Appleton Ecommerce Web Design

Our Appleton Ecommerce Development Tactics

Our firm was founded on the principle of providing custom website solutions in Appleton and nationwide. We work with local customers to understand their ecommerce needs and deliver a website that's uniquely theirs.

You'll be in good hands with our team when it comes to developing custom functionality for your Appleton ecommerce site. We will work with your Appleton team to understand your functionality requirements, outline the deliverables and delivery time, and work with you after the launch to ensure everything is running smoothly.

In addition to developing Appleton-area ecommerce websites, our team also offers Brookfield, Eau Claire, Green Bay, Greenfield, Janesville, Kenosha, La Crosse, Madison, Milwaukee, Oshkosh, Racine, Stevens Point, Superior, Waukesha, and Wausau small businesses and large corporations a custom ecommerce web design service.

Pricing for Appleton, WI Ecommerce Development Tactics

We determine the cost of our ecommerce website development services based on the amount of time you have available for the development of your online store. For those with limited funds, we suggest considering a template-based ecommerce website as a cost-saving measure. If your focus is on customization and performance, you may want to consider a fully customized ecommerce website that begins with a design mockup.

The Best Ecommerce Platform for Your Appleton Website

If your Appleton ecommerce company needs a platform recommendation, we need to know what your website's goals are. There isn't one ecommerce platform that's perfect for every Appleton website.

To deliver amazing ecommerce web development services in Appleton, we have different development teams for WooCommerce projects and Shopify projects. This allows our local ecommerce web designers to specialize in a particular development environment to provide expert advice and service.

Appleton WooCommerce Web Design Plans

The most popular Appleton site content management system is WordPress. To run an ecommerce website using WordPress you will likely be searching for a WooCommerce website designer in Appleton.

In Appleton, we help startups and ecommerce businesses get started with WooCommerce.

These are some of the reasons our ecommerce web developers like WooCommerce:

• If you need a custom template, but have a limited budget, we recommend WordPress or WooCommerce. We have our own internally developed WooCommerce theme, based on Understrap, which is a great starting point for a custom-designed Appleton WooCommerce web site. Theme development for Appleton ecommerce customers is usually more expensive on Shopify.
• If your Appleton organization already has a WordPress site, we recommend WooCommerce. When you like the look and feel of your content-based website, why spend time and money redoing it just to add ecommerce?
• WooCommerce is a great open-source option for Appleton web companies. There are no monthly fees to use WordPress or WooCommerce, except the website hosting fee to keep the website online. As an alternative, Shopify has expensive monthly fees (depending on your plan) and their apps are often more expensive than WooCommerce or WordPress plugins.
• Most Appleton small businesses that want a product builder should consider WooCommerce. It is simply easier to develop a custom product builder in WordPress than most other platforms. Don't worry though, there are third-party apps for Appleton websites running Shopify that need a product configurator.
• If you're in an industry that's not supported by Shopify, try WooCommerce.

Appleton Shopify Web Development Strategies

Shopify is the most popular web-based ecommerce platform. If you want to run an ecommerce website using Shopify, you'll need a Shopify web developer in Appleton.

A lot of our Shopify developers have experience designing websites for new and existing businesses in Wisconsin.

Our ecommerce web designers love Shopify for these reasons:

• Appleton merchants searching for a hosted ecommerce platform should check out Shopify. Shopify allows you to run an ecommerce business in Appleton without the hassle of constantly updating plugins or software versions.
• When Appleton web companies don't need a lot of custom functionality, we recommend Shopify. The cost of developing custom functionality with Shopify is higher than with WordPress. Additionally, Shopify apps often have monthly fees versus WooCommerce plugins that are more affordable.
• The best ecommerce platform for Appleton companies that rely heavily on fast turnaround times for development and marketing is Shopify. For testing out a new product, it's usually faster to set up a Shopify website and go through various apps and design ideas to test conversion rate optimization.

Redesigning Existing Ecommerce Sites

Appleton ecommerce sites that don't perform, don't function, or don't convert well might need a website makeover.

Take your ecommerce website refresh in Appleton seriously. You can lose search placements and sales if your Appleton ecommerce website designer forgets to create 301 redirects, changes your URL structure drastically, or reorganizes your product catalog.

Before starting Appleton ecommerce website redesign projects, we like to thoroughly review your ecommerce business to understand the big picture. You should consider these factors when rebuilding Appleton ecommerce sites:

• You have an ecommerce website in Appleton. How do people get there? If most online sales are coming from organic search traffic it will be critical to maintain URL structures or implement 301 redirects. It's also good to keep the same product categories, breadcrumb trails, and page content throughout the development of your Appleton website.
• What do customers think about your Appleton website? Making big tweaks to your site is okay if your online shoppers aren't happy. If your conversion rates are already good, maybe you should consider being more conservative with design modifications.
• Do you plan to migrate your ecommerce platform? It will work different than your old website, if that's the case. You'll have to be prepared to change how you enter products, fill out orders, update customer info, and checkout.

Determine Goals for Your Appleton Ecommerce Development Service

You can pay a lot of money to build an ecommerce website in Appleton. Make a list of the things you want your Appleton ecommerce website to accomplish before you hire a developer. This will help keep you on track during the design of your ecommerce site, and set measurable goals for later. The most common goals we've seen for Appleton ecommerce development projects include:

• Create a new ecommerce website for your Appleton-based company.
• Upgrade an old Appleton ecommerce system into a new one to improve security or functionality.
• To redo an existing Appleton ecommerce website in the same platform to improve UX, reduce bounce rates, and improve conversion rates.
• Improving the shopping experience by making it faster and more responsive.
• To fix web accessibility issues for ADA and WCAG compliance.

Our Wisconsin ecommerce web development services have helped other businesses before, so we're excited to help with your new ecommerce website! If your Appleton ecommerce company needs help putting together a list of goals for your ecommerce website just reach out to our team for assistance!

Questions to Ask Your Appleton Ecommerce Web Designer

You should ask plenty of questions before hiring an ecommerce development company in Appleton. While the answer will be valuable, how it's delivered should be even more important. Pay attention to whether the sales team is willing to answer detailed questions. This will provide insight into future communication as the Appleton ecommerce website development service gets started. We get asked these ecommerce web design questions a lot by Wisconsin ecommerce businesses:

• Is your ecommerce website design outsourced? WebCitz does not outsource ecommerce development services because we have our own team of Shopify and WooCommerce developers for your Appleton ecommerce website.
• If you change URLs, do you set up 301 redirects? While WebCitz tries to keep the URL structure the same, sometimes it can't be done. We create 301 redirects for Appleton ecommerce website developments that have different URL structures.
• Do you create design mockups before starting a new ecommerce web design project? For Appleton WooCommerce development, WebCitz creates design mockups. But for Shopify, we only create design mockups if the budget is high enough for a fully custom Appleton ecommerce development.
• Can you help Appleton small business owners choose the right platform for their ecommerce site? WebCitz helps businesses pick the right platform for their ecommerce websites. Typically, the answer is based on the web design and ecommerce requirements.
• How quick is the delivery time for Appleton ecommerce development services? WebCitz usually gets Appleton ecommerce web development projects done in 3-4 months, but it can take up to 9-12 months for complex ecommerce websites.
• Have you seen your Appleton ecommerce website developer's past work or recent reviews? WebCitz has an ecommerce web design portfolio, numerous ecommerce case studies, and dozens of client reviews to share!

How We Design the Best Appleton Ecommerce Websites

Efforts to design an ecommerce website in Appleton should follow a formal process. Here's how we design Appleton ecommerce sites:

1.) Multiple Discovery Phone Calls

There are typically multiple discovery calls to learn more about your Appleton company, your history with ecommerce, your development expectations, and your future goals. By having everyone involved in the ecommerce project speak up, you'll minimize confusion and project delays.

2.) Kickoff Discussion

If you feel confident about our ecommerce website development agency for your Appleton website development, go ahead and sign the proposal, submit a down payment, and schedule your kickoff call! Everybody will have a chance to talk about how the project will unfold, who will handle each stage of the design, and how long the turnaround time will be for completion.

3.) Design Mockups or Template Search

We'll start with mockups for your Appleton ecommerce web development if it's built in WordPress with WooCommerce or if your budget allows a custom design built in Shopify. This allows everyone to be on the same page regarding the look and feel of your website before an ecommerce developer starts the build process. If you've chosen a template-based approach within Shopify, this is the phase where we start helping you pick a theme for your Appleton ecommerce site.

4.) Ecommerce Development

The development phase of your Appleton ecommerce build will be the longest. Data migration, template customization, functionality development, and more! Throughout this process, you'll have a password-protected development site to visit so you can follow along and provide comments as necessary.

5.) Website Launch (Plus Website Training!)

As soon as the ecommerce web design project is finished, we'll provide you with any training you need. When you are comfortable managing the ecommerce website, we'll schedule a time that works for everyone involved to launch your future Appleton ecommerce storefront! You can even get a checklist for launching the ecommerce website if you're interested!

We've been optimizing our Wisconsin ecommerce development process for more than 18 years. We have incredible experience designing, developing, and launching successful ecommerce websites throughout United States!

Additional services for Your Appleton Ecommerce Website Development Project

The development of the website is only one part of a successful ecommerce storefront in Appleton. Here are some other services, which are completely optional, to help you get the most out of your Appleton ecommerce site:

• We have an onsite digital marketing and search engine optimization team to help you rank your ecommerce products higher in Appleton search results, or nationwide.
• Whether you need Google advertising, Facebook campaigns, or Bing ad campaigns, our paid advertising team can help.
• Website accessibility solutions to help you comply with ADA and WCAG.
• For your Appleton company, we can design logos, web banners, affiliate graphics, social media graphics, and other custom artwork.

No matter what your Appleton web business needs from its ecommerce website, you'll soon discover our comprehensive web development and digital marketing company is your trusted provider in Appleton!

Why Choose WebCitz for Your Appleton Ecommerce Website Development

Choose WebCitz for our ecommerce experience, the dedication we put into each of our customers in Wisconsin, and the unique solutions we bring to the table.

We're a results-driven ecommerce website design firm with more than 18 years of experience designing ecommerce websites for small businesses and big corporations! We'll handle your professional Appleton e-ecommerce web development quickly and efficiently.

Here are some of the best reasons to choose WebCitz:

• Our ecommerce website development services aren't outsourced.
• We have an in-house team of top ecommerce web designers.
• We have separate development teams for WooCommerce and Shopify website projects.
• We start "from scratch" WordPress and WooCommerce projects from our very own internally built template, based on the Understrap framework.
• We work with multiple CSS frameworks, including Bootstrap and Tailwind.
• To answer your Appleton internet marketing questions, our team has specialists in search engine optimization (SEO), UX, sales funnels, and conversion rate optimization (CRO).
• We have free website development tools like color scheme pickers and password generators.
• If you have questions about Appleton ecommerce web development, you can call, live chat, or email us.

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