We stay up-to-date on the latest website, email, and social media marketing trends for our wedding planner clients to help them implement effective strategies.
WebCitz is a results-driven digital marketing agency with more than 18 years of experience helping wedding companies strengthen their digital advertising.
Our internet marketing specialists help wedding planners attract new audiences and boost brand awareness with influencer outreach, SEO strategy, white-hat link building, paid search advertising, and social prospecting.
With regards to converting brides and grooms and driving revenue, we can help with conversion rate optimization, email marketing, social media advertising, sales funnel development, lead generation, and more!
Let's talk about what our website marketers can do for your wedding companies! We often provide full-service website advertising services to smaller wedding companies, but we can also augment the marketing department of your large corporation to fill in missing skill sets.
In a most simple definition, digital advertising for wedding planners is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective wedding planners.
Many wedding planners think internet marketing is just another term for search engine optimization or paid advertising. While both of those services are used in wedding planner online advertising, neither completely explains the depth of a modern website advertising program.
Modern digital marketing campaigns often include dozens of digital advertising plans, all working together to help your wedding company improve visibility and conversions.
For example, the best wedding planner internet advertising plans will include plans to:
We are a team of digital advertising consultants with diverse knowledge and experience in the latest internet advertising trends for wedding planners. We've helped more than 100 business industries, such as wedding companies, generate traffic and build conversions.
Achieving a first-page search placement for competitive keywords requires a comprehensive SEO plan as part of your overall internet marketing campaign. This means reviewing your on-page, off-page, and technical search engine optimization since all three aspects of SEO work together to show value to search engines.
As we bring on new clients in the wedding planner field for digital advertising, we commonly discover concerns related to page performance, content quality, and the backlink strength. Technical, on-page, and off-page search engine optimization plans can be employed to address these issues and improve your search engine optimization. Let's explore more about each of these wedding company SEO campaigns:
The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in the internet marketing plan of your wedding company. A fast website is important, but if your wedding company has no quality backlinks or useful content, it's unlikely that you'll see it on the first page of search results, except for some uncommon scenarios. Neglecting even one aspect of search engine optimization can hinder your online visibility, even if other areas have been fully optimized. You should evenly distribute your attention to ensure competitors can't bypass your wedding company by simply completing all the required SEO checklist items.
It is worth reiterating the significance of constructing authoritative links in off-page SEO, as this aspect of search engine optimization is often misunderstood by wedding companies.
Competitive keywords and long-tail phrases on the first page of search results typically feature large retailers in product-specific searches and long-standing service providers in local search results. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than those to your relevant wedding company web pages. This is because search engines use backlinks to gauge the authority of your wedding company website and content on a specific topic.
To enhance the placement of your web pages, it's essential to acquire quality backlinks to both your homepage and other internal pages through white-hat search engine optimization link building plans. It is critical to see this as a long-term endeavor for the digital marketing strategy of your wedding company. It's important not to get overly excited for a few weeks and build dozens of backlinks, then abandon it for months or years. Instead, you should view this as a long-term commitment for your digital advertising strategy. If you're not committed to the long-term process of building quality backlinks, your wedding company may continue to struggle to reach the first page of search results. Building a consistent and long-term link-building plan that focuses on gaining high-quality backlinks from relevant websites and social media platforms is key to improving the online presence of your wedding company. Most of all, you need to keep your backlink profile natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any black-hat link-building methods.
Our online advertising campaigns for wedding companies involve the use of several white-hat link-building techniques, which include:
Your online reputation is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider, the purchase of a product on an ecommerce store, and even the selection of wedding planners. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your wedding company.
For local service companies, we can help you develop a review generation program within your internet advertising to increase the rate at which past brides and grooms leave reviews for your wedding company. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.
If you run an ecommerce-focused wedding company, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your wedding company. Online shoppers want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.
For the reputation of professional service providers, such as doctors or attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of your wedding planners. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth. In some cases, even search engine optimization can be used to help curate the best possible first-page results for the online reputation of your wedding company.
The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your competition.
Most wedding companies use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach helps establish your wedding company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.
When your target brides and grooms begin to identify your wedding company as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help wedding planner digital advertising clients put together the right content marketing campaign for their wedding company.
It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.
We often help implement content marketing plans for wedding planners that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading website marketing service provider. These are all effective ways to market content if you implement them correctly for your wedding company.
The use of social ads in digital advertising involves paid advertising being run on social platforms like LinkedIn, Instagram, Facebook, Twitter, and TikTok. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your wedding company.
By leveraging the data sources of social media platforms, wedding companies can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established wedding companies, it can be an expensive lesson for businesses that aren't ready to take full advantage of social media ads.
We help wedding companies build out the necessary sales funnels and lead generation tools to make the most of their social media advertising. In addition, we suggest creating strategies for conversion optimization and retargeting as part of our online marketing services, as both strategies can enhance the return on ad spend for your campaigns. Let's not forget to mention the freshness of your ad creatives. When running wedding company social media marketing services, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.
The use of search advertising in internet advertising involves paid advertising being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your wedding company to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable PPC advertising plan for your wedding company, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.
We help wedding companies of all sizes build out the necessary landing pages and funnels to drive leads and drive revenue, which makes PPC advertising a cost-effective internet marketing plan. For any search engine marketing plan, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.
A sales funnel, or purchase funnel, is the visual representation of journeys taken by brides and grooms with your wedding company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential brides and grooms that might interact with your wedding company. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.
The development of a sales funnel for wedding companies is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their owners. To launch a revenue funnel that produces value for your wedding company, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.
There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider for your wedding company. When you work with one of our wedding planner-focused online advertising consultants, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your wedding company. Alternatively, if you don't have an interest in being involved in the process, we can research more about your wedding company to determine the best funnels to explore and test within your digital marketing campaign.
There is almost no reason to neglect conversion rate optimization within wedding planner internet marketing campaigns. This is a critical aspect of any type of online marketing for wedding planners since it directly impacts the ability of the marketing service to provide value for the wedding company paying for the marketing service.
Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan for your wedding company, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one wedding planner might not work for another wedding planner.
The most common wedding planner CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website problems, improving site speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.
True conversion rate optimization for wedding planners can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, the online reputation of your wedding planners, and many other factors.
You can use email marketing within a digital strategy to build brand awareness, grow website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past wedding planners, and gain valuable information about your target audience.
We help our digital advertising wedding company clients use Mail Chimp, Campaign Monitor, and Constant Contact within their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip plans.
The most important part of email marketing is developing a plan to increase your subscribers. We help email marketing wedding company customers build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, and numerous other methods.
For local service providers, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, lead generation strategies are going to be critical.
There are many types of lead gen plans to consider, all of which have been tried and implemented by our digital marketing team, for wedding planners and other professionals, at some point in the past. The most common lead gen tactics for wedding planners include the creation of helpful content, retargeting past site visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, or offering helpful downloadable content in a lead magnet.
For most wedding planner internet advertising plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your wedding company.
As a full-service website advertising firm for wedding planners, we have our own in-house video production and video marketing department. This has been extremely helpful for wedding company content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your internet advertising strategy for your wedding company. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within online advertising campaigns to bring life to paid campaigns.
If you manage a wedding company that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are various justifications to weigh digital marketing against other, more traditional, marketing approaches for your wedding company. Now, let's discuss some of the compelling rationales for introducing our digital marketing plan into your wedding company:
Before starting your online advertising campaign for your wedding company it is important to create a plan with measurable business goals. Ensuring that everyone involved in the website advertising service understands the ultimate goal is crucial in order to avoid spending time on ideas that will not have a positive effect on your wedding company.
Once you have established specific business objectives for your wedding company, you can begin to identify your target audience. Understanding the people you are trying to reach is essential. This helps you tailor your wedding company digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.
With your business goals and target customer established, you can now make an informed decision about the needs and search intent of your audience. By doing so, you can ensure that your wedding planners concentrate on the correct keywords for your digital advertising, and that your content marketing plans align with the demands of your audience.
If you plan to incorporate search engine optimization in the digital strategy of your wedding company, make that your first priority. In terms of online advertising strategies, search engine optimization typically takes the longest to gain traction for wedding companies and other organizations. It can take several weeks or months for search engines to acknowledge and implement the changes you make to your website, content, and backlinks that affect your placements, especially for the digital advertising efforts of wedding companies.
At this stage, it may be worth exploring paid advertising options for your wedding company website or other digital assets. But before you start sending paid traffic to your product page, service page, or home page, it's important to create a landing page or sales funnel. A common mistake with paid advertising campaigns for wedding companies is directing traffic to a page that isn't optimized for converting a cold audience, which can result in high bounce rates and low conversion rates. To achieve effective lead generation, wedding companies should use splash pages and sales funnels to direct visitors to the desired marketing outcome.
Now that plans are in place for bringing traffic to your wedding company, you should consider how to best interact with those visitors after they leave your website. Converting every website visitor into a customer is not always possible, and that's why it's important to have a plan for engaging with those who leave without taking action. It is important to think about building an email marketing list, providing SMS alerts for new deals, or using tracking pixels to retarget visitors who recently left your website.
Once you have implemented all of these internet marketing strategies for your wedding company, it is time to enter the optimization and testing phase. This involves constantly measuring the success of your wedding planner-focused campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your wedding company online advertising campaign should always be in a state of conversion rate optimization across all aspects.
We want to be the digital marketing partner of your wedding company! There are several things to keep in mind when exploring digital marketing companies that cater to wedding companies. Our 18 years of experience provide the assurance that the internet marketing strategies and tactics we recommend for your wedding company can be trusted. These are commonly the online advertising strategies we apply for our own lead generation and conversion rate optimization plans. Our website's digital marketing campaign is likely what brought you here today.
The crucial factor, however, is that you have trust in our digital advertising firm as the suitable choice for your wedding company. We recommend our internet advertisers for your wedding company for the following reasons:
We would like to be considered by your wedding company when it comes to searching for a leading digital marketing company. Please don't hesitate to get in touch with our friendly team at the internet marketing agency if you have any further queries or would like to discuss anything further.