We stay up-to-date on the latest website, email, and social media marketing trends for our La Crosse marketing clients to help them implement effective strategies.
We're a results-driven digital advertising firm serving small businesses and large corporations in La Crosse. With multiple internal teams focused on every type of internet advertising service your La Crosse business might need, we're a full-service online marketing firm. Some Wisconsin website marketing companies have only a single team of SEO, PPC, or social media experts. For those La Crosse-area digital marketing companies, progress delays may occur while their team searches for the necessary skilled consultants, communicates with those newly found internet advertising experts, and then serves as the go-between on future communication between you and the third-party performing the work.
To help attract new audiences and boost brand awareness, our La Crosse-focused online advertising consultants help clients with SEO strategy, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.
When it comes to converting customers and driving revenue, we can assist with conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and much more!
Let's talk about what our digital advertisers can do for your La Crosse business! We often provide La Crosse small businesses with complete digital marketing services, but we can also help fill in the gaps in your large corporation's marketing department. See what our digital marketing programs can do for La Crosse websites.
Simply put, digital marketing throughout La Crosse is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.
For most La Crosse business owners, digital marketing is a fancy way of saying search engine optimization or paid advertising. Those two services are both used in digital advertising, but neither fully explains what a modern La Crosse online marketing program entails.
The latest internet marketing campaigns often use a number of internet advertising strategies, all working together to help you get more visibility and conversions throughout La Crosse and the rest of the country.
For example, the best digital marketing services in La Crosse will include tactics to:
In addition to marketing La Crosse-area websites, our online marketing firm also offers Appleton, Brookfield, Eau Claire, Green Bay, Greenfield, Janesville, Kenosha, Madison, Milwaukee, Oshkosh, Racine, Stevens Point, Superior, Waukesha, and Wausau small businesses and large corporations a professional website marketing service.
We're a team of digital marketing specialists, just 168.6 miles away, who know and understand the latest digital marketing trends for La Crosse businesses. Use our past experience in more than 100 business industries across La Crosse, and the rest of the country, to help drive traffic and improve conversions.
If you want your website to appear on the first page of search results throughout La Crosse for competitive phrases, you have to take a holistic approach to your digital marketing campaign. This means reviewing your technical, on-page, and off-page search engine optimization, since all three aspects of SEO work together, to show value to search engines.
When we take on new digital marketing clients in La Crosse, we often find page speed, content quality, and backlink profile issues. All of these SEO problems can be solved with technical, on-page, and off-page SEO. Now let's take a look at each of these La Crosse SEO services:
The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in your La Crosse digital marketing strategy. A fast website with no content or backlinks will rarely rank on the first page of search results. It's the same for other scenarios where two parts of SEO have been optimized, but one was ignored. Make sure you're keeping track of all the elements on the La Crosse SEO checklist so your competitors can't easily bypass you in search rankings.
We've discussed off-page SEO briefly, but it's worth mentioning again since La Crosse business owners don't usually understand this part.
When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local La Crosse search results. When you look closer at the exact pages of these search results, you'll often find there are a lot more backlinks to those pages than your own. That's because search engines use backlinks to figure out how authoritative a website is in its industry.
Using white-hat SEO link building services, you can improve your own web pages by building quality backlinks to your homepage and interior pages. You need to think of this as a long-term strategy for your La Crosse digital marketing campaign. Don't get too hyped up about this for a few weeks and then move on to something else. That lack of commitment will only serve to keep you off the first page of La Crosse search results. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your La Crosse website from relevant pages and social media accounts. You want to keep your La Crosse website's backlink profile natural by not overusing exact-match phrases, buying tons of backlinks from private block networks (PBNs), or doing anything else black-hat.
When it comes to La Crosse digital marketing, we use a number of white-hat link building techniques, including:
Your online reputation in La Crosse and beyond is a trust factor search engines use to rank your website, and your target audience relies on it for buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in La Crosse to shopping online or hiring a doctor or attorney for a personal matter. People love to read about the good and bad experiences others have had with your La Crosse brand.
For local service companies in La Crosse, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.
We can help you collect product and company reviews if you're an ecommerce business. Ecommerce businesses need reviews for both the quality of their products and their customer service. In La Crosse, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.
When it comes to the reputation of professionals, like La Crosse doctors or La Crosse lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around La Crosse.
If you ignore your online reputation, you run the risk of losing long-term business, which is often not noticed until it's too late. Be sure to always present a better image than your local competition by managing your online reputation.
Most La Crosse businesses use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. With this digital marketing approach for La Crosse websites, you establish your company as an industry leader, while also dominating organic search results and keeping people interested.
When your target customers in and around La Crosse begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help La Crosse digital marketing clients put together the right content marketing plan for their specific business industry and goals.
Before you start a content marketing plan, you have to identify your target audience. This will let you know what's best for the content, whether it's informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also learn what's the best way to reach your audience, which can be through social media, search results, or some other method.
Many of the content marketing strategies we implement involve blogging, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. The case study method is great for showing expertise as a internet advertising company in La Crosse, but it works in other industries too. These are all effective ways to market content if you implement them correctly within your La Crosse business.
The use of social media ads in La Crosse digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your La Crosse company.
By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established La Crosse companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.
Our social media marketing firm helps La Crosse small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media marketing agency also recommends putting in place plans for conversion optimization and retargeting within these La Crosse website advertising services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.
The use of La Crosse search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your La Crosse business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.
We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective La Crosse digital marketing strategy. For any search engine marketing campaign in La Crosse, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.
A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your La Crosse company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your La Crosse business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.
The development of a sales funnel for your La Crosse business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Wisconsin businesses. To develop a sales funnel that produces value for your La Crosse business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.
There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing professionals, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your La Crosse internet marketing campaign.
There is almost no reason to neglect conversion rate optimization within La Crosse digital marketing services. This is a critical aspect of any type of internet advertising in La Crosse since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.
Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one La Crosse business might not work for a different La Crosse business, even when both are in the same industry.
The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.
True conversion rate optimization for La Crosse websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in La Crosse, and many other factors.
You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.
We help our La Crosse online marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.
The most important part of email marketing is developing a plan to increase your subscribers. We help La Crosse email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.
For local service providers in La Crosse, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, La Crosse lead generation strategies are going to be critical.
There are many types of lead generation strategies to consider, all of which have been tried and implemented by our online advertising team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.
For most website marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your La Crosse small business.
As a full-service website advertising firm for La Crosse, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your La Crosse digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within La Crosse digital advertising campaigns to bring life to paid campaigns.
If you run a business in La Crosse that sells products or services, you're going to need marketing to increase sales. There are lots of reasons to choose La Crosse internet marketing services over other marketing tactics. Here are a few reasons why your Wisconsin small business should embrace internet advertising:
To start a digital marketing campaign for your La Crosse business, you need a plan with measurable goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the La Crosse website marketing service is all about.
Identifying a target audience is easy once you have a clear set of business objectives. Knowing who you're targeting in La Crosse or beyond is important. This helps you tailor your La Crosse website advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.
Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your La Crosse audience. You'll be able to focus on the right keywords for your La Crosse digital marketing and align your content marketing strategy to your audience's needs.
Search engine optimization should be your first priority if you plan to incorporate it into your La Crosse digital strategy. In digital marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.
There's no better time to promote your La Crosse business and its digital assets than right now. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. Ad campaigns in La Crosse that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. Use splash pages and sales funnels to lead La Crosse residents to your lead generation goal.
As soon as your La Crosse website gets traffic, you should think about how to keep in touch with those visitors. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent La Crosse website visitors.
When all of these La Crosse digital marketing strategies are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your La Crosse digital advertising campaign.
Our goal is to be your La Crosse small business or big corporation's internet marketing partner! When researching La Crosse internet advertising companies, there are many factors to consider. We've got 18 years of experience, so you can trust the La Crosse online advertising strategies we suggest. Often, these are the same website marketing tactics we use for our own lead generation and conversion rate optimization. In fact, you are likely visiting our website from La Crosse because of the effective implementation of our own website advertising campaign.
Most importantly though, you should choose our digital marketing agency for your La Crosse small business because you feel confident we are the right team for your La Crosse company. We are only a short drive of 2 hours and 57 mins away from you in La Crosse, but that time is reduced further if you call or email! Here's why we suggest our digital marketers for your La Crosse marketing:
We hope you keep our internet marketers in mind when it comes time for you to start looking for La Crosse online marketing firms. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our website marketing company.
When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!
Check out how we've been able to help companies implement an effective digital advertising strategy.