We stay up-to-date on the latest website, email, and social media marketing trends for our Memphis marketing clients to help them implement effective strategies.
We've been offering to assist Memphis-area businesses and corporations strengthen their digital marketing for more than 18 years. In addition to being a full-service digital marketing company, we have multiple internal teams that focus on every type of internet marketing service you need for your Memphis small business. This isn't true for all Tennessee internet advertising companies, since most only have one or two SEO, PPC, or social media professionals. For those Memphis-area website marketing companies, progress delays may occur while their team searches for the necessary skilled experts, communicates with those newly found digital marketing professionals, and then serves as the go-between on future communication between you and the third-party performing the work.
Among the internet marketing services we offer Memphis clients are SEO, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.
When it comes to converting customers and driving revenue, we can assist with conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and much more!
Let's talk about what our internet advertisers can do for your Memphis business! While we offer complete online marketing services to Memphis small businesses, we can augment the marketing department of your large corporation to fill in any gaps. See what our online advertising programs can do for Memphis websites.
It's pretty simple: Memphis digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.
Digital marketing means search engine optimization or paid advertising to most Memphis business owners. Even though both of those services are used in website marketing, neither fully explains the depth of a modern online marketing program for Memphis-based businesses.
The latest website advertising campaigns often use a number of digital marketing strategies, all working together to help you get more visibility and conversions throughout Memphis and the rest of the country.
For instance, the best digital marketing services in Memphis will include these things:
If you live in Memphis, you probably love the Memphis Grizzlies basketball team. Go Memphis Grizzlies! In addition to marketing Memphis-area websites, our digital marketing company also offers Brentwood, Chattanooga, Cleveland, Columbia, Franklin, Jackson, Johnson City, Kingsport, Knoxville, Murfreesboro, Nashville, and Spring Hill small businesses and large corporations a professional internet marketing service.
For Memphis businesses, we're a team of digital marketing specialists, just 723.6 miles away, who bring diverse knowledge and experience to the table. We've helped drive traffic and improve conversions across more than 100 business industries in Memphis, and the rest of the country, so let's work together.
If you want your website to appear on the first page of search results throughout Memphis for competitive phrases, you have to take a holistic approach to your digital marketing campaign. You'll need to do technical, on-page, and off-page search engine optimization, because all three aspects of SEO work together.
When we take on new digital marketing clients in Memphis, we often find page speed, content quality, and backlink profile issues. All of these SEO problems can be solved with technical, on-page, and off-page SEO. Here's what each Memphis SEO service offers:
Your Memphis digital marketing strategy can't be limited to just one or two parts of an SEO plan. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. You have to evenly distribute your attention to ensure Memphis competitors (and national competitors) can't bypass you by simply completing all the required SEO checklist items.
We've discussed off-page SEO briefly, but it's worth mentioning again since Memphis business owners don't usually understand this part.
You'll almost always find large retailers in product-specific search results and long-standing service companies in local Memphis results if you look at the first page of search results for competitive keywords and long-tail phrases. When you look closer at the exact pages of these search results, you'll often find there are a lot more backlinks to those pages than your own. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.
To improve your own web pages, you have to build quality backlinks to your homepage and interior pages using white-hat SEO link building services. For your Memphis digital marketing strategy, you have to see this as a long-term project. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. That lack of consistency is likely to prevent you from ever seeing your website in the first page of Memphis search results. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your Memphis website from relevant pages and social media accounts. Most of all, you need to keep the backlink profile of your Memphis website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.
As part of our Memphis digital marketing services, we use white-hat link building tactics like:
Search engines use your online reputation in Memphis to determine rank positions, and your target audience uses it to make buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Memphis to shopping online or hiring a doctor or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Memphis brand.
For local service companies in Memphis, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other websites that accept reviews.
For e-commerce companies, we can help collect product reviews and company reviews. Ecommerce businesses need reviews for both the quality of their products and their customer service. Memphis shoppers want to know that the product they're buying is of good quality, but they also want to know you'll be there to fulfill the order and answer questions afterward.
When it comes to the reputation of professionals, like Memphis doctors or Memphis lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Memphis website. In some cases, even SEO can help you get the best possible first-page results for your online reputation in and around Memphis.
When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Don't let your local competition take advantage of your online reputation. Take control now!
Most Memphis businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Memphis websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.
When your target customers in and around Memphis begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Memphis digital marketing clients put together the right content marketing plan for their specific business industry and goals.
It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.
We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Memphis website advertising firm. These are all effective ways to market content if you implement them correctly within your Memphis business.
The use of social media ads in Memphis digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Memphis company.
By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Memphis companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.
Our social media marketing agency helps Memphis small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media marketing company also recommends putting in place plans for conversion optimization and retargeting within these Memphis internet marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.
The use of Memphis search engine marketing in internet advertising involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Memphis business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.
We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Memphis digital marketing strategy. For any search engine marketing campaign in Memphis, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.
A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Memphis company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Memphis business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.
The development of a sales funnel for your Memphis business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Tennessee businesses. To develop a sales funnel that produces value for your Memphis business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.
There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our online marketing professionals, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Memphis website marketing campaign.
There is almost no reason to neglect conversion rate optimization within Memphis digital marketing services. This is a critical aspect of any type of website advertising in Memphis since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.
Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Memphis business might not work for a different Memphis business, even when both are in the same industry.
The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.
True conversion rate optimization for Memphis websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Memphis, and many other factors.
You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.
We help our Memphis digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.
The most important part of email marketing is developing a plan to increase your subscribers. We help Memphis email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.
For local service providers in Memphis, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Memphis lead generation strategies are going to be critical.
There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.
For most digital advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Memphis small business.
As a full-service internet marketing agency for Memphis, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Memphis online marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Memphis online advertising campaigns to bring life to paid campaigns.
You're going to have to think about marketing in Memphis if you manage a business that sells something. You might be thinking about Memphis website marketing services over other, more traditional, marketing strategies. Here are some reasons you should implement an website advertising strategy for your Tennessee business:
It's important to create a plan with measurable business goals before beginning a digital marketing campaign for your Memphis-based business. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.
Once you've established your business goals, you can figure out your target audience. Knowing who you're targeting in Memphis or beyond is important. You can then make sure you're targeting your Memphis digital marketing to the platforms your audience is active on and using messaging that agrees with them.
Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Memphis audience. You'll be able to focus on the right keywords for your Memphis digital advertising and align your content marketing strategy to your audience's needs.
You should make search engine optimization your first priority if you're planning on using it eventually within your Memphis digital strategy. In digital marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.
This is a great time to consider paid advertising for your Memphis business and its digital assets. It's best to create a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Memphis paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to lead Memphis residents to your lead generation goal.
As soon as your Memphis website gets traffic, you should think about how to keep in touch with those visitors. Some people won't convert on the first visit to your website, landing page, or sales funnel. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Memphis website.
When you have all of these Memphis internet marketing strategies in place, you can start testing and optimizing. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Memphis internet advertising campaign, you should be optimizing conversion rates.
Whether you're a small Memphis business or a big corporation, we want to be your online marketing partner! When researching Memphis online advertising agencies, there are a lot of factors to consider. You can trust the Memphis website advertising strategies we suggest for your business since we have more than 18 years of experience. Often, these are the same digital marketing tactics we use for our own lead generation and conversion rate optimization. The fact that you're visiting our website from Memphis probably has a lot to do with our own digital marketing campaign.
Most importantly though, you should choose our digital advertising firm for your Memphis small business because you feel confident we are the right team for your Memphis company. We are only a short drive of 10 hours and 33 mins away from you in Memphis, but that time is reduced further if you call or email! Here's why we suggest our digital marketers for your Memphis marketing:
We hope you keep our internet marketers in mind when it comes time for you to start looking for Memphis digital marketing agencies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our digital advertising firm.
When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!
Check out how we've been able to help companies implement an effective digital advertising strategy.