Memphis, TN Digital Marketing

What is Online Advertising for Memphis, TN Businesses?

It's pretty basic: Memphis digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Digital marketing means SEO or PPC advertising to most Memphis organization owners. Even though both of those services are used in internet advertising, neither fully explains the depth of a modern online advertising program for Memphis-based businesses.

The latest website advertising services often use numerous digital marketing tactics, all working together to help you get more visibility and conversions throughout Memphis and the rest of the country.

For instance, the best internet marketing services in Memphis will include these things:

• Drive traffic to your digital assets (apps, sales funnels, websites, etc) through paid advertising, SEO, SEO, or social media marketing.
• Boost Memphis organization revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Memphis by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

If you live in Memphis, you probably love the Memphis Grizzlies basketball team. Go Memphis Grizzlies! In addition to marketing Memphis-area websites, our online marketing firm also offers Chattanooga, Franklin, Knoxville, Murfreesboro, and Nashville small businesses and large corporations a skilled website advertising service.

Our Digital Marketing Services for Memphis Businesses

For Memphis small businesses, we're a team of internet marketing specialists, just 723.6 miles away, who bring diverse knowledge and experience to the table. We've helped generate traffic and build conversions across more than 100 business industries in Memphis, and the rest of the country, so let's work together.

1.) PPC Ads Management

PPC Management refers to creating and optimizing Memphis paid ads campaigns. Despite that simple explanation, let's explore it further.

To provide professional PPC management, a paid ads company for Memphis often starts by getting to know your company and its business model. Since the way you approach paid advertising for a local Memphis small business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Memphis, for example, are often only searching for quality leads. To accomplish this, paid advertising can get traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands are most often interested in online sales. Using paid advertising, you can improve traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

Understanding the metrics that will be used to optimize and scale Memphis PPC is the next step. For paid advertising to be effective, most Memphis paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

Your Memphis organization should use a variety of advertising strategies and marketing tools to be successful with PPC advertising. Pay-per-click campaigns in Memphis should include plans like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Increase revenue for your Memphis small business through qualified leads or online sales.
• Better understand ad attribution through the integration of third-party attribution software.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Media Ads

With social media advertising, Memphis website advertising services use Facebook, Twitter, TikTok, LinkedIn, or Instagram to run paid advertising. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Memphis company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social ads is a huge opportunity for most established Memphis small businesses, it can be costly for those businesses that aren't ready for it.

Our social media advertising agency helps Memphis small businesses build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media advertising company also recommends putting in place plans for conversion optimization and retargeting within these Memphis digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media marketing service, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Engine Advertising

Search engine marketing in Memphis involves running paid advertising on search engines like Google and Bing. Your Memphis company will benefit from Google paid ads and Bing advertising since they provide a quick and easy way to connect with an engaged audience searching for your products or services. The downside is the cost of setting up an effective and scalable PPC advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

Businesses of every size depend on our marketing firm to build the landing pages and sales funnels that improve leads and conversions, which help make their paid advertising an effective Memphis online advertising strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search advertising campaign in Memphis.

4.) Lead Generation

For local service providers in Memphis, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation tactics are crucial for these kinds of Memphis organizations looking to get sales from their website.

All of our online marketing team's lead generation plans have been tried and implemented at some point in the past. A few of the most popular lead generation strategies include offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, and holding free webinars.

When lead generation is a primary goal, our team will create one or more lead generation strategies and implement them in your digital assets to see what works best for your Memphis small business.

5.) CRO

You can't ignore conversion rate optimization game plans when it comes to Memphis internet marketing. This is an essential component of any kind of internet advertising in Memphis since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO plans that work for one Memphis business might not work for a different Memphis business, even when both are in the same industry.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website problems, improving site speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Memphis websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Memphis, and many other factors.

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Memphis company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Memphis small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a conversion funnel for your Memphis small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Tennessee organizations. To develop a sales funnel that produces value for your Memphis business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Memphis digital advertising service.

7.) Email Marketing

You can use email marketing campaigns within a digital strategy to build brand awareness, grow website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Memphis digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to improve your subscribers. We help Memphis email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and numerous other methods.

8.) Content Marketing

Most Memphis organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach for Memphis websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Memphis begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Memphis online marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Memphis website advertising firm. These are all effective ways to market content if you implement them correctly within your Memphis business.

9.) Online Reputation Management (ORM)

Your online reputation in Memphis and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Memphis, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Memphis brand.

For local service companies in Memphis, we can help you develop a review generation program within your internet advertising to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Memphis storefront. Online shoppers in Memphis want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Memphis doctors or Memphis attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Memphis website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Memphis.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a complete internet advertising company for Memphis, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Memphis digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Memphis digital advertising services to bring life to paid campaigns.

Why You Should Invest in Internet Advertising for Your Memphis, TN Website

You're going to have to think about marketing in Memphis if you manage a business that sells something. You might be thinking about Memphis online marketing packages over other, more traditional, marketing strategies. Here are some reasons you should implement website advertising plans for your Tennessee business:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• Everyone in Memphis is constantly on their phones, tablets, and desktop computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Memphis or across Tennessee.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Memphis, digital advertising is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Memphis!

How to Develop Memphis, TN Internet Marketing Campaigns

It's important to create a plan with measurable business goals before beginning your online marketing service for your Memphis-based business. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. Knowing who you're targeting in Memphis or beyond is important. You can then make sure you're targeting your Memphis website advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Memphis audience. You'll be able to focus on the right keywords for your Memphis digital marketing and align your content marketing strategy to your audience's needs.

3.) Launch slow progress marketing tactics at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Memphis digital plan. In online marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Build out quality landing pages or funnels

This is a good time to consider paid ads for your Memphis business and its digital assets. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Memphis paid advertising services with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring Memphis residents to your lead generation goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Memphis website drives traffic, you should think about how to keep in touch with those visitors. Some people won't convert on the first visit to your website, landing page, or sales funnel. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Memphis website.

6.) Prepare to conduct ongoing tests

When you have all of these Memphis digital advertising plans in place, you can start testing and optimizing. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Memphis online marketing service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Memphis, TN Website Advertising Strategies

If you're a business in Memphis, we want to be your digital advertising partner! When researching Memphis internet marketing agencies, there are a lot of factors to consider. You can trust the Memphis online marketing plans we suggest for your business since we have more than 19 years of experience. Often, these are the same website marketing tactics we use for our own lead generation and conversion rate optimization. The fact that you're visiting our website from Memphis probably has a lot to do with our own digital marketing plan.

Most importantly though, you should choose our internet marketing agency for your Memphis small business because you feel confident we are the right team for your Memphis company. We are only a short drive of 10 hours and 33 mins away from you in Memphis, but that time is reduced further if you call or email!

• Our agency has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new customers in Memphis from our own digital marketing campaigns.
• You likely found our website in Memphis after performing an online search for a service we offer.
• We do not outsource Memphis internet marketing services since we have our own marketing team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're experts in Shopify, WordPress, and WooCommerce for any Memphis digital marketing campaigns that need website design or web maintenance & support.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

We hope you keep our internet advertisers in mind when it comes time for you to start searching for Memphis online advertising agencies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our website advertising firm.

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