Brentwood Digital Marketing

Marketing for Brentwood

We stay up-to-date on the latest website, email, and social media marketing trends for our Brentwood marketing clients to help them implement effective strategies.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)

Brentwood Digital Marketing Experts

WebCitz is a results-driven digital advertising firm with more than 18 years of experience offering to help Brentwood small businesses and large corporations strengthen their internet advertising. As a full-service online marketing firm, we have multiple internal teams focused on every type of website marketing service your Brentwood small business may require. Some Tennessee website advertising firms have only a single team of SEO, PPC, or social media experts. For those digital advertising firms in Brentwood, turnaround times are extended while they search for website developers or specialized marketers, explain your requests over email, wait for the work to be completed, review the work to see if it matches the request, then play the middle person to any change requests you may initiate.

Among the online marketing services we offer Brentwood clients are SEO, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.

With conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and more, we help you convert customers and make money!

Let's discuss what our website marketers can offer your Brentwood company! We often provide complete website marketing services to Brentwood small businesses, but we can also augment the marketing department of your large corporation to fill in missing skill sets. Check out our website advertising services and programs for Brentwood web development projects.

What is Digital Marketing for Brentwood, TN Businesses?

In a most simple definition, digital marketing throughout Brentwood is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

Most Brentwood business owners think of digital marketing as another phrase for search engine optimization or paid advertising. Those two services are both used in digital marketing, but neither fully explains what a modern Brentwood online marketing program entails.

In today's digital advertising world, there are dozens of internet marketing strategies that all work together to help you boost visibility in Brentwood and across the country.

For instance, the best digital marketing services in Brentwood will include these things:

  • Promote your digital assets (websites, apps, sales funnels, etc) via SEO, social media marketing, affiliate marketing, or paid advertising.
  • Increase revenue for your Brentwood business through landing page creation, sales funnel development, and conversion rate optimization.
  • Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
  • Build expertise, authority, and trust in Brentwood with content marketing, video production, link building, reviews, and social proof.
  • Build and nurture relationships through messaging, email, and social media.

In addition to marketing Brentwood-area websites, our internet advertising company also offers Chattanooga, Cleveland, Columbia, Franklin, Jackson, Johnson City, Kingsport, Knoxville, Memphis, Murfreesboro, Nashville, and Spring Hill small businesses and large corporations a professional online advertising service.

A Few of Our Digital Marketing Experts

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Our Digital Marketing Services for Brentwood Small Businesses

We are a team of digital marketing consultants, just 681.3 miles away, with diverse knowledge and experience in the latest website advertising trends for Brentwood businesses. Take advantage of our past experience in more than 100 business industries throughout Brentwood, and the rest of the country, to help drive traffic and improve conversions across your digital assets.

Brentwood, TN Small Business SEO Strategies

For your Brentwood website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. You'll need to do technical, on-page, and off-page search engine optimization, because all three aspects of SEO work together.

New digital marketing clients in Brentwood often have problems with page speed, content quality, and backlink profiles. Each of these SEO problems can be resolved through technical, on-page, and off-page search optimization. Let's explore more about each of these Brentwood SEO services:

  • For Brentwood businesses, technical SEO planning includes things like page speed, web hosting, site security, XML sitemaps, site architecture, structured data, Open Graph tags, and broken links. The way Google reads and navigates your Brentwood site, and how visitors interact with it, is affected by these. Typically Brentwood web developers are needed to fix technical SEO problems since they are often caused by the theme or platform your website uses. We have an internal team of web developers skilled in common platforms like WordPress and Shopify.
  • On-Page SEO for Brentwood websites includes factors such as content silos, content writing, internal linking, keyword research, competitive analysis, frequently asked questions, page titles, meta tags, images, and videos. Improving these areas of on-page SEO will allow search engines to better understand the value of your content and recognize you as an authority on the subject matter within Brentwood or the entire country. In addition, it will help increase important metrics like "time on site" for your visitors, which shows search engines you provided something of value to the search user. It's never too late to start creating content for your digital advertising campaign in Brentwood.
  • A big part of Brentwood SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. To help search engines understand your Brentwood website and content are worthy of third-party recognition, build natural backlinks to the homepage and interior pages.

Your Brentwood digital marketing strategy can't be limited to just one or two parts of an SEO plan. If you build an incredibly fast website without useful content or quality backlinks you will likely never see the first page of search results, except in unique circumstances. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. Ensure that your Brentwood competitors (and national competitors) can't just pass you by completing all the SEO checklist items.

Brentwood, TN Small Business Link Building Campaigns

We've discussed off-page SEO briefly, but it's worth mentioning again since Brentwood business owners don't usually understand this part.

When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local Brentwood search results. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. That is because search engines use backlinks to determine how authoritative your website and content are on a particular subject.

To improve your own web pages, you have to build quality backlinks to your homepage and interior pages using white-hat SEO link building services. You need to think of this as a long-term strategy for your Brentwood digital marketing campaign. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. That lack of consistency is likely to prevent you from ever seeing your website in the first page of Brentwood search results. It's important to develop a link-building strategy that boosts quality backlinks from relevant pages and social media accounts to your Brentwood website. Most of all, you need to keep the backlink profile of your Brentwood website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.

We utilize a number of white-hat link building techniques in our Brentwood digital marketing services, including:

  • Applying the "Skyscraper Technique" to a ranked content articles from Brentwood competitors to make it bigger and better.
  • Creating in-depth articles for third-party websites as a guest post, with a link back to your Brentwood website.
  • Getting in touch with high-authority websites to suggest changes to existing content that may have become outdated or don't cover topics relevant to your Brentwood business.
  • Responding to HARO requests from news reporters looking for expert opinions and feedback from people in your business industry.
  • Adding your website to industry-specific directories by scanning Brentwood competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Online Reputation Management Services (ORM) for Brentwood, TN Small Businesses

Your online reputation in Brentwood and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Brentwood to shopping online or hiring a doctor or attorney for a personal matter. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other Brentwood customers had.

For local Brentwood service companies, we can help you build a review generation program with your digital marketing to increase reviews from past customers. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other websites that accept reviews.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Brentwood storefront. Brentwood shoppers want to know that the product they're buying is of good quality, but they also want to know you'll be there to fulfill the order and answer questions afterward.

When it comes to the reputation of professionals, like Brentwood doctors or Brentwood lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Brentwood.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Content Marketing Strategies for Brentwood, TN Small Businesses

Most Brentwood businesses use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. The digital marketing approach for Brentwood websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.

Once your target customers in and around Brentwood recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. With our Brentwood digital marketing services, we can create a content marketing strategy that works for your business.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also figure out what's the best delivery method, whether it's social media, search results, or whatever.

Many of the content marketing strategies we implement involve blogging, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. The case study method is great for showing expertise as a internet marketing agency in Brentwood, but it works in other industries too. These are all effective ways to market content if you implement them correctly within your Brentwood business.

Social Media Advertising Services for Brentwood, TN Small Businesses

The use of social media ads in Brentwood digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Brentwood company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Brentwood companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing company helps Brentwood small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media marketing firm also recommends putting in place plans for conversion optimization and retargeting within these Brentwood website marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Brentwood, TN Small Businesses

The use of Brentwood search engine marketing in website advertising involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Brentwood business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Brentwood digital marketing strategy. For any search engine marketing campaign in Brentwood, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Brentwood, TN Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Brentwood company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Brentwood business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Brentwood business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Tennessee businesses. To develop a sales funnel that produces value for your Brentwood business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Brentwood digital advertising campaign.

Conversion Rate Optimization (CRO) for Brentwood, TN Small Businesses

There is almost no reason to neglect conversion rate optimization within Brentwood digital marketing services. This is a critical aspect of any type of internet marketing in Brentwood since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Brentwood business might not work for a different Brentwood business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Brentwood websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Brentwood, and many other factors.

Email Marketing Services for Brentwood, TN Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Brentwood internet advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Brentwood email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Brentwood, TN Small Businesses

For local service providers in Brentwood, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Brentwood lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our online marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Brentwood small business.

Video Marketing for Brentwood, TN Small Businesses

As a full-service website marketing company for Brentwood, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Brentwood digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Brentwood digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Brentwood, TN Website

If you manage a business in Brentwood that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Brentwood digital advertising services over other, more traditional, marketing strategies. Here are a few reasons why your Tennessee small business should embrace internet marketing:

  • It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
  • By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
  • In Brentwood, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Brentwood or throughout Tennessee?
  • The flexibility of Brentwood internet advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
  • User engagement is best with online marketing in Brentwood. We wish you the best of luck getting people to comment, like, and share your Brentwood non-digital ads!

How to Develop Brentwood, TN Digital Marketing Programs

Before starting a digital marketing campaign for your Brentwood-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Brentwood online advertising service to prevent spending time on ideas that won't positively impact the business.

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Brentwood or beyond. You can then make sure you're targeting your Brentwood website marketing to the platforms your audience is active on and using messaging that agrees with them.

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Brentwood audience. This will help ensure you focus on the right keywords for your Brentwood website advertising and you align your content marketing strategies with the needs of your audience.

If you plan to incorporate search engine optimization in your Brentwood digital strategy, make that your first priority. Search engine optimization is the slowest moving digital marketing tactic. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

There's no better time to promote your Brentwood business and its digital assets than right now. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. Most paid advertising campaigns in Brentwood that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Brentwood lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

Now that plans are in place for bringing traffic to your Brentwood website, you should consider how to best interact with those visitors after they leave your website. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Brentwood website visitors.

If you've got all these Brentwood digital marketing strategies in place, you're ready to test and optimize. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. Your Brentwood digital marketing campaign should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Brentwood, TN Internet Marketing Services

We want to be the digital advertising partner of your Brentwood small business or large corporation! There are many factors to consider when researching Brentwood internet marketing agencies. We've got 18 years of experience, so you can trust the Brentwood online marketing strategies we suggest. Brentwood online advertising tactics like these are often what we use for our own lead generation. The fact that you're visiting our website from Brentwood probably has a lot to do with our own website marketing campaign.

However, you should select our website advertising firm because you feel confident we're the right team for your Brentwood business. We are only a short drive of 10 hours and 10 mins away from you in Brentwood, but that time is reduced to seconds for phone and email communication! Here are a few reasons we suggest considering our internet marketers for your Brentwood marketing services:

  • We have been in business since 2004, which means we have more than 18 years of experience.
  • Digital marketing is our main source of leads and new clients in Brentwood.
  • You probably found us in Brentwood via an online search for a service we provide.
  • Our marketing team performs all of our Brentwood digital marketing services, which means we don't outsource the work.
  • If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
  • We have extensive experience in WordPress, WooCommerce, and Shopify for any Brentwood digital advertising strategies that involve website changes.
  • We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their internet marketing.

When it comes time for your small business or large corporation to start the search for Brentwood internet advertising companies, we hope you keep our internet marketers in mind for the task. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our online advertising agency.

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Hear what our customers are saying

Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!
George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from Webcity and Corey got back to me within minutes!
Kendrick Jacobs

Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:
Carissa Giebel

Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
Industry Digital Marketers

When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!

Check out how we've been able to help companies implement an effective digital advertising strategy.

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