We stay up-to-date on the latest website, email, and social media marketing trends for our South Dakota marketing clients to help them implement effective strategies.
We've been offering to assist South Dakota-area businesses and corporations strengthen their online marketing for more than 18 years. As a full-service digital marketing company, we have multiple internal teams focused on every type of internet marketing service your South Dakota small business may require. This is not true of all digital marketing companies throughout South Dakota, since most only have a single group of SEO, PPC, or social media professionals. For those online marketing agencies in South Dakota, turnaround times are extended while they search for web designers or specialized marketers, explain your requests over email, wait for the work to be completed, review the work to see if it matches the request, then play the middle person to any change requests you may initiate.
Among the services our online marketers offer South Dakota clients are SEO, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.
With conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and more, we help you convert customers and make money!
Let's talk about your South Dakota company's internet marketing! We often provide South Dakota small businesses with complete internet marketing services, but we can also help fill in the gaps in your large corporation's marketing department. See what our digital marketing programs can do for South Dakota websites.
It's pretty simple: South Dakota digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.
Most South Dakota business owners think of digital marketing as another phrase for search engine optimization or paid advertising. While both of those services are used in internet marketing, neither fully explain the depth of a modern online marketing program for South Dakota-based businesses.
In today's digital marketing world, there are dozens of internet marketing strategies that all work together to help you boost visibility in South Dakota and across the United States.
For instance, the best digital marketing services in South Dakota will include these things:
For South Dakota businesses, we're a team of digital marketing specialists who bring diverse knowledge and experience to the table. Take advantage of our past experience in more than 100 business industries throughout South Dakota, and the rest of the United States, to help drive traffic and improve conversions across your digital assets.
For your South Dakota website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. You'll need to do technical, on-page, and off-page search engine optimization, because all three aspects of SEO work together.
New digital marketing clients in South Dakota often have problems with page speed, content quality, and backlink profiles. Technical, on-page, and off-page SEO can fix each of these issues and more. Now let's take a look at each of these South Dakota SEO services:
Your South Dakota digital marketing strategy can't be limited to just one or two parts of an SEO plan. A fast website with no content or backlinks will rarely rank on the first page of search results. The same applies to situations where two parts of SEO are optimized, but one is neglected. You have to evenly distribute your attention to ensure South Dakota competitors (and national competitors) can't bypass you by simply completing all the required SEO checklist items.
Although we've already discussed the importance of building authoritative links in off-page SEO, it's worth pointing out again since South Dakota business owners often don't understand this part of search engine optimization.
When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in local South Dakota search rankings. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. That is because search engines use backlinks to determine how authoritative your website and content are on a particular subject.
In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. You need to think of this as a long-term strategy for your South Dakota digital marketing campaign. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. That lack of consistency is likely to prevent you from ever seeing your website in the first page of South Dakota search results. Establish a link-building strategy that will drive quality backlinks to your South Dakota website from relevant pages and social accounts. The most important thing to do is keep your South Dakota website's backlink profile natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.
We utilize a number of white-hat link building techniques in our South Dakota digital marketing services, including:
Search engines use your online reputation in South Dakota to determine rank positions, and your target audience uses it to make buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in South Dakota to shopping online or hiring a doctor or attorney for a personal matter. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other South Dakota customers had.
We can help South Dakota small business owners develop a review generation program within their digital marketing to increase the rate at which past customers leave reviews. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other websites that accept reviews.
If you run an ecommerce business, we can help with the collection of product reviews and company reviews. If you're an ecommerce business, you should collect reviews for both your products and your customer service. South Dakota shoppers want to know that the product they're buying is of good quality, but they also want to know you'll be there to fulfill the order and answer questions afterward.
When it comes to the reputation of professionals, like South Dakota doctors or South Dakota lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your South Dakota website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around South Dakota.
When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Don't let your local competition take advantage of your online reputation. Take control now!
Most South Dakota businesses use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. With this digital marketing approach for South Dakota websites, you establish your company as an industry leader, while also dominating organic search results and keeping people interested.
Once your target customers in and around South Dakota recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. We help South Dakota digital marketing clients put together the right content marketing plan for their specific business industry and goals.
Before you start content marketing, you should figure out who your target audience is. This will let you know what's best for the content, whether it's informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.
We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a South Dakota digital marketing service provider. These are all effective ways to market content if you implement them correctly within your South Dakota business.
The use of social media ads in South Dakota digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your South Dakota company.
By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established South Dakota companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.
We help South Dakota small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these South Dakota digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.
The use of South Dakota search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your South Dakota business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.
We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective South Dakota digital marketing strategy. For any search engine marketing campaign in South Dakota, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.
A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your South Dakota company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your South Dakota business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.
The development of a sales funnel for your South Dakota business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their South Dakota businesses. To develop a sales funnel that produces value for your South Dakota business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.
There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your South Dakota digital marketing campaign.
There is almost no reason to neglect conversion rate optimization within South Dakota digital marketing services. This is a critical aspect of any type of online marketing in South Dakota since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.
Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one South Dakota business might not work for a different South Dakota business, even when both are in the same industry.
The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.
True conversion rate optimization for South Dakota websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in South Dakota, and many other factors.
You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.
We help our South Dakota digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.
The most important part of email marketing is developing a plan to increase your subscribers. We help South Dakota email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.
For local service providers in South Dakota, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, South Dakota lead generation tactics are going to be critical.
There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.
For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your South Dakota small business.
As a full-service digital marketing firm for South Dakota, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your South Dakota digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within South Dakota digital advertising campaigns to bring life to paid campaigns.
You're going to have to think about marketing in South Dakota if you manage a business that sells something. There are many reasons to consider South Dakota digital marketing services over other, more traditional, marketing strategies. Let's go over some of the great reasons to implement a digital marketing strategy within your South Dakota business:
It's important to create a plan with measurable business goals before beginning a digital marketing campaign for your South Dakota-based business. You want to ensure everyone involved understands the ultimate goal of the South Dakota digital marketing service to prevent spending time on ideas that won't positively impact the business.
With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in South Dakota or beyond. You can then make sure you're targeting your South Dakota digital marketing to the platforms your audience is active on and using messaging that agrees with them.
By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your South Dakota audience. By doing this, you'll make sure your South Dakota digital marketing strategy focuses on the right keywords and you align it with your audience's needs.
Search engine optimization should be your first priority if you plan to incorporate it into your South Dakota digital strategy. In digital marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.
There's no better time to promote your South Dakota business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. South Dakota paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best South Dakota lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.
Now that plans are in place for bringing traffic to your South Dakota website, you should consider how to best interact with those visitors after they leave your website. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget South Dakota website visitors.
If you've got all these South Dakota digital marketing strategies in place, you're ready to test and optimize. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your South Dakota digital marketing campaign.
Whether you're a small South Dakota business or a big corporation, we want to be your internet marketing partner! There are many factors to consider when researching South Dakota digital marketing agencies. With more than 18 years of experience, you know you can trust the South Dakota internet marketing strategies we suggest for your business. South Dakota digital marketing tactics like these are often what we use for our own lead generation. The fact that you're visiting our website from South Dakota probably has a lot to do with our own online marketing campaign.
However, you should select our digital marketing agency because you feel confident we're the right team for your South Dakota business. You might want to consider these ideas from our digital marketers if you need South Dakota marketing services:
When it comes time for your small business or large corporation to start the search for South Dakota digital marketing agencies, we hope you keep our internet marketers in mind for the task. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet marketing agency.
When looking for a digital marketing expert, search for someone with a strong background in multiple channels such as search engine optimization, social media, email marketing, and paid advertising. It will help if you find an expert with experience in both strategy development and hands-on execution. The ability to understand your customer and market is also highly valued, as this will result in a digital marketing team able to create campaigns that are both measurable and effective.
Check out how we've been able to help different industries implement an effective digital marketing campaign.