Lawrence Digital Marketing

Digital Marketing in Lawrence

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help Lawrence clients run effective digital marketing tactics.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

Lawrence Digital Marketing Experts

We're a results-driven digital advertising firm serving businesses in Lawrence.

With a focus in Lawrence, our online marketing professionals help businesses with search engine optimization plans, white-hat link building, paid search advertising, social media prospecting, and influencer outreach.

With email marketing, social media advertising, sales funnel development, lead generation, conversion rate optimization, and more, we help you convert customers and make money!

We often provide complete website marketing plans to Lawrence organizations, but we can also augment the marketing department of your large corporation to fill in missing skill sets.
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Upcity Agency

What is Digital Marketing for Lawrence, KS Small Businesses?

Simply put, internet marketing throughout Lawrence is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

For most Lawrence business owners, online marketing is a fancy way of saying search engine optimization or PPC advertising. Those two services are both used in website advertising, but neither fully explains what a modern Lawrence digital marketing program entails.

Improving Website Visibility

Today's digital advertising services often include dozens of internet advertising tactics, all working in tandem to help you build visibility and conversions throughout Lawrence, Kansas or nationwide.

For instance, the best website marketing plans in Lawrence will include these things:

  • Promote your digital assets (sales funnels, websites, apps, etc) via affiliate marketing, paid advertising, SEO, or social media marketing.
  • Increase revenue for your Lawrence business through landing page creation, sales funnel development, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Build trust in Lawrence by using content marketing, video production, backlink building, reviews, and social proof.
  • Build and nurture relationships through messaging, email, and social media.

In addition to marketing Lawrence-area websites, our digital marketing agency also offers Kansas City, Lawrence, Olathe, Overland Park, Topeka, and Wichita small businesses and large corporations a premium internet marketing service.

A Few of Our digital marketing experts

Our Internet Advertising Services for Lawrence Small Businesses

We're a team of online advertising consultants who know and understand the latest website advertising trends for Lawrence organizations. Use our experience in more than 100 business industries across Lawrence, and the rest of the country, to help drive traffic and get conversions.

1.) PPC Management

The act of creating and optimizing Lawrence paid ads plans is known as PPC management. Despite that simple explanation, let's explore it further.

To provide expert PPC management, a paid ads agency for Lawrence should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach PPC advertising for a local Lawrence business is much different from how you'd handle it for an ecommerce brand.

Service providers in Lawrence, for example, are often only searching for quality leads. To accomplish this, paid advertising can grow traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands are most often interested in online sales. Using paid advertising, you can drive traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale Lawrence PPC, it's important to understand what metrics will be used. Most Lawrence PPC advertising firms will implement email collection strategies through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Lawrence business needs to use multiple tactics and marketing tools. For example, the best Lawrence paid ads services will include tactics to:

  • Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
  • Make money online or through qualified leads for your Lawrence business.
  • Integrate third-party attribution tools to better understand ad attribution.
  • Showcase social proof through case studies, white papers, video testimonials, and other factors.
  • Engage users in story creation, email collection, and user generated content.
  • Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Ads

With social media ads, Lawrence website marketing plans use LinkedIn, Facebook, Twitter, TikTok, or LinkedIn to run paid advertising. These social channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. A downside to PPC advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Lawrence small business drives quality leads or cost-effective sales.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. While this is an enormous opportunity for most established Lawrence small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

With our help, corporations and small businesses in Lawrence make the most of their social media marketing by setting up sales funnels and lead generation tools. Our Lawrence online marketing packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. When running social media advertising plans, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Social Media Ads

3.) Search Engine Advertising

Search engine marketing in Lawrence involves running paid advertising on search engines like Google and Bing. You'll find that Google paid ads and Bing advertising are quick and simple ways to get your Lawrence small business in front of an engaged audience. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

We help businesses of all sizes build out the necessary landing pages and funnels to grow leads and boost revenue, which makes paid ads a cost-effective Lawrence digital marketing tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search advertising campaign in Lawrence.

Search Engine Advertising

4.) Lead Generation

For local service providers in Lawrence, the most important part of an inbound marketing program is lead generation. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation plans are crucial for these kinds of Lawrence businesses looking to get sales from their website.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. Among the most common lead generation tactics are engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, and creating helpful content.

Our team can develop and implement one or more lead generation tactics in your digital assets to test what works best for your Lawrence organization.

Downloading Facebook Leads

5.) Conversion Rate Optimization

Digital marketing in Lawrence should include conversion optimization strategies. This is a critical aspect of any type of website marketing in Lawrence since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, you need to understand what it is, how it works, and how it works. This is a time-intensive process that involves plenty of iterative research and testing. One of the biggest challenges is that the CRO plans that work for one Lawrence business might not work for another, even when they are in the same field.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving page performance, fixing mobile website issues, adding exit-intent popups, and defining value for the visitor.

For some Lawrence websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Lawrence, and many other factors.

Conversion Optimization eBook Cover

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Lawrence company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Lawrence small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a sales funnel for your Lawrence small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Kansas organizations. To develop a sales funnel that produces value for your Lawrence business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider. When you work with one of our digital marketing professionals, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Lawrence online marketing service.

Click Funnels Development

7.) Email Marketing

You can use email marketing campaigns within a digital plan to drive brand awareness, drive website traffic, increase sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Lawrence online marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to grow your subscribers. We help Lawrence email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, and numerous other methods.

Email Marketing Audiences

8.) Content Marketing

Most Lawrence companies use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website marketing approach for Lawrence websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Lawrence begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Lawrence website advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Lawrence digital advertising firm. These are all effective ways to market content if you implement them correctly within your Lawrence business.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in Lawrence and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Lawrence, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Lawrence brand.

For localized service companies in Lawrence, we can help you develop a review generation program within your website marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Lawrence storefront. Online shoppers in Lawrence want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Lawrence doctors or Lawrence attorneys, we can help establish protocols within your digital marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Lawrence site. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Lawrence.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Google Business Profile Management

10.) Video Marketing

As a complete website marketing company for Lawrence, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Lawrence internet marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Lawrence online marketing services to bring life to paid campaigns.

Video Production and Marketing

Why You Should Invest in Website Marketing for Your Lawrence, KS Website

If you run a business in Lawrence that sells products or services, you're going to need marketing to boost sales. There are lots of reasons to choose Lawrence digital marketing services over other marketing tactics. Here are a few reasons why your Kansas small business should embrace internet marketing:

  • Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
  • By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
  • In Lawrence, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Lawrence or throughout Kansas?
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • In Lawrence, online marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Lawrence non-digital ads!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop Lawrence, KS Online Advertising Campaigns

To start your website advertising service for your Lawrence business, you need a plan with measurable goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Lawrence digital marketing service is all about.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. It is important to understand who you are targeting in Lawrence or beyond. You can then make sure you're targeting your Lawrence digital advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Lawrence audience. This will help ensure you focus on the right keywords for your Lawrence internet marketing and you align your content marketing plan with the needs of your audience.

3.) Launch slow progress marketing tactics at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Lawrence digital strategy. In website advertising, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Build out quality landing pages or funnels

This is a great time to consider paid ads for your Lawrence small business and its digital assets. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Ad campaigns in Lawrence that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. Use splash pages and sales funnels to bring Lawrence residents to your lead generation goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Lawrence website is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Lawrence website visitors.

6.) Strategize for consistent testing

If you've got all these Lawrence internet marketing strategies in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Lawrence online advertising campaign, you should be optimizing conversion rates.

Lawrence Website Designers

Why Choose WebCitz for Your Lawrence, KS Digital Marketing Strategies

Our goal is to be your Lawrence small business internet marketing partner! When researching Lawrence internet advertising companies, there are many factors to consider. We've got 19 years of experience, so you can trust the Lawrence online advertising strategies we suggest. These are often the same Lawrence website advertising plans we use for our own lead generation and conversion rate optimization services. The fact that you're visiting our website from Lawrence probably has a lot to do with our own digital advertising service.

However, you should select our internet advertising company because you feel confident we're the right team for your Lawrence company.

Our Team

Here are a few reasons we suggest considering our digital marketers for your Lawrence marketing plans:

  • Our firm has been around since 2004, so we have over 19 years of experience.
  • We get most of our leads and new clients in Lawrence from our own digital advertising services.
  • You probably found us in Lawrence via an online search for a service we provide.
  • We do not outsource Lawrence internet advertising plans since we have our own marketing team.
  • Call us during regular business hours, and you'll probably get an answer within a few rings!
  • If you're looking for Lawrence website marketing tactics that include web development or web maintenance, we have extensive experience with WooCommerce, Shopify, and WordPress.
  • We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our online marketers are the ones you should keep in mind when you need Lawrence online advertising agencies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our website advertising firm.

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