WebCitz helps Hotel businesses and emerging enterprises dominate search results for competitive keywords. We specialize in ranking for highly complex search phrases and managing thousands of landing pages.
WebCitz is a top SEO company helping motels and hotels increase organic traffic. Our team often provides local SEO on WordPress, Joomla and Laravel websites for hotels with content-based websites. For those hotels with ecommerce websites, we typically perform ecommerce SEO on WooCommerce, BigCommerce and Shopify websites.
The SEO industry is saturated with people claiming to be experts in SEO for hotels. The team at WebCitz makes this claim to hotels, but we can back it up by asking you how you got to our website! Our hotel SEO experts can apply the same on page SEO strategies and off page SEO strategies to your website that helped bring you to our website. If you searched for "hotel SEO experts," you've found the SEO company that can get your hotel to rank higher!
Are you looking for more guests for your hotel? We can help make it happen by working to increase your search ranking for hotel-related keywords in search engines! Before starting, our team will talk with you about the target market, conversion goals and past marketing performed for your hotel to get a better understanding of how we can help. From there, we scan the website of your hotel for onsite issues, content quality, and rank positions which we then compare against other motels and hotels in your area. We take the time to talk with you about your hotel, analyze data from multiple reporting systems and pull from our own marketing experience to help improve the search rankings of your hotel. After this initial research, we put together a detailed SEO plan that will have the appropriate balance of website fixes, content writing, landing page optimizations, speed improvements, meta changes, inbound linking and other SEO services that will help improve your website's ranking within the allocated monthly SEO budget of your hotel.
Most SEO experts working with hotels try to hide their methods and tactics when explaining what they will do for the website of your hotel, but search engine optimization strategies that work for hotels aren't a complete mystery. The best search engine optimization experts for hotels involves hundreds of factors, but the most common areas to work on are improving website content, increasing website speed, building inbound links and fixing onsite issues. The major search engines are huge corporations that aren't going to be fooled by keyword stuffing, hidden paragraphs and other SEO gimmicks that worked for hotels decades ago. If you want to be found in search results for hotels then you need to give search engines a reason to want to include your hotel in their search results. Our experts will help you discover how to get your hotel ranked higher in search engines for the keywords and phrases important to your hotel.
A lot of the hotels we talk to don't understand the importance of website content, which is best explained by looking at what goals a search engine attempts to achieve. A search engine's purpose might be to help a person find relevant websites of hotels. To clarify, the key takeaway is a search engine helps the person performing a search, it doesn't necessarily try to help a specific hotel be found. When a search engine crawls the website of your hotel it will scan through your content to determine if you are relevant to potential guests looking for you. If your website has minimal content because it links to external websites to explain what you offer guests or has low word count, duplicate content, hidden content or poor grammar then search engines will likely determine your website as not relevant to people looking for hotels. Our experts can help you improve the website content of your hotel by discovering the keywords your website is missing, writing unique content, building better landing pages and much more!
As mentioned earlier, the purpose of a search engine might be to help a person find websites relevant to their search queries for hotels. That extends to ensuring the recommended hotel websites will load relatively quickly compared to other hotel websites. If the website of your hotel is being slowed by unnecessarily complex database queries, a bloated template, unoptimized images, conflicting plugins or any number of other factors then you may see a drop in hotel-related search phrases. We have experts that can assess your website's speed issues and work with you to increase the speed of your website so your hotel can reach more guests.
Another important factor in search placement is the number of quality inbound links pointing to the website of your hotel. Search engines look at the number of quality inbound links your hotel has to determine its popularity, trust and authority. The process of building quality inbound links is likely the most challenging and time consuming part of SEO services for hotels. That being said, our team of experts have experience helping hotels build quality inbound links through ecommerce affiliate programs, references in news articles, directory inclusions, professional review websites and many other hotel inbound linking opportunities.
There are numerous types of onsite website issues that can negatively impact the search placement of your hotel. For example, launching a new website for your hotel without creating 301 redirects can lead to your current and prospective guests seeing 404 pages, which will likely lead to large declines in search rank and organic traffic. Even unoptimized page titles or meta descriptions, duplicate content issues and mobile experience issues can negatively impact the search placement of your hotel. Our team can add your website to our automated scanning system to monitor for onsite issues and have them corrected to help prospective guests searching for you.
WebCitz can help you show up higher within Google Maps when someone searches for local hotels. This is a great way for your hotel to reach more potential guests in your area. We will go over some easy changes you can make that can help you improve your visibility in local maps during our initial SEO review of your hotel.
If you are serious about increasing the number of phone calls, inbound leads or purchases from your website then you need a team dedicated to the success of your hotel. We have a large, in-house marketing team that is ready to divide-and-conquer all of the toughest SEO and digital marketing challenges facing hotels.