Chattanooga, TN Digital Marketing

Marketing for Chattanooga

We stay up-to-date on the latest website, email, and social media marketing trends for our Chattanooga marketing clients to help them implement effective strategies.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)

Chattanooga Digital Advertising Consultants

We're a results-driven internet advertising company serving small businesses and large corporations in Chattanooga. In addition to being a full-service online advertising agency, we have multiple internal teams that focus on every type of website advertising service you need for your Chattanooga small business. This isn't true for all Tennessee digital marketing agencies, since most only have one or two SEO, PPC, or social media professionals. For those internet marketing agencies in Chattanooga, turnaround times are extended while they search for web developers or specialized marketers, explain your requests over email, wait for the work to be completed, review the work to see if it matches the request, then play the middle person to any change requests you may initiate.

Among the online advertising services we offer Chattanooga clients are SEO, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.

With regards to converting customers and driving revenue, we can help with conversion rate optimization, email / SMS marketing, social media advertising, funnel development, lead generation, and more!

Let's talk about your Chattanooga company's website marketing! We often provide complete website advertising services to Chattanooga small businesses, but we can also augment the marketing department of your large corporation to fill in missing skill sets. Read on to learn more about our digital marketing services and programs for Chattanooga web sites.

What is Digital Marketing for Chattanooga, TN Businesses?

Simply put, digital marketing throughout Chattanooga is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Digital marketing means search engine optimization or paid advertising to most Chattanooga business owners. Even though both of those services are used in digital marketing, neither fully explains the depth of a modern online marketing program for Chattanooga-based businesses.

In today's digital advertising world, there are dozens of internet marketing strategies that all work together to help you boost visibility in Chattanooga and across the country.

For instance, the best digital marketing services in Chattanooga will include these things:

  • Drive traffic to your digital assets (websites, apps, sales funnels, etc) by using SEO, social media marketing, affiliate marketing, or paid advertising.
  • Boost your Chattanooga business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
  • Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
  • Show expertise, authority, and trust in Chattanooga through content marketing, video production, link building, review collection, social proof, and website improvements.
  • Create and nurture relationships with email, SMS, and social media.

If you live in Chattanooga, you probably love the Chattanooga Mocs basketball team. Go Chattanooga Mocs! In addition to marketing Chattanooga-area websites, our internet advertising company also offers Brentwood, Cleveland, Columbia, Franklin, Jackson, Johnson City, Kingsport, Knoxville, Memphis, Murfreesboro, Nashville, and Spring Hill small businesses and large corporations a professional online advertising service.

A Few of Our Digital Marketing Experts

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Our Digital Marketing Services for Chattanooga Small Businesses

We're a team of digital marketing consultants, just 801.3 miles away, who know and understand the latest website advertising trends for Chattanooga businesses. We've helped drive traffic and improve conversions across more than 100 business industries in Chattanooga, and the rest of the country, so let's work together.

Chattanooga, TN SEO Strategies

For your Chattanooga website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. You'll need to do technical, on-page, and off-page search engine optimization, because all three aspects of SEO work together.

Oftentimes, we find issues with page speed, content quality, and backlink profiles when we take on new clients in Chattanooga. Technical, on-page, and off-page SEO can fix each of these issues and more. Let's explore more about each of these Chattanooga SEO services:

  • Technical SEO for Chattanooga businesses includes factors such as page speed, web hosting, site security, XML sitemaps, site architecture, structured data, Open Graph tags, and broken pages. These affect how Google reads and traverses your content, and how visitors interact with your Chattanooga site. You'll typically need Chattanooga web developers to fix technical SEO issues, since they're often related to your website's platform or theme. We have an internal team of web developers that can work within platforms such as WordPress, Shopify.
  • There are several factors involved with on-page SEO for Chattanooga websites, such as content silos, content writing, internal linking, keyword research, frequently asked questions, competitive analysis, page titles, meta tags, images, and videos. Improving these areas of on-page SEO will allow search engines to better understand the value of your content and recognize you as an authority on the subject matter within Chattanooga or the entire country. In addition, it will help increase important metrics like "time on site" for your visitors, which shows search engines you provided something of value to the search user. Content creation is an important part of your Chattanooga digital advertising strategy.
  • A big part of Chattanooga SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. To help search engines understand that your Chattanooga website and content is worth mentioning, it's important to build natural backlinks to the homepage and interior pages.

Your Chattanooga digital marketing strategy can't be limited to just one or two parts of an SEO plan. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. It's the same for other scenarios where two parts of SEO have been optimized, but one was ignored. Make sure you're keeping track of all the elements on the Chattanooga SEO checklist so your competitors can't easily bypass you in search rankings.

Link Building Campaigns for Chattanooga, TN Small Businesses

We've already briefly discussed the importance of building authoritative links in off-page SEO, but it's worth mentioning again since Chattanooga business owners often don't understand this area of search engine optimization.

You'll almost always find large retailers in product-specific search results and long-standing service companies in local Chattanooga results if you look at the first page of search results for competitive keywords and long-tail phrases. When you look closer at the exact pages of these search results, you'll often find there are a lot more backlinks to those pages than your own. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. It is critical to see this as a long-term endeavor for your Chattanooga digital marketing strategy. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. Being inconsistent with link building is a major reason why you might not ever see the placement you require. It's important to develop a link-building strategy that boosts quality backlinks from relevant pages and social media accounts to your Chattanooga website. You want to keep your Chattanooga website's backlink profile natural by not overusing exact-match phrases, buying tons of backlinks from private block networks (PBNs), or doing anything else black-hat.

As part of our Chattanooga digital marketing services, we use white-hat link building tactics like:

  • Using the "Skyscraper Technique" to get a bigger, better version of a competing article.
  • Having in-depth articles featured on third-party websites as a guest post, with a link back to your Chattanooga site.
  • Getting in touch with high-authority websites to suggest changes to existing content that may have become outdated or don't cover topics relevant to your Chattanooga business.
  • Responding to HARO requests from news reporters looking for expert opinions and feedback from people in your business industry.
  • Adding your website to industry-specific directories by scanning Chattanooga competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Chattanooga, TN Online Reputation Management Services (ORM)

Your online reputation in Chattanooga and beyond is a trust factor search engines use to rank your website, and your target audience relies on it for buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Chattanooga to shopping online or hiring a doctor or attorney for a personal matter. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other Chattanooga customers had.

For local service companies in Chattanooga, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.

We can help you collect product and company reviews if you're an ecommerce business. If you're an ecommerce business, you should collect reviews for both your products and your customer service. Chattanooga shoppers want to know that the product they're buying is of good quality, but they also want to know you'll be there to fulfill the order and answer questions afterward.

When it comes to the reputation of professionals, like Chattanooga doctors or Chattanooga lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. In some cases, even SEO can help you get the best possible first-page results for your online reputation in and around Chattanooga.

When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Content Marketing Strategies for Chattanooga, TN Small Businesses

Businesses in Chattanooga use content marketing to attract, engage, and retain high-interest audiences by creating and sharing relevant blogs, instructional videos, case studies, white papers, and other digital content. With this digital marketing approach for Chattanooga websites, you establish your company as an industry leader, while also dominating organic search results and keeping people interested.

Once your target customers in and around Chattanooga recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. With our Chattanooga digital marketing services, we can create a content marketing strategy that works for your business.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also figure out what's the best delivery method, whether it's social media, search results, or whatever.

Many of the content marketing strategies we implement involve blogging, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. Our Chattanooga-focused internet marketing agency likes to use the case study method because it shows expertise, especially in our industry. When you do them right, they're all effective ways to market your Chattanooga business's content.

Chattanooga, TN Small Business Social Media Advertising Services

Social media ads are paid advertisements placed on platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram that are used in Chattanooga digital marketing. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Chattanooga company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. This is a great opportunity for established Chattanooga companies, but it's expensive for those not ready to make the most of social media advertising.

Our social media marketing company helps small businesses and large corporations make the most of social media ads by building them out with sales funnels and lead generation tools. Our Chattanooga online advertising services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Chattanooga, TN Small Businesses

The use of Chattanooga search engine marketing in website marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Chattanooga business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Chattanooga digital marketing strategy. For any search engine marketing campaign in Chattanooga, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Chattanooga, TN Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Chattanooga company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Chattanooga business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Chattanooga business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Tennessee businesses. To develop a sales funnel that produces value for your Chattanooga business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Chattanooga digital marketing campaign.

Conversion Rate Optimization (CRO) for Chattanooga, TN Small Businesses

There is almost no reason to neglect conversion rate optimization within Chattanooga digital marketing services. This is a critical aspect of any type of digital advertising in Chattanooga since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Chattanooga business might not work for a different Chattanooga business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Chattanooga websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Chattanooga, and many other factors.

Email Marketing Services for Chattanooga, TN Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Chattanooga internet marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Chattanooga email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Chattanooga, TN Small Businesses

For local service providers in Chattanooga, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Chattanooga lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our internet advertising team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Chattanooga small business.

Video Marketing for Chattanooga, TN Small Businesses

As a full-service online advertising agency for Chattanooga, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Chattanooga website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Chattanooga digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Chattanooga, TN Website

If you run a business in Chattanooga that sells products or services, you're going to need marketing to increase sales. You might be thinking about Chattanooga digital marketing services over other, more traditional, marketing strategies. Here are some reasons you should implement an digital advertising strategy for your Tennessee business:

  • It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
  • By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
  • There's no shortage of phones, tablets, and desktop computers in Chattanooga. You might as well choose a format and medium that can follow your target audience wherever they go in Chattanooga or within Tennessee.
  • The flexibility of Chattanooga internet marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
  • Online marketing in Chattanooga provides the best capacity for user engagement. You'll have to work hard to get people to like, comment, and share your non-digital ads in Chattanooga!

How to Develop Chattanooga, TN Digital Marketing Programs

To start a digital marketing campaign for your Chattanooga business, you need a plan with measurable goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in Chattanooga or beyond. You can then make sure you're targeting your Chattanooga internet advertising to the platforms your audience is active on and using messaging that agrees with them.

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Chattanooga online marketing strategy focuses on the right keywords and you align it with your audience's needs.

If you plan to incorporate search engine optimization in your Chattanooga digital strategy, make that your first priority. The slowest moving digital marketing tactic in Chattanooga is search engine optimization. Search engines take weeks or months to recognize and index the changes you make to your website, your content, and your backlinks.

You should consider paid advertising for your Chattanooga business. It's best to create a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Chattanooga paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best Chattanooga lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

Now that plans are in place for bringing traffic to your Chattanooga website, you should consider how to best interact with those visitors after they leave your website. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Chattanooga website visitors.

When you have all of these Chattanooga online advertising strategies in place, you can start testing and optimizing. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Chattanooga website marketing campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Chattanooga, TN Internet Marketing Services

Our goal is to be your Chattanooga small business or big corporation's website advertising partner! When researching Chattanooga digital marketing agencies, there are a lot of factors to consider. You can trust the Chattanooga digital advertising strategies we suggest for your business since we have more than 18 years of experience. Chattanooga internet marketing tactics like these are often what we use for our own lead generation. The fact that you're visiting our website from Chattanooga probably has a lot to do with our own internet advertising campaign.

Our online marketing firm should be your choice for your Chattanooga small business because you feel we are the right team. We are only a short drive of 11 hours and 55 mins away from you in Chattanooga, or mere seconds away from a phone or email! You might want to consider these ideas from our digital marketers if you need Chattanooga marketing services:

  • We have been in business since 2004, which means we have more than 18 years of experience.
  • Our primary source for leads and new client development in Chattanooga is our own website marketing strategies.
  • You probably found us in Chattanooga after searching for a service we offer.
  • We don't outsource Chattanooga website advertising services because we have our own team.
  • Call us during regular business hours, and you'll probably get an answer within a few rings!
  • We're experts in WordPress, WooCommerce, and Shopify for any Chattanooga digital marketing campaigns that need website maintenance & support.
  • We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their digital advertising.

When it comes time for your small business or large corporation to start the search for Chattanooga internet marketing agencies, we hope you keep our internet marketers in mind for the task. To start a discussion with the helpful staff at our online marketing firm, just send us an email or give us a call.

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George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from Webcity and Corey got back to me within minutes!
Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!
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Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. ... great bunch of guys...Southwest Radio Church really appreciates you!!
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Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
Industry Digital Marketers

When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!

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