Our Lexington Web Services
We are a complete website design firm with a large staff of internal website designers and ecommerce website designers. Our website development agency is separated into two teams, each working on either template or custom website design services.
1.) Template-Based Web Developments
Looking for an affordable website? Your Lexington small business might be interested in a template site!
Rather than designing mockups and developing a custom template for your website, we can search for a few website templates that match the look and feel you want in your next website or online store.
But don't worry - you'll have the option to choose your preferred template for us to install on your development site.
Next, we will modify the theme to use your color scheme and then add in your web pages.
The starting price for a template-based website design is $3,750, and it can be completed in as little as a few weeks. For template-based ecommerce website developments, the cost and turnaround will be higher.
2.) Custom Web Designs
As a custom website development agency, we love to begin every Lexington website design service from scratch.
By utilizing this approach, our team can produce customized mockups that align with your brand guidelines. This will give you a glimpse into your website's look and feel prior to the start of web development work. Best of all, those mockups can be revised until you're happy with the design concept and are ready to move forward.
Following your approval of the design mockup, our web development team will integrate it into a custom template. A custom theme offers numerous advantages, such as a streamlined codebase that typically results in improved page performance and usability, since it was created exclusively for your Lexington small business.
The starting cost for a custom web design is about $9,500, and it can be ready in just a few weeks. For custom ecommerce website developments, the price and turnaround will be higher.
3.) Website Maintenance
After the launch of your website, or if you have one, you might be interested in web maintenance services.
We view website maintenance to be a reactive support service that provides your Lexington organization access to a website developer or ecommerce website designer who can solve nearly any website problem you have.
Here are some examples of website requests that Lexington website support firms might help with:
- Making sure your website's platform is up to date.
- Keeping apps, themes and plugins updated.
- Adding new web pages as you release new products or services.
- Freshening your blog with new content.
- Rearranging your Lexington site's navigation menu.
- Making your pages faster to pass Google Core Web Vitals.
- Taking backups of your website's files and databases.
- Changing the look and feel of your website.
- Fixing Google Search Console coverage problems.
- Enhancing technical SEO with structured data, open graph tags, etc.
- Investigating and solving any other website issue.
- Importing / exporting ecommerce product data.
A Few of Our website design experts
Website Cost Calculator
Answer a few simple questions about your project and our Website Design Website cost calculator will recommend a budget for your Website development. For a custom quote, just call 800-796-8263 or send us an email.
Set Goals for Your Lexington, KY Website
To choose the best template or custom website design firm for your Lexington business, you need to know what your goals are. Here are some of the most common web design and ecommerce website development goals we've seen for Lexington websites:
- To create a website or online store for a new business in Lexington.
- To redesign an existing website or storefront with a modern, professional look and feel.
- To improve user experience (UX), reduce bounces, increase time on site, and/or improve conversions.
- To pass Google Core Web Vitals.
- To comply with ADA, WCAG, and other published guidelines that set the standards for website accessibility.
- To improve lead generation from the website.
- To improve online orders from their ecommerce storefront.
Let's figure out what you want from your Lexington website design project!
If you live in Lexington, you probably love the Kentucky Wildcats football team. Go Kentucky Wildcats! In addition to designing Lexington-area websites, our firm also provides web design services to those in Lexington, and Louisville.
Picking a Platform for Your Lexington, KY Website
A content management system, or CMS, is what powers your Lexington website. Our web designers and ecommerce web developers are well-versed in multiple platforms, but we provide our best web development services in WordPress. We also develop ecommerce sites in Shopify and WooCommerce.
1.) WordPress
WordPress is simply the most popular open-source website platform, with more than 40% market share throughout Lexington and the greater Kentucky area.
WordPress is the most popular CMS in Lexington, but it's also the best in terms of overall performance and scalability of a customized website design. Although there are dozens of content management systems to choose from, we've found WordPress to be the most scalable for designing websites.
- You can add new functionality to your website through third-party WordPress plugins. Not everything has to be built from scratch!
- WordPress has a large community of contributors helping to improve the platform's functionality, stability, and security.
- WordPress is popular among professional web design companies and freelance web developers, making it possible to find a local Lexington web designer to work with you.
2.) WooCommerce
To run an ecommerce website using WordPress you'll likely be searching for a WooCommerce website developer in Lexington.We help Lexington startups and ecommerce businesses build and launch awesome stores with WooCommerce.
Here's why our ecommerce website designers love WooCommerce:
- If you need a custom template with complex functionality, but have a limited budget, we often recommend WooCommerce. This is mostly due to custom theme and functionality work being cheaper in WooCommerce.
- We often recommend WooCommerce for Lexington businesses with an existing WordPress website. It doesn't make sense to spend a lot of time and money redesigning your content-based website just to add ecommerce.
- WooCommerce is a good open-source option for Lexington organizations. You don't have to pay a monthly fee for WordPress or WooCommerce. Alternatively, Shopify has monthly fees to use the platform and their apps are often more expensive than WordPress or WooCommerce plugins.
- If you're in an industry that's not supported by Shopify, try WooCommerce.
3.) Shopify
Shopify is the most popular SaaS ecommerce platform. To run an ecommerce website using Shopify you will likely be searching for a Shopify website designer in Lexington.
Our Shopify developers have experience designing websites for online companies in and around Kentucky.
Our ecommerce web developers love Shopify for these reasons:
- For Lexington merchants interested in a hosted ecommerce system, we often recommend Shopify. Shopify allows you to run an ecommerce business in Lexington without the hassle of hosting configurations or platform updates.
- We often recommend Shopify for Lexington web companies without a lot of custom functionality requirements. The cost of developing custom functionality within Shopify is often higher than in WordPress. Additionally, you'll find getting Shopify apps often require monthly subscriptions versus one-time purchases for WordPress plugins.
- The best ecommerce platform for Lexington small businesses that rely heavily on fast turnaround times for development and marketing is Shopify. It is often faster with Shopify to test out new products, themes, apps, or ideas.
Questions to Ask a Lexington, KY Web Designer
You should ask your prospective Lexington website design or ecommerce website development agency several questions before you get started. Here are some we get asked before starting a custom website design or ecommerce development project:
- Does the web designer outsource the project? We do not outsource custom website design or ecommerce web design projects for Lexington businesses. We have our own internal team of USA website designers.
- Will the web developers make 301 redirects to help preserve search rankings? For any Lexington website design project that will replace an existing website, we plan out 301 redirects early in the project.
- Does the website developer plan to create a mockup, or provide theme samples, before building the site? We create design mockups for Lexington companies that choose a custom web development service, and provide template samples for clients that choose a template-based web development service.
- Which CMS platform does your Lexington website designer plan to use on your website project? Due to its ease of use, popularity, and scalability, we love WordPress. For ecommerce sites, we recommend WooCommerce or Shopify.
- How fast can your Lexington web development team turn things around? We typically finish custom website design projects in 2-3 months, and template website projects in 3-4 weeks. Ecommerce website projects typically take longer to finish.
- Does the web development agency provide innovative solutions? As a complete web design company, we like unique design and functionality requirements! Just let us know what you have in mind and we will be happy to help!
Other Services for Your Lexington, KY Website
There's more to a successful template or custom web design project for your Lexington small business than you may realize. Let's look at some additional services to help your Lexington site:
- Content Writing: Not sure how to express yourself in writing? Let our content writers help your Lexington business write web page or blog content to describe your company and its products or services.
- SEO Strategies: Want to improve organic traffic in or around Lexington? To help with technical, on-page, and off-page SEO, we have our own team of search engine optimization consultants.
- Optimizing Conversion Rates: Are you trying to boost the conversion rate of your lead forms? Allow our custom website designers and online marketers to team up and create an improved, higher converting landing pages for your organic and paid advertising traffic.
- Web Maintenance & Support: Do you want help with your template or custom Lexington website after it launches? If you need help updating your website, ask about our website maintenance packages.
- ADA Website Accessibility: Not sure whether your Lexington, KY website needs to be accessible? We have an affordable solution that continuously scans your website and uses artificial intelligence to fix accessibility concerns.
- Designing Logos: Getting ready to start a business in Lexington, but still need a logo? Let our graphic designers come up with logo concepts for your business.
- Web Hosting Strategies: After your website launches, do you need a place to host it? Our server administration and web design team work together to ensure fast WordPress hosting services!
No matter what your business needs for its website, you'll find our comprehensive web development agency to be your solution provider!
Why Choose Us for Your Lexington, KY Web Services
Because we love the City of Lexington! There are so many exciting places to visit in Lexington, like Buffalo Trace Distillery, Keeneland Racecourse, Woodford Reserve Distillery, and others. For more ideas around Lexington, check out this helpful website!
We've been designing websites for over 19 years. We help large corporations, and even small businesses, with all types of site projects. You can trust our specialists to handle your professional website design quickly and efficiently.
- We do not outsource Lexington website development projects. Check out our web design portfolio to see example content websites or ecommerce stores we've built.
- We have our own in-house team of skilled website designers.
- Among the CSS frameworks we've worked with are Bootstrap and Tailwind.
- We are highly experienced in SEO, UX, and website speed.
- We've made free site tools like password generators, Hex to RGB converters, and secure password generators.
- Our internet advertising team is experienced in Lexington SEO services to help you improve search rankings and organic traffic.
- We are very familiar with WooCommerce and Shopify. This is great if you are looking for a talented Lexington ecommerce web designer.
- You can reach us by phone, live chat, or email.
- We have a website team to help with Lexington website maintenance when you need site updates.
- To really expand upon your internet advertising, we can offer Lexington PPC management and Lexington social media management to help you target potential customers outside of organic search results.