Chesapeake Digital Marketing

Digital Advertising in Chesapeake

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help Chesapeake clients run effective internet marketing strategies.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

Chesapeake Digital Advertising Consultants

We're a results-driven internet advertising company serving companies in Chesapeake.

Among the website marketing plans we offer Chesapeake clients are SEO, white-hat link building, paid search advertising, social prospecting, and influencer outreach.

With social media advertising, sales funnel development, lead generation, conversion rate optimization, email marketing, and more, we help you convert customers and make money!

We often provide Chesapeake small businesses with complete digital marketing services, but we can also help fill in the gaps in your large corporation's marketing department.
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What is Digital Advertising for Chesapeake, VA Organizations?

Simply put, internet advertising throughout Chesapeake is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Digital marketing means SEO or paid advertising to most Chesapeake business owners. Those two services are both used in website advertising, but neither fully explains what a modern Chesapeake digital marketing program entails.

Improving Website Visibility

The latest digital advertising services often use numerous internet advertising tactics, all working together to help you get more visibility and conversions throughout Chesapeake and the rest of the country.

The best Chesapeake online advertising services will include tactics like:

  • Drive traffic to your digital assets (sales funnels, websites, apps, etc) by using affiliate marketing, paid advertising, SEO, or social media marketing.
  • Boost your Chesapeake business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
  • Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
  • Build trust in Chesapeake by using content marketing, video production, link building, reviews, and social proof.
  • Build and nurture relationships through messaging, email, and social media.

In addition to marketing Chesapeake-area websites, our website advertising firm also offers Alexandria, Arlington, Chesapeake, Norfolk, Reston, Roanoke, Richmond, Virginia Beach, and Lynchburg small businesses and large corporations a professional digital advertising service.

A Few of Our digital marketing experts

Our Internet Marketing Services for Chesapeake Businesses

We're a team of online marketing professionals who know and understand the latest website marketing trends for Chesapeake small businesses. We've helped drive traffic and drive conversions across more than 100 business industries in Chesapeake, and the rest of the country, so let's work together.

1.) PPC Ads Management

PPC Management refers to creating and optimizing Chesapeake paid ads plans. However, that is an incredibly simple explanation, so let's dig a little deeper.

A paid advertising agency for Chesapeake often begins by getting to know your company and its business model before providing professional paid ads management. You can use this information to determine the next steps, since paid advertising for a nearby business differs from paid advertising for an ecommerce store.

Local service providers in Chesapeake, for instance, are often only interested in good leads. To accomplish this, paid ads can generate traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can grow traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale Chesapeake paid ads is the next step. For paid ads to be effective, most Chesapeake paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your Chesapeake organization should use a variety of advertising strategies and marketing tools to be successful with paid advertising. Some of the best paid advertising services in Chesapeake strive to:

  • Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
  • Make money online or through qualified leads for your Chesapeake organization.
  • Utilize third-party attribution software to better understand ad attribution.
  • Present social proof through case studies, white papers, and video testimonials.
  • Engage users in story creation, email collection, and user generated content.
  • Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Ads

With social media ads, Chesapeake internet marketing campaigns use Instagram, Facebook, Twitter, TikTok, or LinkedIn to run paid advertising. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your Chesapeake company.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social ads is a huge opportunity for most established Chesapeake companies, it can be costly for those businesses that aren't ready for it.

Our social media advertising company helps small businesses and large corporations make the most of social ads by building them out with sales funnels and lead generation tools. In our Chesapeake digital marketing plans, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Don't forget about the freshness of your ad creatives. If you're running a social media advertising campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

Social Media Ads

3.) Search Engine Marketing

In online advertising, Chesapeake search engine ads is used to place ads on search engines like Google and Bing. Your Chesapeake small business will benefit from Google campaigns and Bing ads since they provide a quick and basic way to connect with an engaged audience searching for your products or services. Creating an effective and scalable paid ads campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help generate leads and conversions, which helps make their paid advertising an effective Chesapeake website marketing tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine advertising campaign in Chesapeake.

Search Engine Advertising

4.) Lead Generation

Lead generation is the most important part of an inbound marketing plan for local businesses in Chesapeake. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. These kinds of industries need Chesapeake lead generation tactics.

All of our online advertising team's lead generation strategies have been tried and implemented at some point in the past. A few of the most popular lead generation tactics include creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, and creating video content that can be shared online.

When lead generation is a primary goal, our team will create one or more lead generation tactics and implement them in your digital assets to see what works best for your Chesapeake organization.

Downloading Facebook Leads

5.) Conversion Rate Optimization

Digital marketing in Chesapeake should include conversion optimization tactics. This is an essential component of any kind of internet advertising in Chesapeake since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. A lot of research and testing goes into conversion rate optimization. One of the biggest challenges is that the CRO plans that work for one Chesapeake business might not work for another, even when they are in the same field.

CRO tactics typically include reducing form fields, testing different call-to-action phrases, creating appealing headlines, fixing mobile website issues, speeding up the site, adding exit-intent popups, focusing on urgency, defining value for visitors, and adding trust and social proof signals.

For some Chesapeake websites, conversion rate optimization can be a lot more complex. Our CRO plan requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Chesapeake, and many other factors.

Conversion Optimization eBook Cover

6.) Conversion Funnel Development

You can think of a sales funnel as the visual representation of your customer's journey with your Chesapeake business. The illustration of a sales funnel, often called a marketing funnel or revenue funnel, resembles a physical funnel you'd use to pour liquid into a container. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Chesapeake small business. At the bottom, the funnel narrows to represent the various exit points in the sales process. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

Developing a conversion funnel is harder than explaining how it works, since it involves so much planning and optimization. Many of the most successful sales funnels produce millions of dollars a day for their Virginia small businesses. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Chesapeake organization.

We have experience in plenty several types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and more. We have a team of website marketing specialists who can bounce ideas off of you to help you figure out which revenue funnel will work for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Chesapeake digital marketing plan.

Click Funnels Development

7.) Email Marketing

You can use email marketing services within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Chesapeake digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Chesapeake email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

Email Marketing Audiences

8.) Content Marketing

Most Chesapeake small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet marketing approach for Chesapeake websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Chesapeake begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Chesapeake internet advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Chesapeake website marketing company. These are all effective ways to market content if you implement them correctly within your Chesapeake organization.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in Chesapeake and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Chesapeake, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Chesapeake brand.

For nearby service companies in Chesapeake, we can help you develop a review generation program within your internet marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Chesapeake storefront. Online shoppers in Chesapeake want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Chesapeake doctors or Chesapeake attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Chesapeake website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Chesapeake.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Google Business Profile Management

10.) Video Marketing

As a comprehensive internet marketing agency for Chesapeake, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Chesapeake website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Chesapeake digital marketing plans to bring life to paid campaigns.

Video Production and Marketing

Why You Should Invest in Internet Marketing for Your Chesapeake, VA Website

If you run a business in Chesapeake that sells products or services, you're going to need marketing to improve sales. You might be thinking about Chesapeake online marketing packages over other, more traditional, marketing strategies. Here are a few reasons why your Virginia small business should embrace website advertising:

  • Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
  • With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
  • There's no shortage of phones, tablets, and desktop computers in Chesapeake. You might as well choose a format and medium that can follow your target audience wherever they go in Chesapeake or within Virginia.
  • Chesapeake digital marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
  • In Chesapeake, digital advertising is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Chesapeake non-digital ads!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop Chesapeake, VA Internet Marketing Campaigns

To start your online marketing service for your Chesapeake business, you need a plan with measurable goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. Knowing who you're targeting in Chesapeake or beyond is important. Your Chesapeake website marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Chesapeake website advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Start your low-intensity marketing services earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Chesapeake digital plan. In internet marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Chesapeake business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Chesapeake PPC advertising services with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A good Chesapeake lead generation tactic uses splash pages and sales funnels to drive people to the goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Chesapeake website grows traffic, you should think about how to keep in touch with those visitors. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Chesapeake website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Chesapeake digital marketing strategies in place, you can start testing and optimizing. In doing this, you're measuring how well your campaigns are doing, looking for ways to improve them, and even trying new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Chesapeake internet marketing campaign.

Chesapeake Web Designers

Why Choose WebCitz for Your Chesapeake, VA Online Advertising Services

Our goal is to be your Chesapeake small business digital marketing partner! When researching Chesapeake digital marketing companies, there are a lot of factors to consider. We've got 19 years of experience, so you can trust the Chesapeake internet marketing strategies we suggest. Often, these are the same online marketing plans we use for our own lead generation and conversion rate optimization. Our own website marketing plan likely landed you on our website from Chesapeake.

Our digital marketing company should be your choice for your Chesapeake organization because you feel we are the right team.

Our Team

You might want to consider these ideas from our internet advertisers if you need Chesapeake marketing plans:

  • We've been in business since 2004, so we've got more than 19 years of experience.
  • We get most of our leads and new customers in Chesapeake from our own website marketing plans.
  • You probably found us in Chesapeake via an online search for a service we provide.
  • Our marketing team performs all of our Chesapeake digital marketing services, which means we don't outsource the work.
  • Call us during regular business hours, and you'll probably get an answer within a few rings!
  • We're professionals in Shopify, WordPress, and WooCommerce for any Chesapeake online advertising campaigns that need website design or web maintenance & support.
  • Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our digital marketers in mind when it comes time for you to start looking for Chesapeake internet marketing agencies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our online marketing firm.

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