We stay up-to-date on the latest website, email, and social media marketing trends for our Johnson City marketing clients to help them implement effective strategies.
We've been offering to assist Johnson City-area businesses and corporations strengthen their online marketing for more than 18 years. As a full-service online advertising agency, we have multiple internal teams focused on every type of website advertising service your Johnson City small business may require. Some Tennessee digital marketing agencies have only a single team of SEO, PPC, or social media professionals. For those internet marketing agencies in Johnson City, turnaround times are extended while they search for web developers or specialized marketers, explain your requests over email, wait for the work to be completed, review the work to see if it matches the request, then play the middle person to any change requests you may initiate.
With a Johnson City focus, our online advertising consultants help clients with SEO strategy, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.
When it comes to converting customers and driving revenue, we can assist with conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and much more!
Let's talk about your Johnson City company's website advertising! While we offer complete digital marketing services to Johnson City small businesses, we can augment the marketing department of your large corporation to fill in any gaps. Check out our digital marketing services and programs for Johnson City website design projects.
It's pretty simple: Johnson City digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.
Most Johnson City business owners think of digital marketing as another phrase for search engine optimization or paid advertising. Those two services are both used in internet marketing, but neither fully explains what a modern Johnson City online marketing program entails.
In today's internet advertising world, there are dozens of online marketing strategies that all work together to help you boost visibility in Johnson City and across the country.
The best Johnson City digital marketing services will include tactics like:
If you live in Johnson City, you probably love the East Tennessee State Buccaneers football team. Go East Tennessee State Buccaneers! In addition to marketing Johnson City-area websites, our online advertising agency also offers Brentwood, Chattanooga, Cleveland, Columbia, Franklin, Jackson, Kingsport, Knoxville, Memphis, Murfreesboro, Nashville, and Spring Hill small businesses and large corporations a professional website advertising service.
For Johnson City businesses, we're a team of digital marketing experts, just 811.2 miles away, who bring diverse knowledge and experience to the table. Take advantage of our past experience in more than 100 business industries throughout Johnson City, and the rest of the country, to help drive traffic and improve conversions across your digital assets.
For your Johnson City website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. To show value to search engines, you need to review your technical, on-page, and off-page SEO.
When we take on new digital marketing clients in Johnson City, we often find page speed, content quality, and backlink profile issues. Technical, on-page, and off-page SEO can fix each of these issues and more. Here's what each Johnson City SEO service offers:
Your Johnson City digital marketing strategy can't be limited to just one or two parts of an SEO plan. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. It's the same for other scenarios where two parts of SEO have been optimized, but one was ignored. You have to evenly distribute your attention to ensure Johnson City competitors (and national competitors) can't bypass you by simply completing all the required SEO checklist items.
We've discussed off-page SEO briefly, but it's worth mentioning again since Johnson City business owners don't usually understand this part.
You'll almost always find large retailers in product-specific search results and long-standing service companies in local Johnson City results if you look at the first page of search results for competitive keywords and long-tail phrases. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.
Using white-hat SEO link building services, you can improve your own web pages by building quality backlinks to your homepage and interior pages. You need to think of this as a long-term strategy for your Johnson City digital marketing campaign. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. That lack of commitment will only serve to keep you off the first page of Johnson City search results. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your Johnson City website from relevant pages and social media accounts. The most important thing to do is keep your Johnson City website's backlink profile natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.
We utilize a number of white-hat link building techniques in our Johnson City digital marketing services, including:
Your online reputation in Johnson City and beyond is a trust factor search engines use to rank your website, and your target audience relies on it for buying decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Johnson City, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other Johnson City customers had.
We can help Johnson City small business owners develop a review generation program within their digital marketing to increase the rate at which past customers leave reviews. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other websites that accept reviews.
For e-commerce companies, we can help collect product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Johnson City storefront. Online shoppers in Johnson City want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.
When it comes to the reputation of professionals, like Johnson City doctors or Johnson City lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Johnson City website. It's even possible to use SEO to boost your online reputation in and around Johnson City.
When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Be sure to always present a better image than your local competition by managing your online reputation.
Most Johnson City businesses use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. The digital marketing approach for Johnson City websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.
As your visitors in and around Johnson City start seeing you as a source of valuable advice and guidance, you'll find it easier to guide them through your sales funnel. We help Johnson City digital marketing clients put together the right content marketing plan for their specific business industry and goals.
Before you start content marketing, you should figure out who your target audience is. This will let you know what's best for the content, whether it's informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also learn what's the best way to reach your audience, which can be through social media, search results, or some other method.
Many of the content marketing strategies we implement involve blogging, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. We particularly like using the case study method because it is a powerful tool for showing expertise as a Johnson City internet marketing agency. These are all effective ways to market content if you implement them correctly within your Johnson City business.
The use of social media ads in Johnson City digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to paid ads is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Johnson City business gets quality leads or cost-effective sales.
The data sources of social media platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. While this is an enormous opportunity for most established Johnson City companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.
With our help, corporations and small businesses in Johnson City make the most of their social media ads by setting up sales funnels and lead generation tools. Our Johnson City online marketing services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Don't forget about the freshness of your ad creatives. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.
Search engine marketing in Johnson City involves running paid ads on search engines like Google and Bing. Your Johnson City business will benefit from Google PPC Ads and Bing PPC Ads since they provide a quick and easy way to connect with an engaged audience searching for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.
We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Johnson City digital marketing strategy. For any search engine marketing campaign in Johnson City, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.
A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Johnson City company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Johnson City business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.
The development of a sales funnel for your Johnson City business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Tennessee businesses. To develop a sales funnel that produces value for your Johnson City business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.
There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Johnson City website advertising campaign.
There is almost no reason to neglect conversion rate optimization within Johnson City digital marketing services. This is a critical aspect of any type of digital marketing in Johnson City since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.
Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Johnson City business might not work for a different Johnson City business, even when both are in the same industry.
The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.
True conversion rate optimization for Johnson City websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Johnson City, and many other factors.
You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.
We help our Johnson City digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.
The most important part of email marketing is developing a plan to increase your subscribers. We help Johnson City email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.
For local service providers in Johnson City, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Johnson City lead generation strategies are going to be critical.
There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital advertising team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.
For most internet marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Johnson City small business.
As a full-service internet advertising company for Johnson City, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Johnson City online advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Johnson City website marketing campaigns to bring life to paid campaigns.
You're going to have to think about marketing in Johnson City if you manage a business that sells something. There are many reasons to consider Johnson City website advertising services over other, more traditional, marketing strategies. Here are a few reasons why your Tennessee small business should embrace digital marketing:
It's important to create a plan with measurable business goals before beginning a digital marketing campaign for your Johnson City-based business. You want to ensure everyone involved understands the ultimate goal of the Johnson City digital advertising service to prevent spending time on ideas that won't positively impact the business.
Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Johnson City or beyond. Your Johnson City internet marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.
Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Johnson City audience. By doing this, you'll make sure your Johnson City internet advertising strategy focuses on the right keywords and you align it with your audience's needs.
You should make search engine optimization your first priority if you're planning on using it eventually within your Johnson City digital strategy. Search engine optimization is the slowest moving digital marketing tactic. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.
There's no better time to promote your Johnson City business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Johnson City paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A good Johnson City lead generation strategy uses splash pages and sales funnels to drive people to the goal.
Now that plans are in place for bringing traffic to your Johnson City website, you should consider how to best interact with those visitors after they leave your website. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Johnson City website visitors.
When all of these Johnson City online marketing strategies are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Johnson City online advertising campaign, you should be optimizing conversion rates.
Whether you're a small Johnson City business or a big corporation, we want to be your website marketing partner! There are many factors to consider when researching Johnson City website advertising firms. We've got 18 years of experience, so you can trust the Johnson City digital marketing strategies we suggest. Johnson City digital advertising tactics like these are often what we use for our own lead generation. Our own internet marketing campaign likely landed you on our website from Johnson City.
Most importantly though, you should choose our internet advertising company for your Johnson City small business because you feel confident we are the right team for your Johnson City company. We are only a short drive of 12 hours and 30 mins away from you in Johnson City, but that time is reduced further if you call or email! You might want to consider these ideas from our digital marketers if you need Johnson City marketing services:
When it comes time for your small business or large corporation to start the search for Johnson City digital marketing companies, we hope you keep our internet marketers in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our internet marketing agency.
When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!
Check out how we've been able to help companies implement an effective digital advertising strategy.