Travel Digital Marketing

Types of Travel Agents We Help

We work with a wide variety of travel agents. The tactics discussed in this article can help with online advertising for travel agents and even:

• Website Marketing for Full-service Travel Agencies
• Website Advertising for Online Travel Agencies
• Digital Marketing for Leisure Travel Agencies
• Digital Marketing for Corporate Travel Agencies
• Digital Advertising for Adventure Travel Agencies
• Internet Marketing for Cruise Travel Agencies
• Internet Advertising for Luxury Travel Agencies
• Online Marketing for Destination Wedding Travel Agencies
• Online Advertising for Group Travel Agencies
• Website Marketing for Niche Travel Agencies
• Website Advertising for Safari Travel Agencies
• Digital Marketing for Travel Insurance Providers

What is Digital Marketing for Travel Agents?

In a most simple definition, digital advertising for travel agents is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective travel agents.

Most travel agents think of internet marketing as another phrase for search engine optimization or paid advertising. While both of those services are used in travel agent online advertising, neither completely explains the depth of a modern website advertising program.

Modern digital marketing campaigns often include dozens of digital advertising plans, all working together to help your travel company improve visibility and conversions.

Some of the best travel agent internet advertising tactics include tactics to:

• Build traffic to your travel company digital assets (websites, apps, sales funnels, etc) through SEO, social advertising, affiliate marketing, or paid advertising.
• Build revenue for your travel company through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Improve your website with content marketing, video production, backlink building, review collection, and social media proof.
• Create and nurture relationships for your travel company with email, SMS, and social media.

Our Travel Agent Digital Marketing Tactics

We are a team of internet marketing specialists with diverse knowledge and experience in the latest online marketing trends for travel agents. Take advantage of our experience in more than 100 business industries, including travel companies, to help build traffic and grow conversions across your digital assets.

Travel Company Lead Gen Plans

The principal objective of an inbound marketing program for local service providers is to get leads. There are certain products and services that cannot be marketed or sold through the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, lead generation strategies are going to be critical.

There are many types of lead gen plans to consider, all of which have been tried and implemented by our website marketing team, for travel agents and other professionals, at some point in the past. The lead generation tactics that are most commonly used by travel agents include generating useful content, retargeting previous website visitors, nurturing former contacts with email marketing, providing live chat support, designing free tools for visitors to access, establishing referral and affiliate programs, producing online videos for sharing, hosting free webinars for visitors, or offering downloadable content as a lead magnet.

When lead generation is the primary objective for travel agent digital marketing plans, our team will work to design and implement one or more lead generation plans into your digital assets, in order to determine which approaches are most effective for your travel company.

Travel Agent Social Media Marketing Services

The use of social media ads in website marketing involves paid advertising being run on social platforms like LinkedIn, Facebook, Twitter, TikTok, and LinkedIn. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your travel company.

By utilizing the data resources of social platforms, travel companies can precisely target their intended audience to provide customized content based on factors such as demographics, behaviors, interests, and more. Although this presents a massive opportunity for most well-established travel companies, it can prove to be an expensive lesson for businesses that are unprepared to capitalize on social media advertising fully.

Our support involves aiding travel companies in constructing indispensable sales funnels and lead generation mechanisms, which empower them to leverage their social media marketing to the fullest. In addition, we suggest creating plans for conversion optimization and retargeting as part of our digital marketing plans, as both plans can enhance the return on ad spend for your campaigns. Let's not forget to mention the freshness of your ad creatives. When running travel company social media marketing plans, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Travel Company Search Ads

Search engine marketing in website marketing refers to paid advertisements being displayed on search engines such as Google and Bing. By utilizing Google Ads and Bing Ads, you can quickly and effectively connect with a highly engaged audience that is actively looking for the products or services offered by your travel company. The downside is the cost of setting up an effective and scalable paid ads campaign for your travel company, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help travel companies of all sizes build out the necessary landing pages and funnels to get leads and increase revenue, which makes paid ads a cost-effective online marketing plan. For any search engine marketing campaign, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Travel Company Conversion Optimization

It's almost always necessary to prioritize conversion rate optimization in digital marketing campaigns for travel companies. The ability of the digital advertising service to provide value to an travel company that is investing in marketing is significantly influenced by this important aspect.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy for your travel company, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one travel agent might not work for another travel agent.

The most common travel agent CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website concerns, improving site speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for travel agents can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, the online reputation of your travel agents, and many other factors.

Developing Sales Funnels for Travel Companies

A sales funnel, or purchase funnel, is the visual representation of journeys taken by clients with your travel company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential clients that might interact with your travel company. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a sales funnel for travel companies is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their owners. To launch a conversion funnel that produces value for your travel company, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider for your travel company. When you work with one of our travel agent-focused digital marketing professionals, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your travel company. Alternatively, if you don't have an interest in being involved in the process, we can research more about your travel company to determine the best funnels to explore and test within your internet advertising plan.

Email Marketing Strategies for Travel Companies

You can use email marketing within a digital strategy to boost brand awareness, drive website traffic, get sales and revenue, bring awareness to your social media profiles, engage past travel agents, and gain valuable information about your target audience.

We help our internet advertising travel company clients use Mail Chimp, Campaign Monitor, and Constant Contact within their email marketing services. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help email marketing travel company customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, and numerous other methods.

Content Marketing Plans for Travel Companies

Most travel companies use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website marketing approach helps establish your travel company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target clients begin to identify your travel company as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help travel agent website advertising clients put together the right content marketing campaign for their travel company.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans for travel agents that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading internet advertising service provider. These are all effective ways to market content if you implement them correctly for your travel company.

Online Reputation Management (ORM) Services for Travel Companies

Your online reputation is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a localized service provider, the purchase of a product on an ecommerce store, and even the selection of travel agents. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your travel company.

For local service companies, we can help you develop a review generation program within your website advertising to increase the rate at which past clients leave reviews for your travel company. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce-focused travel company, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your travel company. Online shoppers want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as doctors or attorneys, we can help establish protocols within your digital marketing campaign for the collection of testimonials to ensure prospects always see a positive image of your travel agents. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth. In some cases, even SEO can be used to help curate the best possible first-page results for the online reputation of your travel company.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your competition.

Video Marketing for Travel Companies

As a full-service online marketing firm for travel agents, we have our own in-house video production and video marketing department. This has been extremely helpful for travel company content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your digital marketing plan for your travel company. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within internet marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Online Marketing for Your Travel Company

If you manage a travel company that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider online advertising over other, more traditional, marketing strategies for your travel company. Now, let's discuss some of the compelling rationales for introducing our website advertising strategy into your travel company:

• Digital marketing is frequently more cost-effective for travel agents than other marketing methods since it can begin with a small investment and then be expanded as success is evaluated.
• Through the application of valuable reporting tools such as Google Analytics, you can acquire deeper insights into the quantity of visitors who interacted with your brand, the duration of time they were engaged with your marketing efforts, and whether they returned to your website in the days, weeks, or months after their initial engagement.
• Everyone is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they go in life?
• Digital advertising offers much more versatility than print marketing, billboard ads, television commercials, or radio ads, which are not as easy to update.
• Travel Agent digital advertising delivers the greatest potential for user engagement. It can be quite challenging to encourage people to comment, like, or share any non-digital advertisements for your travel company.

How to Develop a Internet Marketing Program for Travel Companies

Before starting your internet advertising plan for your travel company it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the online advertising campaign to prevent spending time on ideas that won't positively impact your travel company.

1.) Determine your intended audience

Once you have established specific business objectives for your travel company, you can begin to identify your target audience. Understanding the people you are trying to reach is essential. This enables you to personalize your website advertising endeavors for your travel company to the platforms your intended audience engages with, and make certain that your messaging resonates with them.

2.) Determine audience needs

Having identified your business objectives and target customers, you can now make a well-informed choice about the needs and search intent of your intended audience. This will help ensure your travel agents focus on the right keywords for your digital marketing and you align your content marketing strategies with the needs of your audience.

3.) Start slower moving services sooner

If you plan to incorporate search engine optimization in the digital strategy of your travel company, make that your first priority. Search engine optimization is often the slowest internet advertising tactic to yield results for travel companies, as well as other industries. It can take several weeks or months for search engines to acknowledge and implement the changes you make to your website, content, and backlinks that affect your rankings, especially for the website marketing efforts of travel companies.

4.) Invest in developing top-notch landing pages and sales funnels

Now is a good opportunity to think about implementing paid advertising for your travel company website or other online assets. But before you start sending paid traffic to your home page, product page, or service page, it's important to create a landing page or sales funnel. Most paid ads campaigns for travel companies that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best lead generation tactics for travel companies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated for retargeting purposes

After setting up plans to attract traffic to your travel company website, it's important to think about how to engage with those visitors even after they've left your site. It's important to understand that not all visitors who come across your website, landing page, or sales funnel will become customers on their first visit. One should explore options to create an email marketing list, give SMS alerts for new promotions, or establish tracking pixels to retarget people who recently browsed through your website.

6.) Plan for continuous testing

When these website marketing tactics are in place for your travel company you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your travel agent-focused campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of the digital marketing plan of your travel company.