WordPress, Joomla, Magento, Shopify, BigCommerce, and Laravel.
  • On-site SEO for Prince Edward Island websites includes things like keyword research, content silos, content writing, internal linking, competitive analysis, frequently asked questions, page titles, meta tags, images, and videos. Search engines can better understand your content and recognize you as an authority on the subject matter within Prince Edward Island or the entirety of Canada when you improve these on-page SEO areas. Also, it will help increase important metrics like "time on site" for your visitors, which shows search engines you gave them something they liked. Content creation is an important part of your Prince Edward Island online marketing strategy.
  • Off-Page SEO for Prince Edward Island websites is essentially the state of your backlink profile, which is the number of backlinks and referring domains pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevance of your backlinks, signals from social media channels, and many other factors. To help search engines understand that your Prince Edward Island website and content is worth mentioning, it's important to build natural backlinks to the homepage and interior pages.

Your Prince Edward Island digital marketing strategy can't be limited to just one or two parts of an SEO plan. A fast website with no content or backlinks will rarely rank on the first page of search results. The same applies to situations where two parts of SEO are optimized, but one is neglected. You have to evenly distribute your attention to ensure Prince Edward Island competitors (and national competitors) can't bypass you by simply completing all the required SEO checklist items.

Link Building Campaigns for Prince Edward Island Small Businesses

We've discussed off-page SEO briefly, but it's worth mentioning again since Prince Edward Island business owners don't usually understand this part.

When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local Prince Edward Island search results. The number of backlinks to those pages is often far greater than the number of links to your own pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

To improve your own web pages, you have to build quality backlinks to your homepage and interior pages using white-hat SEO link building services. For your Prince Edward Island digital marketing strategy, you have to see this as a long-term project. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. Being inconsistent with link building is a major reason why you might not ever see the placement you require. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your Prince Edward Island website from relevant pages and social media accounts. You want to keep your Prince Edward Island website's backlink profile natural by not overusing exact-match phrases, buying tons of backlinks from private block networks (PBNs), or doing anything else black-hat.

As part of our Prince Edward Island digital marketing services, we use white-hat link building tactics like:

  • Applying the "Skyscraper Technique" to a ranked content articles from Prince Edward Island competitors to make it bigger and better.
  • Having in-depth articles featured on third-party websites as a guest post, with a link back to your Prince Edward Island site.
  • Reaching out to high-authority websites to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to your Prince Edward Island business.
  • Replying to HARO requests from journalists looking for expert opinions and feedback.
  • Scaning your Prince Edward Island competitors' websites to find their best business listings and NAP citations (Name, Address, Phone).

Prince Edward Island Online Reputation Management Services (ORM)

Search engines use your online reputation in Prince Edward Island to determine rank positions, and your target audience uses it to make buying decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Prince Edward Island, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Prince Edward Island brand.

For local Prince Edward Island service companies, we can help you build a review generation program with your digital marketing to increase reviews from past customers. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.

For e-commerce companies, we can help collect product reviews and company reviews. If you're an ecommerce business, you should collect reviews for both your products and your customer service. Online shoppers in Prince Edward Island want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For professional service providers, such as Prince Edward Island doctors or Prince Edward Island lawyers, we can help set up protocols for the collection of testimonials in your online marketing campaign to make sure prospects always see a positive view of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. In some cases, even SEO can help you get the best possible first-page results for your online reputation in and around Prince Edward Island.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Be sure to always present a better image than your local competition by managing your online reputation.

Prince Edward Island Small Business Content Marketing Strategies

Businesses in Prince Edward Island use content marketing to attract, engage, and retain high-interest audiences by creating and sharing relevant blogs, instructional videos, case studies, white papers, and other digital content. With this digital marketing approach for Prince Edward Island websites, you establish your company as an industry leader, while also dominating organic search results and keeping people interested.

When your target customers in and around Prince Edward Island begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. Putting together the right content marketing plan for Prince Edward Island businesses is what we do.

Before you start content marketing, you should figure out who your target audience is. This will let you know what's best for the content, whether it's informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also learn what's the best way to reach your audience, which can be through social media, search results, or some other method.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Prince Edward Island digital marketing service provider. When you do them right, they're all effective ways to market your Prince Edward Island business's content.

Social Media Advertising Services for Prince Edward Island Small Businesses

With social media ads, Prince Edward Island digital marketing campaigns use Facebook, Twitter, TikTok, LinkedIn, or Instagram to run paid ads. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Prince Edward Island company.

The data sources of social media platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. Even though social media advertising is a huge opportunity for most established Prince Edward Island businesses, it can be costly for those businesses that aren't ready for it.

We help small businesses and large corporations make the most of social media ads by building them out with sales funnels and lead generation tools. We also recommend putting in place plans for conversion optimization and retargeting within these Prince Edward Island digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Don't forget about the freshness of your ad creatives. If you're running a social media marketing campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

Prince Edward Island Search Engine Marketing Services

Search engine marketing in Prince Edward Island involves running paid ads on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Prince Edward Island business to an engaged audience that is actively looking for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

The landing pages and sales funnels we create for businesses of all sizes help generate leads and conversions, which helps make their paid advertising an effective Prince Edward Island digital marketing strategy. To improve your return on investment with search engine marketing in Prince Edward Island, make a plan for retargeting and conversion rate optimization.

Prince Edward Island Small Business Sales Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Prince Edward Island company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Prince Edward Island business. The funnel narrows at the bottom to represent the various exit points within the sales process. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

Making a sales funnel is harder than explaining how it works, since it involves so much planning and optimization. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Prince Edward Island businesses. If you're trying to develop a sales funnel that produces value for your Prince Edward Island business, you have to think about what kind of sales funnel you want.

We have experience in plenty several types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and more. Working with one of our digital marketing specialists, you'll have a professional to bounce ideas off of so you can figure out the right kind of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Prince Edward Island digital marketing campaign.

Prince Edward Island Conversion Rate Optimization (CRO)

Digital marketing services in Prince Edward Island should include conversion optimization strategies. There's no doubt that this is a critical element of online marketing in Prince Edward Island, as it directly affects the ability of the marketing service to deliver value to the small business or large corporation paying for it.

You can boost your bottom line by increasing conversion rates. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. It's an iterative, time-consuming process. One of the biggest challenges is that the CRO strategies that work for one Prince Edward Island business might not work for another, even when they are in the same field.

CRO strategies typically include reducing form fields, testing different call-to-action phrases, creating appealing headlines, fixing mobile website issues, speeding up the site, adding exit-intent popups, focusing on urgency, defining value for visitors, and adding trust and social proof signals.

True conversion rate optimization for Prince Edward Island websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Prince Edward Island, and many other factors.

Email Marketing Services for Prince Edward Island Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Prince Edward Island digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Prince Edward Island email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Prince Edward Island Small Businesses

For local service providers in Prince Edward Island, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Prince Edward Island lead generation tactics are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Prince Edward Island small business.

Video Marketing for Prince Edward Island Small Businesses

As a full-service digital marketing firm for Prince Edward Island, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Prince Edward Island digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Prince Edward Island digital advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Prince Edward Island Website

You're going to have to think about marketing in Prince Edward Island if you manage a business that sells something. There are many reasons to consider Prince Edward Island digital marketing services over other, more traditional, marketing strategies. Let's go over some of the great reasons to implement a digital marketing strategy within your Prince Edward Island business:

  • It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
  • With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
  • In Prince Edward Island, people are constantly on their phone, tablets, and computers. You might as well choose a format and medium that can follow your target audience wherever they go in Prince Edward Island.
  • The flexibility of Prince Edward Island digital advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
  • User engagement is best with online marketing in Prince Edward Island. We wish you the best of luck getting people to comment, like, and share your Prince Edward Island non-digital ads!

Hear what our customers are saying

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Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:
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Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. ... great bunch of guys...Southwest Radio Church really appreciates you!!
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Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!
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Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!

How to Develop Prince Edward Island Digital Marketing Programs

It's important to create a plan with measurable business goals before beginning a digital marketing campaign for your Prince Edward Island-based business. You want to ensure everyone involved understands the ultimate goal of the Prince Edward Island digital marketing service to prevent spending time on ideas that won't positively impact the business.

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Prince Edward Island or beyond. This helps you tailor your Prince Edward Island digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Prince Edward Island audience. By doing this, you'll make sure your Prince Edward Island digital marketing strategy focuses on the right keywords and you align it with your audience's needs.

If you plan to incorporate search engine optimization in your Prince Edward Island digital strategy, make that your first priority. Search engine optimization is the slowest moving digital marketing tactic. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

You should consider paid advertising for your Prince Edward Island business. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. Ad campaigns in Prince Edward Island that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. A good Prince Edward Island lead generation strategy uses splash pages and sales funnels to drive people to the goal.

As soon as your Prince Edward Island website gets traffic, you should think about how to keep in touch with those visitors. You can't expect everyone who visits your website, landing page, or sales funnel to convert. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Prince Edward Island website.

When you have all of these Prince Edward Island digital marketing strategies in place, you can start testing and optimizing. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Prince Edward Island digital marketing campaign.

Why Choose WebCitz for Your Prince Edward Island Internet Marketing Services

Whether you're a small Prince Edward Island business or a big corporation, we want to be your internet marketing partner! There are many factors to consider when researching Prince Edward Island digital marketing agencies. With more than 18 years of experience, you know you can trust the Prince Edward Island internet marketing strategies we suggest for your business. Prince Edward Island digital marketing tactics like these are often what we use for our own lead generation. In fact, you are likely visiting our website from Prince Edward Island because of the effective implementation of our own internet marketing campaign.

However, you should select our digital marketing agency because you feel confident we're the right team for your Prince Edward Island business. You might want to consider these ideas from our digital marketers if you need Prince Edward Island marketing services:

  • We have been in business since 2004, which means we have more than 18 years of experience.
  • Digital marketing is our main source of leads and new clients in Prince Edward Island.
  • You probably found us in Prince Edward Island via an online search for a service we provide.
  • We don't outsource Prince Edward Island online marketing services because we have our own team.
  • If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
  • If you're looking for Prince Edward Island online marketing strategies that include website changes, we have extensive experience with WordPress, WooCommerce, Shopify, BigCommerce, and Laravel.
  • Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our internet marketers in mind when it comes time for you to start looking for Prince Edward Island internet marketing agencies. To start a discussion with the helpful staff at our internet marketing company, just send us an email or give us a call.

Industry Digital Marketers

When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!

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