Johnson City, TN Digital Marketing

Marketing for Johnson City

We stay up-to-date on the latest website, email, and social media marketing trends for our Johnson City marketing clients to help them implement effective strategies.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)

Johnson City Internet Marketing Specialists

We've been offering to assist Johnson City-area businesses and corporations strengthen their online marketing for more than 18 years. As a full-service online advertising agency, we have multiple internal teams focused on every type of website advertising service your Johnson City small business may require. Some Tennessee digital marketing agencies have only a single team of SEO, PPC, or social media professionals. For those internet marketing agencies in Johnson City, turnaround times are extended while they search for web developers or specialized marketers, explain your requests over email, wait for the work to be completed, review the work to see if it matches the request, then play the middle person to any change requests you may initiate.

With a Johnson City focus, our online advertising consultants help clients with SEO strategy, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.

When it comes to converting customers and driving revenue, we can assist with conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and much more!

Let's talk about your Johnson City company's website advertising! While we offer complete digital marketing services to Johnson City small businesses, we can augment the marketing department of your large corporation to fill in any gaps. Check out our digital marketing services and programs for Johnson City website design projects.

What is Digital Marketing for Johnson City, TN Businesses?

It's pretty simple: Johnson City digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Johnson City business owners think of digital marketing as another phrase for search engine optimization or paid advertising. Those two services are both used in internet marketing, but neither fully explains what a modern Johnson City online marketing program entails.

In today's internet advertising world, there are dozens of online marketing strategies that all work together to help you boost visibility in Johnson City and across the country.

The best Johnson City digital marketing services will include tactics like:

  • Drive traffic to your digital assets (websites, apps, sales funnels, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
  • Boost your Johnson City business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Build expertise, authority, and trust in Johnson City with content marketing, video production, link building, reviews, and social proof.
  • Build and nurture relationships through email marketing, SMS marketing, and social media management.

If you live in Johnson City, you probably love the East Tennessee State Buccaneers football team. Go East Tennessee State Buccaneers! In addition to marketing Johnson City-area websites, our online advertising agency also offers Brentwood, Chattanooga, Cleveland, Columbia, Franklin, Jackson, Kingsport, Knoxville, Memphis, Murfreesboro, Nashville, and Spring Hill small businesses and large corporations a professional website advertising service.

A Few of Our Digital Marketing Experts

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Our Digital Marketing Services for Johnson City Small Businesses

For Johnson City businesses, we're a team of digital marketing experts, just 811.2 miles away, who bring diverse knowledge and experience to the table. Take advantage of our past experience in more than 100 business industries throughout Johnson City, and the rest of the country, to help drive traffic and improve conversions across your digital assets.

Johnson City, TN Small Business SEO Strategies

For your Johnson City website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. To show value to search engines, you need to review your technical, on-page, and off-page SEO.

When we take on new digital marketing clients in Johnson City, we often find page speed, content quality, and backlink profile issues. Technical, on-page, and off-page SEO can fix each of these issues and more. Here's what each Johnson City SEO service offers:

  • For Johnson City businesses, technical SEO planning includes things like page speed, web hosting, site security, XML sitemaps, site architecture, structured data, Open Graph tags, and broken links. These impact how Google reads and traverses your content, and how visitors interact with your Johnson City website. Typically Johnson City web developers are needed to fix technical SEO problems since they are often caused by the theme or platform your website uses. Our developers are skilled in WordPress and Shopify.
  • There are several factors involved with on-page SEO for Johnson City websites, such as content silos, content writing, internal linking, keyword research, frequently asked questions, competitive analysis, page titles, meta tags, images, and videos. Search engines can better understand your content and recognize you as an authority on the subject matter within Johnson City or the entire country when you improve these on-page SEO areas. In addition, it will help increase important metrics like "time on site" for your visitors, which shows search engines you provided something of value to the search user. Never underestimate the value and importance of content creation within your Johnson City digital advertising strategy.
  • A big part of Johnson City SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. It is important to build natural backlinks to your website's homepage and interior pages to help search engines understand your Johnson City website and content is deemed worthy of third-party recognition.

Your Johnson City digital marketing strategy can't be limited to just one or two parts of an SEO plan. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. It's the same for other scenarios where two parts of SEO have been optimized, but one was ignored. You have to evenly distribute your attention to ensure Johnson City competitors (and national competitors) can't bypass you by simply completing all the required SEO checklist items.

Johnson City, TN Small Business Link Building Campaigns

We've discussed off-page SEO briefly, but it's worth mentioning again since Johnson City business owners don't usually understand this part.

You'll almost always find large retailers in product-specific search results and long-standing service companies in local Johnson City results if you look at the first page of search results for competitive keywords and long-tail phrases. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

Using white-hat SEO link building services, you can improve your own web pages by building quality backlinks to your homepage and interior pages. You need to think of this as a long-term strategy for your Johnson City digital marketing campaign. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. That lack of commitment will only serve to keep you off the first page of Johnson City search results. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your Johnson City website from relevant pages and social media accounts. The most important thing to do is keep your Johnson City website's backlink profile natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.

We utilize a number of white-hat link building techniques in our Johnson City digital marketing services, including:

  • Using the "Skyscraper Technique" to get a bigger, better version of a competing article.
  • Creating in-depth articles for third-party websites as a guest post, with a link back to your Johnson City website.
  • Reaching out to high-authority sites to improve existing articles that might have become outdated or did not cover a topic that's relevant to your Johnson City business.
  • Responding to HARO requests from news reporters looking for expert opinions and feedback from people in your business industry.
  • Scaning your Johnson City competitors' websites to find their best business listings and NAP citations (Name, Address, Phone).

Johnson City, TN Small Business Online Reputation Management Services (ORM)

Your online reputation in Johnson City and beyond is a trust factor search engines use to rank your website, and your target audience relies on it for buying decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Johnson City, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other Johnson City customers had.

We can help Johnson City small business owners develop a review generation program within their digital marketing to increase the rate at which past customers leave reviews. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other websites that accept reviews.

For e-commerce companies, we can help collect product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Johnson City storefront. Online shoppers in Johnson City want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

When it comes to the reputation of professionals, like Johnson City doctors or Johnson City lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Johnson City website. It's even possible to use SEO to boost your online reputation in and around Johnson City.

When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Be sure to always present a better image than your local competition by managing your online reputation.

Content Marketing Strategies for Johnson City, TN Small Businesses

Most Johnson City businesses use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. The digital marketing approach for Johnson City websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.

As your visitors in and around Johnson City start seeing you as a source of valuable advice and guidance, you'll find it easier to guide them through your sales funnel. We help Johnson City digital marketing clients put together the right content marketing plan for their specific business industry and goals.

Before you start content marketing, you should figure out who your target audience is. This will let you know what's best for the content, whether it's informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also learn what's the best way to reach your audience, which can be through social media, search results, or some other method.

Many of the content marketing strategies we implement involve blogging, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. We particularly like using the case study method because it is a powerful tool for showing expertise as a Johnson City internet marketing agency. These are all effective ways to market content if you implement them correctly within your Johnson City business.

Johnson City, TN Small Business Social Media Advertising Services

The use of social media ads in Johnson City digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to paid ads is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Johnson City business gets quality leads or cost-effective sales.

The data sources of social media platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. While this is an enormous opportunity for most established Johnson City companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

With our help, corporations and small businesses in Johnson City make the most of their social media ads by setting up sales funnels and lead generation tools. Our Johnson City online marketing services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Don't forget about the freshness of your ad creatives. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Johnson City, TN Small Business Search Engine Marketing Services

Search engine marketing in Johnson City involves running paid ads on search engines like Google and Bing. Your Johnson City business will benefit from Google PPC Ads and Bing PPC Ads since they provide a quick and easy way to connect with an engaged audience searching for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Johnson City digital marketing strategy. For any search engine marketing campaign in Johnson City, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Johnson City, TN Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Johnson City company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Johnson City business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Johnson City business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Tennessee businesses. To develop a sales funnel that produces value for your Johnson City business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Johnson City website advertising campaign.

Conversion Rate Optimization (CRO) for Johnson City, TN Small Businesses

There is almost no reason to neglect conversion rate optimization within Johnson City digital marketing services. This is a critical aspect of any type of digital marketing in Johnson City since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Johnson City business might not work for a different Johnson City business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Johnson City websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Johnson City, and many other factors.

Email Marketing Services for Johnson City, TN Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Johnson City digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Johnson City email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Johnson City, TN Small Businesses

For local service providers in Johnson City, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Johnson City lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital advertising team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most internet marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Johnson City small business.

Video Marketing for Johnson City, TN Small Businesses

As a full-service internet advertising company for Johnson City, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Johnson City online advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Johnson City website marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Johnson City, TN Website

You're going to have to think about marketing in Johnson City if you manage a business that sells something. There are many reasons to consider Johnson City website advertising services over other, more traditional, marketing strategies. Here are a few reasons why your Tennessee small business should embrace digital marketing:

  • It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
  • With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
  • Everyone in Johnson City is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Johnson City or within Tennessee.
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • User engagement is best with digital marketing in Johnson City. Good luck getting people to comment, like, or share your non-digital advertisements throughout Johnson City!

How to Develop Johnson City, TN Digital Marketing Programs

It's important to create a plan with measurable business goals before beginning a digital marketing campaign for your Johnson City-based business. You want to ensure everyone involved understands the ultimate goal of the Johnson City digital advertising service to prevent spending time on ideas that won't positively impact the business.

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Johnson City or beyond. Your Johnson City internet marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Johnson City audience. By doing this, you'll make sure your Johnson City internet advertising strategy focuses on the right keywords and you align it with your audience's needs.

You should make search engine optimization your first priority if you're planning on using it eventually within your Johnson City digital strategy. Search engine optimization is the slowest moving digital marketing tactic. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

There's no better time to promote your Johnson City business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Johnson City paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A good Johnson City lead generation strategy uses splash pages and sales funnels to drive people to the goal.

Now that plans are in place for bringing traffic to your Johnson City website, you should consider how to best interact with those visitors after they leave your website. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Johnson City website visitors.

When all of these Johnson City online marketing strategies are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Johnson City online advertising campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Johnson City, TN Internet Marketing Services

Whether you're a small Johnson City business or a big corporation, we want to be your website marketing partner! There are many factors to consider when researching Johnson City website advertising firms. We've got 18 years of experience, so you can trust the Johnson City digital marketing strategies we suggest. Johnson City digital advertising tactics like these are often what we use for our own lead generation. Our own internet marketing campaign likely landed you on our website from Johnson City.

Most importantly though, you should choose our internet advertising company for your Johnson City small business because you feel confident we are the right team for your Johnson City company. We are only a short drive of 12 hours and 30 mins away from you in Johnson City, but that time is reduced further if you call or email! You might want to consider these ideas from our digital marketers if you need Johnson City marketing services:

  • Our firm has been around since 2004, so we have over 18 years of experience.
  • Digital marketing is our main source of leads and new clients in Johnson City.
  • You likely found our website in Johnson City after performing an online search for a service we offer.
  • Our marketing team performs all of our Johnson City website marketing services, which means we don't outsource the work.
  • You'll probably get an answer within a few rings if you call during regular business hours.
  • We're specialists in WordPress, WooCommerce, and Shopify for any Johnson City digital marketing campaigns that need website maintenance & support.
  • Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

When it comes time for your small business or large corporation to start the search for Johnson City digital marketing companies, we hope you keep our internet marketers in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our internet marketing agency.

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Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from Webcity and Corey got back to me within minutes!
Dawn White

Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!
Cassie Richards

Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.
Industry Digital Marketers

When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!

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