Peoria Digital Marketing

Website Marketing in Peoria

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help Peoria clients run effective website advertising plans.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

Peoria Website Marketing Specialists

We've been offering to assist Peoria-area organizations strengthen their digital marketing for more than 19 years.

Among the digital advertising packages we offer Peoria companies are SEO, white-hat link building, paid search advertising, social prospecting, and influencer outreach.

When it comes to converting customers and driving revenue, we can assist with email marketing, social media advertising, sales funnel development, conversion rate optimization, email marketing, and much more!

We often provide complete internet marketing services to Peoria small businesses, but we can also augment the marketing department of your large corporation to fill in missing skill sets.
Clutch Ecommerce
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Upcity Agency

What is Online Advertising for Peoria, IL Businesses?

It's pretty basic: Peoria digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Digital marketing means SEO or PPC advertising to most Peoria organization owners. While both of those services are used in internet advertising, neither fully explain the depth of a modern online advertising program for Peoria-based businesses.

Improving Website Visibility

Today's website advertising services often include dozens of digital marketing tactics, all working in tandem to help you increase visibility and conversions throughout Peoria, Illinois or nationwide.

For example, the best internet advertising plans in Peoria will include plans to:

  • Drive traffic to your digital assets (websites, apps, sales funnels, etc) by using SEO, social media marketing, affiliate marketing, or paid advertising.
  • Boost your Peoria business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Build expertise, authority, and trust in Peoria with content marketing, video production, backlink building, reviews, and social proof.
  • Create and nurture relationships with email, SMS, and social media.

In addition to marketing Peoria-area websites, our online advertising agency also offers Aurora, Chicago, Decatur, Elgin, Joliet, Naperville, Peoria, Rockford, and Springfield small businesses and large corporations a proficient digital marketing service.

A Few of Our digital marketing experts

Our Digital Marketing Services for Peoria Small Businesses

For Peoria organizations, we're a team of internet advertising experts who bring diverse knowledge and experience to the table. We've helped build traffic and grow conversions across more than 100 business industries in Peoria, and the rest of the country, so let's work together.

1.) PPC Management

The act of creating and optimizing Peoria paid ads campaigns is known as PPC ads management. That is an incredibly simple explanation though, so let's dive a little deeper.

A paid advertising agency for Peoria often begins by getting to know your company and its business model before providing skilled PPC management. You can use this information to determine the next steps, since PPC advertising for a local business differs from paid ads for an ecommerce store.

Service providers in Peoria, for example, are often only searching for quality leads. Through PPC advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can improve traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

The next step in Peoria PPC management is understanding the metrics that will be used to optimize and scale. To maximize the value of paid advertising, most Peoria agencies implement email collection tactics through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid ads, your Peoria business needs to use multiple tactics and marketing tools. Some of the best paid advertising services in Peoria strive to:

  • Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
  • Make money online or through qualified leads for your Peoria company.
  • Integrate third-party attribution tools to better understand ad attribution.
  • Showcase social proof through case studies, white papers, video testimonials, and other factors.
  • Build and nurture relationships through user generated content, story creation, and email address collection.
  • Test ad creatives across various ad placements and between different media formats.

2.) Social Media Advertising

With social media marketing, Peoria digital marketing campaigns use Twitter, TikTok, LinkedIn, Instagram, or Facebook to run PPC advertising. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid ads are generating quality leads and sales for your Peoria company.

The data sources of social media platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. Even though social media ads is a huge opportunity for most established Peoria organizations, it can be costly for those businesses that aren't ready for it.

With our help, corporations and small businesses in Peoria make the most of their social media marketing by setting up sales funnels and lead generation tools. Our social ads firm also recommends putting in place plans for conversion optimization and retargeting within these Peoria website marketing plans, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running social media advertising campaigns, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Social Media Ads

3.) Search Engine Ads

In internet marketing, Peoria search engine advertising is used to place ads on search engines like Google and Bing. Your Peoria small business will benefit from Google ads and Bing paid ads since they provide a quick and basic way to connect with an engaged audience searching for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

Businesses of every size depend on our marketing agency to build the landing pages and sales funnels that get leads and conversions, which help make their paid advertising an effective Peoria internet advertising tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search ads campaign in Peoria.

Search Engine Advertising

4.) Lead Generation

For local service providers in Peoria, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. These kinds of industries need Peoria lead generation plans.

Our digital marketing team has tried and implemented so many different lead generation tactics in the past. Among the most common lead generation plans are creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, and retargeting past visitors.

Our team can develop and implement one or more lead generation plans in your digital assets to test what works best for your Peoria business.

Downloading Facebook Leads

5.) Conversion Optimization

There is almost no reason to neglect CRO within Peoria website marketing solutions. This is a critical aspect of any type of digital marketing in Peoria since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO tactics that work for one Peoria organization might not work for a different Peoria business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website problems, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Peoria websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Peoria, and many other factors.

Conversion Optimization eBook Cover

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Peoria company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Peoria business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a conversion funnel for your Peoria business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Illinois small businesses. To develop a sales funnel that produces value for your Peoria business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, and dozens of others to consider. When you work with one of our internet marketing specialists, you will have an experienced online marketer to bounce ideas off to help you determine the best type of revenue funnel for your company. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Peoria website marketing plan.

Click Funnels Development

7.) Email Marketing

You can use email marketing services within a digital strategy to get brand awareness, increase website traffic, generate sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Peoria website marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to drive your subscribers. We help Peoria email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, and numerous other methods.

Email Marketing Audiences

8.) Content Marketing

Most Peoria small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Peoria websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Peoria begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Peoria digital marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Peoria internet advertising company. These are all effective ways to market content if you implement them correctly within your Peoria company.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in Peoria and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Peoria, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Peoria brand.

For local service companies in Peoria, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Peoria storefront. Online shoppers in Peoria want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Peoria doctors or Peoria attorneys, we can help establish protocols within your digital advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Peoria website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Peoria.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Google Business Profile Management

10.) Video Marketing

As a comprehensive digital marketing agency for Peoria, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Peoria online marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Peoria website marketing plans to bring life to paid campaigns.

Video Production and Marketing

Why You Should Invest in Digital Marketing for Your Peoria, IL Website

You're going to have to think about marketing in Peoria if you manage a business that sells something. You might be thinking about Peoria digital marketing plans over other, more traditional, marketing plans. Let's go over some of the good reasons to implement online marketing plans within your Illinois business:

  • Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
  • With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
  • There's no shortage of phones, tablets, and desktop computers in Peoria. You might as well choose a format and medium that can follow your target audience wherever they go in Peoria or within Illinois.
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • User engagement is best with website advertising in Peoria. You'll have to work hard to get people to like, comment, and share your non-digital ads in Peoria!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop Peoria, IL Digital Marketing Campaigns

It's important to create a plan with measurable business goals before beginning your digital advertising service for your Peoria-based business. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Peoria or beyond. This helps you tailor your Peoria online marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Peoria online advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing tactics at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Peoria digital strategy. Search engine optimization is the slowest moving digital advertising plan. Search engines take weeks or months to recognize and index the modifications you make to your website, your content, and your backlinks.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Peoria small business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Most paid ads campaigns in Peoria that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Peoria lead generation tactics employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Peoria website, you should consider how to best interact with those visitors after they leave your site. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Peoria website visitors.

6.) Strategize for consistent testing

If you've got all these Peoria online marketing plans in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, searching for ways to improve them, and even trying new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Peoria website advertising service.

Peoria Web Designers

Why Choose WebCitz for Your Peoria, IL Digital Advertising Services

If you're a business in Peoria, we want to be your online marketing partner! When researching Peoria online advertising agencies, there are a lot of factors to consider. With more than 19 years of experience, you know you can trust the Peoria website advertising plans we suggest for your business. These are often the same Peoria digital advertising plans we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our website from Peoria because of the effective implementation of our own online marketing service.

Our website marketing company should be your choice for your Peoria organization because you feel we are the right team.

Our Team

You might want to consider these ideas from our digital marketers if you need Peoria marketing plans:

  • Our firm has been around since 2004, so we have over 19 years of experience.
  • Digital marketing is our main source of leads and new customers in Peoria.
  • You probably found us in Peoria after searching for a service we offer.
  • Our marketing team performs all of our Peoria online advertising services, which means we don't outsource the work.
  • Call us during regular business hours, and you'll probably get an answer within a few rings!
  • We have extensive experience in WooCommerce, Shopify, and WordPress for any Peoria digital advertising plans that involve web design or website updates.
  • We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their online advertising.

When it comes time for your small business or large corporation to start the search for Peoria website marketing companies, we hope you keep our internet marketers in mind for the task. To start a discussion with the helpful staff at our digital marketing company, just send us an email or give us a call.

800-796-8263 Email Us

Hear what our customers are saying

Wendy Bottesi

Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!

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Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.

George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from WebCitz and Corey got back to me within minutes!

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Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.

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Joe Simmons

David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.

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Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!

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