We believe logo design is best when it came from you. You're looking for a logo that isn't just an out of the box template with your name slapped into a pre-generated image. You didn't base the foundation of your business on a pre-generated idea, so why would you make your logo an afterthought? With WebCitz our first step is to listen to you and find out what you do and what you want your logo to say.
This is the start of our design relationship. We'll meet with you over phone or video call to discuss all things logo. We'll start by asking you questions about your business. We'll want to know if there's anything that important for you to convey. This is also your chance to see more of our portfolio or you can tell us what you really love from your own research. This meeting can take 30mins to an hour as we discuss anything from:
We'll bring in some research on what we like, but we'd love it if you brought your own favorites to the table. The more research you do about Logo design, the better. The more information you give us before we start the design process, the better. There might be a phrase that comes out of this discussion could lead into the driving force of your logo.
We've taken all of the great things we've talked about from the discovery call and are going to implement them into logos or design concepts. We will provide several options based on our discussion. We will use our best practices from years of logo design and use the following design practices with each logo.
Each logo needs to match the feel you're looking for. We'll pour over fonts until we find the right font pair, typography, and weight needed to bring your forward so it's readable and professional.
The words of your logo make up the word mark. Think Fed-Ex; its a font (with a negative space arrow), but that's it. Maybe that's all your logo needs.
This is usually what people think about when they think logo. It's the Starbucks Mermaid, the golden arches and the MailChimp chimp. These are easy to identify icons. Maybe you're looking for a mascot? No problem!
To find your perfect brand, we may play with several color palettes per design. Unless you already have a palette you're happy with, we'll be happy to find that mood board that fits your business.
Do you like cartoony logos? Do you like Modern and Clean? Do you have a style that is how you view yourself? We'll work in your style.
You've received several primary concepts. You've reviewed them. Now it's time to decide do we like any of the fonts? Palettes, image or word marks. Maybe you want to see this palette with that word mark, or this font with this image mark. Maybe you need to see 1-2 more concepts are just aren't satisfied with the current batch of design concepts. No problem! These things are quite common. We can take 2-3 Primary Concepts and alter them in these ways:
Sometimes it's easier to have a collaboration call here. Sometimes it is hard to pinpoint what it is, but a phone call might design needs. We welcome any direct feedback. Buzzwords like "pop" and "Doesn't Grab Me" aren't super helpful, but finding out what parts of the concept working or not working. Is there another concept that you have in mind that you want to see? Give us a call. Maybe we need 1-2 fresh concepts and keep one from the last batch. No problem. The secondary design phase includes options for brand new designs.
What is a vector file? A vector file means one that will never get pixelated. It's drawn in a format (vector) that works best with printers. You can stretch a vector in a program like Illustrator forever and it will never pixelate. This is great, but can be hard to work in. These programs take time, experience and knowledge to make look good. Every printer will ask you for a vector of your logo. If you don't have a vector logo and you look to have shirts or signs printed, a printer may charge you extra to vectorize your logo, or worse yet, they might just "get something close-enough". That's like a daycare handing you back a child that looked "close enough."
All of these file types can be used for various reasons, but are all vector. All of these file types will:
You want your logo to look good no matter if it's on a white background or dark background. We test everything and make sure you have different versions if needed.
You may want a one color version of your logo. Printing costs can skyrocket with the number of colors used, so having a one color version is ideal for any business. Many websites today use one color versions of logos in their clients section. Make sure it looks it's best from the start.
* Web Optimized JPG. PNG. These types of images will get pixelated the more you zoom in or stretch it out. However, these images are best used on digital platforms. Your website might use an SVG vector, but mostly it will be using a jpeg or png. All social media platforms prefer JPGs or PNGs for your profile image. These aren't very easy to edit, so they should never be your brand's only version. Printers can't use raster images as printers will pick up on the small squares and may print them as part of the design.
We use all of our fonts and find exciting fonts that work well together. Many Stylish fonts work great with some fonts, but terrible with others. There are also fonts that look more modern and are good for logos while others look bad (I'm looking at you Papyrus). We'll use the best fonts with your logo.
Beyond the "does the color look good?", there's color psychology to keep in mind. If you're a restaurant, unless you are chasing the phrase fresh, avoid green. It's not an appetizing color. Think of the KFC Logo in green. If you already had an aversion to the Colonel, this would turn you off for good.
Other elements that are included in your Custom logo package:
Just because your logo could go over a purple background… should it? We take your logo, add what typography or fonts should be used with it. What colors should you pair with your brand. These get into what will eventually go into your branding. All major companies have a branding guide. It's how other people can use your logo and branding. This is a roadmap you give to marketing companies or other designers so that everything stays looking right with your brand. This is useful so designers unfamiliar with your brand will learn quickly that you should never ever pair this logo with the Papyrus font.
Questions? Call 800-796-8263!
Schedule your no cost, no obligation 30-60 minute phone call with one of our Graphic Design experts! It's so quick and easy.
When we present you a logo design, we often supply you with a few different variations to choose from. We work hard to see what will align with your brand well and try to capture it to the best of our ability. If you do not like any of them, then we will start from the beginning.
While the logos have been created by us, they’re your logos once they’ve been created. You also own the copyright of the logo, we don’t hold any rights to it.
At Webcitz, we don't achieve if you're not happy with the outcome. When we design a logo for you, we don't provide any specific amount of revisions, they're unlimited. We want you to be happy and confident with the best logo that represents your brand.
Any logo that we design, you will receive a high-quality vector version that is either in the. PDF or EPS file format. It’s important we do this so the quality of your logo is not impacted. If you require additional versions of your logo for social media, let us know, and we can supply you with JPEG versions too.