New Orleans Digital Marketing

Our Website Marketing Services for New Orleans Small Businesses

We are a team of digital marketing experts with diverse knowledge and experience in the latest digital advertising trends for New Orleans organizations. We've helped improve traffic and generate conversions across more than 100 business industries in New Orleans, and the rest of the country, so let's work together.

1.) PPC Management

PPC Ads Management consists of creating and optimizing paid advertisement plans in New Orleans. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide premium PPC management, a PPC advertising firm for New Orleans often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach paid ads for a local New Orleans company is much different from how you'd handle it for an ecommerce brand.

Service providers in New Orleans, for example, are often only searching for quality leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. Using paid ads, you can drive traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale New Orleans paid ads, it's important to understand what metrics will be used. Most New Orleans paid advertising agencies will implement email collection tactics through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with PPC advertising, your New Orleans small business needs to use multiple plans and marketing tools. Pay-per-click campaigns in New Orleans should include strategies like:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Increase revenue for your New Orleans organization through qualified leads or online sales.
• Better understand ad attribution through the integration of third-party attribution software.
• Present social proof through case studies, white papers, and video testimonials.
• Collect email addresses, create user-generated content, and nurture relationships.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Marketing

With social ads, New Orleans online advertising campaigns use TikTok, LinkedIn, Facebook, Twitter, or TikTok to run paid ads. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your New Orleans company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. While this is an enormous opportunity for most established New Orleans small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social ads.

With our help, corporations and small businesses in New Orleans make the most of their social ads by setting up sales funnels and lead generation tools. Our New Orleans digital advertising packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media marketing plan, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Ads

The use of New Orleans search engine ads in website advertising involves paid ads being run on search engines like Google and Bing. Your New Orleans business will benefit from Google paid ads and Bing advertising since they provide a quick and simple way to connect with an engaged audience searching for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

The landing pages and sales funnels we create for businesses of all sizes help build leads and conversions, which helps make their PPC advertising an effective New Orleans website advertising plan. To improve your return on investment with search ads in New Orleans, make a plan for retargeting and conversion rate optimization.

4.) Lead Gen

A local New Orleans service provider's main goal of an inbound marketing program is to improve leads. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. For these types of business industries, New Orleans lead gen plans are going to be critical.

Our website marketing team has tried and implemented so many different lead generation tactics in the past. Among the most common lead generation plans are creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, and offering downloadable content as a lead magnet.

When lead generation is a primary goal, our team will create one or more lead generation plans and implement them in your digital assets to see what works best for your New Orleans business.

5.) Conversion Optimization

There is almost no reason to neglect CRO within New Orleans internet advertising strategies. This is a critical aspect of any type of online advertising in New Orleans since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Increasing conversion rates will make a big difference in your revenue. It's important to understand what CRO is, how it works, and how to evaluate it. A lot of research and testing goes into conversion rate optimization. What makes it tough is that CRO strategies that work for one New Orleans small business might not work for another New Orleans business, even if they're in the same market.

There are many common CRO plans, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving website speed, fixing mobile site glitches, adding exit-intent popups, and defining value for the visitor.

For some New Orleans websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in New Orleans, and many other things.

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your New Orleans company. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your New Orleans company. The funnel narrows at the bottom to show the different exit points in the sales cycle. Naturally, the bottom of the funnel is the smallest part since it represents how many people converted through a lead or a sale.

The development of a revenue funnel for your New Orleans organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Louisiana businesses. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your New Orleans small business.

Many types of sales funnels exist, including lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, and dozens more. We have a team of digital marketing experts who can bounce ideas off of you to help you figure out which revenue funnel will work for your small business. If you don't want to be involved, we can research your business and industry to find the best funnels to test in your New Orleans internet marketing campaign.

7.) Email Marketing

With effective email marketing strategies, you can raise brand awareness, build website traffic, engage past customers, boost sales, and find out what's going on with your target audience.

For email marketing management, we help our New Orleans clients use Mail Chimp, Campaign Monitor, and Constant Contact. You can segment your audience, create marketing drip campaigns, and create subscriber lists with these powerful email marketing tools.

The most important part of email marketing is developing a plan to drive your subscribers. We help New Orleans email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, and numerous other methods.

8.) Content Marketing

Most New Orleans organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for New Orleans websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around New Orleans begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help New Orleans digital advertising businesses put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading New Orleans online marketing firm. These are all effective ways to market content if you implement them correctly within your New Orleans business.

9.) Online Reputation Management (ORM)

Your online reputation in New Orleans and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in New Orleans, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your New Orleans brand.

For nearby service companies in New Orleans, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your New Orleans storefront. Online shoppers in New Orleans want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as New Orleans doctors or New Orleans attorneys, we can help establish protocols within your internet marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your New Orleans website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around New Orleans.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a complete digital marketing company for New Orleans, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your New Orleans online advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within New Orleans website advertising services to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your New Orleans, LA Website

If you manage a business in New Orleans that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. You might be thinking about New Orleans digital advertising packages over other, more traditional, marketing strategies. Here are a few reasons why your Louisiana small business should embrace online marketing:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• Everyone in New Orleans is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in New Orleans or throughout Louisiana?
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• User engagement is best with website marketing in New Orleans. We wish you the best of luck getting people to comment, like, and share your New Orleans non-digital ads!

How to Develop New Orleans, LA Website Advertising Services

Before starting your digital marketing plan for your New Orleans-based business, it is important to create a plan with measurable business goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in New Orleans or beyond. Your New Orleans internet marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your New Orleans audience. This will help ensure you focus on the right keywords for your New Orleans internet advertising and you align your content marketing strategy with the needs of your audience.

3.) Launch slow progress marketing plans at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your New Orleans digital plan. Search engine optimization is the slowest moving digital marketing strategy. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Develop effective landing pages or funnels of high quality

You should consider paid ads for your New Orleans small business. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. New Orleans paid ads campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring New Orleans residents to your lead gen goal.

5.) Develop email sequences that are automated and focused on retargeting

After your New Orleans site is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget New Orleans website visitors.

6.) Strategize for consistent testing

If you've got all these New Orleans online marketing plans in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your New Orleans website advertising service.

Why Choose WebCitz for Your New Orleans, LA Digital Advertising Services

We want to be the internet advertising partner of your New Orleans small business! When researching New Orleans online advertising agencies, there are a lot of factors to consider. We've got 19 years of experience, so you can trust the New Orleans website advertising plans we suggest. New Orleans digital marketing tactics like these are often what we use for our own lead generation. Our own internet marketing campaign likely landed you on our website from New Orleans.

Most importantly though, you should choose our online advertising agency for your New Orleans small business because you feel confident we are the right team for your New Orleans company.

• Our company has been around since 2004, so we have over 19 years of experience.
• Digital marketing is our main source of leads and new clients in New Orleans.
• You probably found us in New Orleans via an online search for a service we provide.
• We don't outsource New Orleans internet advertising plans because we have our own team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're professionals in WordPress, WooCommerce, and Shopify for any New Orleans digital marketing plans that need web development or website maintenance & support.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our online marketers are the ones you should keep in mind when you need New Orleans online advertising agencies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our website advertising firm.

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