We stay up-to-date on the latest website, email, and social media marketing trends for our Grand Prairie marketing clients to help them implement effective strategies.
We've been offering to assist Grand Prairie-area businesses and corporations strengthen their online advertising for more than 18 years. As a full-service website marketing company, we have multiple internal teams focused on every type of digital marketing service your Grand Prairie small business may require. This isn't true for all Texas digital marketing companies, since most only have one or two SEO, PPC, or social media consultants. For those internet advertising companies in Grand Prairie, turnaround times are extended while they search for website developers or specialized marketers, explain your requests over email, wait for the work to be completed, review the work to see if it matches the request, then play the middle person to any change requests you may initiate.
With a Grand Prairie focus, our website marketing specialists help clients with SEO strategy, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.
With conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and more, we help you convert customers and make money!
Let's talk about your Grand Prairie company's digital marketing! We often provide complete digital marketing services to Grand Prairie small businesses, but we can also augment the marketing department of your large corporation to fill in missing skill sets. Check out our digital advertising services and programs for Grand Prairie web development projects.
It's pretty simple: Grand Prairie digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.
Most Grand Prairie business owners think of digital marketing as another phrase for search engine optimization or paid advertising. Even though both of those services are used in internet advertising, neither fully explains the depth of a modern online marketing program for Grand Prairie-based businesses.
In today's online marketing world, there are dozens of online advertising strategies that all work together to help you boost visibility in Grand Prairie and across the country.
The best Grand Prairie digital marketing services will include tactics like:
In addition to marketing Grand Prairie-area websites, our website marketing company also offers Amarillo, Arlington, Austin, Brownsville, Corpus Christi, Dallas, El Paso, Fort Worth, Frisco, Garland, Houston, Irving, Laredo, Lubbock, McKinney, Mesquite, Pasadena, Plano, and San Antonio small businesses and large corporations a professional digital marketing service.
For Grand Prairie businesses, we're a team of digital marketing experts, just 1099.4 miles away, who bring diverse knowledge and experience to the table. Take advantage of our past experience in more than 100 business industries throughout Grand Prairie, and the rest of the country, to help drive traffic and improve conversions across your digital assets.
For your Grand Prairie website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. To show value to search engines, you need to review your technical, on-page, and off-page SEO.
New digital marketing clients in Grand Prairie often have problems with page speed, content quality, and backlink profiles. Technical, on-page, and off-page SEO can fix each of these issues and more. Let's explore more about each of these Grand Prairie SEO services:
The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in your Grand Prairie digital marketing strategy. A fast website with no content or backlinks will rarely rank on the first page of search results. The same applies to situations where two parts of SEO are optimized, but one is neglected. Ensure that your Grand Prairie competitors (and national competitors) can't just pass you by completing all the SEO checklist items.
We've discussed off-page SEO briefly, but it's worth mentioning again since Grand Prairie business owners don't usually understand this part.
When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local Grand Prairie search results. When you look closer at the exact pages of these search results, you'll often find there are a lot more backlinks to those pages than your own. That is because search engines use backlinks to determine how authoritative your website and content are on a particular subject.
To improve your own web pages, you have to build quality backlinks to your homepage and interior pages using white-hat SEO link building services. It is critical to see this as a long-term endeavor for your Grand Prairie digital marketing strategy. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. That lack of consistency is likely to prevent you from ever seeing your website in the first page of Grand Prairie search results. It's important to develop a link-building strategy that boosts quality backlinks from relevant pages and social media accounts to your Grand Prairie website. Most of all, you need to keep the backlink profile of your Grand Prairie website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.
When it comes to Grand Prairie digital marketing, we use a number of white-hat link building techniques, including:
Search engines use your online reputation in Grand Prairie to determine rank positions, and your target audience uses it to make buying decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Grand Prairie, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love to read about the good and bad experiences others have had with your Grand Prairie brand.
For local service companies in Grand Prairie, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.
If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. If you're an ecommerce business, you should collect reviews for both your products and your customer service. In Grand Prairie, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.
When it comes to the reputation of professionals, like Grand Prairie doctors or Grand Prairie lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Grand Prairie website. In some cases, even SEO can help you get the best possible first-page results for your online reputation in and around Grand Prairie.
When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Take control of your online reputation today to ensure you always put forth a better image than your local competition.
Most Grand Prairie businesses use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. With this digital marketing approach for Grand Prairie websites, you establish your company as an industry leader, while also dominating organic search results and keeping people interested.
Once your target customers in and around Grand Prairie recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. With our Grand Prairie digital marketing services, we can create a content marketing strategy that works for your business.
It is important to identify your target audience before starting a content marketing plan. This will let you know what's best for the content, whether it's informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.
We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Grand Prairie online marketing firm. When you do them right, they're all effective ways to market your Grand Prairie business's content.
With social media ads, Grand Prairie digital marketing campaigns use Facebook, Twitter, TikTok, LinkedIn, or Instagram to run paid ads. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid ads are generating quality leads and sales for your Grand Prairie company.
Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. While this is an enormous opportunity for most established Grand Prairie companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.
Our social media marketing agency helps small businesses and large corporations make the most of social media ads by building them out with sales funnels and lead generation tools. Our Grand Prairie website advertising services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Don't forget about the freshness of your ad creatives. If you're running a social media marketing campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.
The use of Grand Prairie search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You'll find that Google Ads and Bing Ads are quick and easy ways to get your Grand Prairie business in front of an engaged audience. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.
We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Grand Prairie digital marketing strategy. For any search engine marketing campaign in Grand Prairie, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.
A sales funnel, or purchase funnel, is the visual of your customer's journey with your Grand Prairie company from their first interaction all the way to the transaction. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Grand Prairie business. At the bottom, the funnel narrows to represent the various exit points in the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.
The development of a sales funnel for your Grand Prairie business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Texas businesses. To develop a sales funnel that produces value for your Grand Prairie business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.
There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing professionals, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Grand Prairie internet marketing campaign.
There is almost no reason to neglect conversion rate optimization within Grand Prairie digital marketing services. This is a critical aspect of any type of internet advertising in Grand Prairie since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.
Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Grand Prairie business might not work for a different Grand Prairie business, even when both are in the same industry.
The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.
True conversion rate optimization for Grand Prairie websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Grand Prairie, and many other factors.
You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.
We help our Grand Prairie online marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.
The most important part of email marketing is developing a plan to increase your subscribers. We help Grand Prairie email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.
For local service providers in Grand Prairie, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Grand Prairie lead generation strategies are going to be critical.
There are many types of lead generation strategies to consider, all of which have been tried and implemented by our online advertising team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.
For most website marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Grand Prairie small business.
As a full-service website advertising firm for Grand Prairie, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Grand Prairie digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Grand Prairie digital advertising campaigns to bring life to paid campaigns.
You're going to have to think about marketing in Grand Prairie if you manage a business that sells something. There are many reasons to consider Grand Prairie internet marketing services over other, more traditional, marketing strategies. Here are some reasons you should implement an internet advertising strategy for your Texas business:
It's important to create a plan with measurable business goals before beginning a digital marketing campaign for your Grand Prairie-based business. You want to ensure everyone involved understands the ultimate goal of the Grand Prairie website marketing service to prevent spending time on ideas that won't positively impact the business.
Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in Grand Prairie or beyond. Your Grand Prairie website advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.
By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Grand Prairie audience. By doing this, you'll make sure your Grand Prairie digital marketing strategy focuses on the right keywords and you align it with your audience's needs.
If you plan to incorporate search engine optimization in your Grand Prairie digital strategy, make that your first priority. Search engine optimization is the slowest moving digital marketing tactic. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.
This is a great time to consider paid advertising for your Grand Prairie business and its digital assets. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. Grand Prairie paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A good Grand Prairie lead generation strategy uses splash pages and sales funnels to drive people to the goal.
After your Grand Prairie website is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Grand Prairie website visitors.
If you've got all these Grand Prairie digital marketing strategies in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Grand Prairie digital advertising campaign.
Whether you're a small Grand Prairie business or a big corporation, we want to be your internet marketing partner! There are many factors to consider when researching Grand Prairie internet advertising companies. You can trust the Grand Prairie online advertising strategies we suggest for your business since we have more than 18 years of experience. Grand Prairie website marketing tactics like these are often what we use for our own lead generation. Our own website advertising campaign likely landed you on our website from Grand Prairie.
However, you should select our digital marketing agency because you feel confident we're the right team for your Grand Prairie business. We are only a short drive of 16 hours and 40 mins away from you in Grand Prairie, but that time is reduced to seconds for phone and email communication! You might want to consider these ideas from our digital marketers if you need Grand Prairie marketing services:
Our internet marketers are the ones you should keep in mind when you need Grand Prairie online marketing firms. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our website marketing company.
When looking for a digital marketing expert, search for someone with a strong background in multiple channels such as search engine optimization, social media, email marketing, and paid advertising. It will help if you find an expert with experience in both strategy development and hands-on execution. The ability to understand your customer and market is also highly valued, as this will result in a digital marketing team able to create campaigns that are both measurable and effective.
Check out how we've been able to help different industries implement an effective digital marketing campaign.