Roofing Digital Marketing

Types of Roofing Contractors We Help

We work with a wide variety of roofing contractors. The strategies discussed in this article can help with online advertising for roofing contractors and even:

• Website Marketing for Residential Roofing Contractors
• Website Advertising for Commercial Roofing Contractors
• Digital Marketing for Industrial Roofing Contractors
• Digital Marketing for Flat Roofing Contractors
• Digital Advertising for Shingle Roofing Contractors
• Internet Marketing for Metal Roofing Contractors
• Internet Advertising for Tile Roofing Contractors
• Online Marketing for Slate Roofing Contractors
• Online Advertising for Roof Repair Companies
• Website Marketing for Roof Inspection Companies
• Website Advertising for Gutter Installation And Repair Companies
• Digital Marketing for Skylight Installation And Repair Companies

What is Digital Marketing for Roofing Contractors?

Digital marketing for roofing contractors is simply advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most roofing contractors think of digital advertising as another phrase for SEO or paid ads. While both of those services are used in online marketing, neither fully explain the depth of a fresh website marketing program for roofing contractors.

Today's website advertising services often include dozens of digital marketing tactics, all working in tandem to help your roofing company improve visibility and conversions.

For example, the best roofing contractor internet marketing campaigns will include tactics to:

• Make your roofing company digital assets (sales funnels, websites, apps) more visible through SEO, social media marketing, affiliate advertising, or paid ads.
• Generate your roofing company revenue with landing pages, sales funnels, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Show the expertise, authority, and trust of your roofing contractors through content marketing, video production, backlink authority building, review collection, social media proof, and website improvements.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

Our Roofing Contractor Digital Marketing Strategies

Our team of digital advertising consultants know the latest internet advertising trends for roofing contractors. Take advantage of our experience in more than 100 business industries, including roofing companies, to help generate traffic and build conversions across your digital assets.

Lead Generation for Roofing Companies

For local service providers, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. In numerous instances, a phone or face-to-face discussion is necessary to successfully complete the sale of certain products and services. Lead generation plans are of utmost importance for these types of business sectors.

There are numerous lead generation tactics to contemplate, all of which have been tested and executed by our internet marketing team for roofing contractors and other professionals in the past. The most common lead gen strategies for roofing contractors include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, or offering helpful downloadable content in a lead magnet.

For most roofing contractor online advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your roofing company.

Social Ads Strategies for Roofing Companies

The use of social media ads in internet marketing involves paid ads being run on social platforms like Instagram, Facebook, Twitter, TikTok, and LinkedIn. By allowing you to choose from specific interests, behaviors, and demographics, these social media channels offer a fast and efficient means of connecting with your target audience. Nevertheless, the drawback is the additional expense associated with initiating campaigns, designing landing pages, constructing sales funnels, and performing conversion rate optimization to guarantee that the paid advertising work effectively as a lead generation or sales generation tool for your roofing company.

By utilizing the data resources of social platforms, roofing companies can precisely target their intended audience to provide customized content based on factors such as demographics, behaviors, interests, and more. While this is an enormous opportunity for most established roofing companies, it can be an expensive lesson for businesses that aren't ready to take full advantage of social media advertising.

We help roofing companies build out the necessary sales funnels and lead generation tools to make the most of their social media marketing. In addition, we suggest creating tactics for conversion optimization and retargeting as part of our online advertising campaigns, as both tactics can enhance the return on ad spend for your campaigns. Let's not forget to mention the freshness of your ad creatives. It is important to be aware of ad decay and ad fatigue when running social ads campaigns for roofing companies to prevent campaigns from becoming stagnant and suffering from decreased performance.

Roofing Company Search Engine Ads

Search engine marketing in internet marketing refers to paid advertisements being displayed on search engines such as Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your roofing company to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising service for your roofing company, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help roofing companies of all sizes build out the necessary landing pages and funnels to grow leads and boost revenue, which makes paid ads a cost-effective digital marketing plan. For any search engine marketing service, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Roofing Contractor Conversion Rate Optimization Services

It's almost always necessary to prioritize conversion rate optimization in online advertising campaigns for roofing companies. This is a vital component of website advertising for roofing companies as it directly affects the marketing service's ability to deliver value to the roofing company that is funding the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy for your roofing company, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO tactics that work for one roofing contractor might not work for another roofing contractor.

The CRO techniques most commonly used by roofing contractors may involve simplifying contact forms, trying out different call-to-action phrases, developing compelling headlines, generating a sense of urgency, resolving concerns with mobile website functionality, boosting website performance, deploying exit-intent popups, clarifying the value for website visitors, and incorporating trust and social proof indicators.

Actual conversion rate optimization for roofing contractors may involve much greater complexity. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, the online reputation of your roofing contractors, and many other factors.

Developing Conversion Funnels for Roofing Companies

A sales funnel, or purchase funnel, is the visual representation of journeys taken by homeowners with your roofing company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential homeowners that might interact with your roofing company. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a sales funnel for roofing companies is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their owners. To use a sales funnel that produces value for your roofing company, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider for your roofing company. When you work with one of our roofing contractor-focused website marketing specialists, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your roofing company. Alternatively, if you don't have an interest in being involved in the process, we can research more about your roofing company to determine the best funnels to explore and test within your digital marketing plan.

Email Marketing Tactics for Roofing Companies

You can use email marketing within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past roofing contractors, and gain valuable information about your target audience.

We help our digital marketing roofing company customers use Mail Chimp, Campaign Monitor, and Constant Contact within their email marketing services. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help email marketing roofing company clients build and nurture their email marketing lists by implementing email collection opportunities within affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and numerous other methods.

Content Marketing Plans for Roofing Companies

Most roofing companies use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach helps establish your roofing company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target homeowners begin to identify your roofing company as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help roofing contractor online marketing customers put together the right content marketing campaign for their roofing company.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans for roofing contractors that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading digital marketing service provider. These are all effective ways to market content if you implement them correctly for your roofing company.

Online Reputation Management (ORM) Game Plans for Roofing Companies

Your online reputation is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider, the purchase of a product on an ecommerce store, and even the selection of roofing contractors. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your roofing company.

For local area service companies, we can help you develop a review generation program within your online marketing to increase the rate at which past homeowners leave reviews for your roofing company. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce-focused roofing company, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your roofing company. Online shoppers want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as doctors or attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of your roofing contractors. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth. In some cases, even SEO can be used to help curate the best possible first-page results for the online reputation of your roofing company.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your competition.

Video Marketing for Roofing Companies

As a full-service digital advertising firm for roofing contractors, we have our own in-house video production and video marketing department. This has been extremely helpful for roofing company content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your website marketing plan for your roofing company. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Advertising for Your Roofing Company

If you run an roofing company that depends on selling a product or service, at some point, you will contemplate some type of marketing to boost revenue. There are many reasons to consider internet marketing over other, more traditional, marketing strategies for your roofing company. Let's go over some of the great reasons to implement our online advertising strategy within your roofing company:

• Digital marketing for roofing contractors is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• By utilizing useful analytics tools such as Google Analytics, you can obtain more comprehensive data on the number of visitors who engaged with your brand, the duration of their engagement with your marketing efforts, and whether they returned to your website in the days, weeks, or months following their initial interaction.
• These days, individuals are consistently utilizing their phones, tablets, and desktop computers. Why not select a marketing style and channel that can track your target audience wherever they go?
• Compared to print marketing, billboard ads, television commercials, and radio ads, digital marketing provides much greater flexibility because it is much easier to make changes.
• Online marketing for roofing contractors provides the best capacity for user engagement. Good luck getting people to comment, like, or share any non-digital advertisements you run for your roofing contractors.

How to Develop a Digital Advertising Program for Roofing Companies

To kickoff your internet marketing campaign for your roofing company, it's vital to develop a plan that includes measurable business goals. You want to ensure everyone involved understands the ultimate goal of the online marketing service to prevent spending time on ideas that won't positively impact your roofing company.

1.) Identify your target audience

With a clear set of business goals in place for your roofing contractors, you can move on to identifying a target audience. Knowing your target audience is crucial. This helps you tailor your roofing company website marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Find out what your audience needs

With your business goals and target customer established, you can now make an informed decision about the needs and search intent of your audience. By doing so, you can ensure that your roofing contractors concentrate on the correct keywords for your website advertising, and that your content marketing plans align with the demands of your audience.

3.) Begin with services that have a slower pace earlier on

If you intend to include SEO in your roofing contractor digital plan, make it your top priority. The slowest moving internet marketing strategy for roofing companies, and even other industries, is SEO. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

4.) Build out quality landing pages or funnels

This is a great time to consider paid advertising for your roofing company website, or other digital assets. But before you start sending paid traffic to your service page, home page, or product page, it's important to create a landing page or sales funnel. A common mistake with paid advertising campaigns for roofing companies is directing traffic to a page that isn't optimized for converting a cold audience, which can result in high bounce rates and low conversion rates. To achieve effective lead generation, roofing companies should use splash pages and sales funnels to direct visitors to the desired marketing outcome.

5.) Develop email sequences that are automated for retargeting purposes

After setting up plans to attract traffic to your roofing company website, it's important to think about how to engage with those visitors even after they've left your site. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your website.

6.) Plan for continuous testing

When these online marketing plans are in place for your roofing company you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your roofing contractor-focused campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your roofing company website advertising service should always be in a state of conversion rate optimization across all aspects.