Wausau Digital Marketing

Marketing for Wausau

We stay up-to-date on the latest website, email, and social media marketing trends for our Wausau marketing clients to help them implement effective strategies.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
18+
Onsite Experts (No Outsourcing)

Wausau Online Advertising Consultants

WebCitz is a results-driven website advertising firm with more than 18 years of experience offering to help Wausau small businesses and large corporations strengthen their digital marketing. With multiple internal teams focused on every type of digital advertising service your Wausau business might need, we're a full-service internet marketing agency. This is not true of all online marketing firms in Wisconsin, since most only have a single group of SEO, PPC, or social media consultants. For those Wausau-area website advertising firms, progress delays may occur while their team searches for the necessary skilled experts, communicates with those newly found digital advertising consultants, and then serves as the go-between on future communication between you and the third-party performing the work.

With a Wausau focus, our internet advertising experts help clients with SEO strategy, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.

When it comes to converting customers and driving revenue, we can assist with conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and much more!

Let's discuss what our website marketers can offer your Wausau company! We often provide Wausau small businesses with complete website marketing services, but we can also help fill in the gaps in your large corporation's marketing department. Read on to learn more about our website advertising services and programs for Wausau web sites.

What is Digital Marketing for Wausau, WI Businesses?

In a most simple definition, digital marketing throughout Wausau is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

For most Wausau business owners, digital marketing is a fancy way of saying search engine optimization or paid advertising. While both of those services are used in digital marketing, neither fully explain the depth of a modern online marketing program for Wausau-based businesses.

The latest digital marketing campaigns often use a number of digital advertising strategies, all working together to help you get more visibility and conversions throughout Wausau and the rest of the country.

The best Wausau digital marketing services will include tactics like:

  • Drive traffic to your digital assets (websites, apps, sales funnels, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
  • Boost your Wausau business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Show expertise, authority, and trust in Wausau through content marketing, video production, link building, review collection, social proof, and website improvements.
  • Create and nurture relationships with email, SMS, and social media.

In addition to marketing Wausau-area websites, our internet marketing agency also offers Appleton, Brookfield, Eau Claire, Green Bay, Greenfield, Janesville, Kenosha, La Crosse, Madison, Milwaukee, Oshkosh, Racine, Stevens Point, Superior, Waukesha, small businesses and large corporations a professional online marketing service.

A Few of Our Digital Marketing Experts

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Our Digital Marketing Services for Wausau Small Businesses

We are a team of digital marketing professionals, just 101.7 miles away, with diverse knowledge and experience in the latest website marketing trends for Wausau businesses. Use our past experience in more than 100 business industries across Wausau, and the rest of the country, to help drive traffic and improve conversions.

SEO Strategies for Wausau, WI Small Businesses

If you want your website to appear on the first page of search results throughout Wausau for competitive phrases, you have to take a holistic approach to your digital marketing campaign. To show value to search engines, you need to review your technical, on-page, and off-page SEO.

When we take on new digital marketing clients in Wausau, we often find page speed, content quality, and backlink profile issues. Technical, on-page, and off-page SEO can fix each of these issues and more. Here's what each Wausau SEO service offers:

  • Technical SEO for Wausau businesses includes factors such as page speed, web hosting, site security, XML sitemaps, site architecture, structured data, Open Graph tags, and broken pages. These affect how Google reads and traverses your content, and how visitors interact with your Wausau site. You typically need the assistance of Wausau website developers to improve technical SEO issues since they are often related to the platform or theme used on your website. Our developers are skilled in WordPress, Joomla, Magento, Shopify, BigCommerce, and Laravel.
  • On-Page SEO for Wausau websites includes factors such as content silos, content writing, internal linking, keyword research, competitive analysis, frequently asked questions, page titles, meta tags, images, and videos. If you improve these on-page SEO factors, search engines will better understand the value of your content and recognize you as an authority in Wausau or the whole country. Also, it will help increase important metrics like "time on site" for your visitors, which shows search engines you gave them something they liked. Never underestimate the value and importance of content creation within your Wausau digital marketing strategy.
  • A big part of Wausau SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. To help search engines understand your Wausau website and content are worthy of third-party recognition, build natural backlinks to the homepage and interior pages.

The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in your Wausau digital marketing strategy. A fast website with no content or backlinks will rarely rank on the first page of search results. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. Ensure that your Wausau competitors (and national competitors) can't just pass you by completing all the SEO checklist items.

Link Building Campaigns for Wausau, WI Small Businesses

Although we've already discussed the importance of building authoritative links in off-page SEO, it's worth pointing out again since Wausau business owners often don't understand this part of search engine optimization.

You'll almost always find large retailers in product-specific search results and long-standing service companies in local Wausau results if you look at the first page of search results for competitive keywords and long-tail phrases. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. It is critical to see this as a long-term endeavor for your Wausau digital marketing strategy. Don't get too hyped up about this for a few weeks and then move on to something else. That lack of commitment will only serve to keep you off the first page of Wausau search results. Establish a link-building strategy that will drive quality backlinks to your Wausau website from relevant pages and social accounts. Most of all, you need to keep the backlink profile of your Wausau website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.

When it comes to Wausau digital marketing, we use a number of white-hat link building techniques, including:

  • Applying the "Skyscraper Technique" to a ranked content articles from Wausau competitors to make it bigger and better.
  • Writing in-depth articles to have featured on third-party websites as a guest post, which includes a link back to your Wausau website.
  • Getting in touch with high-authority websites to suggest changes to existing content that may have become outdated or don't cover topics relevant to your Wausau business.
  • Responding to HARO requests for expert opinions from reporters looking for insight into your business industry.
  • Adding your website to industry-specific directories by scanning Wausau competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Wausau, WI Online Reputation Management Services (ORM)

Your online reputation in Wausau and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. It applies to all kinds of purchases and decisions, like picking a local Wausau service provider, buying something online, or choosing a doctor or lawyer. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Wausau brand.

We can help Wausau small business owners develop a review generation program within their digital marketing to increase the rate at which past customers leave reviews. Usually this means collecting reviews on Google My Business, Yellow Pages, UpCity, Angie's List, Yelp, and other sites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. If you're an ecommerce business, you should collect reviews for both your products and your customer service. In Wausau, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.

For the reputation of professional service providers, such as Wausau doctors or Wausau attorneys, we can help establish protocols within your digital marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. For example, we can collect reviews, monitor reputation, improve negative feedback, implement surveys, and improve your Wausau website's social media presence. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Wausau.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Content Marketing Strategies for Wausau, WI Small Businesses

Most Wausau businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Wausau websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Wausau begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Wausau digital marketing clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Wausau digital advertising firm. These are all effective ways to market content if you implement them correctly within your Wausau business.

Social Media Advertising Services for Wausau, WI Small Businesses

The use of social media ads in Wausau digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Wausau company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Wausau companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing agency helps Wausau small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media marketing company also recommends putting in place plans for conversion optimization and retargeting within these Wausau online advertising services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Wausau, WI Small Businesses

The use of Wausau search engine marketing in website marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Wausau business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Wausau digital marketing strategy. For any search engine marketing campaign in Wausau, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Wausau, WI Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Wausau company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Wausau business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Wausau business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Wisconsin businesses. To develop a sales funnel that produces value for your Wausau business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Wausau digital marketing campaign.

Conversion Rate Optimization (CRO) for Wausau, WI Small Businesses

There is almost no reason to neglect conversion rate optimization within Wausau digital marketing services. This is a critical aspect of any type of digital advertising in Wausau since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Wausau business might not work for a different Wausau business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Wausau websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Wausau, and many other factors.

Email Marketing Services for Wausau, WI Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Wausau internet marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Wausau email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Wausau, WI Small Businesses

For local service providers in Wausau, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Wausau lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our internet advertising team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Wausau small business.

Video Marketing for Wausau, WI Small Businesses

As a full-service online advertising agency for Wausau, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Wausau website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Wausau digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Wausau, WI Website

If you manage a business in Wausau that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are lots of reasons to choose Wausau digital marketing services over other marketing tactics. Let's go over some of the great reasons to implement an digital advertising strategy within your Wisconsin business:

  • Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
  • With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
  • Everyone in Wausau is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Wausau or within Wisconsin.
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • Online marketing in Wausau provides the best capacity for user engagement. You'll have to work hard to get people to like, comment, and share your non-digital ads in Wausau!

How to Develop Wausau, WI Digital Marketing Programs

Before starting a digital marketing campaign for your Wausau-based business, it is important to create a plan with measurable business goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Wausau internet marketing service is all about.

With a clear set of business goals in place, you can move on to identifying a target audience. Knowing who you're targeting in Wausau or beyond is important. Your Wausau internet advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Wausau audience. By doing this, you'll make sure your Wausau online marketing strategy focuses on the right keywords and you align it with your audience's needs.

You should make search engine optimization your first priority if you're planning on using it eventually within your Wausau digital strategy. The slowest moving digital marketing tactic in Wausau is search engine optimization. Search engines take weeks or months to recognize and index the changes you make to your website, your content, and your backlinks.

This is a great time to consider paid advertising for your Wausau business and its digital assets. You should consider creating a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Most paid advertising campaigns in Wausau that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to lead Wausau residents to your lead generation goal.

As soon as your Wausau website gets traffic, you should think about how to keep in touch with those visitors. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Wausau website visitors.

If you've got all these Wausau online advertising strategies in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Wausau website marketing campaign.

Why Choose WebCitz for Your Wausau, WI Internet Marketing Services

We want to be the website advertising partner of your Wausau small business or large corporation! When researching Wausau digital marketing agencies, there are many factors to consider. With more than 18 years of experience, you know you can trust the Wausau digital advertising strategies we suggest for your business. Often, these are the same internet marketing tactics we use for our own lead generation and conversion rate optimization. Our own internet advertising campaign likely landed you on our website from Wausau.

Most importantly though, you should choose our online marketing firm for your Wausau small business because you feel confident we are the right team for your Wausau company. We are only a short drive of 1 hour 34 mins away from you in Wausau, but that time is reduced further if you call or email! You might want to consider these ideas from our digital marketers if you need Wausau marketing services:

  • Our agency has been around since 2004, so we have over 18 years of experience.
  • Our primary source for leads and new client development in Wausau is our own website advertising strategies.
  • You probably found us in Wausau after searching for a service we offer.
  • We do not outsource Wausau digital marketing services since we have our own marketing team.
  • You'll probably get an answer within a few rings if you call during regular business hours.
  • We have extensive experience in WordPress, WooCommerce, Shopify, BigCommerce, and Laravel for any Wausau digital marketing strategies that involve website changes.
  • We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

We hope you keep our internet marketers in mind when it comes time for you to start looking for Wausau digital advertising firms. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our internet advertising company.

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George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from Webcity and Corey got back to me within minutes!
Tara Candland

Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.
Jeff Ring

Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with with a warm cappuccino.
Cassie Richards

Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.
Industry Digital Marketers

When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!

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